Rebirth 79: I opened a bank in the United States

Chapter 327 External IPO Teams
"You're the boss, you have the final say. I just feel."

Jinas' face was extremely strange, and he admitted that what Carter said had some truth.but
"Are you sure you're doing this to keep customers surprised? Not to keep suspicion? Always be careful to get a dark dish in our HT?!"

"Hahaha, no, no! We didn't force him to change the food he wanted. We will give him what should be given to him! Well, you can also make a small easter egg, for example, see what material is used to make it A card, on the premise of not affecting food safety, hide it in the dark cooking no, this word is not good, call it Taco Assassin!"

"These series of dark dishes are like assassins hidden in normal, delicious food. Wait until the prey let their guard down, and then deliver a fatal blow to their taste buds! In assassin food, sneak a card, don't Too small, be careful to be eaten by mistake."

"If someone can collect all of our current Assassin Cards, when he comes to us with these vouchers angrily, we will give him a surprise gift!"

When an evil thought arises, it is often accompanied by a series of evil thoughts.Seeing that Carter was getting further and further away in alternative marketing, Jinas quickly reminded:

"I advise you to be steady! The restaurant still has to consider delicious food, this is the fundamental. Many customers may blacklist you in their hearts immediately after eating unsatisfactory food, and will not patronize in the future. Where are the effects you mentioned?"

"That's simple. 'Assassins' are not allowed in takeaways. Only when it is for dine-in customers, the store manager decides whether to give this 'surprise', and after sending it out, he is always ready to refill the normal food. Add a free Coke!"

Carter slapped his forehead and spoke enthusiastically, completely ignoring Jinas' worries.

"It's a free gift, even if it's tricked, most of the guests won't be too angry, right?"

"I feel that something may go wrong, for example, if you meet a customer who is really in a bad mood, and then you tease him like this, maybe you will."

"That's right, let's talk about it. Anyway, I want to say that dark cuisine also has its value. Whether to do this activity, how to do it, how to choose the right target for tricking, let's discuss these later! The R&D department is still very important Yes, you can add this later."

Thinking of the head loss incident at a certain train station, Carter could only shut up embarrassingly.

Although in theory, a human store manager is not Biao, and when he sees someone in a bad mood, he goes up to punish him. But in reality, Carter really can't guarantee that there will be some store managers with negative EQ under his banner.
In case of a vicious incident, the blow to the company's reputation will be too great!

"Okay, I got it! Then there is our internal team responsible for the IPO, as well as the external team. Now that you are here, why don't you take charge of this part yourself?"

"I can do it. Anyway, we don't have this experience. It's the same for anyone. It mainly depends on the external team. Has the consulting company been selected?"

Hearing that Jinas asked him to be in charge of HT's IPO, Carter's first reaction was to refuse.But after thinking about it, forget it, they are all fledglings, maybe it’s better for me, at least I know some Wall Street people.
"By the way, in this team, let Anna join in. Let her follow along and learn more!"

"Good! IPO consulting. I personally like McKinsey. After comprehensive quotation and company strength, their cost performance is relatively high. This is also an old-fashioned consulting company. Regarding various matters of IPO, what should be paid attention to? Their consultants It should be clearer. In addition, their headhunting capabilities are not weak, and when our project is in progress, if we encounter any manpower gaps, they will be able to help us make up for it in time."

"In addition to McKinsey and consultants, I plan to introduce another company. I'll talk about that later."

McKenzie Carter nodded.
"Okay, then they, I have the impression that this company is really fast. Audit."

"Deloitte Accounting and Audit Firm!"

"Legal."

"Cravis Law Firm, we entrusted them to adjust our organizational structure, change registration information, and registered share capital. They are very efficient and have a basis for cooperation!"

After quickly debriefing key members of the external IPO support team, Genus added:
"These are all established firms with historical performance as a guarantee. The expenditure is a bit higher, but I think it is the most suitable and worry-free for us!"

"That's right, none of us have IPO experience. Since we don't know how to do it ourselves, then don't worry about money. As long as the work is done well, the money that should be spent will be spent on capital. Have you ever contacted a big investment bank?"

"There are some, here is the list. Personally, I prefer to cooperate with Goldman Sachs! That is, I also give Goldman Sachs an IPO consulting entrustment, which constitutes two consulting entities and four or more investment bank underwriters. Avoid unilateral betting, and at the same time you can In the external team, properly introduce a little competition mechanism to them!"

While Jinas nodded, he pulled out a detailed introduction about Goldman Sachs and handed it to Carter.while continuing:
"Wall Street will only form a group under special circumstances. In normal times, there are too many acts of competing for the market. Especially for specific executives, the more power he has to speak on behalf of the company behind him, the better his personal performance will be. So I played a little tricky in this respect."

"Yes, Not Bad."

Carter, who was flipping through the Goldman Sachs materials in his hand, responded casually.Just like what he just said, spend the money that should be spent, as long as the extra money spent on Goldman Sachs can make HT's IPO go smoothly and smoothly, and the final income will be much higher than these expenses!
For Goldman Sachs, Carter had heard their name.But specifically, that is, I have only heard about it but never seen it. At this time, after looking at the information carefully, Carter really has a little understanding of this world-class investment company.
Founded in the 19th century, Goldman Sachs got involved in stock underwriting and IPO business as early as the beginning of this century.Developed to 81, although it is not the largest market maker in the US stock market, its size is still not to be underestimated.Especially in the 70s, Goldman Sachs' anti-hostile mergers and acquisitions business flourished in that period of hostile mergers and acquisitions.

Goldman Sachs, Morgan Stanley, and First Boston have chosen two completely different paths: Morgan Stanley helps companies that are hostile to mergers and makes a lot of money; Goldman Sachs, on the other hand, has made great efforts to protect companies that are maliciously acquired. Acquired companies
Just looking at the description, Carter was almost moved.After all, in the words of Goldman Sachs: "We do this to protect the long-term interests of the company itself and its customers!"

This is right, it is called a righteous speech, majestic and majestic!

But just like what he did, Carter couldn't believe a word of these descriptions.

However, Carter believes that descriptions can be deceiving, but data cannot!
Goldman Sachs' mergers and acquisitions business was only about $1966 in revenue in 60, but it jumped to $9000 million last year!
Of course there are factors in which Goldman Sachs is also taking the opportunity to make money, but it also reflects a problem: that is, he is really helping his clients!Otherwise, who can trust Goldman Sachs and give him money to ask him to protect himself from malicious mergers and acquisitions? !
There is nothing wrong with capital making money. If he, Goldman Sachs, worked so hard to protect the company that was maliciously acquired, and he still didn't make a dime, then Carter would mutter and become suspicious!

Combining the case description and revenue performance, Carter feels that Goldman Sachs' attitude when facing customers is at least:
When customers can bring returns to Goldman Sachs, Goldman Sachs is its most steadfast backing!
(End of this chapter)