The Ten Years of Rebirth

Chapter 164 The Dust Settles, The Corner Comes

Tianshu Studio's Weibo announcement was posted at ten o'clock in the morning.

By eleven o'clock, the bottom was full of comments, with tens of thousands of likes, and the attention of Tianshu Studio soared to more than [-].

【Depend on!When I saw this in the morning, I was really angry and distressed]

[Fuck, this is too tragic, right?Buy out directly for free?Then how to make money? 】

[Tengxin is really not a thing. It forces small manufacturers to do this. If everyone can't make money, it can be the only one.]

【Free doesn’t necessarily mean you can’t make money, right?Everyone download more to play, at least you can get some advertising fees, it can be regarded as a rescue]

[I don't understand what you are worrying about. Fruit Assassin has earned millions of dollars abroad, so what is missing from you? 】

[How much did Tenggou charge upstairs?Rich brothers earn money together? 】

……

The comments area was full of enthusiasm, and everyone was moved by Tianshu Studio's decisiveness, and they all expressed their distress.

But there are also some comments that are more yin and yang, so they were sprayed hundreds of floors by other netizens, and they directly deleted the comments and shut themselves up.

until twelve noon.

Fruit Assassin is officially launched on all major platforms, all free downloads!

Five minutes after it went online, the download volume reached 3000.

Ten minutes after it was launched, the number of downloads exceeded [-].

Half an hour after going online, the download volume exceeded [-]!
Fruit Assassin is surrounded by a torrent of public opinion. In just half an hour after its launch, the download volume has surpassed that of Q Fruit Ninja, which was released at noon the day before yesterday, and has formed a crushing situation.

Moreover, this number is still rising, and the trend of relaxation has not been seen for the time being.

At the same time, the latest comments from netizens appeared in the comment area under Tianshu Studio.

【Killing me!The opening advertisement link of Fruit Assassin is a lawsuit announced by the court on the official website, and the case was just filed this morning about Q Guo Ninja plagiarizing Fruit Assassin]

[Hahahahahaha!Well done!Support Fruit Assassin! 】

[This trick is too damaging hahaha!But I like it]

[I couldn’t stop laughing, I haven’t even played the game yet, I just watched the announcement for ten minutes]

[The game is really fun!Yesterday, Q Fruit Ninja was accused of plagiarism, so I didn’t download it. I just played a few games of Fruit Assassin. It’s really interesting. I feel like I can play it all day. It’s so magical.]

[Damn it, I just bought the grievance seed of Q fruit ninja!I just played Fruit Assassin, and I can only say that it is worthy of Tencent, how many can be copied, without changing the gameplay]

[Brothers look at my screenshot, I'm about to die of laughter! Q The Penguin Ninja in Fruit Ninja actually said "We Assassins should..." in the line copy, I just found the exact same sentence in Fruit Assassin]

[Really even copied the copywriting? 】

[Speaking of which, Tencent is really cheap. Our Huaxia studios use "assassins", but a big company of his uses "ninjas"? 】

[Fruit Assassin also sells skins, everyone can support it, a single skin is 3 yuan, the package of blade special effects and background board skin is 5 yuan, but the first week is 3% off, a package only costs [-] yuan is enough 】

[Fuck, Fruit Assassin is really conscientious. I clicked to buy the skin, but he gave me a prompt, saying that I only need to complete some achievements. If I have enough achievement points, I can exchange them for free. I have to pay for it. Remind me of this stuff? 】

[Hey, I have a bad temper, so I have to buy it!What does it mean to give you money and push it out? 】

[One thing to say, I just researched it, and the achievement system of Fruit Assassin is quite complete, at least according to my current estimation, after a few days of peace of mind, the three skins in the skin store can be exchanged directly, not at all. Need to spend money]

[But I already paid for it, hehe, the three skin packages don’t even cost ten yuan, and that Huaxialong’s skin is so handsome! 】

……

In the office of 360 Group, Zhou Hongyi, the founder and CEO of the group, is busy processing documents.

At noon, it was almost time to eat. He came to the company cafeteria to grab a meal. After sitting down, he took out his mobile phone as usual, and glanced at the news on Weibo while eating, and saw that there were many fans in Aite. .

Click in and have a look, oh!
Good guy.

After seeing the official speech of Tianshu Studio, Zhou Hongyi's eyes lit up, and he couldn't help saying "beautiful"!
Well, this trick of buying out and converting it to free is quite like the way he decisively set a free strategy for anti-virus software back then.

Thinking that the Q fruit ninja copied by Tencent's Devil's Studio is still a buyout system, based on Zhou Hongyi's understanding of the nasty nature of netizens, he can already foresee the end of the Q fruit ninja.

If you want to say that Tianshu Studio still maintains the buyout system at this time, it will naturally get the actual support of many conscientious and kind netizens.

