Reborn Millennial Gamer

Chapter 166 Microsoft Enters China, Spring Festival Gala Bidding

In 1984, among the top ten PC companies in the United States, Microsoft was second. In 01, Microsoft ranked first, and other companies that year disappeared from the rankings.

Today, Microsoft occupies the mainstream market in Europe and the United States, but after the Internet bubble burst, it needs a new huge market.

In the past, Microsoft only regarded China as a sales market, and it had nothing to do with it except buying and selling software.

However, "The First Year of Hypothetical China's "WTO Accession"" has changed the attitude of the board of directors and senior management towards the Chinese market, which is no less than a golden mountain.

Ballmer laughed: "Communication social tools."

"If I understand correctly, you mean MSN?"

Xiong Minghua frowned. MSN accounted for a very small proportion of Microsoft's business territory.

This time, he actually acted as a vanguard in developing the Chinese market?
"Yes."

Ballmer said with a relaxed face: "Without any publicity or company support, MSN has occupied 8.2% of China's instant messaging market, ranking second. Among the more than 2000 million business users, we have more than 800 million users. , accounting for 41%, also ranked second."

"Who ranks first?" Xiong Minghua asked.

"penguin."

Ballmer didn't care, "It's a local communication tool in China. A thief stole ICQ. Although it won 90% of the market share, it has no enemies. Microsoft didn't participate in the competition."

Plagiarized ICQ?

Xiong Minghua felt relieved. In the United States, ICQ was beaten to the brink of death by MSN, thanks to Microsoft's monopoly, which bundled many applications including MSN into the PC system.

At the beginning of the millennium, it was the era of PC, and Microsoft is the overlord of PC.

After thinking for a while, he agreed.

After all, with more money and less work, close to home, and Microsoft as a big backer, it is not easy to beat a plagiarist who copied his defeated opponent.

Ballmer smiled and stretched out his hand, "When you return to Huaxia, you can ask Microsoft Huaxia for help."

"I will." Xiong Minghua shook hands with him.

"When are you going back to Huaxia?"

"Early February, I think."

…………

In early February, Yanjing.

The auspicious snow heralds a good year, and it snows heavily, and the city of Sijiu is covered with silver and covered with white snow.

Lu Fei was going to take part in the final exam of the middle school drama, and passed it easily and happily. During the holiday, he has been making international long-distance calls and talking with Friedman on the phone about the follow-up of "The World Is Flat".

The phone bill alone cost several hundred yuan, because translation also takes time!

A rough estimate is that it will be published in about four or five months.

"Jing Goubiao, Jinggoubiao, Jinggou oh lewei."

He hummed while driving, and the Audi drove all the way to the Media Center.

In the center venue, nearly [-] enterprises and more than [-] representatives gathered together to participate in the annual grand finale of Yangma's bidding.

Whether it's Feigou.com or Penguin, they still can't do the Spring Festival Gala advertisements. In the previous life, Penguin and Ari fought so fiercely, getting involved in the red envelope war, and purely competing for payment finance.

The most important thing is that the advertising fee is too expensive, and the loss outweighs the gain.

This year's Spring Festival Gala is the stage with the most exposure and traffic in the country, but the moment the advertisement comes out, let alone tens of millions, millions of users rush to the website, the server can't bear it at all, and it crashes directly.

Taobao has done this kind of "stupid thing", and it has withstood many Double Eleven with GMV exceeding 2018 billion. The server was still down during the [-] Spring Festival Gala.

Lu Fei didn't do the stupid thing of swallowing elephants, he came to accompany Lu Yunlai to bid for Qilixiang, and locked the list of the second batch of official flagship stores by the way.

"Mr. Lu, Metersbonwe also wants to join the flagship store and explore the online market."

"I'm a representative of Xilinmen. The boss asked me to ask Mr. Lu, can household items be listed on Feigo.com..."

