Reborn Millennial Gamer

Chapter 468 Two peaches kill three warriors (two in one)

Nothing is free in this world.

The reason why the logic is generous is that the conditions are naturally not small, except that the producer and singer of the record company have to take at least one photo of wearing beats headphones, and they have to wear them when they go shopping or even attend occasions.

Lu Fei didn't open his mouth like a lion, calling out all the artists, and promoting expensive and not expensive, two or three big names are enough.

"If other people like it, we are happy to give it away for free. If they want to recommend it to friends in the circle, they can also come and get it. It's completely free!"

"Lu, you want to replace endorsement fees with equity and dividend rights, is that what you mean?"

Little Edgar Bronfman's eyes flashed.

"Yes."

Lu Fei nodded, patiently cutting the cigar.

"Hehe, Lu, do you know how much the endorsement fee is for super-first-tier and first-tier superstars?" Little Edgar Bronfman smiled coldly, as if hearing an international joke against the heavens.

"This is your internal matter. How to divide the equity and dividend rights depends on how you discuss with those celebrities." Lu Fei looked around, "My request is not too much, right? At most, I hope they can still show it in their MV." Put in a shot or two of beats."

You didn't spend a penny, so we have to build one, right?
Little Edgar Bronfman's face darkened, and he was about to speak when Andy Lak stepped forward and said with a smile, "Lu, can I try this headset?"

"No problem at all, you are all potential beats partners."

Lu Fei gestured with his eyes, and Guo Xing, who received the order, immediately walked outside the door, and soon a staff member brought four pairs of headphones, and handed them to the representatives of the four major record giants one by one.

Doug Morris broke it casually, "Lu, what is the business prospect of Bears? Have you estimated it?"

"The road has to be taken step by step."

Lu Fei handed him a cigar, "So we only set a small goal in the first year, with sales reaching 1 million US dollars, occupying 40% of the market share of high-end earphones worth [-] yuan, and then expanding the product line to mid-end ,Bigger and stronger."

"1!?"

Little Edgar Bronfman's eyes widened, and he snorted coldly in an instant. It would take about 350 million pairs of headphones to sell, "Andy, how many sets of headphones did Sony sell last year?"

Andy Lak rolled his eyes, and cleverly said: "I'm going to make a call to ask Sony Electronics, after all, we are two departments."

"Everyone, everyone."

Lu Fei distributed the cigars, and gave the last one to Edgar Bronfman Jr., "I want to remind you that we are talking about a big project in the future. The sales may exceed 10 billion US dollars, and the market value will exceed 30 billion US dollars. !"

"Cough, cough, cough."

Little Edgar Bronfman coughed with a smile, faced the eyes of everyone, spread his hands and said, "Saury, this cigar smells too strong..."

"Why am I so convinced? Because times have changed!"

Lu Fei laughed it off, his narrow-mindedness couldn't be more obvious, he didn't take it seriously at all, and continued to "fool" and said: "Since lmusic and Spotify lead the wave of digital music, the use of earphones has rapidly expanded from indoors to outdoors, those who pursue fashion , who pursues the beauty of individuality, who would look up to ugly and rubbish headphones?
Beats is not only headphones, but also a famous neck trendy brand in the future. "

"Whoo~"

The four of them kept silent, smoked cigars and listened to it silently. For a while, it was popular music and classical music.

Finally, Doug Morris said: "Lu, what are the equity and dividend rights you mentioned? You haven't told us the specific figures yet."

"12% equity and 15% dividend rights."

Lu Fei saw that their faces were different, but they all showed more or less distasteful expressions, and showed a smirk: "Of course this is not from 4 companies, the logic is to cooperate with 4 of your 3 companies on this project at most, If there are only 2 houses, they will be divided by 2 houses, if it is 1 house..."

In an instant, the house was quiet, and a needle could be heard falling.

The smoke was lingering, and Andy Lak and the others didn't say a word. They looked at each other while swallowing the clouds, each with their own ghosts.

"I'm flying to Los Angeles the day after tomorrow."

