Rekindling looking back has been three lives

Chapter 43 The goal that can't be touched by jumping

Taking a peek at Wu Chuzhi's calm expression, Li Fugen licked his lips, and then said, "The agency of the whole spare parts has been flattened and pulled down in the first quarter. We have sold about 8000 sets, and it is estimated that there will be about 40000 sets this year. .”

Wu Chuzhi rolled his eyes inwardly, is it all like this to lay an ambush now?

Good guy, seeing that I didn't respond to 17.6% just now, why not go straight to 20%?

Uncle Genzi is not honest, he waited for the end of the year to cheat the excess contribution award, right?

Forget it, wait for him to cheat, I am happy to give this bonus.

Wu Chuzhi took out the calculator and clicked it, "The output value of your piece is about 2440 million, right? We are right.

In the installed capacity segment, DIY is estimated to be 21000 units, with a gross profit of 580 yuan per unit and an annual forecast income of 1218 million yuan.

For the spare parts agency sector, the annual forecast rebate is 120 million for CPU, 100 million for motherboard, 112 million for graphics card, and 96 for memory..."

"No, the memory should be around 78." Li Fugen interrupted him.

Wu Chuzhi was taken aback when he heard the words, "4 sets, each with two sticks, isn't it 8 sticks?"

Li Fugen explained, "No, Mr. Wu, some of the DIY installations still have only one memory stick. Many people plan to upgrade and add more later, so the estimated number is about 6."

Wu Chuzhi recalled what he had seen and heard during the holiday installation at Chutianshu's store in the past, and it seemed the same.

He nodded and edited on his notebook, "The memory is 78, the peripherals are 800 million, and the forecast figure for the spare parts agency rebate is 1210 million yuan. Is this number okay? Is it difficult?"

Whether it is difficult or not, Wu Chuzhi actually asked knowingly, and Li Fugen laid an ambush.

However, Li Fugen's approach is also very safe. The business world is changing rapidly, especially in a market like Computer City that still has a prototype of futures and spot goods. The price can change several times a day, and no one can say for sure.

If you are conservative, be conservative, and Wu Chuzhi also agrees with this approach.

Li Fugen hesitated for a moment, but still nodded, "The total forecasted income for my side is 2428 million yuan, and the deviation should not exceed about 20%. The figure should be more accurate by October."

He didn't talk too much, leaving some leeway, after all, no one can tell what happened in the market.

Gong Ming smiled secretly, he was wondering if he should also make the number smaller.

As for the betting agreement between Wu Chuzhi and his son, they knew all about it when they visited Chu Tianshu last night.

Li Fugen's underreporting was also ordered by Boss Chu.

Gong Ming also wanted to see what Wu Chuzhi, who had grown up watching, would do in this situation.

If you don't advance, you will retreat. Boy, it's not enough for Xiao Guicao to follow suit.

"Uncle Gong, what's the situation with you?" Wu Chuzhi's question interrupted Gong Ming's train of thought.

He spread out the notebook, glanced at it and started to say, "My side is something you don't usually come into contact with, but you should know exactly what it is, Mr. Wu.

I am in charge of the Internet cafe computer and company computer in the installation section.The Internet cafe machine is mainly for maintenance, and the new machine can only be completely random, but there are certain rules.

In terms of year, it is divided into a big year and a small year. Generally, a big year will be ushered in after 3 small years.

At present, there are 31 Internet cafes that have signed maintenance agreements with us. According to the level of last year, the average gross profit of each store is 27000 yuan.

This figure also has a high degree of deviation every year. When it is high, it may be in the early 10s, and when it is low, it is around [-]. This is the big and small years I mentioned earlier. It all depends on whether there are important breakthroughs in computer hardware at that time. "

Wu Chuzhi nodded to express his understanding. The release of computer hardware also has a cycle. When there is a big cycle, there will be many replacements.

In the year when Internet cafes collectively changed their phones, their income would naturally soar, which usually consisted of general maintenance costs and the difference in the price of spare parts.

In fact, the statistical sample size is too small. If the number reaches more than 100, the degree of deviation will not be so large.

