Siheyuan starts from the stationmaster

Chapter 271 Sending Someone to America

Bai Zirui had already asked Dingtian Technology to submit a global patent application for the design of the cross key and the AB key.This is one of the important patents for Nintendo's dominance of the game industry, and now it is also in the pocket of Bai Zirui. He followed the path of others, leaving others nowhere to go.

Dingtian Game Company’s Gameboy Great Wall Cube Handheld has a small switch, snap it up, and the entire game screen can be pulled out. According to Bai Zirui’s original idea, the game console must be able to replace the game card, so that it can be used continuously. Constantly good games have always maintained the vitality of game consoles, and selling game cards is obviously more profitable than selling game consoles.

Nintendo's Gameboy is actually its second handheld, which wasn't launched until 1989.Prior to this, Nintendo launched the first handheld game console in the 1980s, the gamewatch, which was truly popular all over the world.However, the original design of gamewatch is one machine and one game, and other games cannot be played on the game machine.

Bai Zirui didn't understand the reason why Nintendo did this before, but when his company developed the handheld, he discovered the problem - the LCD screen.The gameboy, which can play new games by replacing the game card, uses a dot-matrix LCD screen, and this technology is not yet mature.

Printed LCD screens are now used on a large scale and are cheap. As the name suggests, printed LCD screens are printed with patterns on the screen in advance. This kind of screen is now widely used in electronic calculators.

If you look closely at the display of an electronic calculator, even if no numbers are displayed, you can vaguely observe a row of "8" on the blank screen, which is pre-printed on the screen.

Even Bai Zirui couldn't break through this technical limitation. Dingtian Game Company's first handheld design could only display one game on one screen.Bai Zirui requested that the game screen and the rom that solidified the game content be designed together to form a module that can be easily disassembled, which is equivalent to a super large game card with a screen.

The cost of this game card accounts for about half of the manufacturing cost of the whole machine. That is to say, when Dingtian Game Company launches a new game, players can save half of the cost by buying the game card than buying the whole machine again.Low price is the basis for the game to expand the limit.

The manufacturing cost of each gameboy of Dingtian Game Company is 40 Hong Kong dollars, reaching about 8 U.S. dollars. If calculated according to the 33% sales profit margin, the ex-factory price is set at 12 U.S. dollars.During the period, after layers of distribution, the price of Gameboy finally reaching customers is around 50 US dollars.

The current stage of Dingtian Technology Co., Ltd. has already spread out quite a lot. Bai Zirui did not build a new factory to produce handheld game consoles, but outsourced the production of gameboys.

This is the normal level of profitability in the electronics industry. Even if the Gameboy is a huge success, with sales of 1000 million units per year, it will only make a profit of 4000 million US dollars.

And now the arcade game Great Wall Cube, the Japanese market can create more than tens of millions of dollars in profits for Dingtian Game Company in a month, which is easier than robbing a bank.

Deans President Atsushi Yoshikawa returned to the company to hold a board meeting to discuss Bai Zirui's proposal that Deans Company help Dingtian Technology Company build a game console motherboard factory, and voted to approve Bai Zirui's proposal.Dienshi Company sent Vice President Yuji Ishida to bring people to Xiangjiang to help Dingtian Technology Company build a game console motherboard factory.

In mid-December, the arcade game "Tank War" was finally developed. After Bai Zirui tried it, it was not inferior to the version of "Tank War" developed by Nangong Meng Company in his previous life, and the picture was more beautiful and the playability was higher. , "Tank Battle" is an arcade game known as the coin-swallowing devil.

After the R&D of the tank wars arcade game was completed, Bai Zirui immediately sent people to the United States to set up the American Dingtian Technology Branch, and did preliminary work for the San Francisco Western Electronics Show in January.

The manager Bai Zirui sent to the United States to set up a branch is called Meng Jianhua. Bai Zirui specially approved him a fund of 50 US dollars. Meng Jianhua and three colleagues packed two arcade machine parts and flew directly from Xiangjiang to San Francisco. San Francisco first rented an office in Silicon Valley to build a branch framework.

Meng Jianhua led three colleagues to start their work, wandering around various cities in the San Francisco area separately.Grocery stores, supermarket entrances, bars, movie theaters, gas stations in small towns, wherever there are arcade machines, they will stop to collect information.

From the mouths of these bosses, they inquired about many arcade agents, and Meng Jianhua contacted these secondary agents one by one, and collected a large amount of information on the American game console sales industry.

The most effective thing is that Meng Jianhua obtained the information of several first-level agents from these second-level agents. Meng Jianhua then imitated Bai Zirui and made a plan.

Meng Jianhua contacted the owner of a crowded supermarket in San Francisco.The owner's name is Eric Davis, and his supermarket store is located in San Jose, the southern Bay Area of ​​San Francisco.San Hexi is a city in the southern part of the San Francisco Bay Area, California. It is the third largest city in California (population), with a population of 102.8 million.

Meng Jianhua placed the assembled Great Wall Cube and the two arcade machines of "Tank War" at the entrance of Eric Davis's store for players to try, and all the income during the period belonged to Eric.

The two arcade game machines at the entrance of Eric's store are not like their brothers when they were planning in Xiangjiang. There are babysitters, newspaper soft articles, and a whole team behind the planning and promotion.They can only rely on the charm of the two games themselves, the fun and excellent playability, and the word-of-mouth among American players, accumulating popularity day by day.

At the same time, Meng Jianhua began to actively contact Square-Enix Entertainment, the largest arcade agency sales company in the west of the United States, and the company's owner, Mr. Enix.

After a month of renovation, the Taikoo Shing branch finally officially opened on New Year's Day in 1982. The [-]-square-meter store in a prime location was very lively. Bai Zirui sent invitations to all the partners and suppliers of the two companies in Xiangjiang.

They either came to congratulate in person, or sent flower baskets to congratulate, and sent 850% off coupons to all employees of the technology company.[-]% discount on the first day of opening of the new store in Taikoo Shing, with a turnover of up to HK$[-].

During this month, Huo Jianning, in addition to supervising the renovation of the new store in Taikoo Shing, led his subordinates and colleagues in the marketing department to find suitable storefronts in Harbor City. For the storefront, he prefers a 600-square-foot shop on the ground floor, and he can sign a lease contract with Ocean Terminal after Bai Zirui has seen it.

Bai Zirui decided to confirm the store for renovation before going to the United States, so as not to delay the official opening after the Spring Festival.Bai Zirui found David, the ghost property manager of the Jardine Building who invited him to participate in the opening of the new store in Taikoo City.

Ocean Terminal belongs to Harbor City, and Harbor City is under the banner of Wharf, the charter king. Wharf was once a subsidiary of Jardine. It would be very convenient to have the introduction from Jardine's ghost.

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(End of this chapter)