Lu Fei raised his hand and glanced at his watch, and secretly poked the order to evict customers, "Beats also has to reach an endorsement cooperation with NBA stars, the time is very tight, so I hope to hear an answer within two weeks, none of you opinion?"

.........

At the entrance of the Mascony Convention Center, the representatives of the four major record giants left with a heavy heart, and on the way to the parking lot——

Little Edgar Bronfman looked left and right, seemingly unintentionally said: "Hey, what do you think of the quality of the headphones? Andy, you are from Sony, tell me."

"Well, the bass is thick, the midrange is flat, and the treble is flat."

Andy Lak thought about his words: "The degree of reproduction and expressiveness are obviously insufficient. Compared with Sony headphones at the same price, I will definitely recommend Sony, but I have to admit that the appearance of Beats is pleasing to the eye."

"So it's just fancy but not useful?"

Little Edgar Bronfman is not good at headphones at all, a typical white.

"I can't say that, I can only say that in order to pursue low-frequency performance, Logic has made great sacrifices in other frequencies, and the high-frequency dynamics are insufficient and not very transparent."

Doug Morris said: "The dynamic performance of the middle frequency and the middle range of the human voice is slightly better. The low frequency is thick and full of volume, which makes the connection between the middle and low frequency better. When performing most pop music, it can enhance the sense of atmosphere. It may not satisfy the 'gold Ears' fans demand for sound quality, but it's an effect that young people really like."

The president of EMI commented pertinently and said: "Yeah! If you are looking for sound quality and buy headphones, Sony is more suitable, but if you add suitable street accessories, Beats is indeed the best."

"So you would consider working with him?"

Little Edgar Bronfman squinted his eyes.

"Hahaha, I can't make decisions on this kind of thing alone. I have to go back to discuss with the management and report to the board of directors." Doug Morris got into the car, "Excuse me first."

"We should go too, bye."

Andy Lak and the president of EMI laughed aloud, but also avoided talking about it and walked away.

Humph, old fox!
Edgar Bronfman Jr. watched the cars exhausting exhaust disappear out of sight, spat indifferently, got into the car, and took out his cell phone.

Then he quickly dialed a number and gave an overview of what he had seen and heard.

"Hey, we shouldn't let Roger go in such a shameful way. It is said that he is very popular now. He is not only the independent director of Spotify, but also the planning director of Beats headphones. We could have worked hard on him..."

On the other end of the line was Warner Music's vice president, Stephen Cooper.

"It's too late to say this now, Cooper, what should I do next?" Edgar Bronfman asked tentatively.

Stephen Cooper said: "4% equity and 5% dividend rights, it sounds like a very good cooperation."

"Yeah, it's very tempting, but don't forget, we still have to share a piece of cake from our share to those damned singers, and the endorsement fee for just one is several million."

Edgar Bronfman Jr. rolled his eyes.

Stephen Cooper said calmly: "But it's still a good deal. If it's really like Lu said that the first year's sales will reach 1 million U.S. dollars, and the future valuation can reach 30 billion U.S. dollars, it's worth it even if we give out all the dividends. "

"How can it be sold for 1 million? How can it be worth 30 billion?"

Edgar Bronfman snorted, "You haven't experienced it. Beats is a rubbish product that fools laymen and audiophiles. It will definitely fail!"

Stephen Cooper persuaded: "Little Edgar, you can't put your personal preferences in the business. This is a business, a big business! If it were your father, he would definitely agree."

"Hey! I don't care about getting angry!"

Little Edgar Bronfman frowned, and the most disgusting thing was the mention of his father, Old Edgar, "Think about his condition, Falk, why choose 4 from 3 families, it's a blatant calculation, like Inviting bids, forcing us to bid higher, he can get the maximum benefit without any effort, and can also disintegrate the Spotify price increase alliance formed by the four of us."

"This is a very normal commercial negotiation condition."

