Hong Kong's new giants

"If you are afraid of getting angry, drink Wanglaoji!" The advertisement began to be broadcast on ATV.At the beginning of the video, a bottle of Wanglaoji falls into the water with ice cubes floating on it, and then there are scenes of fireside stoves, barbecues, and parties, all drinking Wanglaoji.And the classic line "If you are afraid of getting angry, drink Wanglaoji" was read three times in the 15-second commercial.

However, the food stalls and restaurants in Xiangjiang have been promoted by Wanglaoji's salesmen one after another. The method is to sell first, return if they can't sell, and finally settle.

As a restaurant owner, there is nothing wrong with this approach, it is profitable anyway, and there is no need to worry about overstocking.And Xishiduo Convenience Store and Yonghui Supermarket also began to stock up, and Wanglaoji became popular all of a sudden.

Wanglaoji's marketing is not only so simple, but also adopted the marketing plan of "one more bottle", and specially set up a special prize of "golden two taels".

Under the powerful offensive, Wanglaoji has gained a firm foothold in the beverage market in one fell swoop.Of course, there is still a long way to go to become a best-selling beverage just to gain a firm foothold.

Beginning of November.

At the official land auction, the auction of "Sha Tin Residential Land King" is going on. This land can build buildings of 100 million square feet. If it is calculated according to the current market price of 2800 yuan per square foot (the most expensive places in the New Territories are Sha Tin and Tsuen Wan ), which can be sold at about 28 billion Hong Kong dollars.

Liang Zhenxun of the New Era Group has already won a piece of land in the auction of the previous two official lands, and the price is quite reasonable.Therefore, Liang Zhenxun seemed to be in a good mood at this time.

"Huang Sheng, I leave it to you!"

Huang Zhixiang nodded and began to bid for the "King of Sha Tin Residential Land", but as the auction progressed, he fell into the incentive bidding.Seeing that Longfeng International's Wu Guangzhen was in a position to win, and the price had already reached 12.2 billion Hong Kong dollars, Huang Zhixiang hurriedly communicated with Liang Zhenxun.

"Do you want the three to form a partnership? Give Longfeng 3%, and we each have 3%!"

Liang Zhenxun thought for a while, and said: "You have the final say!" He remembered what the boss said, let Huang Zhixiang lead the project, so he said so.

If it was solely owned by New Era Group, it wouldn't be such a trouble at all.

However, since the land reserve of New Era Group has soared to 2800 million square feet, the group will not be able to spend a lot of money to purchase land through various channels this year. Therefore, it is still necessary to be cautious in auctioning official land to avoid vicious competition.

Seeing this, Huang Zhixiang called out a new quotation of '12.3 billion' and used 'flying elephants to cross the river'. He was seen bending forward to discuss with Wu Guangzhen who was next to him in the vertical row.

"Wu Sheng, work together, we will give you [-]% of the rights!"

The audience was in an uproar!This is the first time that an auction will act like this!
Wu Guangzhen was also uncertain at this time, especially in the face of the joint consortium of two major real estate developers, Xinhe and New Era.

"What about Liang Sheng's opinion?" Wu Guangzhen was embarrassed, but quietly turned his head and said in a low voice.

Liang Zhenxun was astonished. At this moment, the auction house was looking at them, and the auctioneer was also blocking them in order to seek a higher transaction price.

Liang Zhenxun could only nod slightly.

If the boss finds out, I'm afraid he won't form a team with Xinhe Real Estate, it's too embarrassing.

"12.4 billion! I agree!" Wu Guangzhen said in a low voice.

In the end, Huang Zhixiang shouted 12.5 billion, which was considered to have settled the farce.

There were jokes about Huang Zhixiang in this auction, and he even won the nickname of "parachutist" in the industry.It is indeed a nickname, because Huang Zhixiang's price is really high, otherwise the auctioneer should drive him away.

But Lin Zuhui couldn't help laughing when he heard this anecdote in the office. Fortunately, he didn't go to the auction, otherwise he couldn't afford to lose that person.

"This time we are also considered the real estate company that has gained the most. It doesn't matter if we lose [-]% of the rights and interests. We will find the place again in the future auction!" Lin Zuhui said to Liang Zhenxun with a smile.

"Well, although the price of the land on the government land is high, it is indeed very high-quality! And the Hong Kong government always auctions the government land at the peak of real estate, and it is just for sale." Liang Zhenxun was slightly dissatisfied with the Hong Kong government's approach.

Outsiders criticize real estate developers, but they don't know that the Hong Kong government is the biggest beneficiary, and real estate developers bought high-priced land, and naturally passed the cost on to the Hong Kong government.

Lin Zuhui said: "We have a huge land reserve, and we are optimistic about the real estate prospects of Xiangjiang, so there is no upper limit. Of course, we only need to buy a part from the official land each time, so as not to cause short-term shortage of funds for the company. And be targeted by everyone!"

"Ok!"

At each official land auction, New Era Group can be the real estate developer with the biggest harvest, but it must not monopolize more than [-]% of the land, otherwise others will deliberately raise the price, and if things go on like this, New Era Group will be short of funds.

Moreover, the main land acquisition of the New Era Group is not the official land auction, but multiple channels, which are fully blossoming.

