Entertainment, I only like to make movies

Chapter 416 Master's Language Art
February 2014, 2, the ninth day of the first lunar month.

The Spring Festival holiday has officially ended, and the major industries in Huaguo have ushered in a new year of work.

After a fierce battle during the seven-day holiday, the film market has decided ahead of schedule.

"Tang Detective 2" topped the list!
继初四爆发狂收1.98亿票房后，初五、初六、初七、初八四天分别取得了1.3亿、1.12亿、1.06亿、7200万的逆天成绩。

The film was released for eight days, with a total box office of 10.64 billion!
10 billion in eight days!
Breaking the records of "The Great Wall" and "囧囧 in Hong Kong" again, it became the first film in the history of Chinese films to break 10 billion in eight days.

The box office trend is incomparable. Except for the eighth day of the Lunar New Year yesterday, the single-day box office has exceeded the limit of hundreds of millions.

On the Internet, major film and television companies, as well as many well-known filmmakers have made predictions for "Tang Detective 2".

It is believed that even if the total box office of "Tang Detective 2" cannot exceed 20 billion, it can be on par with "Hong Kong Ji" and won 18 billion box office.

The reason is simple. The box office trend of "Tang Detective 2" is stronger than that of "囧囧 in Hong Kong" in the summer.

"Hong Kong囧" 11 million in 9.8 days, "Tang Detective 2" 10.64 billion in [-] days, by comparison, it is clear at a glance.

Such a high box office trend is due to the satellite TV evening news on the evening of the third day of the first lunar month, and the collapse of word-of-mouth for "Havoc in Heaven".

The majority of audiences are not fools, they always have to compare and contrast before spending money to buy tickets.

"Havoc in Heaven" hit 7300 million on the fourth day of the first day, and maintained a single-day box office of 7000 million in the next four days.

Yesterday ushered in a big dive, with a single-day box office drop of more than 40%, and only 3600 million box office.

Eight days after its release, "Havoc in Heaven" has a total box office of 6.2 million.

In the last life, because there was no difficult opponent, "Havoc in Heaven" managed to break 10 billion despite the collapse of word of mouth.

In this life, it will be difficult.

Judging from the current box office trend of movies, there is no hope of breaking 10 billion, and at most 8 million box office.

It can be seen that in the film market in 2014, the head is still all eaten, the middle part is meat, and the end is divided into soup and water.

"Macao Wind and Cloud" starring Da Tiantian is not bad, the single-day box office is steady and steady, breaking through 2 million without rush.

As the distributor of the film, Bona Sansam came late and started to increase its promotional lineup yesterday.

Yu Dong said that spending money on a seven-day holiday is a waste of money. With "Tang Detective 2" and "Havoc in Heaven", no matter how much resources are thrown away, it will not be of much use to the promotion of the film.

Starting today, the popularity of the film market has gradually declined.

More than 40 theaters across the country also adjusted the number of films released in the early hours of last night.

"Tang Detective 2" occupies the largest share, raised from the original 33.5 to 50.2%, a full increase of 16.7% in the number of films scheduled.

how to say!

Although the film schedule has not been adjusted during the seven-day holiday, the actions of the major theaters at this time can also be called icing on the cake, with less courtesy and more affection.

Wiping away the coercion of China Film, an average of 16.7% of the film schedule boosted "Tang Detective 2" in one fell swoop.

However, "Havoc in Heaven" cut the original 36.5 films, and only kept 18.3% of the films.

"The Wind and Cloud of Macau" was a blessing in disguise, the number of films scheduled dropped by only 10%, and it still has a 20% share, which is more than "Havoc in Heaven".

It is foreseeable that with Bona's follow-up announcement, the box office trend of "The Wind and Cloud in Macau" ushered in a recovery.

Fang Ziheng previously assured Da Tiantian that the total box office is expected to be [-] million, which is really not bragging.

In addition to the three movies in the Spring Festival file, two movies were released retrogradely during the seven-day holiday.

