"kindle 2 is a complete subversion of kindle 1. The total area has been reduced by 21%, the weight has been reduced by 17%, and the capacity has been expanded to 100%, from 2G to 4G!"

"kindle2 is not only more portable, but also more durable. The battery can last for 26 days."

"Of course the most amazing thing is the large-screen touch."

"We use infrared touch technology. On the surface of the screen, a horizontal and vertical infrared detection network will be formed. You can easily touch and command with your fingers. Navigation and page turning can get rid of the dependence on physical buttons..."

Lu Fei stood on the stage, coordinating with the projected parameter data, while demonstrating and bragging, how to be tall, how to come.

It is more than enough to fool the layman, but among friends, Nokia and Apple, which are also working hard on the touch screen, have already seen the clues.

"The infrared screen is to install a circuit board frame in front of the display, and then arrange infrared emitting tubes and receivers around it to form an infrared matrix in one-to-one correspondence. Wherever the finger blocks the horizontal and vertical infrared rays, a touch point can be generated. .”

Listening to the explanation of the technical executives, Kallasvuo was relieved. He thought that Nokia was severely pulled away by logic in terms of resistive touch screen technology. Unexpectedly, it was just a coincidence that the resistive technology on lmusic3 was not used. .

"The advantage of the infrared screen is that it is waterproof, scratch-resistant and pressure-resistant, and is not limited by the size of the screen. The disadvantage is that it is too sensitive. Whenever an object with heat touches the screen, it will respond."

"But it's really smart, isn't it?"

Kallasvuo frowned. Although Nokia didn't have a tablet business and didn't need to compete directly, Logic was about to step into the mobile phone field. It felt like a big enemy in an instant, and he felt more and more uneasy.

"Whoo~"

On the contrary, Riccio let out a sigh of relief. Fortunately, it was only an infrared screen, and the technological gap was not that big, so Apple could still catch up.

Luckily, I couldn’t help being suspicious. Logic cooperated with New York University in industry and academia, and acquired Newark, TPK Chenhong and other companies with patented technology. The result is this?

After more than two years, this is the only thing that has been researched?
of course not!
Lu Fei had a bright smile on his face. When explaining the infrared screen, he almost couldn't resist announcing the new breakthrough of the capacitive touch screen, but he still held back because of the Osborne effect.

In the 80s, when a computer company called "Osborne" launched its own products, it said that the next generation would be so slick and advanced, and directly persuaded customers who were placing orders.

After all, we are not fools.

The next generation is stronger than this generation, so just wait another year.

As a result, the order volume fell, the supply exceeded demand, and the computers could not be sold at all, and they were all backlogged in the warehouse, and the company went bankrupt.

With this example, the colleagues in the future will learn to be good. They must not only have technical reserves, but also squeeze toothpaste strategically, just like Nvidia, Intel, Apple...

If you learn logic, you can learn it badly!
Obviously there are resistive screens and capacitive screens, but they just squeeze toothpaste and only squeeze out infrared touch technology. However, such a small step is enough to amaze the technology fans and media reporters at the scene.

"kindle2 has WIFI version and 3G version."

Lu Fei pressed the page presenter, "WiFi version, priced at $259! 3G version, priced at $299!"

"Snapped."

"Clap clap clap~"

The applause was a little bit, then a piece, and then formed a face.

Little Edgar Bronfman looked around and saw many people raising their arms and shouting the name of Master Lu, just like believers singing to God, with hot eyes and devout worship, and their anger is not in one place——

Falk squid, why are the Chinese people so arrogant!
"Last year, also in front of you, Logic released the world's first touch color screen mp3, which surprised the world."

"The sales volume of lmusic3 says it all!"

"Since then, more and more friends have followed the pace of logic. Now, almost all mp3s on the market have touch screens, color screens, radios, tape recorders, audio e-books, and game consoles. and other functions, the music player is full of various things, and the meaning of mp3 is not so pure.”

"But I think there are only two most important meanings of mp3."

Lu Fei stretched out one finger and said "Music", and then stretched out the second finger. At the same time, the projection screen read impressively——

"The trend of technology and beauty!"

Immediately afterwards, the lights slowly went out, and the whole place fell into darkness.

In an instant, a laser beam suddenly fell from the ceiling onto the stage, and then two, three, or more than a dozen fluorescent beams were projected from top to bottom, making the stage flooded with colorful lights.

Accompanied by the dynamic melody, a trendy laser mirror dance was vividly displayed, mobilizing the emotions of the scene.

After the dance, the lights are on, and a spotlight is cast.

