The Ten Years of Rebirth

Chapter 163 The fire of public opinion

August 9 afternoon.

After confirming the plagiarism incident of Fruit Assassin by Motan Studio, a subsidiary of Tencent Group, Qunxing Company started to operate at high speed.

At the same time, the three of Mi Huyou who had just returned to their office also learned about the plagiarism of Fruit Assassin from Luo Yuhao, the founder who stayed behind in the office.

"What do you mean?" Cai Haoyu frowned, "Tengxin copied Fruit Assassin?"

"Just check it on your mobile phone." Luo Yuhao shrugged helplessly, "It's called Q Fruit Ninja, and it can't be said to be very similar to Fruit Assassin, it can only be said to be exactly the same."

Cai Haoyu and the others searched out of curiosity, and after a few people found it, they were unwilling to spend the money to download it, so they directly took Luo Yuhao's phone and opened the Q Guo Ninja he had just downloaded.

Cai Haoyu on the side also clicked on Fruit Assassin on his mobile phone. The two mobile phones were put together. After entering the game, Liu Wei and Cai Haoyu started to operate respectively, looked at each other's screen, and then the corners of their mouths twitched.

"It's really Tencent's style, outrageous."

"But when you think about it carefully, it doesn't feel outrageous."

"I don't think it's outrageous. It's outrageous in itself."

However, after seeing that Tencent also chose the buyout system, Cai Haoyu still said: "From this point of view, we did not agree to Mr. Xu's free system strategy, which is still very correct. There are still too few users in the mobile game market. , There is no way to support the consumption rate of free in-app purchases, or the buyout system is more secure."

Speaking of this, Jin Zhidong on the side rarely asked: "Will this affect Qunxing's investment in us? After all, the investment of one million yuan has not yet arrived."

"That's not enough." Cai Haoyu shook his head, "Fruit Assassin has sold millions of copies in North America, and the revenue is at least tens of millions."

"If we can maintain this momentum, after a few months, we may directly enter the billion-level club."

"With this level of income, how could they care about the one million we have here? To them, it's nothing more than sprinkling water, and at most it's just being seized by Tencent in the domestic market."

Jin Zhidong nodded, then lowered his head thoughtfully, and stopped participating in the discussion.

"Let's just do our own thing, Mr. Xu can't be of much help with this matter." Cai Haoyu clapped his hands and drew everyone's attention back, "Continue to work, speed up the progress, and strive for Launch the Honkai Campus before the end of the year."

……

On the other side, after Xu Yi hung up Xu Xing's phone, he sighed helplessly.

He was sitting in the cafe downstairs of a certain company building at this time. Sitting next to him was Dai Zhuoshan, a colleague from the search department, and sitting across from him was an alumnus of the same class of Dai Zhuoshan, a member of the game department of a certain degree. Planner Gong Ao.

In the power struggle within the search department of a certain degree, Dai Zhuoshan, who had temporarily become a victim, had recently intended to leave a certain degree and was looking for a new home, but Xu Yi just happened to find the opportunity.

So Xu Yi took the opportunity to find Gong Ao through Dai Zhuoshan's relationship, and brought the two of them to have a cup of coffee and chat about Qunxing Company.

Unexpectedly, just after chatting with the two of them, Xu Yi received a call from Xu Xing after he got the intention that the two of them needed to go back and consider.

However, after learning about Xu Xing's overall plan, Xu Yi was not as nervous and worried as Peng Yuxuan and Li Jing. Hearing Xu Xing's calm planning of the next action steps, he couldn't help raising his eyebrows several times, and was very surprised that Xu Xing was in such a state. response in a short period of time.

And Dai Zhuoshan and Gong Ao, after hearing Xu Yi's speech on the other end of the phone, also realized that the opposite was Mr. Xu from Qunxing Company. When Xu Yi hung up the phone, they couldn't help asking curiously: "What's the situation?"

"It's a good show." Xu Yi smiled and looked at the two of them. "It shouldn't be long before you two can see the news on the Internet, so I won't say more."

"After this incident, maybe you will make a choice."

"I still have to go to work. Let's talk again in two days."

……

In the evening, Tencent Group, Motan Studio.

In the conference room of the project team of Q Fruit Ninja, Wei Hong, the planner who just finished the meeting, watched the subordinates leave, and then continued to check the sales data uploaded by Q Fruit Ninja.

