Reborn Millennial Gamer

Chapter 128

When one person attains the Tao, the chicken and the dog ascend to heaven.

Once a star becomes popular, the endorsement products will also rise accordingly, especially for Jay Chou's endorsement in the mainland, Qilixiang is the only one.

With unique advantages, coupled with the gap in the brewed milk tea market, Qilixiang, a fast-moving consumer product, quickly landed on the beach, occupied the territory, and rooted the status of "the originator of brewed milk tea" among consumers, as well as wholesalers, distributors, and retailers. ...

Like sharks smelling blood, they flocked to the 798 factory area one by one. They not only came to ask for goods, but also competed fiercely for general distribution, distribution and agency.

At the gate of the factory, vans and trucks came in empty and left with full loads, coming in and out, billowing with smoke and dust, directly destroying the style of the art studio next door, just like the smell of money in the art park taste.

Lu Fei followed the scent, striding forward under the scorching noon sun above his head.

"Second brother, did you come here on leave?" Lu Yun tore off his collar, his face covered in sweat.

Lu Fei took out a tissue, "There's no class in the afternoon, come here to see how your brother is doing, and I'll go back to the company after I'm relieved."

"Come here by taxi."

Lu Yun took it and wiped his sweat, "We bought a car, and we should buy one for you. Taking a taxi is troublesome and expensive."

"Yo, big brother, are you getting richer?"

Lu Fei raised his eyebrows, "The car is not in a hurry, I don't like the low-quality scooter." After speaking, he turned to the distribution system.

"The advance payment and security deposit have all been paid."

Lu Yun put his hands on his hips, raised his eyebrows and exhaled, "I didn't know about the business before, but you are a bastard who invented the consignment system!"

These days, there are very few joint sales organizations like Wahaha. The industry is still in its infancy, and it is generally consignment sales. Wanglaoji is the same before the advertisement of "drinking Wanglaoji for fear of getting angry". factory.

Returning the goods has the cost of inventory pressure, and the manufacturer has to manipulate the ex-factory price. The price is inflated. As a result, the dealer wants to make money, and has to raise the price again. In the end, the retail price is inflated, so that it may not be able to sell much. goods.

In this way, it has fallen into a vicious circle, like moon cakes, pastries, everywhere, and the remaining goods are stored in the cold storage, and they will be sold in the coming year.

"Now they recognize it." Lu Fei hooked his lips.

"It's all accepted, and the agreement has been signed."

Li Long took out a copy from the folder, "We, the dealer, and the store have a tripartite agreement. The dealer is responsible for the supply, and the bill period is also the dealer's responsibility. We and the dealer will produce according to the order to ensure zero inventory."

"Just follow this set and continue to explore your own distribution model."

Lu Fei received the sales statistics for a few days. The sales volume was 3300 boxes, distributed in 238 stores on average, and there were countless canteens.

The key point is to look at the sales trend. Good fast-moving consumer goods will rise slowly, then fall back at the highest point, and rise again at another turning point.

Like going up suddenly, going down all at once, lack of stamina, either short-term products, or emergencies, such as Hongxing Erke.

"There are still too few convenience stores in Yanjing."

"That's right, Mr. Lu, the difference between the north and the south is quite big. For example, in Shanghai, there are 2000 convenience stores, while Yanjing only has more than 600."

Li Long pointed out the difficulty of distributing goods in Yanjing, "The entire convenience store market is like a big pond, separated by countless barbed wires. Although the pond is big, it can only raise small fish."

Lu Yun was full of fighting spirit, "Since Yanjing can't raise big fish, let's do it all over the country!"

"Brother, don't worry."

Lu Fei laughed and said, "Consolidate the bases first, connect them together, and then march into the whole country."

………………

Three days later, Qilixiang quickly occupied 100% of the market in Jiangyin, and turned to Kunshan. In Yanjing, the milk tea market rate also increased from 43% to 51%.

At this time, in the streets, alleys, and alleys, the boy can be heard galloping everywhere, with nunchucks in one hand and Qilixiang in the other, humming: "Use the nunchucks quickly, hehehe!"

The half-grown girls shouted in unison: "What am I yours?"

The boys were not too shy, and yelled earthy love words: "You are my sister with milk tea!"

Xiao Hongmei was sitting in Yunfei Internet Cafe, watching the boys and girls chasing and fighting, showing a faint smile. At this moment, a couple came in from the door, each with a glass of Qilixiang.

Today's street drinking milk tea has been impacted by its own milk tea, and the business has become more and more deserted. After all, the price is similar, celebrity blessings, clear positioning, drinking Qilixiang, light luxury, fashion, and Bel has a face.