But most of the netizens are just talking verbally. It is very easy to scold Tencent for not being a thing, and it is very cool. Superiority.

You want these guys to pay to support a buyout?

To be honest, it's hard.

Maybe the momentum will be very good at the beginning, but it will soon fall into a downturn. In the end, Tencent will help Q Fruit Ninja to crush Fruit Assassin with its huge QQ user base.

But right now, Tianshu Studio's free strategy can directly catch Q Guo Ninja by surprise.

As long as the user market is quickly occupied and the player scale reaches a certain level, then both skin fees and advertising revenue can make good profits.

At the beginning, 360 security guards were able to overcome obstacles all the way, and it was precisely because of this trick.

Thinking of this, Zhou Hongyi couldn't help feeling a bit more sympathetic towards the head of Tianshu Studio.

Of course, the most important thing is that this Tianshu studio is strong enough to dare to fight against Tencent. Zhou Hongyi, who was rubbed on the ground by QQ back then, said that the young man has a future, and then forwarded this Weibo of Tianshu studio.

By the way, shout out from the air.

[Don't be afraid, if Tengxin dares to play tricks, you can come to me, and 360 will support you! 】

Zhou Hongyi can be considered a man of temperament.

Back then when I was fighting against a certain degree and Tencent, I could post dozens of microblogs a day to anger Li Yanhong and Xiao Ma, and even went to court with Li Yanhong in the early days. Daoist Yan Hong started to PK.

After Zhou Hongyi finished posting on Weibo, he downloaded a Fruit Assassin.

As a result, after clicking in, I saw the opening advertisement link, and when I found out that it was the case filing information on the official website of the court, my eyes lit up and I was overjoyed.

"Nice! I like this move!"

"What's the matter?"

On the side, Du Yuejing, who was in charge of the research and development of 360 security software, came over just after eating. Seeing Zhou Hongyi's big reaction, he couldn't help asking curiously.

Zhou Hongyi laughed loudly, shared interesting stories with him, and finally said: "Who is the boss of Tianshu Studio? This temper suits my appetite, I have to get to know him when I have a chance."

……

In the afternoon, Mihu visited the studio.

Several founders looked at each other in dismay when they saw the sales of Fruit Assassin soared on various platforms.

"Is the free system so fierce?"

"How much will he earn from this skin? Is the payment rate high?"

"The in-app purchase payment rate of free games has always been very low, most of them are within 2%, and it is already very powerful to achieve a 3% payment conversion rate, not to mention the pricing of his skin, which means that heavy krypton players want more There’s nowhere to spend money.”

Several founders were discussing the free system of Fruit Assassin. Seeing such rapid data, they thought of changing the buyout system recommended by Mr. Xu to the free system, and they felt a little bit in their hearts.

But soon they analyzed that the situation of Fruit Assassin is rare and cannot be replicated casually.

"The first is public opinion." Cai Haoyu calmly analyzed, "Although being plagiarized by Q Fruit Ninja is a serious crisis for Fruit Assassin, Mr. Xu has handled it very well."

"This wave of public opinion manipulation directly made netizens naturally have a good impression of Fruit Assassin, and also focused the public's attention on the game Fruit Assassin."

"With the blessing of such huge traffic, Fruit Assassin can rely on a free strategy to win a large number of players."

"As for a small studio like ours, if you want to find a partner for traffic, you have to see whether they ignore you."

After such an analysis, they finally came to a conclusion.

The free system is not advisable for the time being. Unless there are strong marketing methods, it is better to buy out honestly.

……

At three o'clock in the afternoon, in the office of Xiang Kangyu, the chief planner of the magic pool studio.

Wei Hong stood alone in front of Xiang Kangyu's office, his expression very ugly.

"I think I can save it again..." Wei Hong was unwilling to let his hard work be crushed like this, and hoped that Xiang Kangyu could give him more resources, "We can also immediately switch to free, as long as we use QQ With its huge user base, it can completely overtake Fruit Assassin.”

"Heh, what about the tens of thousands of players who have paid for it now?" Xiang Kangyu glanced at Wei Hong, "I don't care about the hundreds of thousands of income, but if you choose to return it to the players, your performance will be sure. We have to make a discount, but if we don’t pay it back, our atmosphere in public opinion will only get worse, and the higher-ups won’t agree.”

"Then, what about another way?" Wei Hong was frantically looking for remedies in his mind, and hurriedly asked, "For example, the first week's discount? Buy one get one free? Invite friends and get free? These are all ways."

"I advise you to give up this project." Xiang Kangyu shook his head, took out a document from the drawer, and threw it in front of Wei Hong, "Here, this is a project that several other studios are working on recently."

Wei Hong was stunned for a moment, picked it up and looked at it, his expression froze immediately.

