Master Archaeologist
Chapter 115 Is this a business order?
Chapter 115 Is this a business order?
It has been almost two months since the "Teacher Chen who Loves Archeology" account started operation.
With Xiaoliang teacher Yuzhu in front, Wei Sisi still has a lot of experience in how to do professional science popularization work that entertains and educates.
Except for the live broadcast at the beginning, Chen Han did not continue to conduct live broadcasts frequently.
However, according to Wei Sisi's request, in his free time, he selected some archaeological rumor videos on the short video app to dispel rumors and popularize science.
And during the ten days of the Chinese New Year holiday, because he had nothing to do, Chen Han also recorded a video of a popular science nature.
They are all relatively easy-to-understand archaeological knowledge, as well as some interesting stories encountered by archaeologists.
After handing over the recorded materials to Wei Sisi, she edited and released a popular science video and a short video of rumor identification on Douyin and Weibo every week according to the rhythm of one issue per week.
Although Chen Han did not explode in one fell swoop, after a month of fermentation, he gradually accumulated more than 100 million followers on Douyin, and station B accumulated 60 million fans.
Plus the 30 million followers on Weibo.
The number of followers of Chen Hanquan's platform has also decreased by 200 million.
However, it is estimated that half of them are duplicates. In fact, the real number of followers should only be about one million.
And most of them are random attention.
There may be only 30 to [-] people who really follow his videos and popular science every issue.
The prosperity on the Internet is so false.
Chen Han seems to have more than 200 million followers on the Internet, but in fact, it would be nice if 30 to [-] people would watch his videos regularly.
Despite this, Chen Han is now the most influential Internet celebrity in the field of archaeology.
It's not that he is so good, it mainly depends on his peers.
Apart from him, there are only two types of top accounts in the field of archaeology, whether it is Bilibili or Douyin.
The first type is the number registered by some experts and professors following the trend of certification, and the video is rarely updated once a year or so.
Even if it is finally updated once, the content is mostly boring, just like taking a university open class.
The other category is those who use the banner of archaeology, but actually make some suspense and horror, or tomb robbery, supernatural, ghost and legend videos.
The main thing is to attract the attention of a blogger.
In fact, such "archaeological" head accounts are the mainstream of the Internet.
Chen Han refuted rumors and popular science every day, and [-]% of them were videos posted by these marketing accounts.
Therefore, in the field of serious archaeological science popularization.
Humorous, young and handsome Chen Han has become the number one in the field without much effort.
Of course, although his "number one" has no water, his body size is indeed small.
Compared with Mr. Xiaoliang's over 5000 million followers on the whole network, tens of millions of vibrato views per video, and 800 million views on station B.
The first episode of Chen Han’s Douyin video did not even have a million views, and the first episode of Bilibili’s video only had a dozen or 20 views
But considering that it has only been in operation for two months, such a result can be achieved.
Whether it was the leaders of the Academy of Social Sciences or Chen Han and Wei Sisi themselves, they were already very satisfied.
No, people in Jingzhou Museum saw Chen Han's popular science account on the Internet, and they took the initiative to come to Chen Han to help promote it.
Putting it on professional self-media people, this is the business list, which means that the account operated on behalf of it already has channels for profit and traffic realization!
Chen Han, who hurried back from the Yejiashan cemetery, felt complacent when he got the news from his mentor.
Chen Han, who hurried back from the dust, said with a smile: "Teacher, is this considered to be a business order?"
Kong Jianwen sneered: "Shang Dan?"
"Make a hammer order!"
"Don't forget, the subjects of your accounts are registered under the name of the Institute of Archeology of the Academy of Social Sciences!"
"Do you think the firm is capable of accepting business orders?"
"You can only be regarded as helping friendly units at best!"
"Xiao Chen, I have to warn you, if you want to join the Institute of Social Sciences after graduation, you can't get involved in any other business activities."
"As for the self-media field, video income and writing income are not within the scope of violations, but the nature of receiving advertisements has changed."
"Not now, and never think about it in the future!"
"This time, the Jingzhou Museum would like to invite you to make a video about the 168 Han Tomb in Fenghuang Mountain and Mr. Sui. With your influence on the Internet, let more people know about this new archaeological discovery."
"You can refuse or accept it, but you must not seek benefits from it!"
Chen Han did not expect that his casual joke would trigger such a serious reaction from Kong Jianwen.
