Siheyuan starts from the stationmaster

Chapter 222
He Yuzhu nodded and said, "These two places are really good. People have enough spending power. I'm afraid it's hard to find a store with a good location."

Bai Zirui said: "It's really hard to find. These two places are in prime locations. The stores with good locations have already been owned. Let's look slowly!"

He Yuzhu said sincerely: "Zi Rui, do you have enough funds? I know that in addition to investing in restaurants, you are also asking Wen Hao to help you pay attention to the electronics factory. If you are going to buy a factory, just let me know if you need funds. I will compare with you." I don’t have big money, but small money is fine.”

Bai Zirui said: "Brother, don't worry! The funds are sufficient now. After we open ten restaurants, we will need to open a factory and build a large central kitchen. The current central kitchen is a bit smaller, and we will need to purchase some medium-sized assembly line equipment and Lease the factory building, if the funds are insufficient, you can get a loan from the bank.”

He Yuzhu warned: "Let's take it step by step! It's better to play steadily, don't be too risky."

Bai Zirui nodded and said, "Brother, don't worry! I know what to do. If we open a restaurant in every bustling area of ​​Xiangjiang, we can create a siphon effect to attract merchants to upgrade their restaurants and build their own brand value."

He Yuzhu asked curiously: "Zirui, what does the siphon effect mean?"

Bai Zirui patiently explained: "Physically, the siphon phenomenon refers to the phenomenon that water from a high place is sucked up due to gravity and air pressure. In economics, the siphon effect means that a certain area absorbs all the resources in other areas. The phenomenon of attracting the past, thereby making itself more attractive than elsewhere, thus continuing and intensifying the process.

For example, the restaurant we opened in Causeway Bay can at least attract the attention of merchants within a radius of five kilometers, and then start to receive orders for decoration, and the radiating range is getting wider and wider, similar to drumming and spreading flowers! "

He Yuzhu suddenly realized: "Zi Rui, the siphon effect means that points lead to faces!"

Bai Zirui nodded and said, "Brother, you are right, that's what you mean."

In the next few days, Bai Zirui began to investigate and find suitable stores in Central, and conducted research and analysis on the market.It's a pity that I couldn't find a suitable store after returning in vain. It is really hard to find a store in Central.

Wandering around the Landmark Plaza in Central, although it is not the Landmark Plaza renovated decades later, the current scale is also called a huge one.This Jardine Matheson firm is too rich and too big. No wonder Li Chaoren enviously snatched away Hutchison Whampoa and Electric Lighting Company.

Jardine's subsidiaries include Landmark, Mandarin Oriental Hotel, Jardine Pacific, Jardine Motors, shipping (Xiangjiang Air Cargo Terminal, Jardine Airport Services, Xiangjiang Container Terminal), etc. The largest acquisition case is Land Drinking Milk, which acquired a milk company.

After Bai Zirui searched for a store in Central to no avail, he came to Hong Kong University, where he studied abroad, to the east of Pok Fu Lam Road, south of Bonham Road, west of Robinson Road, and north of Lung Fu Shan in the west of Hong Kong Island.

He wandered around Xiangjiang University and went down the road, and saw a bustling commercial street with many bookstores, restaurants, and clothing stores, and two restaurants were for sale.

Bai Zirui looked around and both of them are more suitable, the restaurant area is only over 100 square meters, which is a bit small.Every inch of land in Xiangjiang is expensive, and the place of Xiangjiang University has been prosperous for five generations.

Bai Zirui walked into one of the shops and asked the boss, "Boss, you want to transfer this shop, what is the transfer method?"

The boss replied: "The transfer fee is 5 yuan, and the lease will expire in four years."

The boss signed a five-year lease contract, but after less than half a year, the restaurant crashed and couldn't continue.

Bai Zirui asked again: "How much is the monthly rent for the shop?"

"3000 yuan a month."

Bai Zirui shook his head and said, "Boss, your transfer fee and rent are too high, I'd better go to another store and ask!"

The boss asked in surprise: "Liangzi, are you really going to pick up the store?"

Bai Zirui replied: "Sure! I've been wandering around Central for several days, but I haven't found any shops. Why don't you come to Xiangjiang University to have a look?"

The boss greeted warmly: "Little boy, what's your name? Let's talk inside."

"Boss, my name is Bai Zirui, you can call me Zirui, we are traveling together and I cook Sichuan cuisine."

Bai Zirui followed the boss into the restaurant. It seemed that it had been renovated not long ago. The tables, chairs and benches were all new. It seems that the restaurant opened by the boss is very expensive!
The two entered the store and sat down among the guests and the host. The boss said: "Ruizi, if you take over the store sincerely, the transfer fee will be 48000 yuan, and the rent will be 2800 yuan for you. My store has just been renovated, and you don't need to renovate it anymore." .”

Bai Zirui said: "Boss, your transfer fee is still too high. I still have to redecorate it after I take over."

After half an hour of bargaining between the two, Bai Zirui finally took over with a transfer fee of 36000 yuan and a monthly rent of 2200 yuan. The boss vacated the space in two days and gave him a week of renovation time.

Bai Zirui made a notarization with the boss and the landlord at the notary office, and paid the transfer fee in one lump sum.When Bai Zirui returned to the store again, he suddenly remembered that the university had winter and summer vacations, and it seemed to be a bit of a loss. However, there are more than 2 teachers and students in Xiangjiang University, so he will definitely make money, it's just a matter of earning more and less.

After inspecting the store, Bai Zirui returned to Causeway Bay. The decoration was about to be put on the agenda. Fortunately, Lou Xiao'e's decoration company helped with the decoration. The decoration of the small store can be completed in at most three days. Can start trial operation.

Bai Zirui returned to the Causeway Bay store to call the agent Liu Qiuli. This time, the new store had to recruit a lot of people.

Bai Zirui said: "Sister Liu, I'm Ruizi, this time I'm asking you to help recruit people again."

Liu Qiuli smiled and said, "Zi Rui! How many people are needed this time? What are the job requirements?"

白子睿回答道：“刘姐，我这次需要50人，店长经理2名、副经理2名、主管4名、组长4名、服务员18人、收银4人、前台4人、帮厨6人、送餐员6人，工作地点在香江大学附近，还请你抓紧点儿帮我招人，一个星期之后新店开张。”

Liu Qiuli said: "No problem, I have no shortage of people here, I will send someone to your Causeway Bay store for an interview tomorrow."

After Bai Zirui finished the phone call with Liu Qiuli, he called Manager Wang of the kitchenware store.He said, "Uncle Wang, I'm Bai Zirui, and I'm going to trouble you again."

Manager Wang asked nervously, "Bai Sheng, is there something wrong with the tableware and equipment?"

"No, the tableware and equipment are very good. This time, I will order some equipment for the new store, a set of tableware and equipment such as a freezer, an oven, and an electric fryer."

"Bai Sheng, Gong Xi Fa Cai! When will you order the goods?"

"About a week! Please send it to Xiangjiang University this time."

"Ok, no problem."

Bai Zirui hung up the phone, thinking that the Xiangjiang University store was a bit far away, and it seemed that he would buy a truck for delivery.

(End of this chapter)