Hong Kong's new giants

Chapter 600 [Fan Ye]

mid-December.

Lin Zuhui was active in the capital, and held a meeting with the presidents of Hengchang beverage and food brands. The meeting location was chosen in the meeting room of the Great Wall Hotel.

"Jinmailang's turnover last year was 23.6 billion Hong Kong dollars, which should be much higher than that of our competitor Master Kong. As for Uni-President, it is much behind."

"Nongfu Spring's turnover last year was 4.3 million yuan, and bottled water contributed 2.6 million yuan. The sales volume is already higher than that of Wahaha and Robust."

"Wanglaoji's turnover last year was 2.8 million yuan, and its performance achieved a 60% increase."

"Red Bull's turnover last year was 8000 million RMB, and its performance achieved a growth of 110%."

The four sub-brand presidents made detailed reports one after another, allowing Lin Zuhui to know the situation at a glance.For this, we have been preparing for a long time.

Lin Zuhui said: "For followers like Master Kong, we must come up with a plan and carry out severe suppression. What measures have you prepared?"

Dingxin Group (Master Kong's parent company) is still listed in Xiangjiang, with a market value of about [-] billion Hong Kong dollars, which makes Lin Zuhui very upset!

Although Master Kong was the first to release 'Braised Beef Instant Noodles', Jinmailang was also the first to release 'Laotan Sauerkraut Instant Noodles', iced black tea, iced green tea, and jasmine tea. The group is strong, logically it should be suppressed severely.

However, the fact is not that Master Kong is still chasing after it; it is Jinmailang's "Dex" that has become a new growth driver.

President Du Huilun said quickly: "Yes, we plan to strengthen our 'distribution capabilities' and 'channel capabilities'. For example, it only takes two to four weeks for a new product to be launched, and we will try to put it on the shelves all over the country, and overseas will also be the fastest on stock"

This plan is not bad, Lin Zuhui nodded in satisfaction.

Jinmailang has many advantages, especially its channels and advertisements. Since it has four brands, the channels have been established very soundly early; some mom-and-pop stores in mountain villages have been included in this channel, which is a symbol of strength.

Lin Zuhui asked: "In terms of marketing, do you have any new ideas?"

Du Huilun immediately lowered his head and said, "Not yet, but the boss can rest assured that our marketing is better than Master Kong and Uni-President."

It can't be said that Jinmailang didn't do a good job in marketing, but that he didn't have a genius 'creative' to answer the boss, so Du Huilun didn't say anything.After all, if it is a simple and good marketing strategy, even talking to the boss won't attract the attention of the boss.

Lin Zuhui looked at his watch and said, "I'll give you 3 minutes to think about it. Let me remind you that our biggest advantage is not quality or marketing, but more money!"

Everyone immediately began to think, and Du Huilun racked his brains even more. He didn't have time to think about other things, so he immediately thought about new countermeasures.

Du Huilun grabbed the words "Qian Duo" and began to think, because this must be the key.

"Do a promotion!" Du Huilun said quickly.At this moment, there was excitement on his face.

Lin Zuhui nodded and said, "Continue!"

Du Huilun said: "I remember the boss said that instant noodles should be served with marinated eggs and ham sausages, so that they can be eaten with relish. So, instead of letting Master Kong and Uni-President chase after us, it is better for us to take the initiative and hold a big promotion. If you buy instant noodles and get free marinated eggs or ham sausages, our market share will further increase.”

Hearing everyone nodded frequently, everyone knew that the group did not expect Hengchang Beverage and Food to contribute much profit in the 90s. In the words of the boss, the initial investment was mainly focused on increasing market share.

Lin Zuhui said with satisfaction: "Yes, after a dozen promotional activities, Master Kong may not be the one who falls down, but Uni-President will definitely lose its vitality. There is also our tea series, which has a market share of only 30%. I am sorry for the name of the founder." First, I suggest printing 'another bottle' on the inside of the bottle cap for marketing, which can have a 20% winning rate. In this way, it will not only increase the fun, but also create fame."

