Entertainment, I only like to make movies

Chapter 448 The Extremely Powerful Hengyu Media!
"No, not yet."

Without even thinking about it, Wu Qian directly rejected Zhang Heng's suggestion.

"Transformers 4" premieres tonight, and in the next few days, China Film Group will definitely increase the promotion of this Hollywood blockbuster.

After all, no matter how many sailors there are, they can't compare to the touts of influential media.

China Film Group spends money to announce "Change 4", and they use their army to discredit "The God of Medicine", let alone whether they will be fooled by Director Han and Zhang Dong, the public's attention will be attracted by "Change 4" More than half.

No matter how you look at it, it doesn't play a key role, but instead adds to the popularity of "I'm Not the God of Medicine".

In an instant, Wu Qian made a decision, looked at Li Xiangming, the vice president of Nandu Network Media Group, and said in a concentrated voice: "Mr. Li, how are the preparations for the celebrity interview going?"

"Six directors, seven film producers, and twelve veteran screenwriters have been contacted."

Li Xiangming frowned and said in a deep voice.

Nandu Media is backed by Guangfu, with a deep background and strong strength. Few of them would refuse to contact some well-known filmmakers in the name of interviews.

"That's good."

Hearing this, Wu Qian nodded, her dignified and quiet expression slightly relaxed, she smiled a little and said, "Arrange a one-on-one interview as soon as possible, and let colleagues in the circle reveal the purpose of "I'm Not the God of Medicine" to embezzle money. "

"Only when famous people in the circle happen can the public be moved and change the pattern of Hengyu Media using fans and movie fans to disrupt the situation."

"Don't worry, I'll take care of it."

Li Xiangming smiled confidently, and immediately guessed Wu Qian's purpose.

First let the famous people speak out, then join the navy to lead the rhythm, and finally call on the mass media and the whole industry to boycott.

Only in this way can we overturn the high pressure of Hengyu Media and deliver a fatal blow to "I'm Not the God of Medicine".

However, this plan must bypass "Change 4" and cannot act at the moment when "Change 4" is hotly released.

With this in mind, Li Xiangming tentatively asked: "Mr. Wu, when do you think it is appropriate to release celebrity interviews?"

"It's not advisable to let it out too early."

"Ten days after the release of "Change 4", the momentum has weakened. "I'm Not the God of Medicine" is about to be released, and it will be released when the strongest publicity is launched!"

Wu Qian thought for a while, and set the time for the general attack.

《变4》上映10天后，7月6至7月7号。

Li Xiangming, Gu Jun, and Zhang Heng's eyes lit up, and they felt that this time period was the best, and it could be said that they were stuck on the neck of "I'm Not the God of Medicine".

When the time came to the afternoon, the scolding and fighting momentum on the Internet gradually faded away.

Except for a few diehard fans who continued to chat with the retreating trolls, most of the movie fans and fans were too addicted, and gathered under the Weibo of Fang Ziheng, Liu Qianqian and others with a gesture of victory.

Fang Ziheng saw it, logged on to Weibo, and posted the three words 'trust me'.

It's just three short words, "Trust me", but it made countless movie fans inexplicably happy, and they shouted out in the comments below.

In the film industry, Fang Ziheng, who has never been defeated and is a masterpiece in every shot, is worthy of their trust!

The first battle was successful, unlike the happy movie fans and celebrity fans, the Hengyu Media Propaganda Department did not dare to relax at all.

The employees in the propaganda department all knew that today's battle was just an appetizer, and the big move behind the scenes was not released at all.

But you can take a break these two days, don't be too nervous, because "Transformers 4" is coming.

Six o'clock in the evening.

Just a few hours after "I'm Not the God of Medicine" entered the summer file with an unrivaled black and red posture, it was on the hot search list.

China Film Group held a grand premiere ceremony for "Transformers 4".

On Weibo, the trending searches for "I'm Not the God of Medicine" disappeared, and were all replaced by themes of Hollywood blockbusters and Autobots.

The next day, the 27nd.

Without any surprises, "Change 4" was at its peak, sweeping the entire domestic film market.

With a box office of 1.85 million on the first day, it topped the box office champion on June 6, breaking the first-day and single-day box office records in the mainland film market.

Invincible!

"Transformers 4" is invincible!

Almost everyone in the film and entertainment circles who paid attention to the box office situation was extremely shocked. Although they would not lose their voices in shock like "Avatar" was released, they were inexplicably terrified and filled with emotion.

