Siheyuan starts from the stationmaster

Chapter 244 Talking about cooperation

In addition to these three cinema lines, there is also a special large cinema line - Lianhua Cinema Line.In addition, there is an Anle theater circuit dedicated to showing European and American films.This was the first foreign-funded movie theater in mainland China - Pengcheng Nanguo Cinema, which was invested by Anle Films.

Jiang Zhiqiang, the boss of Anle Business, is a well-deserved No. 2000 figure in the Chinese film industry after [-]. He is known as the driving force behind the Chinese film and was called the Hero of Asia by Time Magazine.

In the 21st century, if Chinese-language films want to be sold in Europe and the United States, they must ask Jiang Zhiqiang to help them distribute them, otherwise they will not be able to get good theaters and schedules.He single-handedly created the blockbuster era of Chinese-language films, and he knows the eight major Hollywood film companies like the palm of his hand, and he is the number one Chinese in overseas distribution.

In addition, there are several small and medium-sized theater lines, as well as independent theaters dotted around.These cinemas are not only luxury theaters like the stage, but also village and neighborhood cinemas that provide film services for villagers and neighbors.

In Bai Zirui's opinion, the waiting hall of the theater is actually the best place to put arcade machines.Most of the people who like to watch movies are young people, and those who like to play arcade games are also young people, which is highly overlapping.

When young people are buying movie tickets and waiting to enter the theater, if they can pass the time by an arcade game next to them, spending five cents to entertain them for a few minutes, why not do it.

Movie theaters do not need to increase manpower and venues, and besides the income from selling movie tickets, popcorn and drinks, they can add an additional source of income.

Bai Zirui's idea is good, but the actual running situation is not optimistic.He approached Golden Harvest Cinemas and Shaw Cinemas first, but he was rejected without even having an interview.

So Bai Zirui set his sights on Anle Films. Jiang Zhiqiang was 28 years old at the time. He came back from abroad last year and became addicted to horse racing. He lost several million Hong Kong dollars in less than a year.Wanting money but not money, wanting status but not status, Jiang Zhiqiang's life is extremely dark.

At this time, his father had a conversation with him and told him about the hardships of starting a business. Jiang Zhiqiang suddenly realized that this was not an option, so he started to work in his father's company and urgently needed to prove himself through performance.

He has stayed abroad and is open-minded, so he should be able to accept this business model of movie theater plus game hall.Bai Zirui found Jiang Zhiqiang who was working as a manager of a theater in Anle Film Industry through people.

Compared with theater managers who focus all their attention on film scheduling, theater managers are obviously more aware of the miscellaneous income outside the box office, which makes an important contribution to the overall profitability of the theater.

Seeing Jiang Zhiqiang, Bai Zirui introduced himself and said, "Manager Jiang, hello! I am Bai Zirui, the general manager of Dingtian Technology Company. Nice to meet you."

After Jiang Zhiqiang shook hands with Bai Zirui, he asked curiously, "Mr. Bai, hello! I don't know why Mr. Bai is looking for me."

Bai Zirui said with a smile, "Manager Jiang is an elite who returned from studying abroad. Have you ever played arcade games?"

Jiang Zhiqiang replied: "Boss Bai is talking about machine games like "Space Invaders", "Little Bee", "Pac-Man", and "Donkey Kong". I played a few of these games with my classmates when I was abroad. A few games, these games are very popular in Europe and the United States, very fun."

Bai Zirui said: "Manager Jiang, it's good to have played arcade games. Our Dingtian Technology Company has developed an arcade game called Great Wall Cube. We want to cooperate with our cinema."

Jiang Zhiqiang asked, "Boss Bai, our movie theater seems to have nothing to do with arcade games. How can we cooperate?"

Bai Zirui said: "Manager Jiang, that's wrong! You must know that most of the people who like to watch movies are young people, and those who like to play arcade games are also young people. Our two sides have a high degree of overlap in this respect.

When young people buy movie tickets and wait for the entrance, if they can pass the time by an arcade game next to them, they don't mind spending five cents for a few minutes of entertainment.

Movie theaters do not need to increase manpower and venues, and besides the income from selling movie tickets, popcorn and drinks, they can add an additional source of income. "

Jiang Zhiqiang listened to Bai Zirui's words, his face showed deep thought, and he began to weigh the pros and cons in his heart. The game console business in Europe and the United States is very hot, but he was afraid of experiencing it himself.

If the Great Wall Cube game machine produced by Bai Zirui Company can make money, then he will undoubtedly open up a new source of income for the theater, and with this performance, he can prove his talent to the family members.

First let Bai Zirui provide a few Great Wall Cube game consoles for free to test the waters. If the game consoles cannot generate income for the theater, you can ask Bai Zirui to take the machines away after a few days. The theater has no loss. Empty glove white wolf business.

After Jiang Zhiqiang weighed the pros and cons in his mind, he said in a deep voice, "Boss Bai, do you think this is okay? Your company first provides two Great Wall Cube game machines for free, and they are installed in the waiting room of our movie theater.

Let's talk about actual benefits. If these two game consoles can make money for our movie theaters, let's sit down and talk about cooperation in arcade games! "

After hearing Jiang Zhiqiang's suggestion, Bai Zirui also thought about it in his heart.The movie theater where Jiang Zhiqiang works is the leading movie theater among the 12 theaters under the Anle Cinema Line. The location of the theater is good and the area is large. Thousands of people came to watch the movie.

Bai Zirui thought for a moment, and said heartily: "Okay! Just do as Manager Jiang said, and I will arrange for people to bring the machine over immediately."

On the second day, November 2, 1981, there was no such thing as Singles' Day at this time, Bai Zirui came to the gate of Anle Cinema in Kowloon, and was immediately taken aback by the lively scene in front of him.

I saw two long lines of people extending from the entrance of the cinema, and lined up on the street outside for a full 50 meters. People kept coming out of the cinema in twos and threes and directly joined the queue.

Bai Zirui walked into the ticket hall of the movie theater, and there was even more people's voices inside. The two arcade machines shipped by Dingtian Technology Company yesterday were full of people, and there were bursts of regret and cheers from the crowd from time to time.

Seeing Bai Zirui coming, Liu Weitao squeezed profusely from the crowd, and asked curiously: "Bai Sheng, you're here! How many trustees did you hire? The scene is too big Bar!"

Bai Zirui glanced at him noncommittally, and said angrily: "Weitao, there are at least 500 people here, where do you think I can hire so many people as trustees?"

Liu Weitao said happily: "Bai Sheng, so the Great Wall Cube arcade game we developed is a success!"

Bai Zirui answered irrelevantly and said, "Have you bought today's newspaper? Show me first before we talk about it!"

From the moment the two arcade machines were transported to the ticket office of Anle Cinema, Bai Zirui secretly planned a marketing campaign.He asked Hu Jishu, a white fan of Heshengtang, to find a hundred clever boys, and let them line up in the movie theater to play coin games, and made some noise from time to time to attract the attention of others.

(End of this chapter)