Entertainment, I only like to make movies

Hengyu's New Year's meeting lasted for two days.

After discussions with the main business divisions, subsidiaries, and holding companies under the group, they all submitted a development plan.

Among the many departments and companies, the ones that caught Fang Ziheng's attention the most were Hengyu Cinemas and Tudou Video.

Wang Dong, general manager of Hengyu Cinemas, and Wang Wei of Tudou Video, both submitted an unusual development and operation model to him.

The 24th floor of Hengyu Building, the top floor.

Chairman's office, reception area.

Fang Ziheng sat on a pure black luxurious sofa, frowning and staring at the documents in his hand, speechless for a long time.

On the opposite sofa, Wang Dong carefully held the teacup and looked at him with great anticipation.

"I don't know if the chairman will agree to it. This plan is a bit too big, but it is absolutely feasible."

Wang Dong's mind wandered, quietly waiting for Fang Ziheng.

After a while, Fang Ziheng put down the documents, lit a cigarette, and said to Wang Dong, "I remember that the new store of Hengyu Cinema Line has planned a lot of e-sports rooms and indoor children's entertainment venues. How is the business?"

"The business is very good. Many young people will go to the e-sports room to play a few games while waiting for the movie."

"Oh, what games are they?"

"There are PlayerUnknown's Battlegrounds and League of Legends produced by the group, and QQ Dance produced by Tengxun. After the audience plays the game a few times, the movie will be released.

Chairman, theaters with e-sports rooms and children’s venues not only attract more visitors, but also have higher audience stickiness, and their revenue is almost three times that of theaters in old locations. "

Wang Dong said with a smile, and dragged out the reports from theaters all over the place.

Fang Ziheng nodded slightly, and said, "I don't pay much attention to the theater chain, but judging from the quarterly reports, the operation is really good."

The development of Hengyu Cinemas, on the one hand, is helped by Wanda, and on the other hand, it is driven by blockbuster movies produced by the group. When many viewers hear a movie produced by Hengyu Media, they will subconsciously choose to watch it at Hengyu Cinemas of the same company.

In this way, it will increase the space for the operation of the theater chain, and gradually become a brand in the market.

However, although the situation of Hengyu Cinemas is not bad, there are more than 40 cinemas in the country, and the capital behind each cinema can see the development prospects of the film market, so that the cinemas across the country have been developing at a high speed in recent years. Road, the competition is getting bigger and bigger.

The past two years have been good. After 2017, when the film market reaches saturation, the growth rate will definitely slow down.

As a result, audiences have more choices, and the business of major theater chains is bound to decline.

At the same time, once the industry fluctuates, major theaters will also face the embarrassing situation of having no films to show.

The film market has a good environment, and it is aimed at producers and entertainers. For theaters, there are also many disadvantages.

The annual total box office seems to be increasing every year, and it is increasing every year, but the growth rate is not as fast as the number of theaters and screens.

For example, at this point in time, the overall cake is so big, and many new theaters open every month.

Audience diversion, fierce competition!
Except for some well-located and well-decorated theaters, the single-store profit of some old theaters has declined.

However, the plan proposed by Wang Dong to expand the scale of development, increase the peripheral business of theaters, and enhance the flow and stickiness of audiences is not generally risky.

Fang Ziheng fell silent, thinking about the feasibility of the plan.

Cinema, e-sports area, children's paradise, mobile phone store, women's makeup shop, mother and child life hall, digital 3C experience hall, red wine, tobacco and alcohol area.

I'm going!

If you add clothes and snacks, it will almost become a large supermarket!

It has to be said that Wang Dong is very ambitious and has a grand plan, not limited to the business of theaters.

But how to put it, construction is not destruction, and real money needs to be spent.

More importantly, the passenger flow brought by movies alone is far from being able to support so many projects.

Fang Ziheng vaguely remembered that Xingmei Cinemas later took this kind of route.

The moviegoing group is getting younger, and many viewers are a family of three or four entering the cinema during the Lunar New Year, Spring Festival, and summer holidays.

Xingmei learned from Ali, thinking that children, women, and young couples are the best business, so she launched a series of accessories for the theater line, and finally lost her pants.

According to Wang Dong's plan, it is to let Hengyu embark on the road of Xingmei ahead of schedule.

Fang Ziheng's eyes flashed, and the more he thought about it, the more he felt something was wrong.

He quickly stopped the other party's thoughts, and said in a deep voice: "Put this plan on hold for now, don't expand randomly, stabilize the number of theaters, and improve the national layout before talking about other things.

There is no precedent for the diversified operation mode of theaters in China, and we only added e-sports and children's playgrounds. Manager Wang, don't worry, wait and see to find out the situation. "

"Understood, chairman, I was too impatient."