Gong Ming continued, "The skyrocketing memory sticks last year delayed the replacement needs of some Internet cafes. In fact, it stands to reason that this year should be a big year for replacements, but when I visited and maintained customer relations, I found that everyone The willingness to switch is not strong.

The main reason is that Intel's current decline and technological stagnation have made many people prepare to wait and see for another year. "

Wu Chuzhi shook his head helplessly, "Another reason is that in the 2001 Internet cafe armament war, there were too many overdrafts, so many Internet cafes did not need to change their phones, or they did not have the ability to change their phones."

Gong Ming laughed with Li Fugen when he heard the words. It seems that this kid really understands.

In 01, due to the popularization of broadband, smart Internet cafe operators in the market have invested huge sums of money to complete a comprehensive transformation of Internet cafes.

There are also quite a few new entrants who have joined this market, causing the entire market to undergo a tragic reshuffle.

The Internet fee has also plummeted. Considering the night package, the Internet fee has dropped from an average of 3 yuan per hour to less than 2 yuan.

How to do?
The effect can only be obtained from the scale. Small Internet cafes with ten or twenty small Internet cafes have disappeared in the market, and they have been replaced by medium-sized Internet cafes that started with 100.

In that year, 500 or even 1000 Internet cafes also sprung up like mushrooms after rain and joined the war.

In this war, those who can keep up with the funds survive, and those who can't keep up are completely out of the game and change their careers.

However, those who survived had a hard time.

In the second half of 2002, it was the last glory of Moore's Law. The clock frequency of the computer CPU completed the transition from 1GHz to 2GHz. In the following 10 years, there was no double increase in clock frequency.

However, even the afterglow of Moore's Law caused heavy losses to Internet cafe operators who invested heavily in 2001.

Intel crazily released multiple CPUs in succession, doubling the frequency and halving the price.

The victors of these Internet cafes finally survived the arms war, but the next year they suddenly found that their equipment was outdated again.

Who cares about these consumers?
Whoever has the fastest machine and the best environment will go to the Internet cafe. This is the law of the market.

Therefore, the victor in 2001 can only take survival as the primary goal, and wait for the replacement in a few years.

Wu Chuzhi also knows that as long as this group of Internet cafe operators can survive, they will usher in a headwind in 2005.

Because 2005 was a big year for online games, the birth of World of Warcraft not only boosted the machine level of the entire Internet cafe, but also expanded the number of Internet cafe consumers several times.

"So in this area, I cautiously predict that the profit contribution of a single store will be 4 yuan. At the same time, it is estimated that the number of Internet cafes we serve should reach 50 by the end of the year, and the level of 40 households will be evened out throughout the year, which is a profit contribution of 160 million. .”

On this point, Gong Ming didn't lay an ambush, the quantity is too small, and the whole business is only worth millions of dollars in profit, so it's useless to ambush.

"In the installed capacity segment, there is also a company-level customer, which is also maintenance and new machines. This segment is very stable in terms of the contribution of a single household. It is around 3 per year, and the fluctuation does not exceed 8%.

We currently have 83 service agreements signed, and it is expected to reach 100 by the end of the year. Calculated for the whole year, it is estimated to be 91, and the profit contribution is 346 million yuan. "

Wu Chuzhi became puzzled, "No way, Uncle Gong, why is the growth of corporate customers so low?"

Gong Ming blinked his eyes and began to cry out, "The economic situation this year is not good, and many companies are using brand-name phones. It is difficult for our compatible phones to break through in this area."

Wu Chuzhi suddenly realized that compared to assembled machines, branded machines are better in stability and quick after-sales response.

This is also a no-brainer, each has its own advantages.

"Another sector is the agency of digital products, which is also an important growth point for the company in recent years.

There are many types of digital products, such as digital cameras, digital video cameras, Mp3, scanners, learning machines, and various gadgets such as U disks, cameras, microphones, recording pens, etc.

Let’s remove the gadgets and look at the leveling of large categories. The profit contribution of the unit price difference and rebates is 52 yuan. Last year, the profit contribution of this area was 510 million.

Looking at this year, the profit per piece will not change much. According to the sales situation in the first quarter, a total of 42000 pieces were shipped, and it is predicted that it should reach about 21 pieces for the whole year.