1.85 million on the first day!
The box office is only a few tens of millions short of breaking through the [-] million mark, and the box office trend is extremely terrifying!
Countless people lamented: The special effects blockbuster is really extraordinary.

"Tang Detective 2" is also a sequel, and Hengyu Media is fully promoting it. "Change 4" directly ranks second in the first day of film history.

As soon as it was released, it broke the record and overwhelmed "I'm Not the God of Medicine" directed by Fang Ziheng, which is unbelievable.

But the more incredible thing is yet to come.

On June 6, "Transformers 28" became more and more courageous, and its single-day box office pushed to 4 million box office.

[-] million in a single day, [-] million in two days!
The entire film circle was completely shaken. Countless seniors couldn't sit still, and they called China Film one after another, asking them if it's really good.
The most important summer slot for mainland movies, with a Hollywood movie on the rampage, China Film still doesn't understand the rules!

Several retired old leaders of the former Beijing Film and West Film Studios went to the China Film Group to catch Zhang Hongsen swearing, and blocked Director Han in the office.

"Xiao Han, you must not forget the responsibility of China Film Group!"

"Even if you want to use Hollywood movies as catfish, you have to be cautious. How can a movie like "Transformers 4" be released in the summer? Isn't this a domestic movie?"

Several old leaders pulled Han Dong, blowing their beards and staring, complaining all the time.

Director Han was speechless. The old guys could not beat or scold, so they could only invite them with kind words, telling them that domestic films are not so fragile, and they are no longer what they used to be.

In the end, Director Han put out the upcoming "I'm Not the God of Medicine" and assured the old leader that the Chinese box office champion would never be taken away by Hollywood movies.

Hearing Fang Ziheng's name, several old leaders loosened up and left suspiciously.

As soon as China Film was released, they contacted Lao Mouzi, muttering about attending the premiere of "I'm Not the God of Medicine".

Lao Mouzi was surprised at the beginning, and while agreeing, he told Fang Ziheng the situation.

Then, it was Hengyu Media's Outreach Department.

All the elites of the Outreach Department came out and brought invitations to personally invite the retirees from the three major studios of Bayi, Beijing Film, and Xiying to participate in the premiere of "I'm Not the God of Medicine".

Sunday, June 6st.

"Transformers 4" broke the law that Sunday is not as good as Saturday, and once again won 2.3 million box office in a single day.

In three days, the total box office was 6.35 million!
Breaking the record of Chinese-language movies again, like a mountain pressing down on the film industry, exuding a monstrous power.

Tickets for 3D theaters across the country are hard to find, and there is a movie-watching boom everywhere.

The sky-beating box office not only stimulated the market, stimulated audiences who like blockbuster special effects, but also stimulated major film and television companies.

Early in the morning on March 6rd.

When the first weekend box office of "Change 4" was placed on the desks of major film and television companies, Wang Zhongjun, Wang Changtian, Fan Luyuan, Jia Yueting and others were shocked, and there was a strange light in their eyes.

Coincidentally, everyone thought of something, and turned their attention to Hengyu Media!
seemingly
This is the opportunity to break Hengyu Media's dominance in the industry and overthrow Fang Ziheng's position above everyone else!
Earlier, domestic films competed with Hollywood, and relying on local advantages, they could basically achieve parity or a small advantage.

Among them, Hengyu Media contributed a lot!
With the development of Hengyu, Hollywood movies are no longer a big deal, and imported movies account for less and less of the total annual movie box office.

Today, Hengyu Media has become a leader in the industry, producing at least 8 to 10 high-quality films every year, which are listed in major film schedules.

Compared with external threats, a group of film and television executives secretly believed that Hengyu Media was their serious problem.

Only a few Hollywood blockbusters a year!
What about Hengyu?
"Tang Detective" series, "Tai囧" series, "Four Famous Catchers" series, "Ghost Blowing Lantern" series.

In addition to the "Youth Campus" series that has just risen and the total box office will hit 10 billion, and Fang Ziheng's new films every year, Hengyu Media's hit series has as many as six.

Even if six series come in turns, and one is produced in three years, they have to face two in a year.

All fools know that Hengyu is the mountain that weighs on the heads of all the film and television companies!

This time, the opportunity came.

The three-day data trend of "Transformers 4" is very likely to impact the total box office of 20 billion, breaking the box office record that Hengyu Media has created time and time again in the past few years.