"Please rest assured, I will conduct a more detailed investigation in the centers of major cities first, and thoroughly understand all businesses."

Wang Dong replied loudly, secretly thinking that it was a pity.

It seems that the preparation is not enough, the chairman is not optimistic about my plan.

He originally thought that if Fang Ziheng agreed, Hengyu Cinemas would first open a dozen or so flagship stores in first-tier cities and provincial capitals, and then roll them out to the whole country one by one based on experience.

He is sure to be an instant success in first-tier big cities and provincial capital cities. With the blockbuster movies produced by Hengyu, the flagship store with diversified operations can recover the cost in a short period of time, which has become the focus of brand blessing of Hengyu Cinemas.

Fang Ziheng glanced at Wang Dong, who looked helpless, and nodded lightly: "Go ahead, let me have the plan first, and you go back and investigate more."

"Okay, Chairman, I'll take my leave first!" Wang Dong put down his teacup, got up and left.

After a few minutes.

Wang Wei, the president of Tudou Video, knocked on the door and came in, also holding a plan in his hand.

"Boss, excuse me."

"Come here, what tea do you drink?"

Fang Ziheng got up to greet him, pointed to the sofa on the left and smiled.

"Thank you, Chairman, green tea is fine."

Wang Wei sat down with a smile on his face, his demeanor was much higher than that of Wang Dong just now.

He and Fang Ziheng are old friends and have known each other for almost three years.

Since staying in Tudou Video, he has developed the film and television business for Hengyu, while developing his favorite animation and short video business, and his small life is very comfortable.

For Fang Ziheng, Wang Wei is very grateful. If Hengyu hadn't pulled the Tudou video once, he would have sold the website already.

Last year, he re-established his family. The woman is a school girl who knows everything. The relationship between the husband and wife is very good.

"Old Wang, this Tudou video is holding its first grand ceremony, where do you think it would be better?"

Fang Ziheng brewed a cup of hot green tea, came to the original seat and sat down, handed it to Wang Wei and asked softly.

"Let's take the imperial capital. I think the National Center for the Performing Arts is very suitable. Our group has held premieres there many times. It has rich experience and is not easy to make mistakes."

Wang Wei took the teacup, thanked him, and expressed his opinion.

If Fang Ziheng thought about it, he also felt that the National Center for the Performing Arts was good and suitable for holding large-scale events.

The inner field of the Grand Theater is arranged in a fan shape, surrounding the center of the stage, with a very wide field of view and a wide space, and can accommodate up to 3000 people.

As early as 09, Tengxun, Southern Metropolis Daily, and Didu TV Station held the first selection of the Four Little Stars and the Four Juniors there.

Last year, Hengyu led the second selection process, and already had good experience in the Imperial Capital Olympic Sports Center.

For the Tudou Video Ceremony, most of the guests are from the entertainment industry, and the proportion of the audience is not large. It will be presented in a live broadcast mode.

Fang Ziheng nodded, didn't think too much about this issue, let Tudou Video take full control of the host, and the group headquarters only needed to support silently.

After exchanging a few pleasantries.

Wang Wei presented the plan he brought, and said solemnly: "Chairman, Optoelectronics issued an industry guideline for online video sites at the end of last year. After internal discussions, Tudou Video believes that video sites will continue to grow in the next two years. subject to stricter regulations.

After discussion, we believe that if we want to seek long-term development, we must have a TV license. "

"TV license, I remember that Optoelectronics only issued a total of 7 yuan at present?"

Fang Ziheng's eyes froze, he sat up straight and asked.

"Yes, since 2005, Optoelectronics has only issued 7 TV licenses, not many!"

"Which ones did you get?"

"There are Modu Wenguang Group, Yangma International Network, Yuedu Southern Broadcasting Media Group, Huaguo International Radio, Zhedong TV Station, Jiangsu TV Station, and the Huaguo Network TV station that was acquired last year."

Wang Wei pointed to Fang Ziheng's opened proposal, and spoke eloquently, with a slightly dignified tone.

Of the seven TV companies, except for the last one, which is associated with the word Internet, the others are all enterprises and institutions with government background.

Even Huaguo Network was able to successfully obtain a license at the end of last year because of the two big bosses standing behind it, Yangma International Network Wuxi Co., Ltd. and Modu Radio and Television Station.

Modu Radio and Television Station made an appearance. The investor behind it is BesTV Technology Co., Ltd., and several parties jointly invested in the establishment of an IPTV joint venture company "Ai Shang TV Media Co., Ltd., which has completed industrial and commercial registration and was officially established.

Neither one is easy to get along with!

A full ten minutes.