Thanks to the huge user base of QQ itself, Motan Studio placed advertisements in the game center from the very beginning.

In the App Store Huaxia District, as well as other Android platform channels, it has obtained a certain amount of advertising resources.

As soon as it was put on the shelves, in nearly six hours now, the total sales volume has exceeded 24, and it is heading straight to the [-]-hour sales volume of over [-].

If this growth rate can be maintained in the future, then Q Fruit Ninja may be able to replicate the success of Fruit Assassin in North America and firmly occupy the market share in China.

Although there are a very small number of players who have played Fruit Assassin in North America before and found that Q Fruit Ninja is a plagiarism, but these people are only a very small number after all, and the voice of complaining is quickly swallowed by the huge torrent, which can't make any waves.

From September 9rd when the project was approved for funding, to confirming the team and launching R&D, looking for artists from the art resources department to provide corresponding replacement resources, to testing after development, and connecting with the advertising department of the publicity department.

After going through the entire process, Wei Hong basically copied the entire underlying framework of Fruit Assassin, and then replaced it all with new art resources.

Just like washing manuscripts.

The core content and logic are exactly the same, but at first glance, there are some differences on the surface.

Especially for the art resources, it has changed from the more realistic fruit models of Fruit Assassin to the Q print style that is closer to the penguin style, and the overall tone is brighter.

But in terms of gameplay, there is no breakthrough.

After all, it took Wei Hong a week to develop, and it was already quite fast to complete the copy.

Originally, Xiang Kangyu, the chief designer of Magic Pool Studio, planned to give Wei Hong a month to develop it.

Because the principle of Tencent’s copying has always been to copy the core gameplay, and then add to the original version, so that the copied game can be played and attractive to a higher level.

Coupled with the social attributes that come with QQ, and adding a friend points ranking function at that time, you can completely rub the fruit assassin on the ground.

But Wei Hong didn't have the courage to Xiang Kangyu after all, he was just one of more than a dozen planners in the magic pool studio, and his status was far lower than that of Xiang Kangyu.

He is worried that after the domestic version of Fruit Assassin is launched, he will develop a more complete Q Fruit Ninja. If he wants to seize market share from Fruit Assassin, he may need more advertising resources to do so.

After all, Tencent has more than one game studio under the umbrella of Motan Studio, and it is not the only game in the studio that is being produced by him. Many resources also need to be gamed and competed for.

Therefore, Wei Hong's decision is still "only fast and not broken", first to go online to accumulate domestic users, and then slowly update the version to lock in these new players.

As for buyout or free?

To be honest, Wei Hong didn't even have time to think about it so much. Anyway, how did the fruit assassin succeed, so he copied it himself.

Wouldn't it be embarrassing if something went wrong if I modified Xueba's answer when copying homework?
What's more, looking at the sales data on the first day, more than 3000 downloads were obtained in less than six hours, which has already proved the excellence of Q Guo Ninja, so Wei Hong doesn't need to think about this issue.

three days.

Just wait for three days, and if the sales volume of Q Guo Ninja can exceed [-], he can apply for higher-level advertising resources.

At that time, even if Fruit Assassin reacts and puts their domestic version on the shelves urgently, it is impossible to be the opponent of Q Fruit Ninja.

To put it bluntly, as long as relying on plagiarism and Tencent’s massive resources to pile up and squeeze out competitors, players will either give up or play hard on the only game.

As a matter of fact, most players just spit out a few words on their mouths, and when their hands really itch, they should play or play.

Even after being bound by the game, he will become a loyal penguin general without the need for Tencent's official end. Relying on the spontaneous maintenance of the players, he can accumulate a group of fans without worrying about the number of users at all.

Anyway, there are a lot of games in the world. Except for the early works of various categories and themes, no matter what games are produced in the future, you can find shadows in those early classic works.

The definition of plagiarism at home and abroad has always been relatively vague. Although many things are similar at first glance, it is difficult for you to successfully sue plagiarists in a legal sense.

"Fruit Assassin..." Wei Hong opened the pineapple mobile phone account in North America, glanced at the current sales data of 580 million copies of Fruit Assassin, and licked his lips greedily, "Let's see, is the Assassin the best, or My ninja is better."

