Hong Kong's new giants

Chapter 420 [Building a Food and Beverage Empire]

Lin Zuhui has an exclusive suite in the Furama Hotel. This suite has thousands of square feet, and the balcony can have a panoramic view of Victoria Harbour.

He dragged Cai Shaofen to his suite. At this time, Cai Shaofen also understood that he was betrayed by his mother.Although a little sad, but thinking that the buyer is Lin Zuhui, it feels a little better.

As everyone knows, tonight will not feel good!
The door of the suite was closed, and Lin Zuhui took Cai Shaofen to the balcony, hugging her and admiring the beautiful Victoria Harbor and the bustling Tsim Sha Tsui.He is not a brat, and he knows that foreplay must be enough, so that he can be worthy of a girl's last memory, because tonight, Cai Shaofen will become a woman.

The weather in September is full of autumn wind, with a trace of warmth in the air.

"Brother Hui, can you not be here?" Cai Shaofen asked shyly.

Lin Zuhui smiled and said in his heart: "You are willing, but I may not be willing!" However, he still took out his warm right hand.

"Will you take a bath?"

"Um"

Then, Lin Zuhui picked up Cai Shaofen and walked towards the bathroom.

The beauty in her arms didn't dare to look at Lin Zuhui anymore, she thought to herself, "Is that what you mean by washing or not?"

The men and women in the bathroom burst into a spiritual collision.

Under Lin Zuhui's fiery eyes, Cai Shao disintegrated into a puddle of tenderness, and fell into his arms.

"Brother Hui, carry me to the bedroom!"

Hey, what a lot to ask for!

Soon, the two came to the spacious bedroom, Cai Shaofen broke free from Lin Zuhui's arms, and then began to spread white towels on the bed, and then turned to look at the man who was looking at her with teasing eyes.

"Brother Hui" beauty does not follow.

(30+ minutes omitted)

The next day.

Lin Zuhui brought Cai Shaofen and Huang Sumei to the hotel for breakfast.

Naturally, he would not be boring to persuade Huang Sumei not to gamble. To put it bluntly, how much Huang Sumei loses has nothing to do with him.Lin Zuhui is essentially a capitalist, not a kind person.

And as long as Cai Shaofen thinks about it, he can completely ignore her daughter.

Of course, in the beginning, there had to be this kind of gambler mother, so that Cai Shaofen could cooperate with him more honestly.

"Mr. Lin, you and my daughter are really suitable!" Huang Sumei said flatteringly.

Lin Zuhui said with a smile: "I hear this sentence a lot! But Shaofen is very sensible, and there are very few such good girls!"

Huang Sumei suddenly smiled awkwardly, she could tell that she was making fun of herself!

The meal was not very satisfying, probably because Lin Zuhui still looked down on Huang Sumei from the bottom of his heart!
After a simple breakfast, Lin Zuhui bid farewell to the two and prepared to go to work.

What should be explained to Cai Shaofen has already been explained in the room.

New Era Group.

Lin Zuhui said to Gao Yi: "The South China Morning Post Building in Quarry Bay and Toppan Printing's Toppan Building, you can ask the owner if they are willing to sell. The price of South China Morning Post Building is 4 million Hong Kong dollars, and Toppan Building is 6 million Hong Kong dollars. Try to contact them. a bit!"

Gao Yi was a little surprised. Quarry Bay is the old nest of Swire Properties, and it is not the commercial center of Hong Kong.

However, since the boss said so, he must follow through.

"Okay, I'll go get in touch!"

After Gao Yi left, Lin Zuhui clicked a point on a map with a pen.The reason why he seeks to buy these two buildings is purely to speculate on the buildings, and he does not really want to own two buildings in Taikoo's lair.

This place on the side of Fish Bay is the famous "Taikoo Place" in later generations, a commercial center formed by the eight office buildings of Taikoo Properties connected by sky bridges.

At present, there is no shadow of Taikoo Place, but once it reopens next year, the vacancy rate of Xiangjiang's office buildings will drop, and the rent of office buildings will rise in a straight line.

Then, Swire Properties will also pay attention to the preparations for the rise of 'Taikoo Place'. By then, the two buildings will easily earn 5 million.Even if Taikoo Shing doesn’t buy it, it doesn’t matter, so it’s a very cost-effective investment to keep it to collect rent and rebuild it at the right time.

The reason why the first thought was not to rebuild by ourselves is because the overall planning of that area is more conducive to the development prospects.It is also in the interests of New Era Group to make a quick buck.If it is Central, Wan Chai, Causeway Bay, and Tsim Sha Tsui, then Lin Zuhui will not sell it to others.

