Rebirth 79: I opened a bank in the United States

Chapter 377
After the leaders had finished expressing their opinions, the representatives of the Municipal Hotel Company, who were huddled in the corner of the meeting room, sat down like minions, daring not to speak at all.
Of course, they don't have much squeak necessary either.In the words of its representative, apart from the fact that the land of the municipal hotel company is worth a little money, there seems to be no other advantages.
As for the channel of the hotel introduction station mentioned by Han Xue, the representative said directly after hearing Carter's construction and management ideas of Home Inns: No need!
When such a hotel opens, the introduction station will take the initiative to come to the door to ask for cooperation. This is not the exclusive channel of the municipal hotel company at all.It can only be said that if we cooperate with the municipal hotel company, the efficiency of channel connection will be higher and faster. Even if we do not cooperate, this channel will still be used by Carter.

After all, the people who open the introduction website also want to make money, don't they?It is impossible for a hotel with a higher grade and a better environment to not cooperate and take guests to old and small hotels.Maybe at first, but what about when the hotel is full?New guests come, will they introduce these people to the new hotel?

Unless an administrative order requires them not to introduce guests to foreign-funded hotels, otherwise, they will definitely bring them!
"This hotel introduction site is the channel for you to get customers, right?"

After listening to the opinions of all parties, Carter also raised his own questions.

The location of the hotel is fixed, except for those nearby, how do people far away know you?how to find youIn the future, there will be OTA channels to deal with these problems, such as Ctrip and Meituan.Going a little further, there are also group channels such as travel agencies, and the last part is the customers who come to the store on their own, also called natural passenger flow.

In the hotel where Carter once worked, the travel agency channel can usually digest 5% of the room capacity.After all, in the era when the mobile Internet was developed and black tour guides emerged in endlessly, many people would not choose to travel with a group, and this proportion is not high.

Group business channel, this is a more pleasant name.The general idea is that some companies with frequent business contacts have signed an agreement with the hotel, such as the minimum number of rooms to take per month.Some local companies use it to receive customers, and some foreign companies come to sign an agreement, designating this hotel as the hotel for their employees to stay on business trips, so as to avoid some slippery guys falsely reporting travel expenses, etc.
This part can usually absorb 8-20% of the room capacity. This has a lot to do with the location, grade, and positioning of the hotel, so the data is not absolute.And the largest source of customers is the OTA platform, this is absolute!
In almost any hotel, OTA customers can account for more than 60% of the total daily customer base, which is why the hotel has to pay 15-20% of the room rate to the OTA platform for each room opened fee.

The remaining small part is the natural flow.That's the kind of person who goes to the front desk of the hotel to open a room by himself.
Carter thought that in this era, there should be no such damn platform to draw from it.Unexpectedly, there is no OTA such as Online Travel Agency, but there will be Offline Travel Agency, this new OTA model!

As one of the few businesses that he still understands, and OTA is the focus of customer source issues, Carter definitely needs to ask a few more questions.

"Yes, this is the main source of customers. In addition to sending people to the station to pick up people through the people at the introduction station, bringing customers to the door is the most important source of customers. Generally, every time the introduction station introduces a customer, we will give an introduction The hard work fee varies from 1 cents to 1 cents and 2 cents, depending on the situation of the guests staying. If the stay is long, it will be more, and if the stay is short, it will be less.”

Hearing Carter's question about his major, the representative of the municipal hotel company who thought he was a soy sauce answered quickly.

"There are also people who send people to attract customers? Why don't you just follow?"

Carter's face was a little weird, and the magical "stay at the hotel, stay at the hotel! Is there any hotel, [-] nights, [-] nights!" began to echo in his mind.
This. Is it too low? !
"How does this hotel send people to attract customers? Please tell me!"

"Okay, okay, this is a group of nearby hotels, rent a car from the district service company, and drive to the station. Or Dongzhimen, a place where people gather and distribute, and then each depends on his own ability. Which employee can speak and shout, Generally, whichever hotel has more guests. The cost is in the car rental fee shared by each hotel, and there is also a hidden expense, that is, a pack of cigarettes is generally distributed to the driver. The cigarettes are distributed by each hotel in turn. For a day's cycle, the fare is shared equally, and the family will probably pay two to three yuan."

"ok, I know, thank you!"

After learning the information he wanted, Carter, apart from lamenting the damn channel fee that cannot be avoided, also thought about the feasibility of letting the municipal hotel company take a share.

In terms of economics only, letting the municipal hotel company participate in the shares means that you don't need to spend on land, at least in the urban areas where the land price is more expensive, the land purchase price will be converted into the investment of the municipal hotel company.

Assuming that the land price in the urban area is estimated at an average price of 20 yuan per square meter, one of my own stores covers an area of ​​at least 800 square meters, which is 20 yuan.Counting the opening of 32 stores in BJ, the land price is roughly around [-] RMB.

And your own total investment does not count as a washing center.Just talking about the hotel business, after deducting the land cost, construction cost plus guest room decoration, etc., each store is about 9 yuan, and it is calculated as 180 yuan.The total investment is 180 million RMB, which can handle the construction of the hotel. RMB 32 million plus RMB 212, total assets of RMB 15.1 million, the municipal hotel company holds about [-]% of the shares
Huh? !

That being said, it seems pretty good!
Don't mention the troublesome resettlement problem, just talk about the boundary! The land in the urban area of ​​BJ, not to mention the future, is already difficult to buy in large quantities even if you have money, and if you only pay less than 20% of the equity, you can get these lands
And based on the same calculations in Shenzhen, Guangzhou, and Shanghai, it seems that the deal is not a loss!

Moreover, after reducing land expenditure and personnel resettlement expenditure, the 20 hotels only need about 100 million U.S. dollar investment.It is much lower than the original estimate of about 150 million. This also means that I can continue to increase investment, and with the complete team of the municipal hotel company, the speed at which these stores will be put into operation will also be greatly accelerated!

In addition, some local snake-like channels can also be handed over to their people to take care of them, so that they can save themselves some trouble.
"I just made a rough estimate. I originally planned to open about 20 stores in BJ, and then open a little in Shenzhen, the opening bridgehead, and in the traditional Shanghai. If we can cooperate with your local public hotel company If it is, I think this progress can be much faster, and I have another idea."

"Besides the general, economical hotel chains, I plan to create a slightly higher-end brand."

(End of this chapter)