……

Just when Wei Hong was complacent and full of complacency, the time soon came to the morning of September 9th.

The legal department of Magic Tan Studio received a lawyer's letter from Tianshu Studio, which sternly told Magic Tan Studio to stop plagiarism and infringement immediately, make a public apology statement, and compensate Tianshu Studio for its corresponding economic loss.

It is no surprise that the legal department often receives this kind of lawyer's letter. After reading the above content clearly, it listed the situation of Tianshu studio on the content schedule of the morning meeting, and the legal staff handed over the lawyer's letter to Tuck it in a drawer.

Inside are all kinds of lawyer letters that I usually receive, a drawer that is full, and I have to clean it every once in a while.

Unless the subpoena is submitted by the court, then the legal department will be a little bit more energetic. The mere lawyer's letter has no legal effect at all, and they don't even bother to look at it.

But at this time, starting from [-] o'clock in the morning, more than a dozen domestic online media, like a relay race, published one after another about "Tenxin plagiarized the fruit assassin of the North American fire, the original production team unexpectedly Is a Chinese" and other reports.

All kinds of exaggerated headlines are sensational.

For example [Huaxia games are hard to come by, as can be seen from today's tragedy]

Another example [Huaxia Studio went overseas and won the top spot in the mobile game list, but was brutally backstabbed in his own home! 】

[The mourning of the game studio - the shadow of Tencent's behemoth covers the whole country]

[The plagiarists are proud, but the copied ones are ignored. This is the tragedy of Huaxia Games! 】

In short, all kinds of eye-catching headlines suddenly occupy the news of many game sections, and the information related to Tencent is the most likely to arouse the curiosity of players.

Soon, a storm of public opinion took shape.

Especially under the secret promotion of a certain degree, keywords such as "mobile game", "game", "Tencent", "studio", "plagiarism", "fruit assassin" and "Q fruit ninja" were searched by users. In addition to the normal content, you can see the above-mentioned press releases with exaggerated titles.

When Xu Xing returned to the dormitory from the company at night, he heard Lu Pengyou sitting at the desk full of righteous indignation.

"Tenxin what kind of shit! Sister Xu and the others dare to copy the games they made?" Lu Pengyou stomped his feet and said angrily.

Xu Xing, the client, was not as emotional as Lu Pengyou, and asked curiously, "What's the matter?"

"Old Xu is back?" Seeing Xu Xing, Lu Pengyou couldn't help pulling him to share this bad thing, "Don't you know yet? The fruit assassin that Xu Xuejie participated in making before was copied by Tencent! "

"Oh, this." Xu Xing was more curious about the current trend of public opinion among ordinary people, so he continued to ask, "What is the specific situation?"

"I'll send you a link, it's all written on it." Lu Pengyou opened the QQ on the pineapple computer, and was about to forward the news link plagiarized by Tencent to Xu Xing, but when he clicked on it, he was dumbfounded, "Damn it! Why can't it be turned on?"

After Xu Xing moved closer, he glanced at the news link, and after clicking it, it was shown that the link was invalid.

He smiled, thinking that Tencent's response was quite quick.

However, since it has already been spread in QQ so open during the day, even if it is completely banned now, it will be difficult to stop this public opinion.

After all, Tencent only manages its own QQ, and he can't manage other places.

"Wait a minute, I remember it was also on Weibo." Lu Pengyou opened Weibo, just flipped through the hot search list, and found the hot search with the label [Tenxin Plagiarism] ranked 27th. news.

After clicking in, Lu Pengyou quickly found the press release that made him angry after reading it.

Xu Xing leaned over to look through it, and couldn't help laughing.

He has been busy with other things in the company today, including negotiating and signing contracts with the Android channel, discussing the follow-up prosecution process with the law firm, appeasing the new employees in the company, and arranging the follow-up development tasks for this week.

Then we have to connect with the promotion business of a certain degree, negotiate conditions with major media websites, and spend a lot of money in vain to achieve the current effect.

So much so that he hasn't looked carefully at the specific content of these press releases yet.