Du Huilun nodded and recorded them one by one!

In the past few years, New Times Group's money has been blowing like a strong wind. If we don't engage in 'big sales promotion' at this time, when will we do it again!
Jinmailang is a huge brand. It not only produces instant noodles of various flavors, but also produces beverage series (ice black tea, ice green tea, jasmine tea), snack series (shaqima, sandwich biscuits, eight-treasure porridge), junk food series (bubble Pepper Chicken Feet, Spicy Strips), and a foreign fast food brand - Dexter.

To be honest, these are the layouts in Lin Zuhui's mind, and it is enough for Du Huilian to lead the team to complete this layout.What surprised Lin Zuhui the most was that last year when he said he wanted to make chicken feet with pickled peppers and spicy strips, these two products did not exist in the mainland. Fortunately, according to Lin Zuhui's description, he developed them.

It's a pity that the classic products are all European and American, and they all have a history of nearly a hundred years, such as Oreo and Snickers.

He communicated with Du Huilian about the Jinmailang brand, and Lin Zuhui gave some pointers. His experience is undoubtedly valuable; it does not mean that the traveler is invincible through experience in these businesses, but that once the traveler has a fortune, he will gather a large number of talents to serve If he works, then his experience is undoubtedly as important as the 'lighthouse'.

Next, Lin Zuhui said to Yu Hai, the president of Nongfu Spring: "Nongfu Spring has defeated Robust and Wahaha in bottled water. To be honest, it's nothing special. You haven't taken advantage of us yet."

Yu Hai's admiration for Lin Zuhui can be said to be "worship". The reason why Nongfu Spring can lead the bottled water of old brands Wahaha and Robust is because the company's funds, channels, and marketing are almost unrivaled in China.

"What the boss means is: we are mineral water, Wahaha and Robust are pure water, but we haven't explained the superiority of mineral water to consumers?"

Lin Zuhui nodded and said, "Since you know, why don't you do it, for fear of offending others? Are there any opponents in the mainland that we need to fear?"

What is Hong Kong capital in this era?
That's my lord!

Not to mention private enterprises like Wahaha and Robust, even state-owned enterprises like Huarun, they can only be younger brothers.

As long as the premise is 'not breaking the law', whoever dares to provoke Hong Kong enterprises, especially Lin Zuhui's enterprises, puts a 'cap' on it, and the matter will have a big impact!
Yu Hai immediately said: "Yes! The pure water they make lacks the trace elements needed by the human body, which is not good for human health. I also understand the deep meaning of the slogan 'We don't produce water, we only serve as porters for nature', but It really didn’t make the customer understand.”

Lin Zuhui nodded and said: "In this case, we need to let customers understand. We directly hold a press conference and announce that we will no longer produce purified water (we originally had a bottled water business) because it is not good for the human body. At the same time, CCTV and Each David TV released an ad. In the ad, two pots of daffodils were raised with pure water and natural water respectively. The growth rate of daffodils cultivated in natural water was obviously faster than that of pure water. Thousands of primary schools across the country were also invited. Participate in the activity of 'Little Scientists' together. In short, 'We don't produce water, we are just porters of nature' to really flourish."

The success of Nongfu Spring is currently more about the phrase "Nongfu Spring, a bit sweet" and the phrase "We don't produce water, but only porters of nature" has not yet come into play, and it is time to give the opponent a fatal blow.

Yu Hai was shocked and said, "Okay, I will definitely make a careful plan."

The blow of the boss is simply to deal a fatal blow to thousands of pure water companies across the country, stepping on the bones of the dead!
Lin Zuhui thought for a while and said, "Let's plan in secret first, preferably in real time at the beginning of next year. After all, the bottled water market is not too big, so as not to hit mosquitoes with anti-aircraft guns."

Yu Hai nodded and said, "Yes."

