Entertainment, I only like to make movies

Chapter 449 Super strong announcement lineup, huge premiere ceremony!
In the large conference room No. [-], the atmosphere was a little dignified.

Many executives bowed their heads and ears, discussing in low voices, and the topic of discussion was all "I am not the God of Medicine".

This evening, "I'm Not the God of Medicine" will hold its premiere, and will log onto the country to meet the audience tomorrow morning.

Regarding the standard of the film, everyone is not worried, as always, they believe in the chairman, and believe that he can create miracles.

But... the announcement of the film is indeed quite troublesome.

Before coming, all the executives were notified in advance that someone was going to do "I'm Not the God of Medicine".

And all kinds of smog on the Internet show that there is a huge force that is mobilizing at the right time, just waiting for the movie to be released.

The strength of the opponent is also unprecedentedly strong, and even attracted many celebrities in the film circle who are not satisfied with Hengyu Media.

If it's an ordinary movie, the executives won't be too concerned, and the group won't call everyone here today.

But "I'm Not the God of Medicine" is different. This is a movie with realistic medical themes.

Glenin in the movie is a really expensive drug in the Huaguo pharmaceutical market.

If the movie is released, it really attracts the attention of the whole name, the movie's reputation and word-of-mouth are second, and the social problems it causes are the focus.

Once someone with a heart grabs the braid and uses the opportunity to hype it up infinitely, it will be really troublesome.

Following the discussion, the executives fully understood the importance of declaring a war.

Headed by Andy, several high-level executives of Hengyu Interactive Entertainment stared at Fang Ziheng on the central seat, and couldn't help feeling grateful.

It wasn't until this moment that they knew why the chairman didn't hand over the distribution rights of "I'm Not the God of Medicine" to Hengyu Interactive Entertainment, which was confirmed here.

At the main seat, Fang Ziheng looked around and said loudly: "Everyone is here, now we have a meeting, Mr. Zhong, you are here to host."

"Ok!"

The second person on the left side of the conference room, Zhong Lifang nodded slightly, stood up and opened the folder in front of her.

"Everyone, "I'm Not the God of Medicine" will be released in the early hours of tomorrow, just like the Spring Festival, this time we also have a strong opponent.

"Transformers 4", I believe everyone is familiar with it. The group has made a very rigorous evaluation of this movie, and the results are very shocking. The total box office of "Transformers 4" can reach at least 19 billion, or even 20 billion. . "

"In addition, our opponents this time are not only China Film Group, but also many opponents hidden behind the scenes. All departments must cheer up and deal with any emergencies with all their strength."

After finishing speaking, Zhong Lifang cleared her throat, and looked at Lin Wei, vice president and director of distribution department, who was standing next to her.

"Mr. Lin, the original distribution plan of the distribution department remains unchanged. On top of the original plan, many subsidiaries and holding companies of the group will be added this time to help out."

"Really, that's great!"

Lin Wei was taken aback for a moment, and then he was ecstatic.

According to the original plan, the distribution department will pay a high publicity fee of 1.5 million yuan to "I'm Not the God of Medicine" to ensure that nothing goes wrong during the film's release.

As soon as the smear campaign came out a few days ago, Lin Wei knew that things were difficult. He discussed and discussed with several middle-level managers in the department, but they failed to come up with a good solution.

After all, they don't know when the opponent will make another move, and they will inevitably be afraid to do things.

If there are many subsidiaries of the group to help, it will be a great thing, and the waist of the distribution department will be strengthened in one fell swoop.

Lin Wei pushed the glasses on the bridge of his nose, beaming with joy, looking at Zhong Lifang expectantly, hoping that as many subsidiaries as possible would help.

Zhong Lifang pondered for three seconds, then turned her eyes to look below him, and said in a concentrated voice: "The group will set up a temporary distribution headquarters, with the chairman as the commander, and Lin Dong, me, and Mr. Lin as the deputy commanders."

"In addition to Hengyu Publishing Department, Hengyu Advertising Company, Hengyu Maoyan APP, Hengyu Cinema Line, and Big Dipper Joint Release Department, the group also plans to send Hengyu Interactive Entertainment, Hengyu Games, Tudou Video, Hengyu Reading Wen, Hengyu Tiantiandongting, Hengyu Live, Douyu Live, and Hengyu New Media eight companies will fully support "I'm Not the God of Medicine"!
In addition, the investment directors of Hengyu stationed abroad, you will also use your means to guide the group's investment Internet APP to help when you go back. The bigger the noise, the better! "

"understand!"

"understand!"

"Guaranteed to complete the mission!"

As soon as Zhong Lifang finished speaking, there were echoes in the conference room.

The person in charge of the subsidiary company who heard the name responded loudly, and took out his mobile phone to join the group chat headquarters temporarily formed by Zhong Lifang.

After waiting for a while, a new page appeared on the big screen in front of the conference room. Fang Rou, the recorder, led two young ladies to type the group chat on the public screen.