A "Big Talking Immortal" starring Xu Jinglei and Zheng Yijian had a box office of 500 million in two days of release, and then it was swept into the trash by the theaters.

If you want a bad movie, you must have the consciousness of a bad movie!
Can you believe it, apart from relying on the fame of a few actors, the film "Big Talking Heavenly Immortal" didn't even finalize a variety show before it was released, and there was almost no promotional funds, and it didn't even have a road show.

It is said that when the film was halfway through filming, even the investors were scared off after seeing the finished film, and did not dare to invest in it again.

In addition, an animated film "Frozen" introduced by China Film from Hollywood was released on the sixth day of the first lunar month.

3000 million in three days, another movie with little potential.

In the entire 2014 Spring Festival, except for "Where Are We Going, Dad", which was rejected by the top, there were only six movies in total.

To put it bluntly, this year's Spring Festival file is really not as exciting as the previous two years. It seems to be vigorous, but in fact "Tang Detective 2" is the king.

.........

film bureau.

At the beginning of the new year, Kang Xun recovered from the failure of "Havoc in Heaven" and held a new year meeting.

At the meeting, more than a dozen leaders of departments and departments lined up on both sides.

Han Xiaoli, vice president of the Distribution and Projection Association of the Film Bureau, gave a brief Spring Festival report to Kang Yun and the others.

"Boss, everyone, "Havoc in Heaven" currently has a reported box office of 6.4 million, including the box office in the early hours of the premiere, the total box office is as high as 6.5 million.

The movie can be released for at least a month. If the box office trend can be stabilized, there is still great hope to break through 10 billion. "

Han Xiaoli understood the rules of officialdom very well, so he announced the good news first and raised his grades higher.

While listening to the report, Kang Xuan silently paid attention to the subordinates sitting on both sides.

8 million in 6.5 days!
The results are pretty good, not just any movie is as bad as "Tang Detective 2".

The so-called failure in "Havoc in Heaven" is actually a crime not caused by war!

There is still a month to go. Although it is difficult, the total box office does hope to exceed 10 billion.

Well, that's right.

"Havoc in Heaven" also sold the copyright of 2000 million US dollars worldwide, which is equivalent to 1.5 million.

That is to say, the country only needs to spend 2 million yuan to enter the 10 billion club.

call..
Thinking of this, Kang Xun heaved a sigh of relief, and signaled Han Xiaoli to continue.

"According to the adjustments of the major theaters, "Tang Detective 2" has the most film schedule, increasing to 50.2%, our "Havoc in Heaven" has dropped to 18.3%, Bernard's "Omen" 20%, and "Frozen" "The lowest, only 11.5% of the films scheduled."

Han Xiaoli's expression was serious, and he talked eloquently. He almost used the word "we" when talking about "Havoc in Heaven", but was killed by a look from Kang Xun.

What us!
That's a movie controlled by Xinghao Entertainment!
A look of embarrassment appeared on Kang Pei'an's face. He did not expect that the major theaters across the country would be so disrespectful.

For the films released by Tangtang China Film Group, it owns six of the top 2 theaters in the country, accounting for half of the national theaters in total, and "Tang Detective 50" got more than [-]% of the film schedule.

It's unreasonable, what a slap in the face!

Kang Kun was very angry in his heart, but there was nothing he could do.

After all, he did not work in China Film Group, and Director Han is the real helm.

This time leading "Havoc in Heaven", China Film Group did give full support.

Now that the holidays have passed, the theaters below have to eat well. It is impossible to push "Havoc in Heaven" without making any money.

As the director of the Film Bureau, it is impossible for him to ask Director Han for help in everything, and it is even more impossible for him to call the theaters below to request more films for "Havoc in Heaven".

In an instant, Kang Xuan felt helpless in the film field.

He seems to have a high position and authority, but he can't command the theaters below like an arm, and he is far less prestigious than Han Dong.

Forget it, after all, he has just arrived in office, and the future will be long.

He looked around, knocked on the conference table, and said with a smile: "The Spring Festival has passed, and although the box office of "Havoc in Heaven" failed to meet our previous expectations, China Film, as an investor and distributor, Overall there is no loss.

