Reborn Millennial Gamer

Chapter 155
In war, it is logistics, firepower, and public opinion.

Public opinion wars are sometimes brutal, sometimes bloody, sometimes childish, and sometimes blurred. The key is to build momentum, have a loud voice, have many mouthpieces, and become reasonable even if it is unreasonable.

What's more, Lu Fei was right.

"Because of its strong position in the market, Bertelsmann has imposed mandatory membership fees in China for five years. This is immoral!"

What he found was "Sanlian Weekly". Facing his old acquaintance Bian Zhihong, he acted like a moral keyboard man, standing at the commanding heights of public opinion, criticizing with words and writing, every sentence insinuating that "Bertelsmann is suspected of monopoly".

Bian Zhihong noticed this tendency, and instead of interrupting, he took the initiative to hand over the topic, asking about Feigou canceling the membership fee.

"Competition creates vitality."

Lu Fei said solemnly: "I believe that with the intervention of Feigo.com, Bertelsmann will adjust its membership policy, lower the membership fee, and even make it free like Feigo.com."

"What can Feibu's boutique book club bring to its members?"

Bian Zhihong gave an example of the benefits of the Bertelsmann Book Club. There will be editors selecting books for members, and then mailing beautiful book lists.

"After that, you have to pay for the book, or you will no longer be a member of the Bertelsmann Book Club."

Lu Fei sneered a bit, and brought up the recommendation mechanism of Feigo.com Book Club, not only setting up multiple lists of popular praise list and high-quality best-selling list, but also personalized customization, that is, algorithm recommendation.

"Recommendation algorithm?" Bian Zhihong was attracted by this rather technological vocabulary and was curious.

"That's right, an algorithmic recommendation system independently developed by us at Feigou.com."

According to the manuscript he took down, Lu Fei said that to cover up this algorithm, he bought the copyright from Xerox's Palo Alto Research Center.

In fact, algorithm push has appeared in 92, and Amazon has used this collaborative filtering algorithm early on, which can filter products and users.

Fei purchased the source code of the public version, and the first version produced by Wang Huiwen, Fang Xing and others was used in the book section.

If matrix decomposition is used, the recommendation algorithm can be completely dominated in the era when GPUs were not yet popular, that is, before 2012.

"Independent research and development?!" Bian Zhihong couldn't help but be surprised. Are e-commerce companies so technical?
"Feigou.com will not instruct readers what to look at, but let members choose by themselves."

Lu Fei nodded hesitantly (face) without hesitation, but he is at least stronger than Lei Jun, and he magically changed the algorithm recommendation on the public version. what!

After some dialogue, one question and one answer, in addition to denouncing Bertelsmann and putting Feigou.com on the side of justice, we also need to add a label, a real high-tech Internet company.

As long as you have a reputation, you also need profits. Feigo.com has entered the second batch of high-tech enterprises in Yanjing. The benefits of finance, taxation, loans, talents, etc. are endless.

"It's about as far as I can see."

"almost."

Bian Zhihong turned off the recorder, and saw Lu Fei handing over a red envelope as a courtesy, and he took the initiative to remind him.

"Mr. Lu, Bertelsmann advertises in periodicals every year. As far as I know, it has invested more than one million in "Sanlian". It will cost a lot of money for Feigou to fight against it."

"The Internet has the advantages of the Internet. We don't need to compete with Bertelsmann."

Lu Fei raised his lips. Bertelsmann smashed more than a dozen periodicals and magazines, and he focused on two, "Sanlian" and "Reader".

Especially "Reader", although it costs about 12 to 15 to advertise for one issue, this promotional position is a must for calligraphers.

…………

On the 27th, the latest issue of "Reader" was delivered to various newsstands one after another, and copies were also placed on the Bauhinia Newsstand in Shuimuyuan.

After class, Wang Xiaochuan rushed over to buy a copy immediately after class. On the dark blue cover, a dark brown-skinned baby elephant was swinging its trunk leisurely, with the sky and the earth in the background, empty and peaceful.

Slowly flipping through, you can see that Feigou.com occupies two pages, with the main title: "Just one book, join the membership immediately", as long as you buy a book, you will automatically become a member of the boutique book club, and it will be permanent.

Turning over this page, there is a double-page advertisement, and Bertelsmann occupies a right-hand advertisement, with the main title: "Free good book, ten yuan membership fee", and there is a small mark next to it, "Original price 18 yuan ”, with a strikethrough line drawn above it.

He widened his eyes, the membership fee has really dropped!
Suddenly, the boy next to him yelled: "As expected of Feigou, the ambition of our Chinese descendants is too long. It is a club run by Chinese people who understand what we need!"

Wang Xiaochuan leaned his head to take a look, and saw that what he was holding up was "Yanjing Morning Post", and immediately bought a copy. The front page of the science and technology section was Feigou.com, and the eye-catching headline read——

"Mind Reading" of Feigo.com: Algorithm Recommendations.

This word makes people think about it. After reading it up and down several times, my eyes became brighter and brighter. At this time, the students' discussions came from my ears.

"Bertelsmann will lower the membership fee. In the final analysis, it is because of Feigou.com."

