Siheyuan starts from the stationmaster

Chapter 213 Fast Food Market
This BMW uses a mid-mounted rear-drive engine. It is equipped with a 3.5L engine with a maximum horsepower of 277 horsepower, a maximum power of 207kw, and a top speed of 260 hours. It is equipped with a ZF 5-speed manual gearbox. It takes 5.6 seconds to complete, and the push back feeling is very strong when accelerating, and it is equipped with a 53L fuel tank, the luggage compartment volume is 370L, and the storage space is not too bad.

The reason why Sun Wenhao came with Dong Jiahao and Pan Haizhou was to let Bai Zirui choose one of them as the driver and bodyguard. After all, Xiangjiang clubs are rampant and you must pay attention to safety when traveling.

The three of them went upstairs to Room 602, and it happened that Bai Zirui made three flavors of fried chicken wings, and asked them to taste it together and give their valuable opinions. After eating, the three of them also agreed with Lou Xiao'e and Yang Xue's point of view.

Sun Wenhao took out the Chinese Chinese card for printers designed and developed by several college students, handed it to Bai Zirui for his evaluation, and said that he wanted to act as an agent for Epson's printers and LCD screens.

Bai Zirui held the Chinese Han Card and nodded his head as he looked at the chips and integrated circuits on it. It seems that the students majoring in computer science at Xiangjiang University are quite hands-on. Model of Hanka.

Bai Zirui praised Sun Wenhao's idea of ​​acting as an agent for Epson's printers and LCD screens, and encouraged him to do it freely.

Bai Zirui reminded Sun Wenhao of the things to pay attention to when he went to Epson to negotiate, and left Pan Haizhou as his driver and bodyguard. Sun Wenhao said goodbye to Dong Jiahao, and he had to register the patent for the Chinese card for this printer before heading to Japan Negotiate with Epson.

Sun Wenhao went to Japan two days later to make a call. The negotiation between him and Epson went very smoothly.But there was an unexpected situation that Epson's technicians admired the Chinese card drawing drawn by Bai Zirui very much, and intended to buy it and produce it by themselves.

Bai Zirui fully agrees with this. He asked Sun Wenhao to register the patent to prepare for this. Since Epson is willing to buy out this patent and directly produce printers with Chinese Hanka for the Xiangjiang and Taiwan markets, this is the best for them. good result.

This saves them the extra cost of finding someone to manufacture the Chinese card, and then loading it into the printer.The Chinese Chinese card of this printer is only designed and developed based on the Epson printer, and it is worthless without this printer.

If you don't sell them the patent, it is not very difficult for Epson to re-develop a compatible Chinese card.They designed the Chinese Hanka and sold it to Epson just to save some time and cost for the other party.

With the authorization of Bai Zirui, Sun Wenhao finally transferred the patent of this Chinese Hanka printer to Epson at a price of 120 million Hong Kong dollars after some bargaining negotiations, and successfully won the printer and LCD screen of Epson. Distribution rights in Hong Kong and Taiwan markets.

Bai Zirui and He Yuzhu were driven by Pan Haizhou to inspect the Western-style fast food market in various parts of Xiangjiang. They only saw a few McDonald's fast food restaurants, but not KFC.

Bai Zirui often ate KFC and McDonald's in his previous life, and checked their development history. He knew that KFC began to land in Xiangjiang in June 1973. The first Hometown Chicken opened in Mei Foo Xincun, and other branches opened soon after.By 6, the number had reached 1974.

In September 1974, KFC suddenly announced the closure of many restaurants, and only four remained open.By February 9, the first batch of KFCs that entered Xiangjiang were wiped out, and all of them closed down.

Until 1985, KFC had successfully invested in Malaysia, Singapore, Thailand and the Philippines.At this time, they were ready to march into Xiangjiang again.This time KFC is more cautious in developing the market, and has made appropriate changes in its marketing strategy according to Heung Kong's situation.

McDonald's entered the Xiangjiang market in 1975. On January 1975, 1, the first McDonald's restaurant in Xiangjiang opened on Paterson Street, Causeway Bay, Hong Kong Island, and it was also the first in Greater China.

In June 1973, KFC first landed in Xiangjiang, the Pearl of the Orient.Almost all the news media in Xiangjiang were mobilized, and at the same time, they launched an overwhelming publicity for an advertisement.Slogans, banners, and color pictures filled the streets and alleys of Xiangjiang.

Accompanied by the sound of "good taste licking fingers", one year after the debut of the first KFC Hometown Chicken in Mei Foo Xincun, another 11 chain stores opened one after another.

There is no fire in the stove, but the smell of chicken is fragrant.The unique recipe and exquisite cooking make Xiangjiang people who have never tasted American fast food unable to resist the temptation of home chicken and rush to KFC fast food restaurants.The fried chicken is golden in color and full of aroma. Compared with the Chinese stew, the red-braised chicken nuggets are really extraordinary.

In addition to fried chicken, cole slaw, potato chips, buns, Coca-Cola, hot and cold tea, and other supplementary food and beverages are sold.Once tasted, customers were immediately fascinated by American fast food, and the future of Hometown Chicken in Xiangjiang seemed bright.

However, KFC's "Xiangjiang fever" did not last long. In September 1974, KFC suddenly announced the closure of several restaurants, and by February 9, the remaining four restaurants were also closed.The first batch of KFCs to enter Xiangjiang can be said to have been wiped out.Although the chairman of KFC has repeatedly declared that the temporary closure is due to the rent, but KFC's defeat in Maicheng is a foregone conclusion.

All of a sudden, the Xiangjiang news media was full of excitement, showing the momentum of publicity and promotion in the past, and wantonly judged the success or failure of KFC in Xiangjiang.From the financial industry tycoons to the common people, they rushed to express their views.

In the end, the people of Xiangjiang agreed that the reasons for KFC’s closure were not only related to advertising and service methods, but also related to the taste of chicken.It was these fatal factors that failed to keep the hearts of Xiangjiang people in KFC.

The successful experience in all parts of the world makes KFC very confident in Xiangjiang's business, but it ignores the key factor that Xiangjiang people are Chinese, and Chinese have Chinese traditions, customs and consumer psychology.

In order to adapt to the tastes of Hong Kong people, Home Chicken fast food restaurant adopts Xiangjiang native chicken breeds, adopts the American feeding method, and raises them with fish meat. As a result, the unique taste of Chinese chickens is destroyed, which greatly disappoints Hong Kong people.

The world-famous advertising slogan "Food Taste Licks Fingers" is hard to be accepted by Hong Kong residents who value elegance.What's more, the income of Xiangjiang people at that time could not generally accept the price of home-grown chickens, which greatly suppressed the sales of home-grown chickens.

In terms of service methods, Country Chicken adopts a typical American service.In Europe and the United States, half of people just buy food and take it home to eat.Therefore, there are usually no seats in the store.Xiangjiang is different, people generally eat where they buy food.People are in groups of three or five, and after buying food, they sit in the store and chat while eating.

The practice of having no seats for Home Chicken left people no place to eat, which undoubtedly drove away a large number of repeat customers. Therefore, Home Chicken attracted many people at first, but there were not many repeat customers, so that KFC, which could not make a profit, left in despair. Xiangjiang.

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(End of this chapter)