With the reduction of old buildings in Hong Kong, Hong Kong and Kowloon, whether it is old residential buildings or commercial real estate, they are quite scarce, and the Hong Kong government auctions the official land every year. The real estate developers in Hong Kong have entered the "no land to build" 'Case.

Although there are many real estate developers in Hong Kong, there are less than [-] that can develop residential and commercial real estate, and they are basically monopolized by six or seven real estate developers.The rest of the other real estate developers are either real estate speculators or rent collectors.

The current situation of New Era Group is very good. Firstly, it has the strength to purchase "high-priced land", and secondly, there are some business owners, social organizations, etc., who are willing to use the land for cooperation.This is also the reason why New Era Group's land reserves have been soaring.

New Times Group has shares in projects such as Discovery Bay, Tsuen Wan Zhongye Factory, Hok Yuen Power Plant, and Garden Road St. John's Church.So much money is sold in real estate every year, but a lot of the land actually used is other people's land.

After a while, Liang Zhenxun came to Lin Zuhui's office.

"Next week's auction, you participate in it for me! That Sha Tin residential land king, let Huang Tingfang be the auctioneer, and you just try to win one or two other land parcels!"

There will be a total of five land auctions next week.

Liang Zhenxun nodded, and said, "Huang Tingfang auctioned off Sha Tin residential land king, so we can reduce being targeted by other real estate developers."

Lin Zuhui smiled and said: "You can figure it out! Although real estate is hot, there are not many real competitors. There is nothing to worry about. Just follow our company's strategy!"

"Ok!"

In the minds of the core executives of New Era Group, Lin Zuhui's shadow is all in their understanding of Xiangjiang Real Estate.Therefore, Liang Zhenxun is more confident than other real estate developers, and the auction will not be bottomless.

It is normal for Lin Zuhui not to participate in this kind of auction, and he will only be dispatched unless there is a real 'land king'.The Shatian residential land king this time is actually worth between 10 billion and 13 billion. Of course, it is not worth Lin Zuhui's hand.

He himself is now planning for the New Era Group to use real estate as the basis, and then carry out comprehensive development, so many things about real estate are handed over to a few core executives, and he only needs to make a layout.

In the afternoon, Lin Zuhui and Yuan Tianfan came to the Wanglaoji factory in Kwun Tong.

Yuan Tianfan has been in office for half a year, and his ability to manage Hengchang Holdings in an orderly manner is very good.

In fact, his greatest ability is of course capital operation.

However, capital operation is rare, and it cannot be operated every day without doing business and management.

Yuan Tianfan is the president of Hengchang Holdings, and he is actually doing overall management. The presidents of all the subsidiaries are experienced and capable executives.

"Boss, President Yuan!" Zhang Guocheng greeted him with a smile.

Lin Zuhui nodded and said, "Wanglaoji will be listed in Xiangjiang soon, let me see how your preparations are going!"

Zhang Guocheng said: "Okay, I will wait for the boss and the former president to visit the factory!"

After speaking, everyone followed Zhang Guocheng into the factory.

Xiangjiang's Wanglaoji factory is very small, and it can be regarded as a temporary factory. Next year, all production will be carried out in the Mainland.Hong Kong's Wanglaoji was officially launched at the end of September, mainly in Hong Kong, Macao and Taiwan.The mainland is expected to be listed in March next year, not only waiting for the re-opening, but also waiting for the new factory to be put into use.

"Boss, this is the Wanglaoji we produced! Look at the design of the red can, you designed it, and the slogan 'If you're afraid of getting angry, drink Wanglaoji' was also proposed by you." Zhang Guocheng was full of heart. introduced.

Lin Zuhui and Yuan Tianfan opened the red jar of Wanglaoji at the same time, and tasted it.The taste is similar to that of Jiaduobao in the previous life, and it is the most authentic formula.

In the factory, modern equipment is being produced continuously, and some workers are curious when they see the boss coming.

Lin Zuhui said to Zhang Guocheng: "The sale of canned Wanglaoji in Hong Kong, Macao and Taiwan this time is your team training. As far as the market is concerned, the mainland is our main battlefield. Of course, overseas will also develop in the future."

Yuan Tianfan said: "The market in the mainland is also growing step by step. The price is still very expensive for the income in the mainland. Just like the boss said, first open the market with hot pot restaurants and gradually expand it."

The market must be small in the early stage, but this can be regarded as a long-term investment.

If he wants to make quick money, the only way is to engage in 'Nongfu Spring'. Next year, Lin Zuhui will visit Qiandao Lake, the water source of Nongfu Spring, and sign an agreement directly with the local government.At that time, spending a huge amount of money to protect the water source, and then printing out the advertisement slogan "Nongfu Spring is a bit sweet", I am afraid that the money will flow in immediately.

