Hong Kong's new giants

Chapter 599 [I stand on the top of the mountain to see the scenery]

Time flies, and it is a new year in a blink of an eye.

This year (1997) is a year with multiple meanings. For most citizens of Xiangjiang, their mood to welcome the New Year is different from that of people in other countries in the world; just in mid-December last year, Xiangjiang elected the first Mr. Dong, the chief executive, means that Xiangjiang has gone from separation to port opening, from rise to take-off, and from negotiation to return. Xiangjiang, which has gone through vicissitudes, has finally reached a historic year.In this year, the British colonial rule came to an end, and the rule of Hong Kong by Hong Kong people officially began.

Lin Zuhui knew that it was also this year that Xiangjiang's economy, property market, and stock market, which had experienced rapid growth for many years, still performed very well in the first half of the year; long-term recession.

However, he has reason to believe that the Xiangjiang economy in this life has become very different because of his appearance.

He doesn't know how to be a big hero, to play games with the general trend, after all, he never operates against the market.

Hong Kong's economy is truly different because of the solid foundations of "revitalizing Hong Kong with culture" and "rejuvenating Hong Kong with technology"; as long as it becomes a major policy at the government level, Hong Kong's economy will take the lead in starting from the financial sector just like South Korea and Singapore. Recovered from the storm and developed rapidly.

At the same time, Lin Zuhui and his company's huge funds will also invest heavily in the Xiangjiang property market and stock market within a certain period of time, becoming the leader of the economic rebound.

Thursday, November 1.

On the first working day after the new year, Lin Zuhui came to the office of New Times Group.

In the morning, Chen Xiaofen came to his office.With the transfer of Chen Bin's work to the global business, Chen Xiaofen, an executive who was born as a sales elite, began to grasp the real estate business of New Times Group in Xiangjiang. From land acquisition, design, construction, sales and other links, she needs to grasp main responsibility.

Of course, there is no need to question Chen Xiaofen's ability, and Lin Zuhui can use it with confidence, not to mention there are so many senior staff!

"Boss, the 76 residential units in the second phase of Diligende Court were all sold out yesterday, and the funds returned were 23.66 billion Hong Kong dollars. According to the shareholding ratio, New Times Group can divide 7.1 million."

Seventy percent of the equity is owned by Hengjin Real Estate, which is Lin Zuhui's private.

Lin Zuhui nodded. The real estate market is very good. The average luxury house in the middle of the mountain is more than 3000 million, and the sales situation is described as rush.

Last year, the entire luxury house rose by 40-50%, ordinary houses by 25%, and even the stock market rose by 32%, closing at 13600 points.

Originally, for such luxury properties, the major real estate developers generally launched new luxury properties at a low price last year, and the public flocked to subscribe; afterward, the developers took advantage of the situation to increase the promotion and price, which still did not hinder the enthusiasm for subscription. , then continue to push and increase the price to push up the luxury house.

Driven by luxury houses, the price of ordinary houses naturally skyrocketed.

"In the first half of this year, all luxury housing projects that can be sold will be sold out. Of course, the third phase of Diligende Pavilion will not be considered."

Chen Xiaofen nodded, and said, "No problem. With the current boom in the market, there is no sales pressure, and the same is true for ordinary houses."

Lin Zuhui immediately said: "Since the market is so good, you spread the word that New Times Group intends to sell the 'Entertainment Building'. I will give you a minimum price of 38 billion, and you can sell it! Besides, like Yi The East Shopping Center, Sceneway Garden Shopping Center, Lejihang Building, and Legu Building are all preparing materials and trying to sell them at a high price in the first half of the year.”

He named five shopping malls and five buildings in one breath. The shopping malls are all non-Central shopping malls with less than 20 square feet.

Chen Xiaofen was taken aback inwardly. You must know that in the minds of these executives, the boss pays more attention to rent-collecting properties, so he is going to sell five buildings and five shopping malls in one breath. What is going to happen?

"Okay, I'll prepare the materials as soon as possible!" Having said that, Lin Zuhui's words are God of the New Times Group, and Chen Xiaofen replied without thinking too much.

Lin Zuhui nodded and said, "Pay attention to the impact, just sell it in the first half of the year. There are also those scattered rental properties that should be considered for sale."

"Well, I see!"

In a year like this when the real estate market is booming, the annual property transaction amount is more than 8000 billion Hong Kong dollars, and the market capacity is still very large.

That's why, when the market was good last year, New Times Group was "vigorously selling" ordinary residences, and Lin Zuhui intends to complete the sale of "precious properties" in the first half of this year.

After a while, Liang Zhenxun came to Lin Zuhui's office.

"Boss, last year's net profit was about 280 billion yuan, all of which were normal profits, and overseas revenue accounted for about 30%." Liang Zhenxun said happily.

In 1996, New Era Group had no non-recurring profit, because the gold investment had not been liquidated; even so, the annual profit level increased by about 10%.

This result is very good, because the non-recurring profit in 1995 was as high as more than 40 billion Hong Kong dollars, which is equivalent to a surge of more than 20% in normal profits.

Lin Zuhui said with a smile: "Tell me about the profitability of the business segment!"

