Reborn Millennial Gamer

Chapter 154
In the millennium, there are not many windows for China to understand the world.

Compared with the Internet, I read newspapers, books and magazines more, such as "Clean Neon Country", "Liberal and Democratic America", "Diligent Jews", all from "Yilin" and "Readers" etc. flow out.

In short, foreign moons are round.

In the circle of readers, the Bertelsmann Book Club is the most powerful. Since it took root in China, it has occupied half of the Chinese book market in a few years. The book club has more than 150 million members.

Just to join the book club, you have to pay a membership fee of 18 yuan.

After joining the membership, it is mandatory to buy books every quarter. If you don’t buy a book, you can mail a copy directly. You must pay for the goods, otherwise you will automatically lose your membership, and the membership fee is equivalent to a waste.

Strong buying and strong selling, extremely domineering.

Feigou.com has slogans such as "5% to 7% off best-selling products", "never buy or sell by force", "you can join the membership with only 1 yuan", and has been marketing and promoting for a whole week, and has entered the game strongly.

When Master Lu is here, there will be a blue sky!

At this moment, Kubertasman's long-lost book friends, like a spring that has been pressed to the extreme, rebounded after bottoming out, and jumped into the arms of Feigou.com in a swarm.

In 1 minute, 39 copies were sold.

In 10 minute, 543 copies were sold.

In 1 hour, sales exceeded 4 copies.

In 2 hours, sales exceeded 1 copies.

Children's books, history, children's popular science, and literature have the largest number of transactions and the fastest growth in sales. On the list of best-selling books, some have ups and downs, and there are ups and downs when they are listed, while others are still standing on the list.

"According to this trend, [-] to [-] a day is no problem!"

Xu Lei looked at the data in the background and rubbed his hands excitedly. The order code (the total price of all books) has exceeded 25 RMB.

This still restricts the sales volume of many popular categories of books, restricting logistics, warehousing, production, etc. If the sales are completely released, such as "Who Moved My Cheese", it will definitely not exceed the 2000 copies on the surface. few.

"The water is flowing forever, and there are still two days of sales on the 26th and 27th."

Lu Fei touched his chin, and calculated the profit and loss of Feigo.com for a day based on the sales volume of 7 copies.

For most publishing houses, a 5% discount is the bottom line for book profitability. If the discount is too low, they will sell a book at a loss.

No matter how large the purchase volume is, the purchase price is usually 60% to 65% of the selling price, while the wholesale price of big publishing houses such as Sanlian and Commercial Printing is basically 75% to 80%, and selling at 5% off is basically a loss-making book market. .

But the purchase of Feigo.com was a little careful.

For children's and classical literature, look for small publishing houses instead of large publishing houses. If the volume of each purchase is tens of thousands of copies, the wholesale price can be as low as 30% to 35% of the price.

Many bookstalls set up by supermarkets sell books by the pound, relying on the price difference to make a small fortune.

A rough calculation shows that on Christmas Book Day on the 25th, the loss of b2c books is around 10 to 15.

3 at most in 60 days, put it in the entire operation of Feigou.com, it is completely worthwhile, and it is more worthwhile than playing several advertisements in the prime time of CCTV 8.

"This kind of book activities should be held frequently."

Xu Lei saw that the number of new registered users rose slightly by 2.

Lu Fei couldn't help yawning, "There will be opportunities in the future, such as World Book Day, winter and summer vacations, and Double Eleven. If this form is confirmed, the book business will enter a new stage."

Xu Lei smiled: "We are making such a big disturbance in the Heavenly Palace, what do you think Bertelsmann will do at dawn?"

"Of course I'm trying to deal with us. I'll go back first and recharge my batteries."

Lu Fei stretched himself, waited until the sales of the book broke through 2, and it was 3:24 on the wall clock in front of him, he waved his hand and left first.

He, Liu Mandong, and Xu Lei took turns to change shifts. During the three-day book promotion day, each of them had a time slot in the morning, noon and evening, and at least one of them sat firmly in the tent.

