Movie: Get Alpha Dog at the start

Chapter 468 Terrible Consumption Ability (Ask for a Monthly Pass!!!)
"Beauty, is your boss there?" Qu Fang felt that she had seen enough, so she asked the saleswoman.

The saleswoman was excited, and asked cautiously: "Ms. Qu, is there anything I can't do?"

"You misunderstood, we are actually friends of your boss." Qu Fang smiled.

"The two wait a moment, I will report."

The saleswoman let out a sigh of relief and hurried to the second floor.

Not long after, the saleswoman invited Qu Fang and Mao Wenchao upstairs.

"Haha, Mr. Mao and Mr. Qu, you are trying to catch me off guard." Qin Hao welcomed the two of them in with a smile.

Mao Wenchao and Qu Fang looked at each other and smiled: "Mr. Qin is joking, you are our first business order, in order to ensure the quality of the promotion, we have to come to serve in person."

"Then I'd be honored."

After being seated, Qin Hao poured tea for the two of them, and said in a sincere tone: "Mr. Qu, you are well-informed. If there is anything wrong with my shop, please correct me."

For the two founders of Xiaohongshu, Mao Wenchao is mainly responsible for strategic direction and financing, while Qu Fang is responsible for products and operations. I work in a Fortune [-] foreign company, and I often travel on official business trips. I have been to many countries, and I often take advantage of business trips to buy some expensive luxury goods in China, which can save money and satisfy my shopping desires.

It can be said that Qu Fang's control of the content contributed a lot to the success of Xiaohongshu.

Qu Fang waved her hands again and again: "Boss Qin is joking, your store is not inferior to those big-name luxury goods from LV, and the decoration and product design are also very distinctive."

"If you have to pick something wrong, I'm sorry to say that the current product categories are still a bit monotonous. Shoes and jewelry are essential categories for women's shopping, but I don't think there are corresponding product displays in your store. "

Qin Hao nodded with a smile: "Mr. Qu has good eyesight. The shoes are indeed what we lack. I'm already looking for some well-known designers to discuss cooperation matters. It is expected that the corresponding styles of women's shoes will be launched in the second half of the year. As for Jewelry will hit the shelves next month."

In fact, this is all nonsense. The reason why the shoes are not on the shelves has nothing to do with the designer at all, but mainly has to do with the operation mode of "Mainas".

In order to prevent the customers who buy the products from being aware of any tricks, Qin Hao always exports the shoes produced in the mainland to Italy, and then repackages them with nameplates and sends them back to the mainland. If the invoices are complete, customers will naturally think that the products of "Mainas" are all produced in Italy, and the brand image will be highlighted.

As for jewelry, it's even simpler. The Qin family's main business includes jewelry. Qin Hao specially ordered a batch of jewelry from Daddy Cheap, and changed the style and nameplate. The family has increased extra profits, and Qin Yi can justify it from the shareholders. Of course, this batch of jewelry was purchased first and then paid for. The reason is that Qin Hao has no money on hand.

Afterwards, Qu Fang chatted with Qin Hao about some promotion ideas, Qin Hao also provided some ideas, and the two sides quickly finalized the plan.

After the two finished talking, Mao Wenchao suddenly said to Qin Hao: "Mr. Qin, last time you said you wanted to invest in Xiaohongshu, I discussed it with Mr. Qu. You are very welcome to join."

"That's right, that's great, today is really double happiness." Qin Hao laughed.

Seeing that Qin Hao didn't mean to break his promise, Mao Wenchao secretly heaved a sigh of relief.

Of course, when it comes to investment, it is not something that can be finalized in just one or two sentences. After some back and forth negotiations, it was finally finalized that Qin Hao invested 600 million yuan in exchange for 28% of the shares of Xiaohongshu. It is reasonable to say that this price Definitely not cheap.

After all, Xiaohongshu is not yet online at this time, and its future is unclear. According to Qin Hao's investment ratio, the current valuation is almost 2000 million yuan.

But Qin Hao is not at a loss. Others don't know the value of Xiaohongshu, but he knows it very clearly. According to Xiaohongshu's follow-up valuation of 200 billion US dollars, even if he doesn't follow up in the middle of the investment, he can at least double it by a hundred times in the later stage. That is the charm of the capital market.

