Reborn Millennial Gamer

Chapter 469 Can't Be Happy Too Early (4K)

After freshening up, Yao Ming left the team and followed Lu Fei to the Palm West Hollywood restaurant in downtown Los Angeles. He was surprised to see Kobe already seated.

"sit."

Lu Fei simply ordered the meal, and then told the whole story, and asked them and James to endorse the Beats headphones. There are two options for paying, one is to sign a contract according to the market price, two years a year, and the other is to directly give shares, everyone can get to 1%.

"Promoting beats in any public place?"

Kobe took a sip of his aperitif with interest.

"That's right, to be precise, you are our image promotion ambassadors, not just in the NBA, but also in international events like the Olympics."

Lu Fei stated the marketing strategy seriously, "Even logic will design exclusive custom headphones for you personally and for the team, just like the signature shoes of Nike and Adidas."

"Uh, Mr. Lu, I..."

Yao Ming opened his mouth, but stopped talking.

Lu Fei cut the steak and said, "I suggest you choose 1% of the equity. I remember that the Basketball Association issued a new regulation. If you play in the NBA, you have to hand over half of your income and endorsement fees."

"Not that much, and then changed it to 3% to 5% after tax, just took a small part of my income."

Yao Ming showed an "embarrassed" smile, half a smile but not a smile.

"That's a lot of money. Although 1% of the shares will not be cashed out for a while, it should be worth 5000 to [-] million U.S. dollars in a few years."

Lu Fei smiled and ate while cooking soup and cakes.

Kobe and Yao Ming ate flatbread with half a bowl of ecstasy chicken soup, flickering, asking for shares in unison.

"Welcome to become shareholders of beats, cheers."

Lu Fei raised his wine glass and gently collided with theirs.

"Lu, since you want us to give it away, I want 15 pairs!"

Kobe's attitude is quite positive, and he immediately wants to arm the entire Lakers team, "I hope to have my team's exclusive color headphones before the All-Star Game."

Lu Fei agreed, "How about purple and gold?"

Yao Ming said, "Me too, Mr. Lu."

"Yao, I heard from the management that your rookie contract will expire next year, right? I think you might as well join the Lakers. Together, we can definitely win the damn championship."

With a sincere tone, Kobe offered an olive branch.

Lu Fei saw it, and also wanted to match.

Although the Rockets were youthful in the previous life, it was also a pity. How many times they fell in the first round of the playoffs, and the only time they reached the semi-finals, Yao Ming was so injured that he finally retired due to injury.

The culprit is the Basketball Association, followed by the Rockets,

rnm, too stingy!Do not find a substitute!
What's more, the Mo Lei incident will never be tolerated.

If you join the Lakers, the picture is too beautiful to dare to imagine...

"Saury, Bryant, thank you for your invitation."

After hesitating for a moment, Yao Ming politely refused: "But I refused. The Rockets chose me. I will use my hard work to repay Houston. I will take the Houston players to win the championship ring instead of going to other strong teams."

don't!Don't let loyalty get you down.

Lu Fei smacked his lips, James could hear those words, but he definitely couldn't convince Yao Ming, his eyes rolled, and suddenly he had a flash of inspiration, "Since you have agreed, I now want to tell you that during the signing period, Logic will do some marketing around you, and take the opportunity to promote beats."

"Mr. Lu, how do we cooperate?"

Yao Ming blinked, curious.

"It's just that there will be groundless news recently, you just have to clarify it at the press conference according to your own ideas."

Lu Fei raised his neck and drank the wine in one gulp.

The next day, after the regular season match between the Lakers and the Rockets, Los Angeles tabloids inexplicably spread rumors that "Kobe had a private meeting with Yao Ming, which seems to be a strong alliance".

Gossip spread like wildfire, with noses and eyes.

Major newspapers and magazines such as "Los Angeles Times" and "Los Angeles Weekly" immediately followed up. With the help of mysterious forces, it instantly became a hot spot for the NBA and even the entire United States.

"After O'Neal joined the Miami Heat on his eastward journey, the management of the Los Angeles Lakers has been looking for the best option to replace O'Neal. Yao is undoubtedly one of the best star centers in the league. With the expiration of his contract next year, there is no doubt that The Lakers have set their sights on the best player in China."

"Shocking! Kobe himself admitted at the press conference that he once called Yao to outline a bright future, saying that as long as the two work together, they can win the championship, not 1, not 2..."