Liang Zhenxun nodded, and immediately explained that overseas is mainly office buildings and shopping centers in the United States, as well as hotel profits; Heung Kong’s extraordinary real estate business is mainly Hengchang Holdings’ trading business (automobile, grain and oil, etc.), shipping, retail, and mainland business It also began to contribute more than one billion in profits; the rest was almost supplied by Xiangjiang's real estate.

Overall, the profit supply of Heung Kong Real Estate (development real estate and rental real estate) is less than 60%.

Lin Zuhui said: "The company's financial situation is good, continue to maintain it! Except for the support of Amazon Shopping Center and Langham Hospitality Group, the company should be cautious in other aspects."

After following Lin Zuhui for a long time, these high-level executives can see many things from Lin Zuhui's every move. For example, Lin Zuhui has intentionally reduced his activities in Xiangjiang Real Estate in the past year, and intends to make the cash flow of New Times Group abundant. Seems to understand.

"Okay, I wrote it down! The company's current cash flow of more than 360 billion Hong Kong dollars is a little more than the group's debt!"

Lin Zuhui nodded and said, "Keep it up! Recently, the cash flow in the company's accounts has increased rapidly, so we must do the accounts well and accurately!"

"no problem!"

After Liang Zhenxun left, a smile appeared on the corner of Lin Zuhui's mouth, the rich days are just right!
He had read an interview with Li Chaoren in his previous life, and found that the most important thing for Xiangjiang businessmen is cash flow, which means that if I have money in hand, I can invest in some new projects and new fields at any time.

These necessary techniques of Xiangjiang merchants are exactly what later generations of mainland merchants lack. You must know that Xiangjiang merchants have experienced historical ups and downs such as the "July [-]rd Crash", "August [-] Crash", and "August [-]th Crash". It can be said to be a lesson learned from the bones.

When the Asian turmoil came, the cash flow in the hands of New Era Group was almost 800 billion, which can be called a huge level.

In addition, when the gold futures are closed at that time, billions of Hong Kong dollars may also be withdrawn.

Not to mention, there are also funds from the US stock market, the UK stock market, and the Japanese stock market. In the late 90s, there were hundreds of billions of Hong Kong dollars properly.

Finally, there is also the British telecommunications industry, which can also cash out 800 to 1000 billion.

Such a large amount of funds is enough for New Era Group to become a world giant with nearly one trillion assets in the millennium.

New Times Group wanted to sell the 'Entertainment Building', which quickly caused a great stir in the small real estate circle, because such an excellent building as Entertainment Building is simply a hot commodity.

Hysan Land.

Several directors and management of the Lee family also met immediately to discuss the issue of entering Central.

Li Dingchang said with a slightly excited tone: "We need this building very much. At that time, New Times Group built the Jialan Center in our base camp in Causeway Bay. Now, the Entertainment Building is also a good opportunity for us to advance into Central!"

Speaking of Jialan Center, everyone looked at Li Dingchang, and thought that if you hadn't been some kind of white knight and offended others, you wouldn't have let others launch a "blitzkrieg" to quickly buy old properties on Enping Road regardless of the cost. Even the No. 1 Enping Road of the Li family can only be surrendered.

That is a 60-square-foot building, which is much more valuable than the current Entertainment Building.

Li Yunlian said cautiously: "Lin Zuhui is a person who pays more attention to renting properties. Why is the New Times Group selling the Entertainment Building now?"

Lee Hysan is an opium tycoon with a total of 17 children. Generally speaking, the outside world only knows that Li Xiaohe and Li Mingze are the most famous and influential; Li Yunlian is the daughter of Li Xiaohe, and Li Dingchang is They are the children of other houses.

There are many members of the Li family, and there is no family struggle for property, but they are more united; not only that, the Li family has produced a large number of talents, and there is no such thing as "retribution".

Perhaps this retribution has already been used on Li Xishen, and the descendants of the Li family have changed the fate of the family through their own efforts; for example, Li Mingze followed the father of the country and fought against Little Japan.So "retribution" does not exist completely, the key is to change the fate.

Li Dingchang said: "This is not easy. IFC has invested a total of 450 billion Hong Kong dollars, which is a total of 480 million square feet of property. It is reasonable for New Times Group to abandon small buildings."

Everyone nodded. They didn't suspect anything. After all, the market is right now, even if someone points a gun at everyone, everyone thinks that the market is good. After the return of Xiangjiang, the economic prospects are still unlimited.

Lee's director said: "That's right! Over the years, Hysan Land has used our own properties and Lee's properties to carry out reconstruction and upgrading. Now we have completed all these projects and collected 450 million square feet of rented properties. In fact, it can be compared with Landmark in Central and Wharf in Tsim Sha Tsui are fighting against each other and dominating each other. It is time to forge ahead."

The one who dominates the roost, everyone immediately agrees with this statement!

Of course, the New Times Group is a major rent-collector dominating Xiangjiang.

Soon, Hysan Land decided to join in the acquisition of entertainment buildings, and showed great desire.

A few days later, Chen Xiaofen came to Lin Zuhui's office and told him good news.

