Siheyuan starts from the stationmaster

Chapter 245 Marketing Planning
Bai Zirui contacted two reporters from "Oriental Daily" and "Sing Tao Daily", stuffed their pockets with money for tea, and asked them to each write a soft article about the Great Wall Cube arcade game, and publish it in today's newspaper .

"Oriental Daily" mainly targets ordinary citizens. One of its characteristics is that it collects and writes a large number of Hong Kong social news to attract readers. Third, the articles are short, with many columns, easy to understand, and suitable for the tastes of readers of different ages.

"Oriental Daily" is the mainstream newspaper with the largest sales volume in Xiangjiang, and it can sell 10,000+ copies every day.If the report that the game console caused a sensation in the cinema can be published, it will definitely arouse the curiosity of many people.

"Sing Tao Daily" is a Chinese-language international newspaper with a long history and a global distribution network. In addition to publishing in Hong Kong, it also publishes eight daily newspapers in the United States, Canada, Europe, Australia and other places.

"Sing Tao Daily" aims to provide objective and in-depth news reports for middle-class readers, especially education and real estate news.

Sing Tao Press uses Hong Kong as its news editorial headquarters, and has set up an international news center in New York, USA. It will distribute its news editing operations around the world, including New York, Los Angeles, San Francisco, Toronto, Vancouver, Calgary, London, Paris and Sydney Waiting for overseas branches to conduct 24-hour all-round connection.

With this huge global operation, Fanhua Group, the parent company, has established a close and efficient global news information network, so that information can be delivered to users in the fastest and most accurate manner.

Bai Zirui took the two newspapers from Liu Weitao, and first flipped through "Oriental Daily".The arcade game soft articles he ordered in advance only occupied a small space in the social news.

"The author went to the cinema to watch a movie on a whim yesterday, and when buying tickets, the conversation between a boy and a girl who bought tickets in front of me caught my attention.

The girl was constantly complaining that the boy next to her didn't pay attention to her and didn't know how to pay attention to the time. As a result, the two of them missed the opening time of the movie and had to buy tickets again.

And the boy retorted: "Ami, it can't be all my fault! I have reminded you several times, and you said wait a while, after finishing this game, can you blame me?"

The girl said a little forcefully: "You still talk about me! You are not the same! My game is over, but you are still playing, don't blame you..."

The report on the size of a tofu block in the newspaper drew the topic by hearing the argument of a couple in love in front when the reporter bought the ticket.Two young men and women missed the movie because of playing games, so they had to buy tickets again.

After reading the whole report, Bai Zirui shook his head in disbelief.The reporter from Dongfang Daily accepted tea money very readily, but his attitude was very perfunctory, and the literary talent of the report was very average.At least the soft article of the Great Wall Cube arcade game has been published, and Bai Zirui can't be too demanding about it.

Bai Zirui finished reading the report of "Oriental Daily", and then flipped through the report of "Sing Tao Daily". In comparison, the reporter of "Sing Tao Daily" obviously contributed more, not only did he get the report on the top of the second page. The page is large, and the title of the article is also very attractive-"Two groups of young people fight in a movie theater, isn't it just a game for a pretty girl?"

Two groups of hot-blooded young people formed a dispute in the movie theater, not because the pretty girls were jealous, but why?It turned out to be for a video game console.

Because the game was so fun, this group of people wanted to go up to play, but the other group was tyrannical and refused to give up their positions. In the end, the two sides had a dispute, to the point of almost fighting!

After reading such reports, readers can't help wondering, what kind of game is so fun that it can make a group of young people want to fight?
Bai Zirui was very satisfied after reading the report in "Sing Tao Daily".In fact, the two groups of people in the quarrel were a specially arranged scene, and both were arranged by Hu Jishu in advance.They didn't really start a fight, they just made noise to attract everyone's attention.

In front of the two arcade video game machines in the ticket hall of Anle Cinema, there were crowds of young people queuing up to play games. It seemed that the game machines were even more attractive than the movies.

Hu Jishu came to Bai Zirui's side and asked: "Bai Sheng, those people who were arranged yesterday, do you still want to call them over to support the scene now!"

Bai Zirui asked: "Ji Shu, how many of these people in line are you brought?"

He had made a plan, but yesterday and this morning were just warm-up exercises for foreplay, and this afternoon was the finale of the big show.Hu Jishu will recruit three or four hundred gangsters to pretend to be players to support the scene, to ensure the momentum is created, and then invite a few reporters to write a few reports. Bai Zirui has prepared 10 Hong Kong dollars for the entire marketing plan. It is no longer needed.

Hu Jishu replied: "Bai Sheng, I only brought fifty or sixty younger brothers! You said that you don't need too many people in the morning, and the movie theater doesn't open until nine o'clock. We rushed to the movie theater at [-]:[-]. I didn't expect the movie theater to be so crowded." There are already a lot of people waiting in line at the ticket office to play the game!"

Bai Zirui nodded and said, "Ji Shu, there are enough real players now! You allow your people to withdraw in batches. Leave around [-] people with more flexible minds to help maintain the order of the scene and ensure No accidents!"

Bai Zirui made arrangements to Liu Weitao who was beside him: "Weitao, hurry up and bring people back to the company, and bring eight more Great Wall Cube arcade machines. Now that the momentum is building up, the queue will get longer and longer, or else the queue at the back will be opposite. People who want to play the game don't know that they have to wait until the year of the monkey!"

Liu Weitao and Hu Jishu acted separately according to Bai Zirui's instructions. The cinema manager Jiang Zhiqiang came to Bai Zirui's side and said with emotion: "Boss Bai, the scene you created is a bit too big!"

The movie theater usually has the least crowds in the morning, but today the ticket hall is full of people. This kind of lively scene has not happened a few times since the movie theater opened.

What made him depressed was that the people who came to the cinema didn't buy tickets to watch movies in the screening hall, but came for the two arcade game machines in the hall, which made him feel like crying.

Bai Zirui smiled and said, "Manager Jiang, good morning! This just shows that our arcade video game consoles are really fun and can attract a lot of popularity to our movie theaters!"

Bai Zirui and Bai Zirui were standing in front of the ticket window and talking, but this place became the quietest place in the ticket hall. Even the window selling drinks and fruits had people queuing up to buy things from time to time.

Suddenly there was dissatisfied yelling and cursing from the players in front of the Great Wall Cube arcade machine, shouting loudly: "Staff... Where did the staff die? Come here quickly, your game consoles are no longer available!"

　Thank you very much: Xiao Er Lai Hujiu, Ice Water Ice Cool, Jing Zi, 567_BD, 20170912235509604 and other book friends who voted for their support.

　　


(End of this chapter)