That is to say, the entire digital product agency sector should double its profit contribution this year, reaching 1092 million yuan. "

Wu Chuzhi was refreshed when he heard the words. He was indeed not familiar with this section, but his eyes lit up when he heard that he could turn it over.

According to his notebook records, the total profit contribution of the sectors that Gong Ming and Li Fugen are in charge of has already reached 4026 million.

50% value-added rate!
Hey, it's so easy!

Now, the old man has nothing to say, right?

Looking at Wu Chuzhi who was smiling, Li Fugen and Gong Ming looked at each other and laughed too.

Gong Ming took out a pack of cigarettes, and when he was about to smoke, he suddenly held back and put it back.

Wu Chuzhi looked at such an action and knew the reason well.

They were all frightened by lung cancer.

No matter how much we preach about smoking bans, no matter how disgusting pictures are printed on the packaging of cigarette packs, it will not work.

This matter really has to happen to yourself or to your loved ones to be useful.

However, nicotine addiction, how can it be so easy to quit?
I can only live for a while, but in the end it becomes "less pumping".

Gong Ming wiped his face fiercely, "After talking about the income, let's talk about the cost."

Wu Chuzhi immediately felt bad when he heard the words.

Depend on!
Forget about the cost.

"The cost mainly consists of three parts. The first part is the rent. Our office space and shops are bought by Boss Chu himself and leased to the company..."

"Damn!" Wu Chuzhi's eyes widened, feeling ten thousand points of damage.

He was the one who encouraged my uncle to do this.

As for why, of course it is tax saving!

The company’s purchase of commercial real estate is currently subject to a 1.2% real estate tax, which is levied on an ad valorem basis. The annual tax amount can be simply and crudely equal to the original value of the real estate multiplied by the tax rate.

The annual property tax for individuals purchasing commercial real estate is levied from the rent, and the annual tax amount is equal to the rent multiplied by 12%.

Take the commercial real estate held by Chu Tianshu as an example, the original value is 4000 million, the company buys it, and the property tax is 48 per year.

Individuals buy it and rent it to the company. Based on the rent level of 3200 yuan per month for 80 square meters, the property tax is 36.86 yuan, and the income is halved, which is 18.43 yuan. This saves a lot.

Moreover, the rental income formed by individuals buying and renting to companies is income before corporate income tax.

When a company purchases an office building for its own use, what is formed is depreciation, which is deducted before corporate income tax, and what falls in its hands is dividends.

Tianjing Company is not a wholly-owned company of Chu Tianshu, and the income from dividends is even less, but the rent actually goes into his own pocket.

What's more, the biggest advantage of individuals buying office buildings and renting them to companies is that they realize the isolation of personal assets from the company.

In the process of business operation, in case of bankruptcy or economic disputes, fixed assets will be liquidated, auctioned or frozen.If the assets are in the name of the individual, the bankruptcy of the company or the occurrence of economic disputes will not affect the personal assets in a strict sense.

The two uncles and nephews thought about this matter thoroughly at the time, and they guaranteed Chu Tianshu's interests to the greatest extent.

However, it is not so good to fall on Wu Chuzhi's own shoulders at this moment. The annual rent of 307.2 million yuan has been included in the cost.

It's only natural for him to shit and wipe his own ass, so he can only admit it with a wry smile.

Seeing the constipated look on Wu Chuzhi's face, Gong Ming suppressed a smile and continued, "The second piece is the labor cost. The company now has 131 employees, and the average monthly labor cost is 3600 yuan."

Wu Chuzhi was shocked when he heard the words, "Uncle Gong, the salary level of our company is so high? Last year, the average salary of the employees in the city was only 1272 yuan!"

Li Fugen explained with a smile, "There are two reasons for our high numbers. First, it is the average number, not the median. The salary of executives is much higher than that of basic employees.

The salary of our basic employees is not low in the market, but it is not high either, about 1700 yuan.But the average salary of middle-level cadres is 3500 yuan, and that of senior executives is more than 6000 yuan.

Moreover, you should pay attention to the caliber you mentioned is the average salary, and the caliber that Mr. Gong said is the labor cost.