Stephen Cooper sighed, "Little Edgar, your father invited me to be your first mate and manage the big ship of Warner Music together. I am grateful, so for the consideration you have for me, I must say, Come back quickly, let’s have a meeting immediately, and try to find a way to win the opportunity to cooperate with Logic, Youtube and Beats, I have a feeling that this will be an important economic pillar for us in the future, and it must be ahead of Sony, EMI, and Universal. I think they will definitely Give me an idea too!"

"Cooper, Cooper."

Little Edgar Bronfman never forgot to use Lu Fei as a stepping stone, and said in a serious tone: "I personally choose to refuse to cooperate without any emotion, not only earphones, but also tubing. Digital music is the future of the recording industry. The power is to force logic and Apple to submit, and return the pricing power to us.”

"..."

There was silence on the phone for a while, and it took Stephen Cooper a long time to say: "Oh Maiga, you are not still thinking about threatening anti-monopoly, are you? Universal and Sony will not be as united as they are suing Baidu. We have already won twice, we can't be so reckless, Warner Music's current financial situation is very unhealthy, and the board of directors does not want to see any instability in the cooperation with Spotify."

"What if we don't come forward, Cooper?"

…………

In the two days after the press conference, logic-related reports emerged one after another, with mixed praise and criticism, exaggerating hype, derogating for nothing, and even friends and businessmen shooting openly.

"Android smart? Nokia ridiculed that the smartness of the logic phone is just a gimmick, and the Symbian system is the world's smartest mobile phone operating system."

"Recently, Motorola's product director bombarded Logic phones in public, teasing Logic: We already have cheap music phones."

"..."

Lu Fei crossed his legs and sat on the side of the corridor in the business class of the plane. The seat by the window was gentlemanly given to Ivanka in a white dress.

"Mr. Lu, there are quite a few public opinions criticizing us."

Guo Xing turned his head, "Mainly focus on earphones and mobile phones, but it's also normal. In the past few years, we have been in the limelight, so it is inevitable that people will hate us."

"The key is that if we step into other people's territory, it's tantamount to stealing money from them. Can we not be in a hurry?" Lu Fei piled up the newspapers, "Have you bought the tickets yet?"

Guo Xingdao: "Kobe knew through his agent that you were coming, so he specially sent us 4 tickets, which are VIP seats near him."

"It's going to cost a lot of money, and Kobe is very sincere."

Lu Fei grinned, showing a bright smile.

Guo Xing said: "But Kobe, Yao Ming, and James, are the three of them enough?"

Lu Fei waved his hand, "We can't do it too blatantly. After all, we are not an official partner of the NBA. We just find a few agents, and then rely on them to help us infiltrate the NBA."

"Lu, why don't you choose to sponsor?"

Ivanka couldn't help interrupting while listening to the two speaking English.

"If we sponsor, how can young people believe that this is the voluntary choice of athletes and singers? If it is not voluntary, how can young people pursue imitation? If they do not pursue imitation, how can they pay willingly? There are two major spiritual positions for American teenagers. One piece is pop music, the other one is sports events, of course I want both, but none of them can have any trace of advertising, this is 'ambush marketing'."

The corners of Lu Fei's mouth turned upwards. Other brands were busy bidding for the naming rights. Beats directly used their small business to make a fortune, and relied on free earphones to infiltrate the style and fashion circle.

Cooperate with lmusic and logicX, and vow to make them the most trendy arcade three-piece set this year. With such a reputation and reputation, they can't take off when they return to China?

"Wow."

Ivanka stared, eyes sparkling.

Lu Fei said: "Ahem, what are you looking at?"

"Did I ever tell you that you were wise?"

Ivanka smiled unexpectedly and admiringly.

"No, never."

Lu Fei leaned over and whispered with a smirk on his face:
"I only hear you say I'm great in bed."

"I'll talk about something else tonight."

Ivanka licked her red lips, her eyebrows were charming.

After the flight arrived in Los Angeles, after a good night's rest in the hotel, Lu Fei and Ivanka appeared in the Staples Center wearing a Lakers hat like a couple.

"Come on! Bryant, yo can do it!"

He cupped his hands to his mouth and shouted to Kobe, who was warming up.