"Zen master Phil Jackson hinted after the game that if Yao joined the Lakers, he would receive the same treatment as Shaquille O'Neal. This aroused strong dissatisfaction from the Rockets. After reporting, he was fined $2.5 by the league for suspected illegal recruitment."

"..."

"Yao Ming's transfer" is rampant, the exposure of the two key figures, Kobe and Yao Ming, is increasing day by day, not only TNT, ESPN and other sports media, but also major newspapers and TV stations are also scrambling to report, attention and topicality increase sharply.

Little did they know that whether it was online or online, Yao Ming and Kobe in the screen were wearing Beats headphones. From the time the players arrived before the game to the time they left the arena after the game, they seemed to be welded to their necks semi-permanently.

Even in front of the camera of the media, they were given as souvenirs to teammates and reporters. Gradually, like the advertisements of old Chinese medicine, they appeared in the NBA arena everywhere, turning into a fashion showcase for Beats.

"I can't even imagine listening to music when I'm traveling, exercising, or post-game stress relief. Beats loves the game of basketball and is committed to promoting the stories of the players they love. I'm looking forward to their future partnership with the NBA. "

The interview video of James was playing on the TV, Guo Xing picked up the remote control to turn it off, turned his head and said with a smile: "Mr. Lu, James, Kobe and Yao Ming are all good, and they are all good spokespersons. Now we can infiltrate the NBA, but it will be a matter of course. "

"It's a good start."

The corners of Lu Fei's mouth turned upwards, this time it was a precise and successful brand positioning, "The NBA has long been an important driving force for global culture, like Allen Iverson brought hip-hop culture to the stadium..."

"And the Nike-Jordan match made in heaven."

Guo Xing rubbed his hands, "Sometimes I really want to buy an NBA team, how much advertising and sponsorship fees can I save."

"not the right time yet."

Lu Fei showed a mysterious smile, "Old Guo, let's not only be happy, but strike while the iron is hot. In addition to the NBA, we also need to win football, ice hockey and baseball, especially football. It is best to cooperate with the entire club through players."

"Who do we work with in football? Manchester United?"

Guo Xing couldn't help being excited, and raised his voice and said: "I think that little Ronaldinho is good. Signing him should be a stepping stone to enter the English market."

"Also, Messi."

Lu Fei tapped on the table.

Guo Xing let out a light sigh. He thought he would say Kaka Ronaldinho, or Ibrahimovic Beckham at worst. He never expected it to be a strange player.

"it's him."

Lu Fei searched on Google and clicked on personal information.

"Ah, I have an impression!"

As an old fan, Guo Xing recognized it at a glance: "Argentina, the youngest player in Barcelona's first team, seems to be the World Youth Championship champion, golden ball and golden boot. He does have potential, but Mr. Lu, is it worth signing him? Just a kid."

"Times have changed. In the past, athletes fulfilled their potential and showed their performance before signing a contract. Now signing a contract is a gamble, a bet on this person's potential, a bet on whether he will become a talent."

Lu Fei glanced at Messi's photo: "He may carry the football hopes of Argentina and South America in the future. If he is played, as long as the long-term cooperation can be maintained, Beats and even logically monopolize the South American market, there is absolutely no problem."

"Emm, this risk is really worth taking."

Guo Xing pondered for a while, then nodded slightly.

There is no risk at all, Messi is the king of the ball!

The corner of Lu Fei's mouth couldn't help but rise, "The key is to be cheap."

"I'll inform the people in the European region to do it." Guo Xing changed the subject, "Mr. Lu, we have captured an important stronghold in the field of sports events, and now we are short of pop music. Which company do you think will first agree to be our fortress?" ?”

"If Roger is still there, it must be Warner. Now, it may be Universal. After all, he is the old man of dr dre Universal."

Just as the two were chatting about the promotion and deployment of logic, the closed door of the office knocked "Dong Dong", and after Lu Fei said "Please come in", Zhang Tianmei stepped on high heels and walked fast.

"Boss Lu, something happened."

"Don't worry, speak slowly."

"Look at this first."

Zhang Tianmei handed over the court summons in her hand.

Lu Fei frowned, looking at ten lines.

It clearly stated that five independent music companies launched a class action lawsuit against Logic, accusing them of using FairPlay copyright protection technology, not supporting music downloaded from other music sites, and unable to transfer music downloaded from Spotify to players other than Logic’s monopoly camp. monopoly.

