Rebirth 79: I opened a bank in the United States

Chapter 469 Poke Pepsi's Butt Eyes
"The knees are slightly bent forward, the arms and shoulders are naturally drooping, the shoulders are inclined at about fifteen degrees, and the left shoulder is slightly higher than the right shoulder. Hey, that's right! That's it!"

On the golf course, Goizueta stood behind Carter, pointing to the guy who was playing golf for the first time.Looking at Carter's clumsy movements, Goizueta couldn't help but smile:

"Look at you, if Donald hadn't told me that you are the boss of HT, I would really be hard to believe! These days, there are bosses who can't play golf?"

"Senior, you know, I'm a young man! I'm still a very busy young man, I don't even have time to play basketball, where?"

Raising the club in his hand, with the attitude of "strengthening miracles", Carter swung the club indiscriminately and hit a white golf ball from the table.Just looking at the flight trajectory of the ball, it is obviously different from Carter's expected route.
"It seems a little crooked?"

Passing the tee to the caddy behind him, Carter felt a little like Grandma Liu entering the Grand View Garden.

"It's not a little bit crooked, forget it, let's do whatever we want this time! Let's just take a walk on this green grass!"

Just like chess players often don't like to play chess with the stinky chess basket, at first glance, Carter is completely a white in a white.Goizueta was immediately discouraged.Fortunately, golf is not like playing chess, it can be played alone!
After receiving the driver from the caddy, Goizueta served the ball smoothly and gracefully.Then, followed by the caddy, the two chased their ball away
"Carter, normally speaking, if it's me personally, based on my current income, sponsorship of $[-] for The Game would be the most! This is when I also feel unhappy with the Harvard guys. But if you are Hope Coca-Cola sponsors this event.”

Strolling on the grassy course, Carter seems to understand a little why golf is positioned as a sport for the rich:

To put it bluntly, isn't this just a more casual and relaxed place to talk about things? !The essence is still social, or in other words, a kind of service for business.
"To be honest, I had no idea at first. Connecticut, that's our old rival, Pepsi's territory, and our Coca-Cola past, there is no benefit. But now, my mind has changed."

"If you want to sponsor this year's The Game, HT can join us with Coca-Cola! Make a joint sponsorship. Then, you HT will go to Yale to open a store. As a supporting supplier, Coca-Cola will enter Connecticut through HT. What do you think?"

"Are you hoping to tear a hole from Pepsi through HT's stores?"

Carter pondered what Goizueta said, and found that it was possible to operate.

In a market where the distribution channel is almost monopolized by Pepsi, it is impossible to rush in rashly without being hit head-to-head.In the mass market, it is not easy to handle, so let’s start with catering and quietly invade.
Moreover, HT is a ready-made distribution channel, and there is an almost sufficient foundation for cooperation.They are all Georgia companies, and the speakers are still Yale alumni, especially during the period when Carter was still studying at Yale, at least the market in Yale, not to mention completely grabbing it, at least can gain a firm foothold.

Then from Yale, to New Haven, to Connecticut, and even the entire Northeast
"That's right, you don't know, Pepsi is very domineering now! Almost all distributors have signed exclusive agreements. If they want to represent their Pepsi products, they cannot sell our Coke products. Even on the other side of Long Island, some countries in Eastern Europe have signed exclusive agreements. We have never been able to enter those places, and in the 80s, due to the previous taste test and Pepsi challenge, the Senate and the House of Representatives jointly passed the bill supporting the exclusive geographical protection of soft drink brands. I don’t know if you have noticed? Have you noticed this year that you hardly see Pepsi in Georgia?”

"Although there were very few Pepsi in the past, you could always see them more or less, but this year you can hardly see them at all?"

"you mean"

As soon as this little detail that hadn't been noticed came out, Carter suddenly understood a little bit.
"Yes, in Connecticut, Coke's situation is similar to that of Pepsi in Georgia. We can say that we can't use the traditional distribution channels at all, so we can only find another way. This is also the beginning of the year when Donald asked me to apply for a budget, intending to acquire HT wholly. One purpose. Through fast food brands, to establish new distribution channels. Compared with traditional beverage distributors, is this the catering industry? They only sell in their own stores, instead of going to convenience stores or hypermarkets. way to circumvent the limitations of the Territorial Protection Act.”

"You know, I'm a guy who plans to streamline his business. Mr. Austin has too many messy industries in his tenure. Small farms, desalination plants, dairy drinks, it doesn't fit my idea, although Mr. Austin can be said to be delicious. Heroes. But domestic profit margins have been squeezed too much by these complex industries.”

"Until now, the profit of Coke's overseas business is much higher than that of domestic business. This is an unhealthy phenomenon, and I need to spend my energy on it. Finding buyers for these series of factories and farms is not It was an easy task. So, after you rejected Donald’s acquisition offer, I didn’t chase after it. But that doesn’t mean I gave up on the idea.”

"So that's the case. I thought you guys were going to start a red-blue battle with Pepsi in the fast food field again! HT's similar competitor, taco bell, is currently owned by Pepsi, so you want to have one at Coke. The main reason is time." It's a coincidence that the interval between them was less than three years. No, back then you."

"I had just received the letter of appointment not long ago, so at the time, I didn't have much power. The offer of 2800 million was already the limit that Donald and I could make decisions at that time. Carter, you are lucky. If I straightened it out The internal affairs of the company don’t need to be completely straightened out, even if it is done to the current level. Hehe, HT is probably a company under my Coke~”

Goizueta, who smiled sinisterly, took a club from the caddy and handed it to Carter:

"Try this, for the sake of you being a novice, let you break the rules! This club head is bigger, and the error tolerance rate is higher. I am afraid that you will dry the ball into the lake, or make consecutive empty shots."

"Hahaha, good! Then I will not be polite!"

Put on the club, or just swing it casually.
This kind of fishing sport, Carter was not even a little competitive.Carter didn't care how many holes he scored, or even whether he could finish 9 holes:

"It's not too late for HT to enter the game? How about I sell some shares to you?"

"You can save yourself! Are you really taking me for a ride? With HT's current market value, it would be too much of a loss for Coke to eat it. Moreover, your idea is wrong. I, a person who intends to streamline the business chain, became Coke's owner. , do you expect me to go to the fast food track and Pepsi PK? Do you have to force this line to be blocked too?"

Haha laughed and pointed at Carter, not knowing whether he was laughing at Carter's stinky ball, or Carter's idea was too slippery.While Goizueta took the cue, he said:

"Besides, aren't you going to deliver it to your door? How about we, brother Yale, cooperate? Go to the back of Pepsi and poke its mother's ass eye!"

(End of this chapter)