In addition to wages, labor costs also include five social insurances and one housing fund paid by the company, various benefits, such as labor insurance supplies, medical examination fees, and holiday benefits.

Therefore, this number is much higher than the actual number of employees. "

Wu Chuzhi shrugged his shoulders helplessly. This piece of cost is indispensable, so he should recognize it. He tapped on the calculator, "That means the cost of this piece is 566 million, right?"

Gong Ming nodded, "The other part is management expenses and sales expenses, including water and electricity, property management, depreciation and amortization, office expenses, business entertainment expenses, travel expenses, etc. 20 items, a total of 1300 million."

Wu Chuzhi was stunned...

"How can it be so high?"

Li Fugen took out the report that he had already prepared, "This is the audited accounting report of last year, and it is almost the same number every year. The guests, food and drink, miscellaneous items, each item is small individually, but together they are very large. .”

Looking at the report in front of him, Wu Chuzhi pouted with his head buried.

Li Fugen and Gong Ming looked at each other, then smiled cryptically.

Wu Chuzhi sighed. With a gross profit of 4000 million yuan, after deducting the three yuan fee, there is only a total profit of 1852 million yuan.

Li Fugen kindly reminded him, "We have a lot of idle funds, nearly 4000 million of which are completely idle, and some financial management can also bring about 100 million financial benefits."

"Including the 100 million wealth management income, the profit of more than 1952 million has increased by about 200 million compared with last year. Under this year's environment, it is very good.

The high profits last year and the year before were because the chairman made a good bet on memory sticks and made a lot of money. "

Gong Ming wiped his face and comforted him with a smile.

Wu Chuzhi felt as if he had eaten a fly. According to this figure, even if Li Fugen and Gong Ming laid an ambush, it would not be enough for 2400 million.

He also knows the points that can be ambushed. According to his own estimation, it is only 2200 million if all counted.

Very meow!
There is a gap of 200.

200 million in profit!
And he doesn't think his father Wu Qingshan understands what is gross profit and what is net profit.

If he brought it up by himself, it was courting death, and his father would definitely say it was net profit.

Calculated according to the current corporate income tax rate of 33%, in order to obtain a net profit of 2400 million, the total profit must reach 3582 million.

This fucking jump is not enough!

At that time, I can only use the total profit to fool me.

Wu Chuzhi also believed that, in fact, the difference was not bad. As long as he achieved a total profit of 2400 million, Wu Qingshan would not say anything.

But where to find the 200 million?
Looking at Gong Ming and Li Fugen who were smiling happily in front of him, Wu Chuzhi wished he could punch them.

"Now I can only make Mp3 to open source. Uncle Gong, let Boss Zhou hang out for a few more days, and invite him to come over and talk."

After Wu Chuzhi let them go out depressedly, he shut himself in the room sullenly.

"Boy, you were cheated by them!" Swensen smirked in his mind.

Wu Chuzhi pushed open the glass of the window, stood in front of the floor-to-ceiling window, looked down at the people coming and going downstairs, and said with great melancholy, "I know!"

Svensson froze.

"I know I was deceived by their cooperation." Wu Chuzhi repeated.

He took out a cigarette, took a deep breath through his nose, threw it back into the cigarette case, and said slowly, "They hid part of their income and falsely reported part of their costs."

After finishing speaking, he stroked his chin and laughed, "1300 million sales and management expenses, this is a lie! Think I don't know how to read financial statements!
Although I didn't study hard in college, I still didn't fall behind in professional courses.

Rent and labor are originally included in these two expenses. For these two items alone, they inflated the cost by more than 900 million.

In other words, in fact, I don't have to do anything, and I can still work with my dad next year. "

Turning around, returning to the seat and sitting down, breaking off the buckle, he laid the chair flat and lay lazily on it, with his hands behind his head, staring blankly at the ceiling.

Wu Chuzhi's reaction stunned Swensen, "You know, why don't you expose their methods?"

"Why do you want to expose it? Old man, you don't understand. These two elders will not harm me. Their purpose of doing this is just to force me to do things and not let me sleep on my uncle's credit book. .

It's not bad in itself, I can't be ignorant of good and evil.What's more, behind this incident, there are probably some elders in my family's intentions. "

……

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