Reborn Millennial Gamer

Chapter 167 Spring Festival Gala King "Iron Throne"

The king of Yangma and the king of the Spring Festival Gala are two different things.

The champion of the Spring Festival Gala is generally the title sponsor of "8 o'clock in the evening" or "0 o'clock countdown".

It's just that in the early years, there was no such distinction.

Tan Xisong, the founder of "Biaowang", originally took out all the prime time of Yangma to conduct a one-time national bidding, just like the "Building King", and gave a laurel crown to the company with the highest bidding amount.

Like the first "Biaowang" Confucian banquet, it won not only the time report at midnight of the Spring Festival Gala for 3000 million, but also the prime advertising time of "Weather Forecast" and "Focus Interview".

"500 million, is there any bid?"

Li Yong looked around at the brand merchants with the next ticket, all of them seemed to agree with each other, and tacitly handed over to Qi Lixiang, and his heart was full of turmoil.

Looking at each other with Wang Xiaoya, Zhu Jun and others, they shouted together and said in unison:
"Congratulations to Qi Lixiang for winning the title of countdown to zero with 500 million!"

"Congratulations to Qilixiang for winning the Spring Festival Gala title!"

With a bang, the whole house applauded, clattering, clapping, thundering applause, there were sincerity, falsehood, and malice.

Noticing Qilixiang's astonishing move, beverage companies were shocked. They thought that brewing milk tea would not make a lot of money, but they were completely wrong.

"Old Liu, let you be sure!"

Wahaha The deputy representative was both surprised and envious, "Look at Qilixiang, she managed to win the bid, she must have made a lot of money."

"But Zongdong and the others just don't believe it."

Liu Zhimin couldn't help feeling, "Looking at it now, the market for solid milk tea is bigger than we imagined."

"As soon as the bidding meeting is over, we will report to Zong Dong."

The deputy representative thought in his heart that Wahaha would make milk tea, but in fact it was the old routine of Wahaha before, copying marketing and taking it as his own.

There are not a few people who think like him. Uni-President, Xizhilang, Lipton, and Master Kong are all thinking about developing milk tea and entering the market.

But Lu Yun and Li Long couldn't get excited enough, they couldn't care less about their peers spying on them, their faces were flushed, and they were extremely excited.

Lu Yun smirked: "You just won the bid?"

Li Long's mind is full of the glory of Qilixiang in 02.

Back when Qinchi Liquor Industry won the Spring Festival Gala bid, Qinchi's sales increased by 5 times, and every day he drove a Santana to Yangma, and drove out a luxury Audi.

With this Spring Festival Gala, Qilixiang will definitely skyrocket.

Lu Yun asked suspiciously, "Hey, second child, why are you unhappy?"

"Brother, Mr. Li, don't be too happy, this king is poisonous."

Lu Fei patiently explained that since the first Spring Festival Gala bid winner, the companies that won the bid did not end well, such as Kong Jiayan Wine, Qinchi Wine Industry, Backgammon VCD...

For example, Qin Chi, because the output could not keep up with the sales volume, Sichuan wine entered Lu, and the collected Sichuan wine was blended into Lu wine, which ruined the brand.

The words were like a basin of cold water poured on Lu Yun and Li Long's hot brains, and they both calmed down.

Lu Yun frowned: "According to what you say, this king of bids may not be a good thing, and we may be dragged down."

"If you want to wear a crown, you must bear its weight."

Lu Fei reminded: "After the exposure of Qilixiang to the whole country, the sales will usher in a sharp increase. We must grasp the sales volume and quality, and we must not miss the two major barriers. We would rather have quality than sales volume."

"Brother Lu is right!"

Niu Gensheng listened to all this and couldn't help waking himself up. Just now he had no brains to bid with Yili.

"If you want to wear a crown, you must bear its weight. I will frame this sentence and hang it in my office."

"Me too!"

Lu Yun laughed and hugged Lu Fei's shoulders. The one who was more proud than the winner of the Spring Festival Gala was his brother.

My second brother is invincible in the world!

…………

The bidding for the Spring Festival Gala ended, and the prime time for Yangma immediately followed, which was even more important.

For 30 seconds of gold, it costs tens of millions, and for a large period of prime time, it costs at least hundreds of millions.

The grade is too high, Qilixiang can't afford it.

Lu Fei and Lu Yun resolutely gave up, and whispered to Li Long, talking about Qi Lixiang's development plan for winning the Spring Festival Gala queen.

In addition to expanding production capacity and strictly controlling quality, liquid milk tea beverages are set as a new direction for research and development. A "star product" alone cannot stand in the fast-moving consumer market for a long time.

Halfway through the finalization of the strategy, Yang Ma's standard king was born suddenly!
But it was far beyond everyone's expectations. Wahaha won it for only 2211 million, which is the lowest price in the history of Yangma's advertising bidding so far.

Totally, big upset!
Just like giving face to Lu Fei, brand owners also have to give face to Zong Qing.

The scene was extremely embarrassing for a time, and amidst sparse applause, the bidding meeting came to an end, and two or three hundred representatives poured out of the venue and filed out.