[Just yesterday, Tencent uploaded a mobile game called "Q Fruit Ninja". A very casual and interesting game]

[But the interesting thing is that on the 20th of last month, a mobile game called "Fruit Assassin" was launched on the App Store in North America, and the gameplay is almost exactly the same as "Q Fruit Ninja"]

[The following is a comparison chart of the two games]

[The launch time of Fruit Assassin was more than half a month earlier than that of Q Fruit Ninja. In just half a month, it won the first place in the sales list of new mobile games in North America. Millions of copies were produced, the results are astonishing]

[And what many people don't know is that the production team behind such a game product that is sweeping abroad is actually from China! 】

[We found this game production team named Tianshu Studio yesterday and invited them to be interviewed]

[What is surprising is that their start-up team members are very young, and the youngest programmer among them has just turned 18 when he made the game]

[The original Fruit Assassin production team only had six people, and it took nearly two months to develop it]

[According to the girl in charge of finance, she didn’t know how to do programming, and she couldn’t do art. Every day, watching everyone stay up late to type code and draw until two or three o’clock in the morning, the only thing she can do is to silently do something within her power]

[Among them, their founder is personally responsible for most of the work arrangements, including the decision of Fruit Assassin to hit the North American market, which is also handled by him alone]

[Facts have proved that they succeeded! 】

[But just when they were not immersed in the joy of victory and turned their heads to conquer the domestic market, they were hit by a sap head-on by Tencent, making their eyes stare at them]

[Yes, this is our domestic game manufacturer]

【Loving games, being brave in innovation, full of responsibility and enterprising spirit, and willing to help small game companies】

【Yes, what I said above has nothing to do with Tencent! 】

[Today's Tencent has become a nightmare that hangs over the heads of small and medium-sized game manufacturers in China. They are always in fear, for fear that if they show a little bit of outstanding traits, they will be directly copied by Tencent with its powerful game industry]

[Relying on the huge number of QQ users, Tencent can easily squeeze out the market share of the game that was plagiarized by itself, without relying on any creativity and innovation, it can directly crush all competitors with traffic]

[With such a game industry, what future is there? 】

The number of likes for this article is very high. In less than half a day, it has already received tens of thousands of likes and reposted over a thousand.

In addition, there are several other articles below that are equally popular, criticizing Tencent's shameful plagiarism from various angles.

There are even more ruthless ones, directly summarizing the history of Tencent's fortune through plagiarism.

What Xu Xing didn't expect was that.

At ten o'clock that night, Zhou Hongyi, the founder of 360 Security Guard, even publicly supported Tianshu Studio's Fruit Assassin on Weibo, and cursed Tencent for not being a thing. All the well-known figures in the industry have a good relationship with Zhou Hongyi.

Two years ago, the 3Q war was still vivid in my mind.

Zhou Hongyi jumped out at this time, which immediately aroused the memories of many users. Remembering Tencent's disgusting strategy of forcing two to choose one, they immediately supported Zhou Hongyi and Tianshu Studio from the bottom.

So, from the time Zhou Hongyi left the stage at ten o'clock in the evening until late at night, many well-known figures on the domestic Internet took advantage of this wave of public opinion to appear on the stage, criticizing Tencent for plagiarism, and at the same time, they did not forget to advertise their own products.

At this point, public opinion has completely escalated.

……

September 9th, ten o'clock in the morning.

The official Weibo account of [Tianshu Studio-Fruit Assassin] was officially opened.

Just posted a Weibo message——

[Thank you for your support, the domestic version of Fruit Assassin will be officially launched at [-]:[-] noon today, and can be downloaded on all major platforms]

[In order to resist injustice, we hereby promise:]

[The domestic version of Fruit Assassin will be changed from the original 5 yuan buyout system to free download, and all players can download and play directly]

【above】

【Thank you again for your support】

【All the staff of Tianshu Studio】

A barrel of hot oil.

In an instant, it was poured on the fire of public opinion that had not been extinguished last night.

Burning!

　[Friendship py]: "Rebirth starts from Xianyu" - a real and exciting workplace article!All his life, Lin Ying just wanted to lie down and fish, but...it didn't seem to work.

　　"No, I really don't want to be a commissioner."

　　"No, I really don't want to be an expert."

　　"No, how can I be the director."

　　"I turned out to be Mr. Lin!"

　　"It's not good, you all like me"

　　This book is also called "Waterworks Twister Lin Zheng" and "Rebirth of Waterworks".
　　
　
(End of this chapter)