With the assistance of our Film Bureau, "Havoc in Heaven" grossed 8 million in 6.5 days at the box office and sold 2000 million US dollars in overseas copyrights, which can be described as quite a success! "

"Yeah, this project we have done is still very successful!"

"Yes, except for Hengyu, there is no film and television company in the market that can achieve 8 million in 6.5 days, and there are not many companies that can sell copyrights for 2000 million US dollars."

"Just after Kang Ju took office, he discovered a project with a total box office of nearly 10 billion. He is indeed a master who has been in the film industry for many years. I admire him."

Everyone in the conference room waited for Dong Dong, you said one sentence, and the failure of "Havoc in Heaven" was exposed.

Han Xiaoli sat down calmly, without echoing, let alone showing any strangeness.

He smiled bitterly in his heart: "If this is not considered a failure, then we will never lose. '

Sometimes, thick-skinned is nasty!
Before the film was released, "Havoc in Heaven" was a project controlled by China Film and directed by the Film Bureau.

After the film was released, it failed at the box office.

"Havoc in Heaven" became the main control of Xinghao Entertainment, China Film participated in the investment and distribution, and the film bureau discovered and assisted the project.

Han Xiaoli complained secretly, raised his eyes, and looked at Kang Xuan who was sitting on the main seat with a smile.

Master!
He has learned some of this dazzling art of language.

Hengyu Great Summer!

On the [-]th floor, large meeting room No. [-].

Hengyu Media Group's main business department, major subsidiaries, holding companies, hundreds of senior executives above the deputy director were present, and opened the first meeting of the new year.

Zhong Lifang, 36 years old.

In his early years, he worked in the marketing department of Phoenix Satellite TV in Hong Kong Island. In 2003, he obtained a master's degree in international marketing management and risk management. Later, he joined Galloping Horse Film and Television Company and was regarded as his right-hand man by Li Ming.

After joining Galloping Pony, Zhong Lifang showed an unusually keen market vision, and successively led the company to invest in and produce several blockbuster movies.

In 2008, Zhong Lifang led Galloping Horse to complete financing of 4000 million US dollars, and in 2011 led the completion of 9.5 million yuan in financing.

In 2013, before leaving office, Zhong Lifang led Galloping Horse to complete the acquisition of Digital Domain, the top "Hollywood special effects company" in the United States.

Let's put it this way, Zhong Lifang's achievements in the industry are not weaker than that of Concubine Lin, and she is a rare elite talent in the media and film and television industries.

in the conference room.

Many executives were quite surprised by her joining.

As colleagues in the film and television industry, they usually see each other with their heads up and down. Many executives have dealt with Zhong Lifang before, and they know that this is a highly capable and difficult character.

The No. [-] person with the galloping pony is inappropriate, and Hengyu's "condescension" to the No. [-] person is not worth it no matter how you look at it.

Only Fang Ziheng, Lin Feifei, and Andy laughed and said nothing, watching Zhong Lifang get to know the executives.

In April of this year, after the listing of Hengyu Interactive Entertainment, the volume of Hengyu Media will grow again.

Fang Ziheng can only control the group's strategy while filming, and cannot do everything by himself.

As the president of the group, Andy is also the director of Qidian, the director of Tudou Video, and the chairman of Hengyu Interactive Entertainment. When sister Lin is about to have a baby, she will definitely be too busy.

Hengyu Interactive Entertainment has Mo Xiangwan to assist, and the group headquarters also needs a capable and knowledgeable person to help.

Zhong Lifang's guests can be said to have solved the urgent need!
After an introduction, the meeting was presided over by Zhong Lifang, the new vice president of the group and secretary of the board of directors.

The various departments reported last year's achievements in turn, and finally Fang Ziheng made a concluding speech.

"Everyone, with the arrival of the new year, last year's achievements have been turned over, we should look forward.