Zhong Lifang spoke again, and asked the five major departments and eight subsidiaries one by one how many people they could gather this time according to the details mentioned in the document in hand.

Propaganda on the Internet is one thing, just tap the keyboard and suck up money, but offline publicity is different, requiring a huge number of people to go around.

"The publishing department can dispatch 100 backbones to serve as team leaders!"

"Hengyu Advertising can dispatch 1600 people, 50 backbones."

"The Big Dipper Joint Publishing Company can mobilize 30 backbone personnel to connect with 3000 friends and merchants."

The friends referred to here are Wanda Cinemas, Baoli Cinemas, Jinyi Pearl River Cinemas, and Hengdian Cinemas.

Guangxian Media, according to the rumors received by the group's external relations department, Wang Changtian took his wife and children on a trip.

Oh shit!

As soon as Fang Ziheng heard the news, he knew that Wang Changtian was going to drop the pick.

And you can't blame the other party for this matter, who let "I'm Not the God of Medicine" be released under the master control of Hengyu headquarters, and not under the joint publishing banner of Big Dipper.

Wang Changtian helped with love, but it is his duty not to help!
Even so, Fang Ziheng felt uncomfortable, and made up his mind that if Guangliang really didn't help, he would definitely find the place back later.

Over time, on the multimedia screen, the number of personnel who escorted "I'm Not the God of Medicine" on this expedition was counted.

There are 300 backbone team leaders, one for each prefecture-level city.

There are 6000 people on the ground for promotion, and one person takes care of two to three theaters in all the theaters across the country.

In addition, Hengyu Maoyan and Hengyu Pay will send another 4000 people. While promoting the two APPs and first-line stores, they will help "I am not the God of Medicine" in the local promotion.

Tens of thousands of promotional personnel are all mobilized by the temporary headquarters, taking into account the movies, Hengyu Maoyan APP, and Hengyu Payment APP.

.........

On the main seat, Fang Ziheng turned the boss seat under him, pointed to the multimedia screen and said to everyone: "Everyone, I only have one request, these tens of thousands of local promoters must sink to the cities, districts, and counties of various provinces." , must not steal and play tricks.

You have to be clear that local theaters will sell face only when they see people from Hengyu, and control the schedule of movies that are going up, otherwise, people will talk about going up, but we don’t know that movies are going down secretly! "

Everyone nodded solemnly, expressing their understanding.

The release of a movie is definitely not about inviting major theaters across the country to have a potluck and toast two more glasses of wine, so that you can sit back and relax.

In the past, Fang Ziheng's films were distributed by China Film Group, with Han Dongzhen as the author, and with the popularity of the film, he naturally didn't worry about the number of films scheduled.

Later, Hengyu established a group company and embarked on the road of independent distribution. The distribution department also worked with the local promoters of China Film Group for a full year before establishing a good relationship with theaters across the country.

Later, Fang Ziheng formed the Big Dipper distribution company, and brought four theaters to cooperate with each other, and the distribution force became stronger day by day.

Any movie released, as long as the standard is not bad, can get good box office results if it is distributed by the Big Dipper.

This time, it is indeed different!

In the case of knowing that someone is going to sabotage, there must be no loopholes in the release details of "I'm Not the God of Medicine", it must be targeted and foolproof.

Besides, with the development of the film market, theaters across the country have sprung up like mushrooms, and their volume has surpassed each quarter.

The newly added theaters have just entered the theater, and the theater managers who are working may not be familiar with the major film and television companies. If you are not familiar with it, it means you have no friendship. If you want them to prioritize the filming, they know who you are!
Don't say that there is an explanation from the management of the theater chain, the theaters below will follow the rules.

Cough
In the tradition of Huaguo, there are policies at the top and countermeasures at the bottom!

If it were that simple, the film and television companies would have so many terrestrial distribution teams.

There are as many as a thousand theaters in one theater chain, and as few as a few hundred theaters. It is impossible to achieve uniform film scheduling in various places.

And every theater is like a small independent kingdom.

The specific number of films to be scheduled, whether to be screened in the morning, afternoon, or midnight, is entirely up to the supervisor of the theater.

Only by sending local promoters to come to the door in person, making good friends, and getting acquainted with each other once and twice, can they occupy a higher number of films in the same period.

Over the years, there have been many excellent movies every year, whether they are popular or not!

why?
In addition to the audience not being too cold, the bigger reason is that the distribution is not in place.

Fang Ziheng has absolute confidence in "I'm Not the God of Medicine", the only thing he can worry about is the distribution of the film.

Especially in the case of someone making trouble, the ghost knows that the opponent will not collude with theaters and theaters, and arrange for "I'm Not the God of Medicine" just like Feng Pants' "I'm Not Pan Jinlian".

After the offline is done, it's the turn of the online.

Facing the plan on the document, Zhong Lifang continued to speak out: "Everyone, with the development of the Internet, the proportion of online distribution is getting more and more important. Although it is still not possible to replace offline, it still accounts for half of the power.