Indeed, the current market for bottled water is indeed not that big. Nongfu Spring has achieved a turnover of more than 2 million yuan. And this 2 million yuan, many of which are contributed by overseas, are actually less than [-] million yuan in sales. .

Nongfu Spring not only has juice series, but also a high-end water brand - Baisui Mountain, which sells very well in Xiangjiang and overseas.Mainly because the ad for 'The Princess and the Mathematician' was done well, and the shape of the bottle was good-looking.

Lin Zuhui handed over the idea of ​​"screaming" functional drinks to Yu Hai, and asked him to develop fiber-based, polypeptide-based and plant-based functional drinks. Of course, he specifically proposed that this was an idea given by overseas friends.There is no need for formulas or anything else. Anyway, Nongfu Spring has a research and development institution. If you tell the type, there is no big problem in research and development.

Lin Zuhui only needs to go to the streets in the mainland to know which products have not yet come out, such as Assam milk tea.Then you can arrange your subordinates to start the research and development of these products.

It doesn't matter if the taste is different from the previous life, people are habitual behaviors, as long as the taste is good.

Wanglaoji and Red Bull don't have much to say, just continue to advertise until the market explodes.

And Red Bull is still losing money. After all, in addition to advertising, it has to sponsor sports events.

The prospect of Hengchang Beverage and Food is already a Fortune 500 company.With the advent of the Asian financial crisis, Lin Zuhui will immediately take Hengchang Beverages and Foods to start overseas acquisitions.

In fact, Hengchang's overseas business of beverage and food has begun to take shape, and of course it is just the beginning.

After the meeting with a group of high-level executives, it was already past four o'clock in the afternoon. Lin Zuhui did not leave the Great Wall Hotel, but planned to have dinner here.

The Great Wall Hotel is owned by Langham Hospitality Group, accounting for 51% of the shares, which is equivalent to Lin Zuhui's industry; this is a foreign-related hotel, not far from "Heaven and Earth".

Of course, there is not much relationship between heaven and earth and the Great Wall Hotel, the only relationship is that the property belongs to the Great Wall Hotel.

"Boss, Miss Fan Binbin is here!" Lin Zuhui walked out of the conference room, and his assistant Li Ke stepped forward and said.

Lin Zuhui knew that his fortune had come.

When he came to Beijing this time, in addition to official activities and company inspections, he also made a special trip to the crew of "Han Zhu Ge Ge"; he is the chairman of the board of directors of ATV Group, and it is not out of the ordinary to go to condolences. ' and 'on a whim' guise.Besides, there are no paparazzi in the mainland, and no one dares to post his photo on the news, so it is very safe.

After eating Lin Xinru, Lin Zuhui was always thinking about Fan Binbin, and couldn't find time to make a special trip, so he took this opportunity to plan to win.

So the day before yesterday in the film crew, Lin Zuhui also chatted with Fan Binbin for a few words to get an initial impression.When Fan Binbin met Lin Zuhui, he was as nervous as meeting a national leader. After all, Lin Zuhui had too many "books" in the Mainland.I don't know how many people engraved his name on their desks, and then worked hard to become the richest man in the world.

Moreover, the books about Lin Zuhui in the mainland are all beautified, which can be said to be perfect.Lin Zuhui didn't pay for advertising, it was all done by the mainland publishing houses themselves, and the mainland books didn't talk about his affairs with women.

"Well, take me there!"

"Okay, they're in the box!"

He and Li Ke came to the insurance room of the Great Wall Hotel. After opening the door, they saw Fan Binbin, who was only a certain year old, and a female staff member of ATV.

"Miss Fan, we meet again!"

Lin Zuhui greeted him enthusiastically, stretched out his hand, and held Fan Ye's hand.

He behaves like a gentleman, although he can directly submerge the rules, but Lin Zuhui has always liked to communicate with both mind and body, rather than hard work.

"Mr. Lin, hello!"