With the typical examples of the first batch of official flagship stores, especially the benefits brought by the "1 yuan flash sale" to the franchised brands, the strategies are effortless, and batch after batch of mid-range brand representatives take the initiative to hand over olive branches.

The crowd was surging, but there were also many big companies and brands with confidence, including Wahaha.

The deputy representative said: "Old Liu, I think the road of e-commerce can actually be tried. I have studied it and it doesn't take much effort."

"It's useless. I mentioned it to Zong Dong. Zong Dong thinks that e-commerce is an evil way, and building a joint marketing network in a down-to-earth manner is the right way."

Liu Zhimin glanced at his colleague, shook his head, and immediately cast his eyes on Lu Fei, who was overwhelmed by the stars, and saw that he had collected a stack of business cards, full of hands, and then went straight to a seat.

"Second, this way." Lu Yun waved.

Lu Fei came over, nodded to Li Long, and shifted his gaze to the next table, which was empty. Coincidentally, there was "Mengniu" on the seat board.

"Brother, what is your budget?"

"800."

As soon as Lu Yun's words came out, Lu Fei raised his brows slightly in shock, and asked carefully to check the accounts, and found that Qilixiang was very strong.

From September to now, in the hot season of autumn and winter, about half a year, the revenue was 9 million. After deducting the costs of advertising, manpower, production line, R&D, sales, etc., the net profit was still 7373 million.

"I discussed with Dalu, either not to take it, or to take the best one."

Li Long revealed Qi Lixiang's bidding goal in a clear manner, "The focus is on the title of 'Zero Hour'."

Lu Fei frowned, "Is 800 million enough?"

The zero o'clock time report is the most conspicuous advertisement in the Spring Festival Gala over the years.

At that moment, the audience can hear the host shouting "a certain company pays New Year's greetings to the people of the whole country". Although it is only a short 10 seconds, it can definitely be described as "a moment of spring night is worth ten thousand gold".

"Absolutely enough!"

Lu Yun said: "Last year it was only 420 million, and our bottom line is 600 million."

Lu Fei felt that there was no major problem, and suddenly a loud "Brother Lu" came, and Niu Gensheng led his men into sight.

He greeted the two brothers cordially and exchanged warm greetings.

Especially thanks to Lu Fei, not only Mengniu has Feibu, it is even more powerful, but also taught the "hand-to-hand combat" rogue style of play, which played a miraculous effect. Relying on Pengci marketing, Mengniu marketing became the second largest milk sales in the year.

"Haha, the Spring Festival Gala advertisement is such a good opportunity, it must not be exclusive to Yili!"

Lu Fei and Lu Yun looked at each other, it was the hatred of ten generations!

After a while, 6 celebrities including Li Yong, Zhou Tao, and Wang Xiaoya came to the stage, and the bidding officially started.

…………

The Spring Festival Gala has had sponsors since 84.

In the 80s, watches, bicycles, and sewing machines were the "old three" regular customers. In the 90s, the main force of sponsors turned into various liquor brands. After the 21st century, home appliances, medicines, etc. appeared in turn.

No matter how the times change, emerging brands always maintain their enthusiasm for Spring Festival Gala advertisements. After all, what you get is what you earn.

At the beginning, the bidding was all regular hard advertising packages, oral broadcasting, implantation, etc. Big brands and big companies looked down upon it, and small and medium-sized enterprises loved it.

But there are only two, the competition is quite fierce, that is, the advertisements before and after Zhao Benshan's "Selling a Car", including oral broadcasts, are equally popular.

The lowest one has a reserve price of 50.

"Qilixiang, 70!"

Lu Fei folded his arms and watched Lu Yun hold up the sign.

In less than half a minute, a representative not far away shouted "80", and then someone raised a sign one after another, and the price instantly rose to "120 million".

"President Dalu, Zhao Benshan is too popular, I think it's better to forget it, what we are going to fight for this time is the zero o'clock time report."

Li Long suggested changing to a sketch. Gong Hanlin and Huang Hongxier are also good, and the quality of "Flower Pot" is definitely not bad.

