Huayu, my wife, I support myself

Chapter 103 103. Buying【Seek everything】

In the end, Yang's mother still made a decision.

"CCTV agreed to buy it, but they didn't agree to our quotation request. Instead, they gave us two options. One is to lower the price, and the other is to propose a betting agreement on ratings."

Why was Jiaxing Media put forward the 'VAM Agreement'.

Because there is a difference between the 'VAM agreement' in this world and the 'VAM agreement' in the previous life.

In the previous life, the "Ratings Gambling Agreement" was originally a "compromise plan" between the two parties during the bargaining process when the TV station purchased TV drama works and the production company had a big price difference. For example, the TV station's estimation system believes that a certain work should episode, but the producer believes that the reasonable price should be 50.If the negotiation fails, a "gamble on ratings" will be carried out. The specific terms vary widely, but the core is that the two parties agree on a ratings. If the agreed number is not reached, the production company will not be able to get the film sales money.

This thing is really not as good as expected.

The following main dramas ebbed, and the good-looking dramas took the lead.

Part of the reason is because of this gambling agreement.

"Non-stick pan" has become an important demand for procurement, and ratings are the basic conditions for signing contracts.

TV dramas are further emptied, and obsession has become a common phenomenon.Under the pressure of survival, the production unit turned to "self-help" by falsifying ratings and polluting data.

As a result, the phenomenon of "falsified ratings forced by the VAM agreement" broke out viciously at a rapid speed, seriously disrupting the market order.

To put it simply, the 'VAM agreement' was basically proposed by the TV station.

In this world, under the protection of laws and regulations promulgated by the government, this relationship has been reversed.

The only one who can propose a 'VAM agreement' is the producer, and the TV station has no right to propose a VAM agreement.

Greatly protect the interests of producers.

Therefore, when Lu Chen and the others asked for too high a price, Mama Yang came up with this idea.

Logically speaking, Yang Ma should not put ratings first.

But who called Lu Chen and the others asked for too high a price.

The price paid is too high, and Yang Ma must be rewarded.

Therefore, there is a proposal of 'VAM agreement'.

Although it was proposed by Yang Ma, but still the same sentence, the choice is in the hands of Jiaxing Media.

If you have confidence in "Latent", you will sign a VAM agreement.

If you are not confident, drop to the market price.

Mama Yang didn't deliberately lower the price either. If "Latent" quoted the market price, Lu Chen felt that Mama Yang would not hesitate at all.

Buy directly.

It's a pity that Lu Chen, who knows the quality and ratings of this drama, charged a high price.

The kind that is so tall that Yang's mother can't accept it.

"It can be seen that CCTV should affirm the quality of "Latent", but our asking price is too high, exceeding their expectations. With such a high price, they must also care about the ratings, so they want us to propose a review Gambling agreement. Otherwise, the price will be lowered." Zeng Jia said.

"How do you sign this VAM agreement?" Lu Chen asked.

In the previous life, "Latent" was simultaneously broadcast on the four major TV stations of Heilong, Dongfeng, Shancheng, and Capital.

As soon as it started broadcasting, it got off to a double-boom in ratings and word-of-mouth.

"Latent" is also called "Bright Sword" in spy war dramas by many netizens.

Everyone knows that "Bright Sword" is a classic among the classics in the Anti-Japanese War drama.As long as the Anti-Japanese War drama is mentioned, no one does not know "Bright Sword".

Describe "Latent" as "Bright Sword" in spy dramas.

From this we can see how popular "Latent" was back then.

After "Latent" was broadcast, a frenzy of spy war dramas began in China.

Including on the stage of the Spring Festival Gala that year, there were several jokes that used "Latent", one can imagine how popular "Latent" was at the beginning,

"Latent" aired for 10 consecutive days, firmly sitting at the top of the ratings ranking.

The highest ratings reached 5.4%,

This is broadcast by four major TV stations at the same time.

If it is only on one satellite TV, it will be broadcast on Yangma.

The ratings are unbelievable.

Hearing this, Zeng Jia said with some doubts: "If the average ratings break 5%, we can earn more. For every percentage point increase, we can earn 10% more. If the average ratings can't break 5%, we can earn more You can only get a cost price. You may not even get a cost price.”

All are not fools.

Jiaxing Media wants a buy it now.

And it was a buy-it-all price higher than the market price, and I wanted to make money before it was broadcast.

How can it be!

Although CCTV doesn't care about the ratings, but such a high price buys a drama with mediocre ratings.

Do you think that's possible?

Yang Ma is not a charity.

"Sign." Lu Chen said directly.

Zeng Jia was stunned, and reminded: "It's too risky. Although the ratings of "Langya Bang" are as high as 12, the average ratings are only in the early 7s. I also have confidence in "Latent", it may break 5." It’s great, but it’s really hard to break the average ratings of 5.”

Although the opening drama has passed, CCTV's own 2% ratings are still there.

Zeng Jia's worries are similar to those of CCTV. The show "Latent" has neither popular niche nor popular florets.

Sun Meili is red, but that was several years ago.

It's been several years since Conquest.

However, even if there is no popular Xiaohua, popular Xiaosheng, the possibility of this drama breaking 5 is very high.

But with the average ratings breaking 5, Zeng Jia really doesn't have much hope.

In the end, Zeng Jia was persuaded by Lu Chen.

It's worth the gamble, even if you lose,

They will never lose money.

Being on CCTV is a big improvement for Lu Chen.

Many directors have struggled for half their lives, and it is still far away to be on CCTV.

And Lu Chen did it in less than two years.

Being on CCTV means the official recognition of his strength!

The benefits are simply not too much.

……

Three days later, Lu Chen received a call from Zeng Jia: ""Latent" has been fixed on CCTV, and it will be broadcast on May 5."

"520, is it really good to watch "Latent" on Valentine's Day?"

"Who cares about this?"

"Too."

Lu Chen hung up the phone with a smile. Of course, Lu Chen was in a good mood to be broadcast on CCTV.

That's Mama Yang, but not everyone can go up there.

CCTV's recognition is really no worse for Lu Chen than getting a little golden man.

"Is your show finalized?"

Hearing Lu Chen's call, Liu Shishi, who had just returned from "The Wind Rises in the Forest", said quietly, "I also want to be on CCTV?"

Not only does Lu Chen want to be on CCTV,
Even Liu Shishi wanted to, or in other words, basically all popular TV series wanted to be on CCTV.

It can be broadcast on CCTV.

The status will definitely go up a notch.

It can be said that Yang Ma is the watershed between the actor idol group and the powerful group. Simply put, when you are on CCTV, you have stepped into the powerful group.

If not, then you should continue to work hard and strive to be recognized by the audience as soon as possible.

Just look at Liu Shishi's expression,

Before "Latent" hadn't been fixed on CCTV, she didn't care, but now it's fixed.

Instant regret.

CCTV and local stations, as long as they are not fools, they will definitely choose to be on CCTV.

ps The shelf time has been confirmed, next Friday.

(End of this chapter)