"That's right, without Feigo.com, it's not the only one!"

"It's useless to reduce it. It's still 10 yuan. If you buy two or three books, you need to spend 7 yuan in remittance fees and 2 yuan in handling fees. The price is not as good as Feibu.com."

"Anyway, I will buy books on Feibu.com in the future, and I will join the club when I buy books. It doesn't cost money, and there are often discounts..."

The crowd is passionate, and Bertelsmann is popular everywhere. Many students of Mizuki University are members of the Bertelsmann Book Club, and they have endured it for a long time.

This time, Sparks ignited the gasoline-stained firewood pile.

Wang Xiaochuan stuck in the crowd and remained silent.

Just in the advertisement of "Reader", you can smell the smell of gunpowder. Bertelsmann and Feigou.com have really started fighting, which seems to be a secret war.

Depending on the situation, there is little help for wrongdoing, but much help for good.

He took a deep breath, put newspapers and magazines into his schoolbag, rode his bicycle to Yanyuan, parked the car at the entrance of Ziyuan Hotel, and went directly to the 14th floor.

"Xiaochuan!"

Wang Huiwen walked out of Room 1418, full of surprises, "Why are you here?"

Wang Xiaochuan looked at this junior student who was in the first grade of his own, dressed in his daily outfit at home, and suddenly became envious.

"Can I see Mr. Lu again?"

"Let me ask."

Wang Huiwen approached Tao Yao, and turned back after asking, "It just so happens that Mr. Lu is on duty, come with me."

.........

"sit."

Lu Fei pointed to the sofa, and served a cup of hot tea. "You came to me because you are willing to gamble and lose?"

Wang Xiaochuan nodded, then shook his head again, "Whether you win or lose, I'm done searching for this part-time job!"

"Oh?"

Lu Fei smiled knowingly. As expected, no patriotic brand is as good as the millennium brand, such as Changhong, TCL, Skyworth fighting foreign TV, Wahaha defense battle, thick rice Huaxia chip...

Although Feigou.com does not do such marketing, the eyes of the masses are discerning, and this top hat is still buckled on its head.

"I am also a member of Bertelsmann."

Wang Xiaochuan curled his lips, "I've long been disgusted with it. Feigou dares to fight head-on, it's a good job!"

"Good! Very energetic!"

Lu Fei patted him on the shoulder, "It sounds very encouraging, but even if you don't have this crop, you still have to work part-time because you lost the bet."

Wang Xiaochuan was more surprised than suspicious: "It's only been three days!"

"Yes, it is not an easy task to gain a place in a market that has been eroded by Bertelsmann for five years in such a short period of time."

Wang Huiwen raised her head, proudly: "But we, Feigou.com, did it. In three days of promotion, there may be one-tenth of Bertelsmann club members."

"How much is one-tenth?" Wang Xiaochuan opened his mouth.

"Two million."

Lu Fei said it lightly, as if it was not worth mentioning.

Wang Xiaochuan worried: "Mr. Lu, what will Bertelsmann do against you?"

"To deal with Feigou? It should take care of itself first."

Lu Fei said in a relaxed tone, "Maybe in a few years, you will see Bertelsmann withdraw from the Chinese market."

"No way, Bertelsmann has 150 million members, and there will be more in the future."

"You only see its brilliance, but behind it is a huge cost burden."

When Lu Fei fights a war, he naturally does not fight an unsure battle.

After some investigation, Bertelsmann's entire book club spends tens of millions of dollars every year, and the book list mailed by Moonlight alone costs 300 million RMB.

Feigou.com does not have a big burden. Not only does it not lose money, it may also make money. In addition to selling books, it also provides members with a book push service similar to Buyertong. More than 7200 people have opened the sp business.

Although Wang Xiaochuan stayed in the ivory tower, he was not stupid. After thinking about it carefully, Bertelsmann may fall into a vicious circle in the face of gang fights from the entire Huaxia E-commerce:
On the one hand, book prices are too high to be sold, payments are slow to be returned, cash flow is not working well, payments are in arrears, and new and good books from the publishing house cannot be obtained...

On the other hand, manpower, rent, water and electricity are getting higher and higher.

This giant will be bloodletted by a group of younger brothers led by Feigou.com, and it can be consumed to death.

Thinking of this, he suddenly shuddered.

"The most powerful force in the world is being born in response to the situation."

Lu Fei took a sip of tea and smiled calmly.

Physical bookstores will sooner or later be overwhelmed by e-commerce e-books.

Feigou.com is using Bertelsmann as a sharpening stone, gaining experience for the book operation department, as a paving stone, gaining reputation for the website, and as a stepping stone, gaining a valuation for the company.

One fish, three meals!

Standing on the third floor, Wang Xiaochuan couldn't tell that Lu Fei was standing in the atmosphere, so he secretly compared him with Zhang Chaoyang, and the layers seemed obvious.

Looking up at Wang Huiwen, she became more and more envious. No wonder she wanted to follow Lu Fei even if she gave up the research.

The minister who chooses the lord must meet the lord of the Ming Dynasty!

　Thank God for your great 3000 starting coins.

　　
　
(End of this chapter)