Old Yanjing people, it's good to save face!
Wang Xiaoyi, who was boarding the plane, said, "Sister Xiao, please make a cup of Qilixiang, which tastes like taro."

"immediately."

Xiao Hongmei shook her head and laughed, Internet cafes sell brewed milk tea, what is this?

She poured hot water into the cup, stirred the powdered milk tea, and then handed the attached QQ scratch card to Wang Xiaoyi. Before she had gone far, his loud exclamation came from behind.

"Damn it, I scratched it!"

In an instant, curious eyes were cast from all around, asking here and there, asking what was scratched, Q coins, super membership (half a month), QQ show activation code...

"Hahaha, what the hell did I get the activation code for Jay Chou's co-branded QQ show!"

Wang Xiaoyi laughed wildly: "Sister Xiao is awesome, thanks to Sister Xiao!"

"Fuck, are you going to sell it? Or sell it to me, I'll pay you 50."

"I want to win Jay Chou at 50. You look down on Jay Chou. I will offer 100 yuan."

"There are only 100 sets in the whole country, and you want to get 100 yuan?"

"..."

Xiao Hongmei watched from the sidelines, watching them blushing, scrambling to be the first, and the price was getting higher and higher, completely incomprehensible, isn't it just a virtual skin, and it can be sold for 400 yuan?
However, the main force of milk tea is the young consumer group. For example, "Fantasy Westward Journey" has engaged in "Jay Chou's Patron Saint", and under the promotion of the event where the grand prize is "Jay Chou's co-branded QQ show", Qi Lixiang did not deliberately go for it. Sales across the country, wholesalers and distributors from all over the country also went to Yanjing, and gradually became popular outside of Yanjing.

The sales volume is rising steadily. The cost of cup-packed milk tea is apportioned to about 7 cents a cup, the wholesale price is 2 yuan 3, a cup is 1 yuan 6, and a box of 48 cups is shipped, a total of [-] yuan.

In less than two weeks, more than 3 boxes were sold, with a revenue of more than 7 million.

If it weren't for the limitation of the production line, even if the machine was running continuously and the workers worked in three shifts, the production capacity would not be able to increase. We must introduce and add several new production lines, otherwise the operating income would at least double.

[ps: Xiang Piaopiao's sales in the first year were 1.7 million, and it wasn't the whole year]

Looking at the sales data, Lu Yun's eyes widened. He didn't expect to earn back the promotion money so quickly, so he couldn't help but be eager to try.

"Lao Li, we have almost the same strategies for the large and small stores in Yanjing. Should we attack the KA stores, such as the Hualian supermarket chain?"

"Mr. Continental, take a look at this first."

Li Long took out a charge sheet, on which were densely listed more than a dozen items, entry fee, store celebration fee, conditional rebate, promotion fee...

Just a listing fee made Lu Yun look stupid. He was surprised and said, "A store costs 15 yuan a year, why do you need a consulting service fee?"

Li Long explained: "The chain supermarkets are like this. The big stores deceive people. Jianlibao doesn't have so many terms because the brand is big, but it is so difficult for small and medium-sized enterprises to enter the KA store."

"It's too harsh, it's tantamount to selling one's body!" Lu Yun said indignantly.

Li Longdao: "So Mr. Lu and I didn't plan to enter the KA store in the first place, but focused on the wholesale channel, and attacked BC supermarkets, convenience stores, and school canteens to increase the market share."

Lu Yun said with emotion: "No wonder so many people go to the second child to set up shop. It's black, it's really dark. Small and medium-sized enterprises can make a lot of money. To go to Feigo.com, you only need to pay a booth fee and a promotion fee. "

"Xiao Lu always takes care of the pain points of small and medium-sized beverage and food companies."

Li Long was full of appreciation, "So our next step is to develop Qilixiang from a small business in a big way. In addition to expanding production, the scope of business will no longer develop in depth. It will only focus on the city of Yanjing. We should pursue breadth and attack the whole country. Distributors sell our Qilixiang."

"What kind of offensive method?" Lu Yun asked in surprise.

"President Xiao Lu mentioned it before, and I thought about it with me. We need to cooperate with powerful dealers. These days, the ability to take the initiative to come to the door is not enough to support a large region or a province."

Li Long said with a smile, "So Qilixiang will go to a bigger exhibition, to the National Sugar and Wine Commodity Fair."

　Thanks to the book friend Mao Shuai for the 500 starting coins, and Qianchang vae for the 1500 starting coins.

　　
　
(End of this chapter)