Wearing Beats headphones around his neck, Lu Fei walked slowly from the darkness to the beam of light, his whole body seemed to be shining.

"The music player of the lmusic family has been launched for three generations, and each generation is a fashion combining technology and beauty."

Seeing that the atmosphere was getting better, Lu Fei stopped hiding and took out Logic's fourth-generation MP3 from his pocket.

"Whoo~"

The major international manufacturers, who are regarded as scourges, breathed a sigh of relief. Although the exterior design is still at the top level, it is almost the same as the third generation, and it cannot shock the four.

The highlight is only the addition of video functions, and the hardware is just a pile of materials, but the NAND flash memory is produced by Fuxin Semiconductor, and the sound quality decoding chip is also jointly developed with Philips.

Logic, no longer an integrator!

But Philips, Sony, Samsung and other major manufacturers don't care. After three years, they finally don't have to lag behind a version.

In the first year, the flash memory suppressed the hard disk, in the second year the color screen suppressed black and white, and in the third year the touch suppressed the buttons. The logic is always one step ahead, always one version ahead, which is equivalent to the purple outfit with only 120 levels in the whole body, but it keeps repeating. Again and again, they tortured and killed this group of 60-level divine outfits.

Where does this make sense?
Finally, there is no need to be opened up in terms of function and creativity. Comparing performance and hardware, this is their traditional strong track!
"Haha, as expected, even if it is Lu, it is impossible to come up with new tricks every year."

"The upper limit of MP3 is there, no matter how hard you try, it's just MP3."

"That's right, that's right, you're right..."

Seeing everyone whispering to each other, Rizio smiled, but suddenly his face froze, "What is Lu wearing around his neck? Earphones! Is it earphones?"

As he said, his eyes focused on the red and white earphones with exaggerated appearance and bright color matching. The artistic curve logo of "b" is eye-catching.

"When we were designing lmusic4, we found a very interesting thing."

Lu Fei took out all kinds of earphones from the oily paper bag, and the logos were all firmly taped to death, so as not to expose the brand.

He randomly picked out a cheap plastic headband joined by just two metal parts. "Does anyone know which headphones these are?"

"I think it's Sennheiser."

"No, it's so ugly, it should be Sony."

"No matter how ugly Sony is, it won't make such rough plastic. It must be made in China..."

There was a lot of chatter in the audience, but Rizio felt harsh, his face turned blue and then white, and then his forehead was covered with black lines. He recognized at a glance that it was the cheap earphones that came with buying an ipod, only worth $1.

Then, Lu Fei pretended to dig out and took out Sony's MDR-SA5000, which was ugly and bulky.

"Look at this again, wow, I thought our staff made a mistake and took a stethoscope by mistake."

"Hahaha!"

A set of combo boxing is funny and humorous, making the audience burst into laughter.

Amidst the laughter, many good people guessed the brand of the earphones, and the discussion gradually spread to Sony's ears. Everyone looked unhappy, especially the Neon executives, who felt the pain of death.

How can it be repaired? It has little lethality and is extremely insulting!
"These earphones on the market are either not trendy enough, made like medical auscultation equipment, or not good enough..."

Lu Fei glanced at the audience, the overtones couldn't be more obvious, I'm not targeting anyone, I want to say that the earphones of all friends are all fun!

"Hey, Andy, Lu seems to be insulting you Sony."

Edgar Bronfman Jr. looked sideways.

"Ha ha!"

Andy Lak laughed out loud, and quickly pursed his lips to hold back.

what's the situation?what's the situation!
Little Edgar Bronfman looked confused, "Andy, can you still laugh?"

"Oh, sorry."

Andy Lak quickly changed his face and became very angry, but he was happy in his heart. The Sony Empire was like a separate town. Sony Music and Sony Electronics disliked each other and kept fighting each other.

For example, Sony Electronics wanted to launch a paid music website, but was blocked by Sony Music in every possible way, because it would affect the sales of physical records, but they turned around and defected to the logical camp, preferring to be with outsiders rather than insiders!
"A good horse with a good saddle, an mp3 full of technology and trend, must be matched with a trendy earphone full of technology and beauty, but we searched and searched, and found that there is no earphone product that can provide high-quality sound quality and highlight individuality, so I decided to start a new sub-brand of headphones."

Under the watchful eyes of everyone, Lu Fei put the earphones on his neck over his ears and shouted: "beats!"

Isn't this the way of Jobs, everything can be aesthetic?

