Rebirth 79: I opened a bank in the United States

Chapter 378 No less than 10% equity

"Mr. Black, you have a good idea for this select hotel, but judging from the current situation, not many of us can afford it."

When Carter finished speaking about the idea of ​​selecting hotel brands, there was some uproar among the participants.

Facing the scene in front of him, Carter had already thought of an excuse:
"Hahaha, I think it still has some meaning. I believe that with the pace of your opening up, more and more foreign guests will come here in the future! Can't every foreign guest come and arrange it in the State Guesthouse?"

"That place, to be honest, I feel that I don't deserve it! It's not a place where a small businessman like me should live. Next time I come here, I hope there is one that can make me live more comfortably and comfortably. some environment!"

"Ah, Mr. Black, you misunderstood. Apart from the hotel, we actually have guest houses. For the rest of the foreign guests, we will arrange them to stay in the guest houses of related units. For example, diplomatic personnel who visit temporarily can stay in the guest house of the Ministry of Foreign Affairs; business inspectors, then You can stay in the guest house of the Ministry of Commerce or our city government. The hotel is usually open to those who visit relatives and friends, or those who do not have a letter of introduction from the unit.”

So these days, the level of guest houses is higher than that of hotels? !
Carter was a little dazed. After all, in his impression, most guest houses were similar to small hotels on the street.Except for some of BJ's, of course.
"That's fine. I'll just open one in a city for the time being. Besides foreign guests on official business, what if there are tourists? They don't have official documents with them, so they still have to stay in a hotel! Besides, wedding banquets, It can be used as the main business for Chinese consumers. It is okay to save food and money in daily life, but I think people are willing to spend money for such a wedding banquet once in a lifetime!"

After a brief explanation, Carter decided that it would be better to have a showdown:
"In addition, I also have my own selfishness. Even if this hotel can only be regarded as a comfortable mid-range hotel in my eyes, in your words. Except for some guest houses such as the State Guest House, it is the highest grade. In other words, I only By spending the money of a mid-range hotel, you can establish the impression of a high-end hotel in the hearts of Chinese consumers."

"Once this concept is planted in people's hearts, it will take root! When people's spending power here increases, it will be easy for me to enter the high-end hotel market. Don't blame me for speaking directly. At this point, investment in China is basically It's two purposes."

"One, coveting the cheap labor here and reducing the production cost of my own company. But I don't have a manufacturing company, so I don't need this."

"Second, it is coveting this market, hoping to take the lead in planting a habit and a concept in the minds of consumers in this market through the first-mover advantage. This consumption habit, the traditional inherent impression, will make these people After the income rises, as long as you think about the relevant demand, you will think of us immediately! I am thinking of this now, so even if it is at a loss, I hope that these four selected hotels can be opened.”

Carter even said that he would rather lose money than open, and the rest of the people would naturally not object.Anyway, whether you lose money or not, money always comes in!

The biggest difference between the four selected hotels and ordinary chain hotels is that the guest rooms will be equipped with TV sets, and the hotel will be equipped with restaurants, banquet halls, and provide ordering services for guest rooms.On this basis, Carter added another travel pick-up service.

The concierge vehicles deployed in the hotel, in addition to providing paid travel services to customers, can also be used as wedding cars for customers to rent at wedding banquets!In China in 81, a car was not only a rarity, but at least a precious thing!

What's the standard for booking a wedding banquet here? I'll arrange a wedding car for you. How handsome is it? !

Just because of this, Carter felt that losing money should mean not losing money, at most not making money!

With the current situation, Carter did the math.The first is the increase in the building area, which is easy to say. After all, the cost of this area is not high now. The main reason is that the additional value-added service equipment such as color TVs and cars that are different from other hotels and hotels are more valuable.

There is nothing to say about cars for the time being. There are some in China, but neither the comfort nor the grade are in line with Carter's strategic expectation of turning mid-range into high-end.Then you can only consider imports. Whether it is Toyota's Crown or Nissan's Duke, Carter can easily get preferential prices.

After all, they are all acquaintances who have a cooperative relationship. According to the standard of a selected hotel with three cars.A total of 12 imported cars are needed, about US$16 is enough, converted into RMB, the cost will increase by about 1.

When it came to the color TV, Carter had to admit that the Chinese side had given him a surprise!Originally, Carter thought that color TVs themselves needed to be imported, and color TVs in the 80s were quite expensive.Like Hitachi and Sony’s color TVs, in these days, the 14-inch TVs are about 18 yuan, and the 50-inch TVs are more than 15 yuan.With just ten rooms, the cost will increase by more than [-] yuan. Even if the number of selected hotel rooms is reduced to [-] by Carter, the cost of no less than [-] yuan will be required.

But at this time, the people from the municipal hotel company told themselves that China can actually produce color TVs! On October 80, 10, at the Tianjin State-owned Radio Factory, a color TV production line imported from Japan Victory Company and improved on it was officially put into operation.Color TV in China is not a laboratory product, they already have the initial mass production capacity of color TV!
A production line that has been in production for less than a year, everyone knows that the current production capacity must be out of balance.Just when Carter was worried about whether he could buy a color TV made in Tianjin, Han Xue immediately stated that he would definitely be able to!

In addition to expressing gratitude to myself for accepting the public-private partnership, think about it, if I spend this money on imports, wouldn't the domestic foreign exchange earn less?Just for the sake of foreign exchange, even if they move, they have to move a batch of color TVs for themselves!
The localization of color TV directly allowed Carter to save more than half of the cost in this part.In the end, the construction cost of a selected hotel will only be about 25 higher than that of ordinary chain stores.
In addition to the cost of the four selected hotels, Carter still has a quota of about 900 million yuan for store construction.On average, a city can allocate 225 million yuan, not counting land costs, and there are exactly 25 stores in a city.One of them is selected, and 24 ordinary chains.

"Then let's assume that these 25 stores all need to use the land provided by you, and each store covers an area of ​​800 square meters, and your land price is 40 yuan. The new Home Inn is a single city company, with assets The total value is about RMB 290 million, and your contribution of RMB 40 will account for 13.8% of the shares.”

"If I have purchased land in the suburbs and established stores by myself during the period, then your investment will be reduced accordingly, that is, in the new Home Inns Group, your maximum shareholding ratio should not exceed 13.8%, and the voting weight is the same. There is no distinction between preferred shares and common shares. Can you accept this situation after thinking about it?"

"Oh, by the way, in order to protect your rights and interests and better cooperate with you in making corresponding regulatory measures. I can promise that no matter what the final location is, I will guarantee that your shareholding ratio will not be less than 10% ,how?"

(End of this chapter)