Fang Ziheng just finished reading Tudou Video's plan for developing TV business, raised his head and said in a concentrated voice: "Old Wang, this plan is very good. If Tudou Video wants to develop better, it must have a TV license in hand. In the future, Internet families Smart TV is also one of the development channels.”

"Tell me, as a result of your internal discussions, which one do you like?"

"Know everything!"

Wang Wei's sonorous voice sounded, and under Fang Ziheng's gaze, he took out a mobile phone from his pocket, opened the screen and the memo.

"Chairman, look, according to the latest internal information, we have learned that Wenguang Media Group intends to reorganize Beston Technology and Oriental Pearl Media this year, and re-introduce investment and fixed shares."

Know everything!
Wenguang Media Group!

Oriental Pearl Media!

On the screen of the mobile phone, three companies came into Fang Ziheng's eyes, and his thoughts flew to the previous life in an instant.

Yes!

In the last life, a major event called an earthquake occurred in the media industry.

Under the leadership of the Shanghai Municipal Government, Wenguang Media Group integrated its major companies and various businesses at the end of 2014 to create a pan-entertainment center covering film and television, tourism, variety shows, TV shopping, online shopping, the Internet, A large-scale cultural carrier in real estate, finance, technology, value-added services, games, smart TV, etc.

It's called the Pearl of the Orient!

With a total market value of more than 2000 billion soft sister coins, the business covers the whole country, becoming the first real media empire in Huaguo.

Fang Ziheng was a little surprised that what happened at the end of the last life started so soon.

He returned the phone to Wang Wei, and asked with a frown, "The TV business is the core of Beston. They will not spin off the TV business. If they want to steal their TV license, they can only buy the shares of their parent company, Oriental Pearl TV."

"Yes, Chairman."

Wang Wei smiled wryly, spread out his hands and said, "I had two appointments with Ms. Wang Jianyun, the president of Wenguang Group, but she ignored me."

People have a clear mind for you, so it would be strange if they can take care of you!

Fang Ziheng smiled faintly, handed Wang Wei a cigarette, and then lit it for him, comforting him: "After all, he is the leader of the department, so it is inevitable to be reserved."

""The God of Medicine" will be restarted immediately. I will find an opportunity to pay a visit when I arrive in Shanghai. I will watch it when the time comes. If we have a chance, we will participate in the Oriental Pearl Tower."

"Come on, chairman, as long as we successfully invest in Oriental Pearl TV New Media Co., Ltd., we Tudou Video will be able to connect with our subsidiary BesTone and obtain the right to use the TV license."

Wang Weiyi patted his thigh and said happily.

If it were two years ago, he would never have been so interested in Tudou videos. Two years later, he has already got out of the predicament of his previous marriage and has regained his career ambitions.

The current market value of Tudou Video has reached more than 380 billion. If you get the right to use the TV license and get through IPTV, it can easily reach the height of 400 billion.

He owns 7% of the shares and has been properly promoted to the rank of rich man.

And Beston and the current Oriental Pearl Media have a total market value of only about 300 billion, which is not as high as Tudou Video.

The so-called Wenguang Group specifically refers to the Modu Culture Broadcasting News Group, which is a state-owned news media company with a large volume and extensive business, which is completely different from ordinary private film and television media companies.

After talking about some details, Fang Ziheng looked at the gradually dimming sky outside the floor-to-ceiling windows, got up and said with a smile, "Old Wang, let's stop talking today, let's go, call Minghui from the investment department, and the three of us have dinner together."

"No problem, I'll pay the bill today!"

“《唐探2》8天10.64亿，12天12.2亿，创造国产电影票房奇迹！”

""Tang Detective 2" VS "Havoc in Heaven", plot versus special effects, who is the work of domestic conscience!"

"Strong Amway "Tang Detective 2", the perfect combination of comedy elements and suspense elements, the ticket price is super value for money, it can't beat "Havoc in Heaven"!"

"Hengyu Media has once again dominated the Spring Festival. Since Fang Ziheng's rise, every important movie file, there will always be a movie directed or produced by this talented filmmaker, setting new highs in movie history time and time again."

"The box office of "Havoc in Heaven" was 8 million in 6.5 days, and 12 million in 7.4 days. The director Zheng Baorui beat himself up, and the critics blow it up!"

""Havoc in Heaven", the film is useless except for the special effects, it's a terrible movie!"

"If you want to rank a list of bad movies, "Havoc in Heaven" must have a place!"

""Tang Detective 2", the best comedy movie of the year!"

February 2th, the day before the Lantern Festival.

Fang Ziheng took care of the group's affairs, climbed out of the gentle village and boarded the plane to Shanghai to start a new year's journey of filming.