Zhang Tianmei looked serious: "Also, we found a website founded by a man named Thomas Slattery. He initiated a vote online and wanted to jointly sue us for bundling sales and illegally restricting their right to choose. .”

Lu Fei narrowed his eyes, "There should be quite a few votes, how many?"

Zhang Tianmei said: "More than 5000 people have participated, and the number is still increasing. Like this kind of class action, the amount of claim will definitely not be small."

"It's such a coincidence that they all arrived together?"

Guo Xing sensed something was wrong, "Mr. Lu, I think these things are too strange. Could someone be operating behind the scenes?"

"Call Goodman for me."

Lu Fei paced back and forth a few steps, his face darkening.

.........

From New York to Seattle, about five or six hours, Saul Goodman took the fastest flight and rushed to the logic headquarters building.

"Hey Lu, congratulations!"

He put his hat on the coat rack and held a bottle of champagne in his hand.

"I don't think there's anything to celebrate about the defendant's monopoly."

Lu Fei raised his eyebrows, "But you really should have a drink, you're here again."

"Don't be so stingy, I'm just earning a small hard fee from your billionaire pocket." Saul Goodman grinned, "Look, when you call, I immediately put my face down The case of the book came, and I only drank a few sips of water."

"Oh, Saverin finally figured out something was wrong and filed a lawsuit against Zuckerberg and Facebook?"

Lu Fei poured a cup of black tea and handed it over.

"Thank you."

Saul Goodman took a sip and said with a smile: "He is really stupid. He signed his name without even looking at the agreement. He completely lost his advantage. Now we have launched a countersuit to force him to submit and settle out of court. "

Lu Fei sat down, "Will he accept his fate?"

"He will, he is weak, even the fraternity will not come forward to help." Saul Goodman showed a smug smile, "Once the reconciliation, his shares will shrink to about 4%, completely changed become a marginal minority shareholder, and you, Lu, will take his place and become the number two person after Zuckerberg."

"very good."

Lu Fei slapped the court summons on the table, "If this trouble can be solved again, it will be even better."

Saul Goodman put down his glass, "I have sent someone to investigate the whole case, don't worry, a technology company without the defendant's monopoly is by no means a cowhide technology giant, it is like a proof of the strong."

Lu Fei said, "Hehe, I'd rather not."

"To win this kind of lawsuit, one is fast, one is slow, and the slow one is to prolong the litigation time. Those companies are small-scale, and they can't afford to consume such a behemoth as Logic."

Saul Goodman crossed his legs.

Lu Fei crossed his hands: "What about the fast one?"

Saul Goodman said: "It is the most effective and powerful counterattack to ask the partners of the record industry to testify in court. Universal, Sony, Warner, or EMI can do it."

"Looking for them? I'm now wondering if these independent companies are instigating them behind the scenes." Lu Fei curled his lips, "They recently formed a temporary negotiating alliance and wanted me to make some concessions on Spotify. The suspicion is very high. Even if it's not They, talking to Doug and Andy now, is equivalent to handing them a knife to cut my flesh."

"What conditions will they offer?"

"First of all, it is nothing more than letting Spotify remove the DRM copyright protection of downloaded music. Without it, the music files that users pay to download can be transferred to any media player for playback without any restrictions on copying and moving."

Lu Fei bluntly said "no".

Saul Goodman asked, "Any more?"

"Of course they are most concerned about free pricing power."

Lu Fei sternly said, "But I can't agree, at least not now, because now is a critical period to compete with Apple. If these record companies are allowed to set prices arbitrarily, even if a song only increases by a few cents, it will be better than iTunes. 99 cents, customers are not fools, not only Spotify, but maybe even mp3 sales will be greatly reduced."

"I get it, they hit your bottom line."

Saul Goodman pulled a cigarette case from his pocket.

"Yes, 'bottom line' is the right word."

Lu Fei took his Camel brand cigarettes, "Will these cases trigger investigations by the anti-monopoly agency of the Ministry of Justice? I don't want it to get involved, after all, Microsoft is not an opponent."

"Not for the time being. You are much more flexible than Microsoft. You can split brands like Spotify and beats into multiple companies in advance, and other companies will take shares."

Saul Goodman took a puff and said, "We'll just focus on the case itself."

"Do you have any good ideas?"

"Lu, is iTunes more closed and monopolistic than Spotify?"

(End of this chapter)