Lu Fei was sitting in his seat, waiting for the crowd to recede, and also waiting for Lu Yun. Whether he was the king of the Spring Festival Gala or the king of Yangma, he could enjoy Yangma's VIP-level interviews and expose the brand.

"Mr. Lu, how do you feel about Qilixiang becoming the champion of the Spring Festival Gala in less than a year after its establishment?"

"Mr. Lu, it was supposed to be a battle between Yili and Mengniu. Why did they both withdraw from the competition because of the appearance of Qilixiang?"

"Can you briefly talk about Qilixiang's situation..."

Seeing that Lu Yun and Li Long were surrounded by the media, the corners of their mouths were turned up, and their eyes moved to Mengniu on the other side. The news of the bidding just now successfully attracted investment institutions such as Morgan Stanley.

Niu Gensheng chatted enthusiastically with investors, laughing a lot.

Lu Fei squinted his eyes. This old cow is happy to seek skin from a tiger, but Mengniu has made this group of foreign investors miserable.

Seeing the wolves of Wall Street shaking Niu Gensheng's hand cordially, they came straight to him and said with a smile:
"I didn't expect Director Lu to be engaged in virtual reality and business. In addition to operating the largest online shopping platform in China, he also runs the largest milk tea beverage company in China."

Lu Fei shrugged: "This is my elder brother's company, and I'm just a shareholder."

The head of Morgan Stanley asked curiously: "Are you a family business?"

"Grandpa~"

"Are you going to be a milk tea family business?"

"No, we want to be a beverage family business, not only to occupy the milk tea market, but also to occupy the coffee market."

Lu Fei drove the horsepower of the big fudge to the extreme, and followed Ruixing Coffee's rhetoric, and flicked this group of foreign investors vigorously.

What are "there will be hundreds of millions of middle-class people in China in the future, all of whom are potential coffee users", "the next five years will be the world of fast-moving coffee"...

At the end, let me say something special: "Who would refuse coffee?"

"Yes, there is no one who doesn't like coffee! Does Qilixiang have any plans to raise funds and expand production?"

Morgan Stanley waited for a vote of people with green eyes, wishing to immediately draw out the check, shut up and take my money!

Niu Gensheng looked confused, what the hell, there are only a thousand cups of coffee?
"We don't need investment for now." Lu Fei declined.

The group of foreign investors like Morgan Stanley did not give up. After all, the milk tea market was in a vacuum. Qilixiang won the Spring Festival Gala bid. It is a big family. Relying on its brand influence, it is too rich to attack the blue ocean of coffee drinks.

"Director Lu, Qilixiang needs financing, come to us anytime." The person in charge of Morgan Stanley spoke with sincerity.

"Ais loves the coffee project very much!"

Smelling the bloody shark, the true nature is faintly exposed.

Lu Fei dealt with it perfunctorily and sent the group of foreign investors away with a smile on his lips.

"Brother Lu, why are you rejecting foreign investment?" Niu Gensheng asked doubtfully.

"Brother Niu, you don't really expect foreign capital to help you achieve success, do you?"

"Foreigners are more experienced in this area, wow haha, why don't you get it?"

"Brother Niu, they are using you. This is all a bureaucracy. You can't let them harm you!"

"Foreign capital is unreliable, who else can I rely on?"

Niu Gensheng gritted his teeth, Yili is a state-owned enterprise, how can private enterprises compete with it, they can only rely on foreign aid to win the first place!

Lu Fei spread his hands, it's hard to persuade the damn ghost with good words.

At this moment, Lu Yun finished the interview and hurried back, "Second brother, we agreed to develop milk tea liquid drinks, why are we still making coffee?"

"These foreign investors are quite 'tight', and they haven't left the venue yet."

Lu Fei chuckled and said, "Brother, this is fake news."

"Fake news?" Lu Yun was startled.

"Let's go get the invitation letter and talk as we walk."

Lu Fei smiled and hugged Lu Yun's shoulders, and the two brothers hooked their shoulders together and left.

Not far away, Liu Zhimin stared at their backs, frowning into a ball.

The deputy representative's face was solemn, "Old Liu, they developed coffee drinks, do you think it is true or not?"

Liu Zhimin pondered for a moment, "I'd rather believe in something than nothing. Coffee is indeed a good direction."

"I'll report to Zong Dong immediately." The deputy representative took out his mobile phone.

Regardless of whether it is true or not, the news that Qilixiang's next product will focus on coffee drinks spread like wildfire, and soon spread to major beverage brands that have not yet left Beijing.

Nestle and Master Kong originally planned to compete for the brewed milk tea market, but changed their minds temporarily and diverted to research coffee beverages.

Uni-President and Lipton are in a dilemma. Do you choose coffee or milk tea?

The great powers marched into brewing milk tea and carve up the Qilixiang market, but because of the favor of capital, they suddenly stopped moving forward and died down.

And in Hangtown, Wahaha headquarters.

Listening to the deputy representative's truthful report, Zong Qinghou knocked on the table and said firmly:
"Milk tea, coffee, I want them all!"

(End of this chapter)