"Remember, ha, remember to take over early at noon!" Xu Lei took a sip of coffee to refresh himself.

…………

At 7:[-] in the morning, the sky is clear and blue.

The newsstand that just opened is still waiting for the newspaper deliveryman to deliver the newspaper. The IT circle, especially the e-commerce circle, has already received the attack of Feigo.com from various channels, and they are confused.

Co-authoring against Sohu is fake, but the real target is Bertelsmann!

Zhang Chaoyang and the Sohu generals guarding the Guanghua Chang'an Building were waiting for their swords, struggling to prepare for Lu Fei's attack. When they heard the news, their tense nerves immediately relaxed.

Soon, Zhang Chaoyang and others saw the clues and yelled loudly, how ugly the scolding was, and kept it secret internally. It was just Sohu Mall, the high-level opinions were highly unified, and they gave up strategically.

As long as I don't, you can't hit me.

Zijin Building, Joyo.com.

"Boss Lei, we were all deceived by Lu Fei."

Chen Nian was full of emotions, young people don't talk about martial arts ethics, they play in the dark, attacking Sohu is false, but attacking Bertelsmann is true.

"Never compulsive purchase, permanent membership, 1 yuan club, all tricks to hit Bertelsmann's weakness, they have definitely planned for a long time."

"It's a good method, pointing at east and west, Bertelsmann must be caught off guard."

Lei Jun looked at the computer screen, and saw that in the [Books] section of Feigou.com, rows of books had been sold out, and they had changed from sales to pre-sales.

Chen Nian adjusted his glasses, "Bertelsmann is too tyrannical. Before monopolizing the market, everyone was forced to accept it. Now Feigou.com has launched a surprise attack, and the future book market will definitely be turned upside down."

"Lu Fei seized a good time, just at the tipping point of emotions."

Lei Jun both admires and regrets that the reason why Bertelsmann can develop steadily in China is that there are no competitors to resist.

It is catching up with the cold winter of the Internet, and Internet companies are generally short of funds and unable to get involved in the competition. It is like an introduced alien species that "reproduces" without natural enemies.

But now that Feigou.com is rich and powerful, it can indeed confront this behemoth head-on!

"Is this the first foreigner brand he has played?"

Chen Nian replied: "EBay, Ubisoft, it's the third one, Mr. Lei, isn't this too tough?"

"Reasonable rules, preferential discounts, and mobilizing national sentiment, even Bertelsmann can't do anything."

There was a sourness in Lei Jun's tone, the most popular card is always the patriotic card, what the hell, Feigou doesn't want to wear it, Zhuoyou can't afford it.

"Old Chen, let the people from the library department come to the meeting for a while, attack Bertelsmann, and Zhuoyue will also help out!"

Excellence is imitating, and Dangdang is also studying.

On the 26th, the second day of the promotion, although the overall sales volume of books was only about 25% of what it was on the 4th, which was just over 2 copies, it broke 10 copies in [-] days, setting a sales record for Huaxia e-commerce.

With such a dozen of flying purchases, the enthusiasm of B2C e-commerce, which is mainly engaged in books and audio-visual products, has been mobilized.

The guns of the online shopping mall are the same, aiming at Bertelsmann.

Are you pointing a gun at me?You point a gun at me!
Bertelsmann suddenly became the big boss whose reputation was set on fire, which not only disrupted its profit plan in China, but also disrupted its strategic layout in China. Most importantly, it broke its monopoly in China. Can no longer happily cut leeks.

For the early bird Feigou.com, it cannot be said that he can't wait to eat his flesh raw, but at least drink blood and have cramps, and his bones will be ashes.

What the hell, do you want to fight, Master Lu?

　Thank you Lin Lin Lin Lin Lin Lin for the 200 starting coins, and thank Dao Zheng for the 1500 starting coins.

　　
　
(End of this chapter)