He quickly denied it: "Teacher, I'm just joking. For example, I don't plan to accept commercials or anything."
Although the "Mr. Chen who loves archeology" account is operated by Chen Han and Wei Sisi.
But all the institutions of this account are indeed the Institute of Archeology of the Academy of Social Sciences.
Moreover, Chen Han also used the signboard of the Institute of Archeology of the Academy of Social Sciences to attract fans.
If his real-name authentication did not include the "Academic Institute of Social Sciences" certification, it would not be so easy to attract a group of fans.
As one of the highest research institutes in the country, the Academy of Social Sciences definitely does not allow employees to conduct any commercial activities in the name of the Academy of Social Sciences.
Including privately relying on self-media influence to receive advertisements.
Teacher Xiaoliang has tens of millions of followers on the Internet, and he has never accepted a business order for any organization, company, or brand. The only thing he does is sell books in his own videos.
The books he sold were written by himself.
Chen Han never had the idea of using self-media to receive advertisements.
It's really just a joke.
He quickly patted his chest and assured: "I must be operating the self-media for the purpose of popularizing science and proclaiming archeology, and I will definitely not engage in commercial operations!"
"The Jingzhou Museum must help me with this favor!"
"Mr. Sui's such a sensational archaeological discovery, once it is announced, will definitely trigger heated discussions among the people."
"At this time, I will make another in-depth introduction to Mr. Ke Pusui and Tomb No. 168. The video will definitely get a very good response and view volume."
"In the words of the entertainment industry, I'm just joking around."
"How can you refuse such a good thing!"
Only then did Kong Jianwen slow down, nodded in relief and said, "It's good that you understand."
""Han River Archeology" will publish a briefing on the excavation of Tomb No. 168 in the middle of the month."
"However, Jingzhou is preparing to announce the excavation of tomb No. 168 in Phoenix Mountain to the media at the end of this month."
"As for the documentary on the excavation of the Han Tombs in Fenghuang Mountain, it is estimated that it will be released in the second half of this year."
"Hey, there are fewer and fewer people watching documentaries now, and the Internet is the main battlefield for claims. You need to pay more attention to this aspect."
"Over there at the Jingzhou Museum, I hope you will go to the Jingzhou Museum at the end of the month or early next month to shoot some material for online promotion."
Chen Han nodded to express his understanding.
During the excavation of the Fenghuangshan Han Tombs, the on-site cameramen basically recorded the excavation process from beginning to end.
During the excavation process of the entire project for nearly half a year, hundreds of terabytes of videos were produced, covering all links from site exploration to excavation to cultural relics cleaning and site monitoring.
It's not that CCTV knew in advance that there were good things in tomb No. 168, and specially arranged for a film crew to follow them.
But in modern archaeological excavations, cameras should be used to record the entire excavation process.
After all, the excavation process of the tomb itself is very precious information, which needs to be preserved in both text and video formats.
When CCTV makes documentaries, it is actually looking for excavation units to come to the site to excavate videos, extract some clips of the essence from them, and then invite several archaeologists who participated in the excavation to intersperse and do some interviews.
Most of the documentaries of archaeological discoveries are produced in this way.
Only that kind of large-scale archaeological project that attracts worldwide attention will be excavated in progress, and there will be CCTV film crews to follow and interview.
Before the excavation of the Lajia ruins was halfway through, a reporter rushed over after hearing the news, and Chen Han even showed his face.
"Huh." Chen Han suddenly realized, and asked a little funny: "Teacher, didn't you say that Mr. Sui will be exhibited in the Hubei Museum?"
"Isn't the Hubei Museum still planning to have Mr. Na Sui and Mrs. Xin Zhui next door have a ring fight?"
"How did it become an exhibit in the Jingzhou Museum?"
Kong Jianwen spread his hands helplessly: "I didn't grab it."
"Although the Hubei Museum is a provincial museum, they have no affiliation with the Jingzhou Museum."
"A report from the Jingzhou Museum has been sent directly to the State Administration of Cultural Heritage."
"They reasoned that the thousand-year-old corpse is not easy to transfer frequently, and it is not suitable for long-distance transfer."
"And the Hubei Museum is not short of treasures. The Chime Bell of Zeng Houyi, the Sword of Goujian of the King of Yue, and the Qin Bamboo Slips of the Sleeping Tiger are all in the Hubei Museum."