The Furama Hotel is holding a celebration banquet - Li Zhenxian's album sales exceeded 300 million copies in three months.

very successful!

其中香江专辑销量为45万张、台岛110万张、日本80万张、新加坡25万张，其余地区40万张。

This is real data!
However, it was announced that it had exceeded 500 million copies.

How could it not be miserable, after all, gimmicks are needed!

Although it is not as good as the Little Tigers, Lin Zuhui feels that it has been very successful, especially in the Japanese market, which makes Lin Zuhui most satisfied; you must know that Lee Jung Hyun of South Korea in his previous life was not popular in Japan, probably because Japan had Ayumi Hamasaki at that time.

Thinking of Ayumi Hamasaki, Lin Zuhui planned to lure her to Xiangjiang to develop in the future. There is a good chance, because she has been in the entertainment industry for many years and is not well-known!

At the celebration banquet, all YG employees, together with several ATV executives, attended the banquet.

Lin Zuhui naturally also participated, he himself attaches great importance to YG Entertainment, this is the first and important part of his 'Hong Kong culture'.Of course, he is only here for a meal, and he will not give any speech on stage.

The job of giving a speech was naturally handed over to Zhou Liang Shuyi and Yu Xiaoming.

Afterwards, Lee Jung Hyun delivered a speech, in which he thanked the company and the boss for their support many times.

In fact, Li Zhenxian can't get much money, 300 million records, the profit should be 2000 million, the little girl can only get 1%, about 300 million.For almost all commercial activities, artists can only take 15% (profit) in the first five years, and then enjoy the basic salary.

The reason is simple, the company has invested too much in staff, arrangement, lyrics, choreography, etc.In the previous SM company, only 5% was given to artists in Korea (only domestic, overseas counted separately), and the slave contract was as long as 13 years.

At present, YG Entertainment is also in the exploration stage in terms of artist salary!But with a contract period of only six years, Lin Zuhui definitely treated them preferentially.

For some combinations, the company may not be popular for six years!
As for Li Zhenxian earning so much money just after his debut, in fact, this is a phenomenon, and it will be difficult to have this phenomenon again later.After all, this is a genre first eater.

Another debut group, HOT Group, is not only very popular in Japan, but also relatively popular in Taiwan Island and Xiangjiang; after two months of debut, the total number of albums is only about 150 million.

The little girl is only 19 years old this year, and she was very excited when she toasted Lin Zuhui.

Lin Zuhui said with a smile: "The time to play the album is almost over. Although there is time to rest, I hope you will not be proud. You should take advantage of the time to practice dancing and singing more. You are a phenomenal hit. If you want To be popular for a long time, the basic skills must be solid, and we will strive to release another high-quality record next year."

"Thank you boss for your advice, I will definitely work hard!"

Lin Zuhui nodded and said, "Go, exchange ideas with the juniors!"

For Li Zhenxian, Lin Zuhui's plan is to release the second album next year, and strive to become popular again, and then he can develop into a three-dwelling star who makes TV dramas, sings, and movies.Of course, holding concerts, running announcements, and advertising endorsements are all sharp tools for making money for the company.

It is impossible for YG to produce three popular teams and individuals like him every year, so it depends on the most popular ones to make a lot of money.A group of behind-the-scenes and trainees are waiting for everyone's salary, and the company also wants to make a lot of money for shareholders, after all, it has invested a lot of money in the early stage.

Lin Zuhui turned his head and said to a table of senior executives: "Hong Kong Liu culture has made a good start. The company must further study and carry forward, but don't let me stand still. It is impossible to live on my little creativity. Yes. Like record music, we boldly cooperated with American record companies, learned from them, and absorbed their experience, from being clever and winning to being truly powerful!"

Everyone listened very carefully, thinking about it carefully, YG Entertainment is today, the boss's idea has taken the initiative.Therefore, there is indeed a long way to go in order to truly improve the 'gangliu culture'.

Yu Xiaoming immediately said: "I will take what the boss says to heart! Recently, the strength of the company is also increasing day by day. The company's music arrangements and choreography are all introducing resources from Japan, Europe and the United States."

Lin Zuhui nodded, and said with satisfaction: "Okay, when the time is ripe, I will spin off YG Entertainment and go public. At that time, let this company operate independently, which is also a proof of the company's strength!"

In fact, YG Entertainment has been operating independently since its establishment. ATV executives seldom interfere. Everyone knows that it is the boss's experimental field, and who dares to point fingers.

When Lin Zuhui was talking with the executives, some trainees also talked about it.

"I'm so envious, senior Lee Jung Hyun and HOT seniors, I don't know if I can make my debut next year!"

"I heard that the company will prepare three groups to debut next year, and we will select the best for admission!"

"Really, I don't know how many people are in the group, but the proportion of debut is not large!"

"If you can't get selected, there is no other way. You can only continue to be a trainee, or you can only quit!"

"I can't quit, I must debut, I heard that the company recently encourages trainees to learn choreography and arrangement!"

"It depends on talent! Hey, the pressure of competition is high, I have to work harder!"

Suddenly there are two successful examples. In fact, the recent trainees of YG Entertainment have been training hard like chicken blood.