This year, the various projects and businesses of the group are increasing day by day. I hope that everyone will show the spirit of daring to work hard when the group was established, work hard and cooperate with all efforts to make our business a higher level!

After the opening of the group, the first important thing to do is to go public with Hengyu Interactive Entertainment. The listing is not only related to the long-term development of the group, but also to the vital interests of everyone here. There are still two months left, and absolutely nothing will happen. question! "

"Please rest assured, Chairman, we will definitely do our best!"

The powerful and concise words sounded, and hundreds of senior executives expressed their opinions to Fang Ziheng who was in the center.

At this moment, everyone's hearts were very close, the tacit understanding was incomparable, and Fang Ziheng was full of gratitude.

Interesting!
In April, Hengyu Interactive Entertainment went public. Except for Zhong Lifang, who had just joined the company, everyone present got a certain percentage of the original shares.

At last year's internal subscription meeting, Fang Ziheng was very generous, and he almost never refused the company's executives above the deputy director level.

Those with more original shares, such as Lin Feifei, Andy, Lao Mouzi, etc., have 500 million shares, and those with less original shares, such as Mo Xiangwan, Wen Muye, Liu Qianqian, Deng Chao, Liu Ye, etc., have 200 million shares.

Even the lowest-ranking deputy director, the president and vice president of the subsidiary company, like the artists under the group, can subscribe for 100 million shares, 50 shares, and 30 shares according to their contribution.

Some people may say that Fang Ziheng is too generous, and worry that after Hengyu Interactive Entertainment goes public, the group will not be able to fully control it.

This is a big mistake!

Tudou Video, Tiangong Yicai, Hengyu Cinemas, Wuxing Director Company, Qidian Chinese Network.

For the five companies, Hengyu headquarters has achieved complete control, and each of them occupies 4% of the shares of Hengyu Interactive Entertainment.

According to the latest internal report, Hengyu Headquarters holds 52% of Hengyu Interactive Entertainment, and the five companies each hold 4%, or 20%.

Wanda Film and Television 8.5%, originally 10%, will be changed to 8.5% after subsequent specific discussions.

Bright Media 4%.

Baoli Cinemas 4%.

Star Beauty Cinemas 4%.

Fang Ziheng took out the remaining 6.5% and distributed it to the group.

At that time, many executives and artists under their banners only paid one-twentieth of the principal to get the internal subscription rights, and the remaining price difference was all made up by the four companies Guangliang, Baoli, Xingmei, and Wanda.

After shareholder investment and internal purchase, the total valuation of Hengyu Interactive Entertainment has jumped to 240 billion, and 6.5% of the internal distribution is equal to 15.6 billion.

When Hengyu Interactive Entertainment goes public, even if the total market capitalization is only doubled in terms of total valuation, the people inside the group will earn 40 times the income.

After the listing, Tengxun Pictures will acquire 5% of the shares with a stable market value. On the one hand, it is to help support the bottom line, and on the other hand, it is for better cooperation.

And even if it sells 5% of the shares to Tengxun, with the shares of five Hengyu companies, the headquarters can firmly occupy a controlling position, so there is no need to worry about someone messing up.

"The second thing is that this year, the Hengyu Cinemas under the group will accelerate their development and strive to be among the top ten cinemas in the country by the end of the year."

"The third thing, this year, Qidian Chinese.com will have ten novels that will be adapted into games and animations."

"The fourth thing, this year, the group will conduct in-depth cooperation with Huace to develop four films and eight TV series."

"The fifth thing, this year, the group will hold the first Tudou video festival!"

"The sixth thing, this year, the group will once again set up projects for eight movies and fifteen TV dramas."

"Next, the meeting will be chaired by Mr. Zhong. All companies and departments will discuss the above six matters and come up with a rough decision first."

Following Fang Ziheng's order, the large meeting room suddenly became lively.

Zhong Lifang got up, looked diagonally across to Hengyu Yuewen CEO Wu Wenhui, and smiled faintly: "Mr. Wu, please introduce the ten novels that will be adapted by the starting point this year?"

(End of this chapter)