Rebirth 79: I opened a bank in the United States

Chapter 470 The Blackmailed Coca-Cola
"As long as there are enough interests, why can't we do it? However, compared with PepsiCo, my rival Taco Bell's performance in the Northeast is not strong. The Northeast also lacks potential customer groups in the South, such as Mexico and Latinos."

It was only a matter of time before HT's stores expanded to New Haven, Boston.

If there is an opportunity to co-sponsor the football game between Yale University and Harvard University with Coke, it will not have much impact if it is a little earlier or a little later.On the contrary, participating in public activities can also improve brand awareness and brand value.

Carter has no objection to this. Of course, it would be even better if he could save a little more money in this sponsorship!

"Okay, okay, I'll pay for the sponsorship fee, right?!"

Goizueta, who saw Carter's tricks at a glance, unexpectedly didn't bargain.Carter doesn't think it's because people think it's a counter-offer, so he lowered his status
"Have you heard of the Coca-Cola press conference on August 8th? The one related to the Black Civil Rights Movement."

I saw the distrust and suspicion in Carter's eyes.Goizueta smiled, raised his hand to signal Carter to hit the ball, and explained:

"There's always a $3400 million outlay, and it's better to spend some of it on sponsorships than to really give it all to those damn robbers! On the one hand, this move can open up new markets for me, unlike Georgia, Connecticut, New York, and Rhode Island are the bridgeheads to attack Eastern Europe. You should be able to find that there are far more Eastern Europeans in the Northeast than in the South. In addition to the limited domestic market, I hope that in future cooperation, you HT stores can focus on promoting our Coca-Cola to Eastern European customer groups, and the first step is naturally to target Yale’s Eastern European student groups.”

"These people often don't do too badly when they return to China. If they can develop the habit of drinking delicious food during school, believe me, they are likely to leverage a large market. In Eastern European countries !"

After Carter finished hitting the ball, the two walked to Goizueta's ball again.Carter saw the other party speak while swinging the club.
"On the other hand, this can be considered as a contribution to my alma mater, and to bring this elementary school boy. You can understand it as human investment, so don't be embarrassed. Oh, by the way, in the Yale football team, now There should be black athletes, right? If there are no black athletes, it will be difficult, as long as there are black athletes, even if it is just a substitute sponsorship fee of [-]. No, [-] million! I can't say it!"

"There are black athletes, but I don't quite understand what robbers mean? Sorry, I was in China in August, not in China."

Listening to what Goizueta meant, it seemed that he was forced to bow his head to the black group and promised some financial investment.Then the sponsorship to Yale this time is going to be taken from the money
If only logically speaking, Carter is reluctant to believe it.After all, the money spent on black athletes at Yale is also given to the black community?Compared to giving some unaccompanied black people, Goizueta is probably more willing to give this money.

But in order to confirm the inside story, Carter still asked a question.

"China?! Where did you go? What did you do there?"

Now it was Goizueta's turn to be surprised, only surprised.Goizueta did not forget Carter's question:
"It's not uncommon, it's nothing more than being threatened by the group of black people for black equality, saying that we Coca-Cola did not give black people the equal opportunities they deserve. It's ridiculous. 24% of our Coca-Cola employees are black, but those damn guys say we We don’t have a single black member of our board of directors, we even say that our bottlers and syrup suppliers don’t have any blacks, we say that we at Coca-Cola discriminate against blacks in this way, but we are selectively blind to our donations to black colleges!”

"That 3400 million US dollars is the compromise here?"

"Hmm, there is no way to compromise! The current mayor of Atlanta. The leader who threatened us in the name of black equality is called Jesse Jackson. The current mayor is Maynard Jackson. God knows there is a relationship between them. Doesn't matter? Think about the time, I took office in May, almost after I took over, they came before the stool under my butt was hot!"

Goizueta sighed, obviously helpless:

"Honestly, I'm pretty passive about it. The Atlanta Journal-Constitution, Barron's, almost pointing at Coca-Cola's nose and saying 'spineless', and a lot of our bottlers. Think if we They have all compromised, and I am afraid that they will suffer more kidnapping and extortion in the future."

"In short, this kind of thing is really a headache for us business people. If you don't compromise, those black people who are incited, if you are milder, sit in front of your dealer's door to prevent normal consumers from buying products ; If it is extreme, I am afraid that your vending machines will be smashed in the street, and even your display cabinets will be destroyed."

"And once it's compromised, as our bottlers fear, you can't tell when it's a head. And, of course, it's going to offend the South, our main consumer customer. In the South, if people think you're a People who don’t grow, companies who don’t grow, it’s not easy to mix~”

Carter understood the meaning of the other party a little bit.

In addition to the psychological effect of transferring part of the money to Yale, it may be a little bit of saving to try to restore his "no seed" image?
But while thinking about these issues, Carter couldn't help thinking, what should his company do if it encounters such a thing?
Although HT currently has no such hidden worries, it's just that the reputation is not big enough. In the future. Forget it, in the future, let's talk about it at the board of directors!
"I don't want to mention this, anyway, you can learn from the lessons of Kejia. For example, increasing the proportion of black employees appropriately, such as finding even one black executive with decent ability in the management team in advance, can also prevent Kejia in advance. It happened to you. As for now, let’s talk about something else? You said you were in China in August, and I’m curious.”

"Mr. Austin also attaches great importance to that market. Even this year, I was actually not the first candidate. Everyone thought that Mr. Austin's successor this time should be his right-hand man, Ian Wilson. It was a coincidence that Mr. Austin took the blame. At the time of his resignation, Mr Wilson was on a tour of Asia, with a focus on China."

"In addition, Mr. Austin has an indelible contribution to Kekou's overseas business expansion. His vision is terrifying! I am curious, what is the market, that country, and their consumers that he attaches so much importance to? Can you tell me about it from the perspective of someone who experienced it?"

(End of this chapter)