The chairman once predicted that in at least three to four years, the proportion of online distribution will account for 70% of the power of a movie distribution. "

Having said that, Zhong Lifang paused, her eyes suddenly sharpened, and she said in a deep voice: "Comprehensive about the hacking of the group's past films, the chairman decided that during the release of "I'm Not the God of Medicine", the group's promotional resources will be 65% % for online!"

As soon as these words came out, several people in the conference room straightened their backs.

Hengyu Game Chen Jun, Tudou Video Wang Wei, Hengyu Literature Wu Wenhui, Hengyu New Media Yang Tianzhen, Hengyu Live Zhang Wenming, Douyu Live Director Chen Shaoyang, etc.

Several people understood Zhong Lifang's words, the online promotion, the company under their command will be the main members.

Next, Zhong Lifang distributed a specific plan, asking several companies to take action when they go back today.

The three major platforms of Tudou Video, Hengyu Reading, and Hengyu Games are set to push movie news, and the discount on booking tickets will start at [-]:[-] tonight.

All viewers who click on the links from the three major platforms to book tickets online on the Hengyu Maoyan APP can enjoy a 3% discount.

The ticket price of "I'm Not the God of Medicine" is 45 yuan, and the 13% discount is only a little more than [-] yuan.

Viewers who book tickets can also get membership discounts on this platform, such as Tudou Video, which can enjoy one month of membership activities.

Readers of Hengyu Reading can enjoy a [-]% discount on reading novels for one month.

Hengyu Games also has promotional activities, the purchase of skins breaks the bone price, and players who purchase skins within half a month enjoy half the price.

Hearing the extremely meticulous publicity plan, everyone's heart is surging.

Everyone looked at Fang Ziheng, knowing that he was going ruthless this time, and mobilized all the power of the group to escort "I am not the God of Medicine".

Internet publishing, in layman's terms, is publicity, that is, hype, using the information asymmetry of netizens for marketing.

The key publicity of the movie is to be intensive, so that the public can see the news of the movie from time to time.

The second is to come up with eye-catching marketing methods and hot topics.

Just like the classic marketing method of internal entertainment, gossip and hype.

Although the routine is old, it cannot stand the public's liking.

"I'm Not Easy Medicine God" has rivals to help hype, it doesn't need Hengyu to do it, just need to grasp the marketing aspect.

The Propaganda Department of Hengyu Headquarters, which was not named at the meeting, does not need to go all out this time, and more people will retreat to the back to lead the navy to monitor the various propaganda positions on the Internet and suppress emergencies.

A meeting lasted all morning!

At the end of the meeting, Fang Ziheng stood up, punched the desk with a hammer, looked at the crowd and said loudly: "No matter who the opponent is or how powerful the opponent is, in the field of movies, Hengyu will always be invincible, and he is not afraid of any enemy's attack." challenge!

You just go ahead and do it, the publicity and distribution funds for "I'm Not the God of Medicine" will not be set up online! "

boom..
More than 50 executives stood up with a bang, their expressions became excited, and they responded loudly.

"Hengyu is invincible!"

"Guaranteed to complete the mission!"

After the meeting, various departments acted quickly.

Join the subsidiary of the headquarters, and go back quickly to arrange various marketing and preferential activities.

After lunch, the main business departments of the headquarters went to the Great Hall of the People to arrange the premiere ceremony in the evening.

These days, all the artists under Hengyu have also stood up, and under the guidance of the brokerage company, they posted three Amway "I am not the God of Medicine" Weibo, calling on movie fans and fans to go to the cinema to support.

At this moment, the top and bottom of Hengyu Group are all ready to go, ready to go, like a high-speed train, showing superb execution and daunting power.

At five o'clock in the afternoon, the Great Hall of the People.

"I'm Not the God of Medicine" held a huge world premiere ceremony under the attention of the public.

Wu Jing, Hao Yi, Deng Chao, Liu Ye, two directors, and two top stars led a team of etiquette ladies to personally welcome the guests on the steps outside the auditorium.

In the infield, Zhong Lifang, Lao Mouzi, Su Lun, Yu Feihong, and a team of etiquette ladies guided the guests to their seats.

The old Mouzi was dispatched, of course, to receive the old seniors from Bayi Film Studio, Beijing Film Studio, and Xi Film Studio.

It was approaching seven o'clock, and the auditorium was crowded with people.

Most of the entertainment industry came, popular stars, well-known actors, directors, screenwriters, producers, and executives of major companies were all present.

In addition to the three major studios, many senior performers from the three major colleges, the National Theater, and the People's Art Institute also came.

In addition to people from the entertainment industry, there were also students from 10 universities in the imperial capital, with 100 people from each university.

A total of 2600 people gathered on the second floor of the auditorium to enjoy the upcoming visual feast together.

Exactly seven o'clock.

Fang Ziheng led Xu Zheng, Hu Ge, Liu Tao, Yang Xinming, Lei Jiaying, Zhang Yu, Zhang Songwen and other film creators to appear.

In the flashlight of more than 100 media reporters, he stepped onto the main stage with confidence.

(End of this chapter)