Wang Zhongjun, Fan Luyuan and others asked themselves, they did not have the ability to break Hengyu's record!

But I don't have the ability, so I can take advantage of it!
"Transformers 4" is an excellent opportunity.

If "Change 4" defeats "The God of Medicine" and Fang Ziheng's undefeated golden stature, the structure of the film industry will be changed.

In the past few years, Fang Ziheng and Hengyu Media under his command have crushed Wang Zhongjun and others like a mountain top, making them breathless.

A young man under 30 years old, every time they meet, the group of them have to greet them with smiles and flatter them.

Wang Zhongjun and Wang Changtian, who have a better relationship, can still call Fang brother, and put the old brother's spectrum on the basis of age.

Jia Yueting, Fan Luyuan, Wu Kebo and others who are far away from each other can only hold their noses and respectfully call Fang Dong, and they will be weak when they meet!
No one wants to be a grandson, even on the surface!
On the morning of June 6th, the scene of Gui Diao appeared.

Huayi Headquarters, Alibaba Pictures Headquarters, LeTV Pictures Headquarters, Bright Media Headquarters, and Orange Sky Entertainment, which has not been seen for a long time.

The bosses of the five film and television companies made a tacit decision without communicating with each other, and secretly recruited the directors of the publicity departments of their respective companies.

The five people have only one goal, to take advantage of "Change 4" and seize the opportunity to overthrow the mountain of Fang Ziheng!

Alibaba Pictures Headquarters.

Fan Luyuan recruited Zhang Wei, Chief Financial Officer, and Wu Qian, Director of the Propaganda Department, to get right to the point.

"Mr. Zhang, you can allocate another 2000 million to Director Wu!"

"Okay, I'll do it when I get back."

Zhang Wei glanced at Wu Qian next to him, nodded and didn't ask any further questions.

She is a smart person, and she guessed what Fan Luyuan wanted to do.

Immediately afterwards, Fan Luyuan didn't hide it from Zhang Wei, and asked Wu Qian to reveal her new plan to stop "I'm Not the God of Medicine".

Just like a few days ago, Wu Qian showed higher means than Deng Kangming and Gu Yong. The smear plan was extremely meticulous, and another Zhang Wei looked at her with admiration.

"Chairman, Mr. Zhang, according to the current situation, it is estimated that "Transformers 4" will continue to hit the box office for a week. I decided to announce the views of the famous people on "I'm Not the God of Medicine" on the morning of July 7th. , and then start the naval battle for three days!"

"After three days, the navy immediately retreated. No matter how strong Hengyu Media is, it is impossible to clear up the bad reputation of "I am not the God of Medicine" in a short time!"

Wu Qian speaks eloquently, with sharp eyes and extremely confident.

After three days of bombardment, and when "I'm Not the God of Medicine" was released again, she couldn't believe that Hengyu could turn his hand into a cloud and turn the tide against the sky.

Fan Luyuan and Zhang Wei looked at each other and smiled with satisfaction.

July 7th is the release date of "I'm Not the God of Medicine".

To make trouble on the day of the screening, Wu Qian really deserves to be from Ali's direct lineage, and she has the same demeanor as a high-level executive in the headquarters.

Fan Luyuan waved his hand and asked Wu Qian to let go and do whatever he wanted.

Ali Baba, never afraid of any enemy's counterattack!

Brother Huayi!

Wang Zhongjun also called for his younger brother Wang Zhonglei, Zhou Mo, Director of Huayi Propaganda Department, and Ye Ning, CEO of Kyushu United Publishing Company.

On the reception sofa, this old man was there, with high spirits on his brows, smoking a cigar and said, "About the smear campaign of "I'm Not the God of Medicine" two days ago, do you know what you think?"

view!

We can have any opinion, of course it is to watch the excitement!
The three of them looked at each other, not knowing what kind of medicine Wang Zhongjun sold in the gourd.

A few seconds later, Wang Zhonglei, who knew his brother better, narrowed his eyes and opened his mouth in surprise, "Brother, you couldn't have done that smearing operation, could you?"

"What's going on in your head, don't you know what I messed up!"

Wang Zhongjun was stunned for a moment, and the hand holding the cigar angrily nodded his brainless brother, dumbfounded.

Forget it, let's not play tricks!

He flicked the cigarette ash, looked at Ye Ning on the right, and said in a deep voice, "Lao Ye, what do Huaying and Dadi Theater say?"