"Plus, after all, Mr. Sui was unearthed in Jingzhou."
"So in the end it was the Jingzhou Museum who snatched Mr. Sui."
"Cough cough." Chen Han suppressed a smile and coughed a few times.
It is too common for domestic museums to compete with each other for cultural relics.
He smiled and said, "Fortunately, Mr. Sui is an ancient corpse that has survived for a thousand years. It is difficult to transport it, and it is difficult to stay away from Jingzhou."
"Otherwise, what Jingzhou Museum has to worry about is not the Hubei Museum, but the National Museum."
In the domestic museum circle, there is a joke.
"Fireproof, anti-theft, and national fair!"
In the past, if two cultural relics were unearthed, there is a high probability that the National Museum will take one.
For example, the Lianhe Fanghu, Fuhao Ouzun, and Duling Fangding from Henan were unearthed as a pair, and then one piece was taken away by the National Museum.
And if there is only one important cultural relic unearthed, there is a high probability that the National Museum will "borrow" it.
For example, the stepmother Wu Ding, such as the Siyang Fang Zun, such as the Great Yu Ding.
How likely is this?
The State Administration of Cultural Heritage has a list of cultural relics that are permanently prohibited from going abroad. There are a total of 195 cultural relics, each of which is a national treasure.
Among them, only 2 pieces were unearthed in the capital, but now 69 pieces are hidden in the National Museum.
In addition, there are dozens of pieces collected in museums around the world, but they are often "on business trips" in the capital, and may spend half of the year in the National Museum.
Of course, this is also a joke. As a national museum, the collection of cultural relics is a matter of course.
The National Museum does not exhibit cultural relics collected from various provinces, and there are no cultural relics to display.
"Anyway, it won't be exhibited at the Institute of Archaeology, Academy of Social Sciences."
Kong Jianwen waved his hand and said indifferently:
"By the way, this morning, another chime bell with more inscriptions was unearthed from tomb M1, which is not the same set of chime bells that were unearthed earlier."
"Professor Li is trying to interpret the content of the inscription, you can help."
I have something to do today, so I am late. sorry.
This chapter is more than 3000 words, and the next chapter should also be [-] words.
So today is two chapters.
(End of this chapter)
It has been almost two months since the "Teacher Chen who Loves Archeology" account started operation.
With Xiaoliang teacher Yuzhu in front, Wei Sisi still has a lot of experience in how to do professional science popularization work that entertains and educates.
Except for the live broadcast at the beginning, Chen Han did not continue to conduct live broadcasts frequently.
However, according to Wei Sisi's request, in his free time, he selected some archaeological rumor videos on the short video app to dispel rumors and popularize science.
And during the ten days of the Chinese New Year holiday, because he had nothing to do, Chen Han also recorded a video of a popular science nature.
They are all relatively easy-to-understand archaeological knowledge, as well as some interesting stories encountered by archaeologists.
After handing over the recorded materials to Wei Sisi, she edited and released a popular science video and a short video of rumor identification on Douyin and Weibo every week according to the rhythm of one issue per week.
Although Chen Han did not explode in one fell swoop, after a month of fermentation, he gradually accumulated more than 100 million followers on Douyin, and station B accumulated 60 million fans.
Plus the 30 million followers on Weibo.
The number of followers of Chen Hanquan's platform has also decreased by 200 million.
However, it is estimated that half of them are duplicates. In fact, the real number of followers should only be about one million.
And most of them are random attention.
There may be only 30 to [-] people who really follow his videos and popular science every issue.
The prosperity on the Internet is so false.
Chen Han seems to have more than 200 million followers on the Internet, but in fact, it would be nice if 30 to [-] people would watch his videos regularly.
Despite this, Chen Han is now the most influential Internet celebrity in the field of archaeology.
It's not that he is so good, it mainly depends on his peers.
Apart from him, there are only two types of top accounts in the field of archaeology, whether it is Bilibili or Douyin.
The first type is the number registered by some experts and professors following the trend of certification, and the video is rarely updated once a year or so.
Even if it is finally updated once, the content is mostly boring, just like taking a university open class.
The other category is those who use the banner of archaeology, but actually make some suspense and horror, or tomb robbery, supernatural, ghost and legend videos.
The main thing is to attract the attention of a blogger.
In fact, such "archaeological" head accounts are the mainstream of the Internet.
