Siheyuan starts from the stationmaster

Therefore, during this period of time, Ai Rui will continue to meet customers like Cora (Kola) who buy abc computers for playing games.Of course, like Cora (Cola), who already has an Apple computer, and buys an ABC computer, it is rare after all.

What Bai Zirui really wants to win over are those customers who are going to buy a computer, such as the father and son who bought an abc computer with Cora (Kora), maybe they didn’t have a clear preference before, but because of these two games And decided to choose to buy abc computer.

There is a large direct-sale computer store in the business center of San Francisco. The entire direct-sale store has a business area of ​​nearly [-] square meters, and a wide variety of computer products of various brands are placed inside.

In addition to the microcomputer products sold in the same way as other franchise stores, the directly-operated store here also sells various minicomputers, and even displays a scaled-down model of IBM's System/370 mainframe.

Of course, if a customer really wants to buy a large computer through the computer garden, the reception task will eventually be taken over by professionals from IBM, but the computer garden company will get a huge profit share.

Ewell and a friend of his partnered up to open a small accounting firm, specializing in the declaration of personal property accounts.Originally, he planned to buy an Apple 3 computer from Apple to handle all kinds of complicated information and data in the office.

But yesterday, he saw a large-page advertisement in the "San Francisco Chronicle", an Icon company launched a microcomputer for office use in small companies.According to the advertisement, this personal computer for business office is equipped with excellent word processing software, form processing software and database management software, which can greatly facilitate computerized and data-based office for small and medium-sized enterprises.

Most importantly, its price is only 2899 US dollars, which is a lot lower than Apple's Apple 4500 computer, which costs as much as 3 US dollars.Ewell's career had just started, and his funds were a bit stretched. When he saw the report, he was instantly moved.

So the next day, he rushed over early in the morning to see for himself whether its performance was as good as advertised.As soon as Ewell pushed open the glass door of the computer garden store, he was immediately received warmly.

The shopping guide and salesperson said enthusiastically: "Sir, good morning! May I help you?"

Ewell said straight to the point: "Miss, hello! I want to see the new abc-2 computer launched by Aikon Company. Do you have a prototype here?"

The shopping guide nodded and said with a smile, "Of course, sir! What are you planning to use this computer for?"

Ewell said: "My company works!"

The shopping guide said: "Sir, yes, this computer is indeed very suitable for the company's business office. Sir, please come here, there are professional technicians in our store who will show you the process of using the abc-2 computer. Do you have any questions?" Questions can be asked at any time!"

The shopping guide politely took Ewell behind a desk with a white computer, and asked him to wait for a while, and soon called an Asian technician, who politely called Ewell He said hello, exchanged a few words with him, and turned on the computer.

Taking advantage of the time when the computer was started, the technician asked, "Mr. Ewell, have you used any other office software before?"

Ewell nodded, and the technician introduced to him with a smile while starting to operate the computer: "Then let me show you the RoyalTek-word software on the abc-2 computer first! Let you experience it and other Different from text software, this is a very good office software, the biggest advantage is that it is easy to operate and has the function of what you see is what you get..."

An hour later, Ewell willingly wrote a check. In addition to buying an abc-2 computer, he also bought an abc-1 computer on the recommendation of the shopping guide.The shop assistant in the computer field assured that the two computers would be delivered to his company in the afternoon.

白子睿来到公司，他的助理周佳怡满脸喜色的向他汇报道：“白生，计算机园地那边的销售统计数据已经传过来了，过去一周他们一共售出600台abc-1电脑，abc-2销量为450台！其中漂亮国市场abc-1和abc-2的销量分别为410台和285台！”

Bai Zirui nodded, smiled and said approvingly: "Oh! The sales are good!"

He asked: "How about the sales of Apple's apple 3 in the past week?"

Zhou Jiayi looked at the statistics and replied, "358 units!"

According to the data collected by Dingtian Company, the current personal computer market is not really mature, but is growing rapidly.Take Apple as an example. In the whole year of 1981, Apple sold a total of 2.5 Apple computers of various models, and the market share of the same type was about 15%.

In the first six months of this year alone, Apple sold 9.8 Apple computers of various models.However, the market share has only increased to about 20%, which is far higher than the previous sales growth rate, which means that the entire personal computer market is rapidly expanding.

The PC market can be segmented into low-end, mid-range, and high-end.In the low-end market, all types of computers are priced below $300.The best seller is Comodo's vic-20 computer, which sells for as little as 300 units a day for as little as $9000.

Of course, the configuration of these computers is very simple. For example, there is a zx-200 computer with a lower price of only 80 US dollars, which uses a z80 processor, only 1k ram and 4k rom.These computers rely entirely on low prices to attract consumers, and their actual efficacy is very limited.

The price of mid-range machines is generally more than 1000 US dollars, and the most famous product is naturally Apple's apple2 computer.In addition, the products that compete fiercely with it include Comodo's pet computer and Tandy's trs-80 computer.

The Apple 3 computer officially launched by Apple in March last year, Apple said it is sold to small businesses to help them handle various office tasks, the price is as high as 3 US dollars, which can be regarded as a representative of high-end machines.

Akon's basic abc-1 computer is positioned at the mid-end market.Apple's apple2 computer must be its main competitor.Before the abc computer was put on the shelves, each branch of the computer garden company sold more than 3 apple 500 computers every week.

In the past week, this number has shrunk rapidly to 358 units. On the contrary, the newly launched abc-1 computer has sold 600 units.Although the computer field is the natural home of abc computer, under the deliberate guidance of the upper management and the stimulation of interests, all directly-operated stores and franchise stores put aside the original Xiangmomo apple3 and began to promote abc computer with all their strength.

For abc computer to achieve such a proud sales performance, its own solid internal strength is an important foundation for its success.In addition to its own computer garden company, abc computer has also appeared on the counters of other computer sales stores in the beautiful country at the same time.According to the conservative estimate of the company's marketing department, the total sales volume of abc-1 computers in the beautiful country in August can reach more than 6000 units, with a market share of about 10%.