When Lu Fei heard it, he couldn't help but think of the line "Dig a hole, bury some soil, count 12345", the sketch is indeed classic enough.

"No, as long as there is Huang Hong, I won't vote!"

Lu Yun flatly refused, without any leeway.

Lu Fei knew the root cause of his elder brother's anger, so he hated the phrase "If I don't get laid off, whoever will be laid off?" Although there is no Huang Hong, there are Niu Hong and Ma Hong who can say this word, but who made you say it?
After such a screening, the sketch category is gone, only cross talk, Jiang Kun and Feng Gong are left.

What, vote for the cross talk that made the audience cry?
Even after shouting "I want to kill you" for so many years, I had to vote for Feng Gong once. Qi Lixiang spent 70 yuan to win the hard advertisement of "On Stage and Off Stage".

After a long while, it was finally the turn of the main event, the title sponsorship of the Spring Festival Gala's zero o'clock time report, my favorite Spring Festival Gala program, and Spring Festival Gala special appointments.

Manufacturers one by one, suddenly high morale.

The first dish to be served was the '20 o'clock time report', which was the opening of the Spring Festival Gala. The base price was 260 million yuan, but it was finally won by a domestic weight-loss drug for 411 million yuan.

Lu Yun couldn't help shaking his legs, and waited patiently. After waiting for about 15 minutes, Wang Xiaoya on the stage smiled and announced:
"Next, it's the title of the countdown to zero. The base price is 380 million yuan, and the starting price for each bid is no less than 10 yuan."

As soon as the words were finished, Niu Gensheng was the first to raise his hand.

Zhang Yong smiled and said, "Mengniu, 380 million."

"Yili, 390 million!"

Not far away, a representative of Yili immediately held up a sign.

Not to be outdone, Niu Gensheng: "400 million!"

Yili didn't budge either, as if it was a bargain, but it was going to be a bit more expensive than Mengniu.

The other brand representatives put away all the brands and watched the fire from the other side, watching with great interest the two largest dairy companies in Huaxia, vying for each other.

Anyone who knows the inside story knows that Mengniu touched Yili for half a year, but it disgusted Yili. Almost overnight, the 48 billboards that Mengniu put up were smashed beyond recognition.

Who is the black hand behind the scenes, and the spearhead is directed at...

The entire battlefield was filled with flames and gunpowder smoke.

"Second brother, Lao Li, what should we do?"

Lu Yun licked his lips, he couldn't help it!
Lu Fei glanced at Niu Gensheng next to him. With one hand he raised a sign and shouted "480 million", and with the other hand he put it under the table and shook it, rudely rejecting the dissuasion of his subordinates.

"490."

On behalf of Yili's strong family background, he followed immediately and turned his head to see Niu Gensheng's face, but what he saw was——

Lu Fei raised his sign, "Qilixiang, 500 million!"

In an instant, there was an uproar. The two countries are in a war. Which tough third party intervenes?

Niu Gensheng was stunned for a moment, and cast his gaze, as if he was saying, little brother, what's going on, this is a matter between brother and enemy.

"Brother Niu, do me a favor. My elder brother's Qilixiang wants this title."

After Lu Fei finished speaking, he looked directly at Yili's representative again, his eyes collided, and the man turned his head expressionlessly.

Yili, no more content.

"Okay, then I'll let you guys go."

Niu Gensheng walked down the steps, heaving a sigh of relief.

One person raises a sign, and the two parties stop fighting. In an instant, there is an uproar, and there are many discussions.

One, because of price gouging, it has already exceeded the market price.

One, of course, because of Lu Fei, even Mengniu and Yili gave face, so they naturally want to give red-haired Lu some face.

Suddenly, the venue became quiet, and a needle could be heard.

Wang Xiaoya, Li Yong and the others were in a trance for a while. This kind of scene is really rare, and there is a strange feeling in the atmosphere.

　News from 2002, quotes from that year:

　　
　　
　
(End of this chapter)