Chen Han refuted rumors and popular science every day, and [-]% of them were videos posted by these marketing accounts.
Therefore, in the field of serious archaeological science popularization.
Humorous, young and handsome Chen Han has become the number one in the field without much effort.
Of course, although his "number one" has no water, his body size is indeed small.
Compared with Mr. Xiaoliang's over 5000 million followers on the whole network, tens of millions of vibrato views per video, and 800 million views on station B.
The first episode of Chen Han’s Douyin video did not even have a million views, and the first episode of Bilibili’s video only had a dozen or 20 views
But considering that it has only been in operation for two months, such a result can be achieved.
Whether it was the leaders of the Academy of Social Sciences or Chen Han and Wei Sisi themselves, they were already very satisfied.
No, people in Jingzhou Museum saw Chen Han's popular science account on the Internet, and they took the initiative to come to Chen Han to help promote it.
Putting it on professional self-media people, this is the business list, which means that the account operated on behalf of it already has channels for profit and traffic realization!
Chen Han, who hurried back from the Yejiashan cemetery, felt complacent when he got the news from his mentor.
Chen Han, who hurried back from the dust, said with a smile: "Teacher, is this considered to be a business order?"
Kong Jianwen sneered: "Shang Dan?"
"Make a hammer order!"
"Don't forget, the subjects of your accounts are registered under the name of the Institute of Archeology of the Academy of Social Sciences!"
"Do you think the firm is capable of accepting business orders?"
"You can only be regarded as helping friendly units at best!"
"Xiao Chen, I have to warn you, if you want to join the Institute of Social Sciences after graduation, you can't get involved in any other business activities."
"As for the self-media field, video income and writing income are not within the scope of violations, but the nature of receiving advertisements has changed."
"Not now, and never think about it in the future!"
"This time, the Jingzhou Museum would like to invite you to make a video about the 168 Han Tomb in Fenghuang Mountain and Mr. Sui. With your influence on the Internet, let more people know about this new archaeological discovery."
"You can refuse or accept it, but you must not seek benefits from it!"
Chen Han did not expect that his casual joke would trigger such a serious reaction from Kong Jianwen.
He quickly denied it: "Teacher, I'm just joking. For example, I don't plan to accept commercials or anything."
Although the "Mr. Chen who loves archeology" account is operated by Chen Han and Wei Sisi.
But all the institutions of this account are indeed the Institute of Archeology of the Academy of Social Sciences.
Moreover, Chen Han also used the signboard of the Institute of Archeology of the Academy of Social Sciences to attract fans.
If his real-name authentication did not include the "Academic Institute of Social Sciences" certification, it would not be so easy to attract a group of fans.
As one of the highest research institutes in the country, the Academy of Social Sciences definitely does not allow employees to conduct any commercial activities in the name of the Academy of Social Sciences.
Including privately relying on self-media influence to receive advertisements.
Teacher Xiaoliang has tens of millions of followers on the Internet, and he has never accepted a business order for any organization, company, or brand. The only thing he does is sell books in his own videos.
The books he sold were written by himself.
Chen Han never had the idea of using self-media to receive advertisements.
It's really just a joke.
He quickly patted his chest and assured: "I must be operating the self-media for the purpose of popularizing science and proclaiming archeology, and I will definitely not engage in commercial operations!"
"The Jingzhou Museum must help me with this favor!"
"Mr. Sui's such a sensational archaeological discovery, once it is announced, will definitely trigger heated discussions among the people."
"At this time, I will make another in-depth introduction to Mr. Ke Pusui and Tomb No. 168. The video will definitely get a very good response and view volume."
"In the words of the entertainment industry, I'm just joking around."
"How can you refuse such a good thing!"
Only then did Kong Jianwen slow down, nodded in relief and said, "It's good that you understand."
""Han River Archeology" will publish a briefing on the excavation of Tomb No. 168 in the middle of the month."
"However, Jingzhou is preparing to announce the excavation of tomb No. 168 in Phoenix Mountain to the media at the end of this month."
"As for the documentary on the excavation of the Han Tombs in Fenghuang Mountain, it is estimated that it will be released in the second half of this year."
"Hey, there are fewer and fewer people watching documentaries now, and the Internet is the main battlefield for claims. You need to pay more attention to this aspect."
"Over there at the Jingzhou Museum, I hope you will go to the Jingzhou Museum at the end of the month or early next month to shoot some material for online promotion."