A week later, Qin Hao arranged for an accountant to enter Xiaohongshu, and 600 million RMB was transferred to the corresponding corporate account on the same day.

Neither Qu Fang nor Mao Wenchao had ever seen such a straightforward investor, and they liked Qin Hao even more.

At the same time, after having money in their hands, Mao Wenchao and Qu Fang were full of confidence in the upcoming launch of Xiaohongshu, and worked overtime to make the final launch preparations.

On June 6th, Xiaohongshu was officially launched. On the one hand, Mao Wenchao spent a lot of money on the Internet to do a lot of publicity. On the other hand, Qu Fang picked up a lot of foreign travel strategies on the foreign Internet, showing exotic customs in the form of pictures and texts. It quickly gained the favor of many users.

Within 24 hours of Xiaohongshu’s launch, the number of registered users exceeded 48, and within 8 hours the number of registered users reached 2013. In [-], for a brand-new software without any PC background, it was definitely not a small achievement.

After all, smartphones these days are not like 1T memory at every turn later on. Many mobile phones have only 16G or even 8G of memory, of which at least 2G is occupied by the system, leaving extremely limited space for users to load apps.

All major Internet manufacturers are racking their brains to find ways to "occupy" users' mobile phone memory.

At the same time, on Xiaohongshu, the most popular article is a soft article promoting "Maina Si". This article was written by Qu Fang herself.

As a soft article, Qu Fang did not directly brag about how good the "Mainas" brand is at the beginning, but led users to visit Italy from the perspective of a tourist. , began to talk about the last item "purchase".

In Qu Fang's article, "Mainas" has become a brand with the same "noble Italian blood" as the big luxury brands such as Prada, Fendi, and Gucci. It will not be well-known in the Mainland.

It was not until the end of the article that Qu Fang began to finish, telling users in a pleasant tone that there is a "Mainas" store in Shanghai that will open soon, and it is also the only "Mainas" store in the mainland.

The current number of users of Xiaohongshu is not large, and it is everywhere in the world. It stands to reason that it cannot bring too much traffic to "Mainas". However, according to the data returned by the sales staff, Xiaohongshu found users, not only have amazing purchasing power, but also are surprisingly easy to talk to. Basically, when they come to see what they like, they just pay for it. They are not like those young women who come to shop. Question the style and price of the product.

I have to admit that the subtle influence of Xiaohongshu on women's consumption is indeed amazing.

Those women who bought "Mainas" found that compared with the big-name luxury goods such as LV on the bad street, "Mainas" was not only relatively cheaper, but also "rare" enough. It was rare to see the same model, and occasionally When encountering doubters, they will instill in them the history of the brand development of "Mainas" mentioned by Qu Fang in the soft article. Don't be too superior.

Over and over again, the first batch of loyal users of "Mainas" came into being. Even if someone told them the truth in the future, "Mainas" was an ordinary domestic brand, they would only laugh at each other's ignorance.

Afterwards, according to Qin Hao's statistics, "Mainas" officially opened at the end of June. As of June 6, the sales volume in just one month exceeded 6 million. This is even without shoes and jewelry. I don't admire women's spending power.

Of course, the sales of 800 million yuan can only be regarded as a drop in the bucket compared with the sales of 3.5 million yuan of LV stores at every turn, but as a new brand, this store has undoubtedly successfully gained a firm foothold.

Qin Hao didn't slow down either. On the one hand, he stepped up the efforts of online promotion, not only Xiaohongshu, but also Weibo and WeChat public accounts have increased the release of soft articles. On the other hand, he also started planning to build a second store.

With the experience of the first store, it will be much easier to build the second store, and with the success of the first store, Qin Hao will be more confident when negotiating the entry conditions with some shopping malls.

Only three months later, "Mainas" opened a second store in the capital. As of New Year's Day 2014, "Mainas" has opened five stores in total, and six more stores are under preparation middle.

According to financial statistics, in just five months, the company's sales exceeded 1.8 million yuan. After excluding all labor costs, shop rent, water and electricity, and marketing costs, the net profit is close to [-] million yuan, of which marketing costs account for more than half.