The mineral water will be a high-end brand of Baisui Mountain, and the advertisement of the math teacher and the princess will be shot, and the sales will come.

A high-grade mineral water, a mid-to-low-grade mineral water, can almost earn a lot of money.

As for 'Red Bull', he also has ideas, but he knows that the best time is when Xu Shubiao goes to the mainland and hits a wall (without a permit), and that is when Lin Zuhui will appear.

The important thing is that Lin Zuhui can't let the cooperation leave hidden dangers, lest Xu Shubiao's descendants can take advantage of it.

After some investigation, both Lin Zuhui and Yuan Tianfan were quite satisfied with Zhang Guocheng's work, and Wang Laoji will also make an official debut at the end of September.It was Wang Zha at the beginning, but Lin Zuhui was ready for the market to slow down.

But Lin Zuhui is not worried. At that time, he can be bombarded with advertisements, making Wanglaoji a best-selling drink in Hong Kong, Macau and Taiwan.

Advertising bombing really works. You may not want to drink it at first, but advertising bombing is like a bewilderment in your mind. You can’t help but drink it for the first time, and the second time. Gradually, even if there is a little discomfort, people will get used to it. , and then drink Wanglaoji when eating.

Back at Hengchang Holdings, Lin Zuhui said to Yuan Tianfan: "I still want to enter the field of instant noodles (instant noodles), and I still mainly invest in the mainland. You recently acquired or formed a team at the fastest speed. The name is registered as Jinmailang! "

Anyway, it is also occupied by Taiwanese capital, so it is better to have a share of the pie.

Yuan Tianfan thought for a while, and said, "Did the boss hear something? How did you think of investing heavily in the Mainland?"

In his view, the current mainland policy, with such a large-scale investment, must lose nothing.

Lin Zuhui patted him on the shoulder and said: "I often run in the mainland, and I have a good relationship with high-level officials. I know their determination. Only by opening up can everyone have enough food. As long as the time is right, we will definitely open up. Therefore, we must prepare in advance. What's more, if Hengchang Holdings wants to become a comprehensive world-class company, it must develop in all aspects. The group company has sufficient funds, and I don't want the company to stand still."

Yuan Tianfan nodded, he liked the aggressive spirit of the boss.As for doubting the boss' vision, of course he wouldn't. Is there any businessman in Xiangjiang with a better vision than this one?
"Okay, I will build the food company's team as soon as possible, and prepare the instant noodle production line!"

Lin Zuhui nodded in satisfaction!
As for instant noodles, the threshold is not high, what matters is taste, marketing, and direction!
Make old sauerkraut noodles in advance, and you can reduce the dimensionality and attack all opponents.

Secondly, even if it is the strength of the dough for research and development, there is no difficulty in others.

As a boss, of course he doesn't need to know everything, otherwise why would he raise so many people.

What he needs is to focus on the general direction and focus!

In the future, there will be a high-end brand of instant noodles - Tang Daren, this is his favorite instant noodle in his previous life. The first is that the noodles are really strong, and the second is that the soup is really good.Lin Zuhui always thought that Tang Daren was a Japanese brand, but later he found out that it was a Taiwanese brand.

For a while, Lin Zuhui quickly planned the products of the beverage and food department, and finally added an iced black tea.Formed a series of strategies for instant noodles, mineral water, herbal tea, functional drinks, and iced black tea.

As for the next job, once it is re-opened, Hengchang Holdings will go all out and invest heavily in the Mainland.

These investments can be carried out at the same time, such as building projects, recruiting talents, researching formulas, formulating packaging, and marketing strategies.

In formulating packaging and marketing strategies, the company hardly needs to make mistakes, and it is almost the fastest shortcut.

Iced black tea is made with 'music marketing', and the packaging is on a yellow background, Lin Zuhui naturally knows it well.

Red Bull is packaged in gold pot, and the slogan is 'Drink Red Bull when tired and sleepy'.
In Lin Zuhui's view, the reason why brands such as Uni-President and Master Kong in the previous life are established is because they had sufficient financial strength when they entered the mainland.

Dealing with those weak mainland brands is like bullying children!
Of course, having funds also means having a strong R&D team, management team, and marketing team; plus they are one step ahead, advertising in the market for many years and expanding channels, it is really difficult for latecomers to shake.

Of course, these are not a problem at all for Hengchang Holdings, which has strong financial strength.Technology and experience will not become the shortcomings of Hengchang Holdings, because they entered the market early and can make up for their shortcomings through acquisitions.

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