Chen Han nodded to express his understanding.
During the excavation of the Fenghuangshan Han Tombs, the on-site cameramen basically recorded the excavation process from beginning to end.
During the excavation process of the entire project for nearly half a year, hundreds of terabytes of videos were produced, covering all links from site exploration to excavation to cultural relics cleaning and site monitoring.
It's not that CCTV knew in advance that there were good things in tomb No. 168, and specially arranged for a film crew to follow them.
But in modern archaeological excavations, cameras should be used to record the entire excavation process.
After all, the excavation process of the tomb itself is very precious information, which needs to be preserved in both text and video formats.
When CCTV makes documentaries, it is actually looking for excavation units to come to the site to excavate videos, extract some clips of the essence from them, and then invite several archaeologists who participated in the excavation to intersperse and do some interviews.
Most of the documentaries of archaeological discoveries are produced in this way.
Only that kind of large-scale archaeological project that attracts worldwide attention will be excavated in progress, and there will be CCTV film crews to follow and interview.
Before the excavation of the Lajia ruins was halfway through, a reporter rushed over after hearing the news, and Chen Han even showed his face.
"Huh." Chen Han suddenly realized, and asked a little funny: "Teacher, didn't you say that Mr. Sui will be exhibited in the Hubei Museum?"
"Isn't the Hubei Museum still planning to have Mr. Na Sui and Mrs. Xin Zhui next door have a ring fight?"
"How did it become an exhibit in the Jingzhou Museum?"
Kong Jianwen spread his hands helplessly: "I didn't grab it."
"Although the Hubei Museum is a provincial museum, they have no affiliation with the Jingzhou Museum."
"A report from the Jingzhou Museum has been sent directly to the State Administration of Cultural Heritage."
"They reasoned that the thousand-year-old corpse is not easy to transfer frequently, and it is not suitable for long-distance transfer."
"And the Hubei Museum is not short of treasures. The Chime Bell of Zeng Houyi, the Sword of Goujian of the King of Yue, and the Qin Bamboo Slips of the Sleeping Tiger are all in the Hubei Museum."
"Plus, after all, Mr. Sui was unearthed in Jingzhou."
"So in the end it was the Jingzhou Museum who snatched Mr. Sui."
"Cough cough." Chen Han suppressed a smile and coughed a few times.
It is too common for domestic museums to compete with each other for cultural relics.
He smiled and said, "Fortunately, Mr. Sui is an ancient corpse that has survived for a thousand years. It is difficult to transport it, and it is difficult to stay away from Jingzhou."
"Otherwise, what Jingzhou Museum has to worry about is not the Hubei Museum, but the National Museum."
In the domestic museum circle, there is a joke.
"Fireproof, anti-theft, and national fair!"
In the past, if two cultural relics were unearthed, there is a high probability that the National Museum will take one.
For example, the Lianhe Fanghu, Fuhao Ouzun, and Duling Fangding from Henan were unearthed as a pair, and then one piece was taken away by the National Museum.
And if there is only one important cultural relic unearthed, there is a high probability that the National Museum will "borrow" it.
For example, the stepmother Wu Ding, such as the Siyang Fang Zun, such as the Great Yu Ding.
How likely is this?
The State Administration of Cultural Heritage has a list of cultural relics that are permanently prohibited from going abroad. There are a total of 195 cultural relics, each of which is a national treasure.
Among them, only 2 pieces were unearthed in the capital, but now 69 pieces are hidden in the National Museum.
In addition, there are dozens of pieces collected in museums around the world, but they are often "on business trips" in the capital, and may spend half of the year in the National Museum.
Of course, this is also a joke. As a national museum, the collection of cultural relics is a matter of course.
The National Museum does not exhibit cultural relics collected from various provinces, and there are no cultural relics to display.
"Anyway, it won't be exhibited at the Institute of Archaeology, Academy of Social Sciences."
Kong Jianwen waved his hand and said indifferently:
"By the way, this morning, another chime bell with more inscriptions was unearthed from tomb M1, which is not the same set of chime bells that were unearthed earlier."
"Professor Li is trying to interpret the content of the inscription, you can help."
I have something to do today, so I am late. sorry.
This chapter is more than 3000 words, and the next chapter should also be [-] words.
So today is two chapters.
(End of this chapter)
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