At this time, Fan Ye is young and a little weak.But the appearance has indeed been opened, and it is certain that she has not undergone plastic surgery.

Next, the two made an appointment for dinner, and ATV staff and assistant Li Ke resigned one after another.

Only Lin Zuhui and the nervous Fan Binbin were left in the huge box, but Lin Zuhui quickly resolved the situation.

After all, he is only 32 years old, his appearance is still young, and his conversation is mature and young. Fan Binbin soon felt a lot more relaxed.

During the period, Lin Zuhui asked: "Is the filming over?"

Fan Binbin nodded and said, "Well, it officially ended yesterday!"

"It's not over yet. I heard there's a second part. You still have to shoot this year!"

"Really? That would be great!"

Fan Binbin looked at Lin Zuhui happily, like a little girl.

This makes Lin Zuhui happy, she is still so popular, she still doesn't know what Ma Zhen is; very well, it seems that she is really suitable to find ([-] reasons).

Lin Zuhui asked, "Didn't you read?"

Fan Binbin replied: "Study at Xie Jing School in Shanghai, but you can go to class after filming!"

To put it bluntly, it is a training institution!
However, this made Lin Zuhui's mind active.

New Times Group (Huaxia) owns many luxury properties in the mainland, such as courtyard houses in the capital, old houses in Shanghai, mansions in West Lake, etc. These properties were actually proposed by Lin Zuhui, which can be used as investment or as Lin Zuhui’s place to enjoy.

In fact, Lin Zuhui is unlikely to stay in the mainland for a few nights, it is just a decoration.

However, the appearance of Fan Binbin made Lin Zuhui feel that it was a very good idea to keep her in a foreign house in Shanghai.

That night, Lin Zuhui had dinner with Fan Binbin, and went to the Heaven and Earth box to sing, but he didn't open the room directly.

On the second day, Lin Zuhui took the time to go shopping, shopping and eating in the capital with Fan Binbin.

In this way, Fan Binbin and Lin Zuhui no longer had any resistance, so he let nature take its course at night.

That night.

"Binbin, stay with me tonight!" In the suite, Lin Zuhui put his arms around Fan Binbin's small waist, lowered his head and approached Fan Binbin's slightly youthful but beautiful face.

The breath of a man rushed towards her face, Fan Binbin only felt that she was surrounded by "love". Although she knew that Lin Zuhui had a wife, she never thought about it that much at all. She only had one thought, which was to become this man's woman.

Handsome, rich and powerful, the world he describes is like the world in a fairy tale, and only by becoming his woman can one enter that fairy tale.

"Well, Brother Hui, I'll listen to you, I will be your man from now on!" Fan Binbin made no secret of his inner 'ambition' and looked at Lin Zuhui affectionately.

Seeing the little girl raised her head, she couldn't help getting closer, Lin Zuhui didn't show any politeness, but stuck to her.

Just a kiss is full of skills, and Lin Zuhui is undoubtedly the master of it. After 1 minute, Fan Binbin is already dripping water.

Although the winter in the capital is cold, this is the presidential suite of the hotel, and the temperature is pleasant, and soon the two met frankly.

"Brother Hui, I am NO.1"

Just when it was about to get tight, the expected answer came.After all, the mainland is not so open in this era, and Bingbing is still young.

"Okay, follow me with peace of mind in the future, live in a big villa and wear famous brands"

Fan Binbin's face was full of thoughts about a better life. Suddenly, she felt a pain, and in an instant, she changed from a girl to a woman.

Lin Zuhui is gentle. After all, he knows that he is too big. If he is brutally conquered, he will definitely leave a nightmare impression on the girl.In this way, a lot of fun will be lost.

Therefore, he used the topic to distract Fan Binbin's energy, and then took advantage of the situation to achieve his goal.

Next, he kept still and moved slightly. Don't look at this small movement, which requires a man's good control.

Then, slowly strengthen the action.

(End of this chapter)