Riccio's heart skipped a beat, allowing Huaxia Lu Youshuang to find a breakthrough point for differentiation. Since the music player cannot stand out from the crowd in terms of hardware performance, he simply found another way to bundle it with earphones to become a trendy brand, redefining technological fashion.

"Logic will detonate an aesthetic revolution for the entire earphone industry and the entire music equipment industry!"

"What we want to do is not just high-end high-end music accessories with high performance, but also to make music more advanced and technology more aesthetic."

Lu Fei spoke in an exaggerated manner, revealing what he said inside and out, you can't understand the beauty of logic, it's because you have no level and no style!
"Wow, Oh Song!"

Many people get more and more fond of it, and when they think about their earphones, a sense of instant beauty and the beast comes to their hearts, and they instantly feel that they are not worthy of the noble and fashionable lmusic.

"Kakaka~"

The photographer hurriedly pressed the camera, and the reporter picked up a pen to jot down the speech just now, paying attention to the earphones one by one, but more eagerly looking forward to the finale of the press conference. Looking forward to it——

logicX, turned out!
………………

The press conference lasted for an hour and a half and came to an end.

There were a lot of people when they came, but when they went to the entrance of the Maskoney Convention and Exhibition Center, it was like an ebb tide, full of chatter and noise.

"Sony's earphones are like stethoscopes, fuxk! I'd like to see if his earphones can be sold on the market. He dares to ask for $299 for a pair. It's crazy about money."

"Hmph, the phone is only $399."

"What do you think of that logicX?"

"I already want to go back and pop champagne to celebrate! Haha, I overestimated Lu. I thought there would be some shocking mobile phone. It's just a machine with performance blessings in music, without any special features."

"It still has its own characteristics, but Nokia has already launched a music phone with bright colors, smooth operation and low price. LogicX is likely to imitate our N series."

"Obviously more like Motorola! In addition to the self-developed intelligent system, there is also a shortcut button that can enter the music menu with one button. What is it like?"

"Smart? In my opinion, the Android system is far worse than the Symbian system. It's not smart at all."

"Mobile phones don't just get involved if you want to get involved! Apple has failed, can the logic go far?"

"..."

Seeing the superiority of Ericsson, Motorola, Nokia and other executives in my confidence, the corners of Edgar Bronfman's mouth rose wildly. He obviously had nothing to do with him, but his heart was inexplicably happy.

"Hey, it's rare to have this opportunity. Let's talk to Lu." Andy Lak winked at him, and then came to the backstage in a group of four including Doug Morris.

In the lounge at this time, Lu Fei was gulping water, moistening his burning thirsty throat, "Just book the day after tomorrow to go to Los Angeles, and don't forget the tickets."

Guo Xingdao: "That day happened to be the Lakers vs. Rockets. After meeting Kobe, do you want to meet Yao Ming? Let him be the spokesperson for our Asia-Pacific headphones and mobile phones. It feels good."

"Earphones are fine, but mobile phones are fine. LogicX focuses on the first fashion arcade machine for young people. I still look for Jay Chou."

Lu Fei noticed the faces of Edgar Bronfman Jr. and others out of the corner of his eye, and immediately stopped talking, greeted them with a smile on his face, greeted them and shook hands.

"Lu, this press conference is really exciting, and I can't wait to buy Logic's latest products."

Doug Morris is kind with a touch of flattery.

"Thank you, everyone, please sit down."

Lu Fei took out the cigar box.

Edgar Bronfman Jr. frowned and said, "Lu, everyone's time is precious. Let me just say it straight. The press conference is over. Can you tell us now what the third collaboration is?"

"You all agree with my plan and are willing to sign a content authorization protection agreement with YouTube?"

Lu Fei looked around and his eyes fell on Doug Morris.

Seeing him solemnly said: "We have discussed, Lu, it is indeed a good way to enter the oil pipeline to expand channels, but we all agree to listen to what the cooperation is before making a decision. What do you think?"

"Yeah, we all want to know!"

EMI President repeatedly echoed.

Lu Fei used a cigar tong to slowly cut open the cigar. Their attitudes were surprisingly consistent, and they nodded immediately: "Well, you are also at the press conference. You should have seen the headphones that Logic will launch soon, right?"

"The cooperation you are talking about is this beats?"

The four looked at each other with different expressions and thoughts.

Lu Fei grinned and said, "Yes! Today's headphone market is a promising blue ocean market. Logic is willing to give up the equity and dividend rights of Beats to cooperate with you in depth."

Doug Morris's eyes lit up, and his breath became thicker.

Little Edgar Bronfman sneered: "So generous? There must be some harsh conditions?"

ps: gone today

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