"Dadi Cinemas agreed, and Fu Ruoqing from Huaying said that he would consider it!" Ye Ning said softly, with no expression on his face.

It wasn't until this time that Wang Zhonglei and Zhou Mo, director of the Propaganda Department, knew the purpose of Wang Zhongjun calling them over.

This is to engage Hengyu!
Their eyes flickered, they fixedly looked at Wang Zhongjun, waiting for his follow-up.

As the two of them wished, Wang Zhongjun was very decisive and gave Ye Ning the order to stop "I'm Not the God of Medicine".

"Lao Ye, using the excuse of "Transformers 4" being a big hit, let Dadi Cinemas schedule "I'm Not the God of Medicine" to drop 5 points in the same period, can it be done?"

"Okay, no problem at all!"

Ye Ning responded without hesitation. Before coming, he had communicated with the person in charge of Dadi Cinemas, and the other party agreed to take action.

The reason for the shooting is also simple. Dadi Cinemas' hands and feet are not clean, and box office stealing often occurs.

Hengyu Media produced the most high-quality movies, and the largest number of movies were attracted by Dadi Cinemas.

In the past two years, the promoters and box office inspectors of Hengyu Branch all over the country have had many disputes and unhappiness with the franchised theaters under Dadi Cinemas.

In addition, the development of Hengyu Cinemas is too fast, and there has also been a conflict with Dadi Cinemas to compete for land and snatch good locations for theaters.

Under the impact of the two incidents, Dadi Cinema has long been dissatisfied with Hengyu Media!
On weekdays, for the sake of Hengyu's movies, they can only grit their teeth and give in. Once they are found to have stolen the box office, they will obediently apologize to Hengyu in private.

This time, when they heard that someone was taking the lead in engaging in Hengyu, the person in charge of Dadi Cinemas agreed without even thinking about it.

"One Dadi theater chain alone may not be enough, even if we add our Huayi theater chain, it will not be interesting. Lao Ye, you can talk to Huaying again."

After finishing the Dadi Cinema, Wang Zhongjun's ambition also came, and he wanted to make the battle bigger.

Ye Ning frowned slightly, and said with a wry smile: "Chairman, it may not be useful for me to talk, you have to persuade Fu Dong of Huaying personally."

Huaying Fu Ruoqing is not an ordinary person, so she doesn't necessarily sell Ye Ning's face.

As soon as these words came out, Wang Zhongjun also frowned, and said with a little hesitation: "It's too obvious that I'm going, let's block it, but we must not leave any excuses!"

Ye Ning: "."

What the hell, won't I leave a handle when I go?
"Forget it, Lao Ye, don't go either!"

Wang Zhongjun spoke out again, vetoing his attention just now, and said with a smile: "It suddenly occurred to me that we really don't need to be too obvious, we just need to be slightly biased towards "Transformers 4" in the filming, and other things will naturally be taken care of.

The smear campaign a few days ago is obviously an appetizer. The other party will definitely be looking for an opportunity to play "I'm Not the God of Medicine". Let's wait and see how this medical theme performs before we talk about it! "

Time passed little by little.

After "Transformers 4" took in 6.3 million in the first weekend, it hit the peak box office of 5.8 million again in the second five days.

It was released for 8 days, and the total box office soared to 12.2 billion in one fell swoop!
There are still two days until the weekend, and with the trend of "Transformers 4", it is bound to reach a new high, creating a total box office of 10 billion in 14 days!

October 7th, morning.

Hengyu Media Headquarters.

Fang Ziheng came to the group early in the morning to hold the last meeting before the release of "I'm Not the God of Medicine".

There are six departments of the Group's film business department, production business department, publicity department, distribution department, external relations department, and group president's office.

Hengyu Interactive Entertainment, Tudou Video, Hengyu Cinema, Hengyu Games, Hengyu Reading, Hengyu Five Elements Director Company, Hengyu Tiantiandongting.

Hengyu New Media, Hengyu Advertising, Hengyu Live, Hengyu Maoyan APP, Hengyu Payment, Beidou Qixing Joint Publishing Company, thirteen subsidiaries and holding companies.

Hengyu is the director of Sogou Browser, Hengyu is the director of Weibo, and Hengyu is the director of ByteDance.

As well as the directors of more than a dozen online APPs invested by Hengyu, a total of more than 50 executives gathered together.

(End of this chapter)