Rebirth 79: I opened a bank in the United States

Chapter 326 Alternative Marketing Ideas
"Don't worry too much about this, our current system is quite perfect. Come with me!"

Guinas, who secretly laughed at Carter's inability to go deep into the front line, led Carter to a room in the company that was similar to a model room in the store:

"This is a sample room for franchisees to see. Basically all the equipment in the store is here! Go and see the cash register."

"For this kind of cash register, the cashier will only pop out the cash drawer after issuing the receipt. In the case of non-payment, if you want to open it, you must use a specific key. This key is only owned by the franchisee himself, that is to say, unless he I just stand by the counter every day, open the drawer directly, and collect the money without printing a receipt. Otherwise, this cash register operation is actually not easy to do, because it is not safe to receive the cash in other places.”

After Carter walked over in person and fiddled with the cash register according to the instructions posted next to it, Ginas explained unhurriedly:

"And if you do this, the action will be too obvious! The rest of the staff and customers are watching. Our reporting rewards are not only for internal, even if the customer reports by phone, once they are verified, they will still be rewarded generously. "

"The other is to increase the cost of making false accounts. For example, once it is found that a franchisee has falsely reported its revenue, it will start from a fine of [-] US dollars until it is disqualified from operating. Moreover, we will not refund the money he invested in the store in the early stage! Because In the franchising contract, we have added a good faith agreement, or an agreement, once the franchisee breaches the contract, we have the legal power to forcefully take over the store."

"That's right, it's right to hide some of the documents. Is this a statement issued for one transaction, or is it a statement that prints out all the receipts and sales records of the entire class during settlement?"

"Of course it is a unified on-duty account statement. Fast food restaurants like ours have a large sales volume. If one transaction is printed out for one receipt, more than [-] copies of the transaction sheet can be printed every day. It is prone to problems and will increase our costs. Therefore, in our current transactions, we do not provide documents except for the customer's request for billing."

"Okay, then it should be fine, I was worrying too much!"

Thinking of this era without the Internet, if you only rely on manual reconciliation.If there is one bill for one transaction, the franchisee may secretly hide some bills, but if it is a single bill statement for centralized liquidation, then the problem is not a big deal.

After all, it’s just a list, you can’t hide it even if you want to, can you?
Returning to the office, Carter reviewed the situation of the next department again.PR Department!

In the design of Ginas, telephone customer service, complaints, reporting hotlines, advertising planning, delivery management and other things are all assigned to the management of this new public relations department. In addition, there is a newly established investor relations office to match listed companies. That is the IR department of HT company.

The investor relations department is relatively rare in domestic listed companies, and is usually managed by the secretariat of the board of directors, but in foreign countries, it is usually an independent department or office.

Main tasks: writing press releases of financial reports published in the public market; answering inquiries from some institutional investors for the company's management; coordinating roadshow arrangements, etc.Generally, as long as various issues related to the market, such as press conferences, press releases, and consultations, are their business scope.

After a general look here, there is actually no problem.They are all standardized frameworks, and there is little possibility of mistakes.
"Are there only these four secondary departments? Gone?!"

"No, for the time being, I think this is enough, and it is more streamlined. When the scale becomes larger, it will be fine to separate the offices under the secondary department."

Jinas nodded, not understanding what Carter wanted to express.

"I'm not talking about this! What about research and development? New dishes, product research and development is the future? Taco is our trump card, the flagship product, but it can't be just taco, right? Let's add a product research and development department!"

Breaking his fingers, Carter said while thinking:

"The research and development department doesn't need to be too big at the beginning. Find a big kitchen and hire a few chefs. Prepare all kinds of ingredients and ingredients for them, and let them use their brains to mix them as they like. Set a KPI every month. How many new dishes must be prepared."

Seeing that Jinas opened his mouth to say something, it seemed that he wanted to oppose his own demanding research and development requirements.Carter quickly added:
"Don't worry, the standard is very low. There are two evaluation standards for new dishes, one is not bad to eat; the other is that it has outstanding characteristics! As long as these two conditions are met, you can pass! After passing the recipe, it will be archived and stored in . Add a file management room to the administration department!"

"The plan, execution, and results of every marketing activity must be tracked and archived; financial and revenue reports must also be stored; there are also new dish files! These things are the key to our continued improvement!"

"Especially the huge reserve of new dishes. For fast food companies like ours, this thing can be used, but it can't be done without! Even if it's a failure, it can't be used as a normal dish at all. There may also be special effects at special times."

"What effect? ​​I don't quite understand. If it's delicious, it's fine, even if this standard is a bit general. But can I understand the extreme characteristics you mentioned as dark cuisine?"

"Yes! Notable features, such as being particularly sour, smelly, and spicy, are in terms of taste; they can also be in appearance, such as being particularly like a certain item."

Carter nodded with a smile, dark cooking also has the effect of dark cooking!

"Mr. Genus, don't underestimate these things! Abnormally spicy tacos, or other foods can help us hold activities such as the spicy challenge; the shape is very similar to an item, such as sneakers, bags, etc. Food can also help us do joint activities with other companies, even if it is what I just said, a food with a bad taste can also shine in the April Fool's Day event!"

"On the morning of April 4 every year, the clerk in the HT store will randomly select a lucky person to give a food that does not exist in the menu. It is free, and if someone can finish it, hey, give a bonus! Then find someone else Publicize it in the newspaper, think of this as a kind of easter egg activity of our ht, and don’t send a notice in advance that there will be rewards after eating.”

"A boring life requires a little surprise occasionally! Even after being tricked by someone, you shake your head helplessly, or throw food on the ground in frustration. This can bring customers a kind of, um... in their In the monotonous life, there are different colors!"

"Surprise is very important! We can't just be satisfied with being a cookie-cutter fast food restaurant with no characteristics, where you give money and I give food. I also hope that our activities can bring customers more than just monetary discounts, but with Customers play a game together! Each of us is a participant, let customers keep looking forward, and make life full of surprises!"

"At HT, you may encounter something different at any time"

(End of this chapter)