Of course, the money was well spent. In less than half a year, a brand new luxury brand was created. This kind of "star-making speed" cannot be achieved by any media except the Internet.

At the same time, with the popularity of Xiaohongshu, the capital market has also begun to pay attention to this rising star. Mao Wenchao revealed to Qin Hao that Xiaohongshu has decided to skip the A round and proceed directly to the B round of financing. The valuation will be at least [-] million or more.

"Hey, brat, you've been outside for so long, should you come back and have a look?"

On this day, Qin Hao was still working overtime at the company when he received a call from Qin Yi.

"Old Dou, why does your tone sound like a resentful woman? Shouldn't you be more chic when I'm not here?"

Qin Yi scolded with a straight face: "How can you talk about that brat?"

"Old Dou, if you have anything to say, just say it. Don't be so sensational. I'm your eldest son, not your youngest son." Qin Hao replied casually.

Qin Yi was at a loss for words for a while. He was indeed more patient with his younger son these years, but who made the elder son quarrel with him as soon as he met him? Later, he learned that the elder son did this on purpose, and realized that he had been more patient with the elder son all these years. There are many debts.

"Ahem, I have an old friend who is in the real estate business, Lao Yu, do you still remember?"

Qin Hao recalled for a while: "Well, I have a little impression. Didn't he come to the mainland to develop a long time ago? I heard that his net worth has increased by more than ten times. You still keep saying that he got shit luck. What's wrong?"

"That's right, Lao Yu has recently opened a commercial center real estate. Didn't I hear that your boy's 'Mainas' is very popular? He wants you to enter his shopping mall. Of course, friendship belongs to friendship. The specifics How do you talk about the conditions or how to talk about it."

Qin Hao didn't take it seriously, and asked casually, "Oh, what's the name of that shopping mall? I'll check it later."

"It seems to be called Kerry Center, and his real estate seems to be called Grand Hyatt Mansion."

Qin Hao didn't take it seriously at first, but after thinking about it carefully, he suddenly realized.

"Kerry Center? Grand Hyatt? Isn't this the shopping mall in charge of Zhong Xiaoqin Property Company and the mansion that Gu Jia squeezed into?"

"interesting."

A few days later, Qin Hao called Lao Yu.

"Haha, long time no see, Ah Hao, do you still remember Uncle Yu?"

A voice full of Hong Kong taste came from the other end of the phone.

Qin Hao smiled and said directly in Cantonese: "Uncle Yu, of course I remember, you taught me how to play tennis back then."

"Haha, it has to be you young people, memory is good."

After exchanging a few pleasantries, Mr. Yu mentioned the business center.

"Ah Hao, this project is very important to our entire group, but judging from the current pre-sale situation, it's not very good, especially in shopping malls. Many big-name luxury brands think that we don't have enough traffic, so they don't want to Settling in, if you are willing to help Uncle Yu, you can ask for any conditions."

Qin Hao did not immediately agree. Although the Kerry Center shopping mall will definitely become popular in the future, there is no explanation in the drama when it will become popular. The current time is only 2014, and there are still five years before the timeline in the drama. It had to wait until 2018 to catch fire. What Qin Hao lost in the past four years was not only money, but also the brand image of "Mainas".

Why are those big-name luxury goods unwilling to settle in? To put it bluntly, it is to create a scarcity scene. Obviously, the mainland is so big, but many big-name luxury goods have opened dozens of stores, and they have made money and maintained their brand image. , kill two birds with one stone.

"Uncle Yu, I usually don't ask about things like store openings, but since you have spoken, I will take the time to visit the Kerry Center." Qin Hao didn't say anything dead.

Mr. Yu also knows that this kind of thing cannot be forced: "Okay, how about it, now my son is in charge of the business here in Shanghai, and I will push his WeChat to you. If you have anything to do, you can talk to him directly. Young people also have a common language.”

Qin Hao is not surprised either, after all Mr. Yu's business is so big, it is impossible to just focus on such a commercial center real estate.

In the afternoon of that day, Qin Hao came to the Kerry Center for inspection, but did not inform the old man's son.

(End of this chapter)