"Boss, the Entertainment Building has been sold for a total price of 39.6 billion Hong Kong dollars, and the buyer is Hysan Land!"

Lin Zuhui raised his head, with a very calm expression on his face, because he calculated that Hysan Land would be eager to continue to develop "rental properties" after completing the renovation of its own properties. How could they give up such a good opportunity!
"Good price!" Lin Zuhui praised.

Chen Xiaofen said with a smile: "In the first half of this year, we will continue the boom in real estate in the second half of last year, so the property will not worry about selling! You don't know, even Xie Ruilin has started to enter the real estate industry in a big way, planning to fight for the third time. It is said that the funds are 20 [-] million!"

Lin Zuhui was taken aback, and couldn't help but whispered: "There are people with such luck!"

It turned out that, as far as he knew, Xie Ruilin was good at making jewelry, and he was the third in Heung Kong Jewelry, second only to Chow Tai Fook and Chow Tai Sang, and even higher than Luk Fook Jewelry under the LEIT Group.Of course, this is because the jewelry market in the mainland has not yet been opened, otherwise Luk Fook Jewelery would not be like this.

Xie Ruilin has a way of making jewelry, but it is a "big unlucky guy" to do real estate. In 1981 and 1982, Xie Ruilin was not satisfied with pure jewelry business, so he rashly got involved in real estate and glasses retail business, and made money from jewelry business A lot of money to buy shops and properties.At this time, Hong Kong encountered a wave of confidence caused by Sino-British negotiations, real estate prices plummeted, and Xie Ruilin failed in this battle.After that, he re-entered his old jewelry business. Under the difficult management, Xie Ruilin jewelry was officially listed in 1987.

Shortly after the company went public in 1987, an ambition that had been pent up for years made him a bit eager for quick success. In 1990, he successfully won the control of Yuxing Real Estate Company, which became the flagship of the group's real estate investment.He bought a large number of properties at once, making the group's debt ratio as high as 140%, and the interest expense alone has reached 7000 million yuan.Under the heavy debt, Xie Ruilin had to find a way to reduce the debt, so he sold Yuxing shares together with the Wanchai land in June of the same year to Yang Shoucheng, chairman of the Emperor Group, for 6 million yuan.Unexpectedly, the negotiations on the new airport between the Hong Kong British government and the mainland became more and more clear, and a memorandum of understanding on the new airport was signed in mid-July of that year. Property prices rose like a rocket. As a result, Yang Shoucheng built the Emperor Group Center on the land. The value is about 2 billion yuan, and Xie Ruilin can only watch helplessly as this "fat roast chicken" falls into other people's mouths.Xie Ruilin was so angry that he almost vomited blood. In just a few months, he lost his life's wealth.

The two real estate defeats did not allow Xie Ruilin to learn experience, and now it is the third time.

Obviously this time there will be no such good luck, because this time the real estate has the largest decline and the longest cycle, and more people have gone bankrupt than in 1982.

Since Xie Ruilin wanted to die, Lin Zuhui decided to find a way to buy "Xie Ruilin Jewelry", so as not to see that little old man being arrogant.It turned out that Lin Zuhui once went out to eat with his wife, and Xie Ruilin brought a young girl to greet him.This is not a problem at all, but he has a 'contemptuous heart' towards his own woman, probably because he thinks that Lin Zuhui is just like him, a casual man who would just find a girl to have dinner with.As everyone knows, the women who can go out to eat with Lin Zuhui are all his concubines.

After Chen Xiaofen left, Lin Zuhui seemed in a good mood in the office!
Seeing others lose money seems to satisfy him more easily than making money himself. I don't know the reason for this mentality.

In the end, Lin Zuhui comforted himself that it was because of the dominance of past life thoughts.

The entertainment building was sold at a sky-high price of 39.6 billion Hong Kong dollars, which caused a huge sensation in Hong Kong.

The unit price was more than 2.2 per square foot, which created a record in Xiangjiang property transactions; at the same time, Xiangjiang's real estate continued to grow by leaps and bounds again because of such news.

As for whether there are careful people who are concerned about why the New Times Group sells the Entertainment Building, there must be, but they don't care too much.

In the past few years, New Times Group has invested a lot of money overseas. Although the reason given by New Times Group is that "Xiangjiang is too small to accommodate New Times Group", everyone still knows that Mr. Lin Zuhui's eyes are on the whole world; At the same time, the total investment of 450 billion in the property above the Central Railway Station is also confusing. After all, if Lin Zuhui is not optimistic about Xiangjiang, he will not invest huge sums of money in this project.

Therefore, the sale of the Entertainment Building has an impact, but it is a positive one. The excitement of this kind of news has made the transaction more active on the contrary.

In fact, the entertainment building was sold to Hysan Land at a price of more than 36 billion in the previous life, and it was listed as a classic case of Liu Luanxiong by the Hong Kong business community, because when Hysan Land was sold in 2005, it was only 27 billion, a full loss more than 9 million.

It is not uncommon for New Era Group to sell for more than 3 million yuan, and there is a possibility of such an increase in a few days; what's more, there is no very specific standard for this kind of building.

(End of this chapter)