Kobe, who was shooting from the corner, finished a shot, chewed his gum, looked back, blinked quickly in his direction, and flashed a sincere smile.

"Hey, Bryant!"

Suddenly, a white girl who was also wearing a hat beside Lu Fei stood up and waved her hands excitedly.

The camera keenly captured this scene, "Hey, look, Anne Hathaway also came to the scene today to cheer for the Lakers!" said the on-site commentator.

"Annie!!"

Many young spectators in the back row heard the commentary and shouted excitedly in the direction they were in.

Seeing Anne Hathaway smiling and waving, Ivanka raised her eyebrows: "The "Brokeback Mountain" of the same sex she participated in will be released soon, and it is probably for publicity. Well, I don't think she will play Isabella How is Raswan?"

"she?"

Lu Fei said bluntly: "The image is completely inappropriate."

"You're right." Ivanka smiled.

Lu Fei squinted, lowered the brim of his hat to cover his face, ignored the comments in the commentary booth, and soon the game started, he devoted himself to watching the game.

The Lakers in 05 and 06 were completely low periods for the Lakers and Kobe. Whether it was the collapse of the dynasty or the troubles that needed to be cleaned up in the future, it can almost be interpreted as "Kobe did his best, and his teammates were in the CBA". The reason why the Staples Arena There were still no empty seats, all relying on Kobe's personal appeal.

As expected, two fists were no match for four hands. The Rockets led by the Yao-Mai combination led the Lakers by 8 points in the first half of the third quarter.

During a long timeout, in order to enliven the atmosphere, an NBA-specific audience interactive game, "Kiss Cam", was launched on the field. When the big screen is aimed at the fans in the auditorium, the two people sitting next to each other To kiss each other.

Coincidentally, the camera was aimed desperately at Lu Fei, including both Ivanka and Anne Hathaway in the frame, and the audience booed desperately, with whistles and boos one after another.

What the fuck?

Lu Fei and Anne Hathaway looked at each other, smiling awkwardly but politely, and before opening their mouths, Ivanka's eyes were full of aggression from the corner of his eye.

"Uh, actually we don't have to..."

"Do you still want to be with her?"

Before the words were finished, Ivanka threw herself into her arms wildly, pressed his head roughly with her hands, and took a bite almost like a hungry wolf, with a faint smell of vinegar in her mouth.

Anne Hathaway looked at the two of them. Feeling embarrassed, she vaguely felt that Lu Fei's appearance seemed familiar, but she couldn't remember where she had seen him before, so she stared straight at him.

In the eyes of outsiders, Anne Hathaway seemed very disappointed. The narrator smiled and said, "Hey, let you choose a kiss between the beauty and Anne Hathaway, which one do you choose?"

"fuxk, I want to be the man who kisses!"

"Hahaha~"

In an instant, thunderous laughter broke out at the scene, and then, and then the Lakers lost, and there was no more laughter...

The corners of Lu Fei's mouth were slightly swollen, and he stood up and stretched out his hand towards the Lakers. Kobe, who was walking towards him, had a livid face, but he still gave a face-saving high-five and entered the locker room.

The locker room in the NBA has strict personnel restrictions, and outsiders are almost not allowed to enter and exit before and after the game, but Lu Fei took a big stride, passed Anne Hathaway's eyes, and swaggered to the away lounge.

"Yo Ho, Yo Ho!"

"Oh, oh, oh, oh, oh..."

Just as the players were celebrating happily, Lu Fei, led by the team leader of the Rockets, pushed the door in. As soon as his face appeared in the sight of the players, there was a sudden silence.

"Hey, who are you! Who let you in!"

The coach rushed over and asked angrily.

The team leader hurriedly stopped in fright: "Calm down, calm down, this is not a stranger, he is the Huaxia sponsor of our Rockets, Huaxia Lu! Haven't you heard of him?"

"Lu? That Huaxia Lu!"

The coach and the others stared wide-eyed, all anger dissipated.

"Mr. Lu!"

Yao Ming was shocked and ran over respectfully.

　Thanks to the male and female thieves for the 100 starting coins.

　　
　
(End of this chapter)