Tianguang Studio - cutting fruit every day.

Demon Studio - Fruit Knight.

Arctic Studios - Fruit Tycoon.

Looking at the project approval time, it is basically around this week, and the project approval time for cutting fruits every day is even a few days earlier than Wei Hong!
It's just that the opponent obviously doesn't intend to copy Fruit Assassin completely, and is still adding to the original basis of Fruit Assassin, designing more models, and the development has not yet been completed.

Wei Hong: "..."

Damn, what a fuck!
Originally, he thought that he had sharp eyesight and was one step ahead of others, but it turned out that this group of people also had a keen sense of smell, but Wei Hong himself was too impatient, so he took the lead.

As a result, he was slapped to death in the mud.

Now the meaning of the game department is obvious.

Q Guo Ninja is already a dou who cannot be supported. Instead of wasting resources to clean up and drain people, it is better to find another way and start a new stove.

Anyway, with the support of the huge user base of QQ, even if the above three games are released later, they can rely on QQ to complete and release first.

The best strategy now is not to respond to any current public opinion, and let this turmoil fade away quickly.

Wait until the public opinion dies down before launching other projects.

At that time, those games will basically be able to make a certain difference from Fruit Assassin, and they will not copy like Q Fruit Ninja without even changing the copywriting.

At that time, some more articles will be published, relying on Tencent's water army and public opinion control, it can completely intensify the conflict between QQ players and opposing players.

After Wei Hong confirmed these items, his face was ashen, his head drooped, and his expression was very depressed.

"Okay, let's take care of your tens of thousands of users, don't miss the next version update, maybe there will be a chance?" Xiang Kangyu comforted casually, "When you have a new idea, then decide to suspend the operation Or throw it to the follow-up maintenance team."

"Okay..." Wei Hong nodded with difficulty, knowing that the matter was irreversible.

After all, he is just a small planner in the magic pool studio. After the game is made, there is a process to get all kinds of resources. It is impossible for Tencent to go to war just for a small game.

Especially when there are other competing products in the company that are being developed, even if the link to the news related to public opinion is banned on QQ, it is an emergency measure to restore the company's reputation, which has nothing to do with his right to plan. Half a dime relationship.

At present, the download volume of Fruit Assassin has exceeded [-], and it is going to [-], while Q Fruit Ninja has not even had [-] players, and failure is a certainty.

Wei Hong didn't struggle anymore, walked out of Xiang Kangyu's office with a face full of disappointment, sat back at his desk, patted his face, and cheered himself up.

Then he began to browse the game news at home and abroad, trying to find the next easier target to hunt.

……

At six o'clock in the evening, in Tianshu's studio.

The employees eating boxed lunches were discussing intensely while watching the situation on the Internet, with smiles on their faces and a very happy mood.

To be honest, after learning that their game was plagiarized yesterday, they were actually a little flustered.

After all, if you choose to do games, you have more or less heard of Tencent's notoriety.

Many game manufacturers can make some good games at first, but once they are targeted by Tencent, once the players and the market are taken away, they will immediately fall into the abyss of eternal doom.

Either be incorporated, or disappear from sight.

Game companies that can survive Tencent's siege basically have their own unique skills, otherwise they would not be able to survive in the domestic market at all.

And this time Tianshu Studio's counterattack was perfect.

It also allowed the employees to witness a classic public opinion marketing, and they had more confidence in their company, and they even became more motivated to work, and they didn't feel tired working overtime at night.

In the office, Yan Chijiu was standing beside Xu Xing, looking at the Fruit Assassin game data displayed in the background with him.

In just one afternoon, the download volume of the entire platform quickly exceeded the [-] mark.

You know, today is Thursday, and many young players don't have time to surf the Internet. By the weekend, this increase is estimated to increase.

Especially for games like Fruit Assassin, it's okay if you buy out the system. Once you choose to free it, it will immediately have a rapid fission spread effect among the player community.

Xu Xing reckoned that breaking through [-] downloads today should not be difficult, and by Saturday, it should be able to break through [-] million downloads.

However, what he cares more about now is the payment rate of Fruit Assassin.

As of 6.7:[-] p.m., Fruit Assassin has been online for six hours, with a download volume of [-]. Among them, the number of paying players has reached an astonishing [-], and the payment rate is about [-]%.

This is much higher than the 3% pay rate of regular free-to-play games.

But Xu Xing is very clear that the payment rate of Fruit Assassin is obviously too high. With the increase in the number of players, it should slowly return to normal in the future.

But as long as you try to maintain a payment rate of about 4% to 5%, then the domestic income will not be much worse.

Now there are only 15 players, and the sales in one afternoon have reached [-] to [-].

Once the download volume of Fruit Assassin breaks through tens of millions or even hundreds of millions in the future, then the fifty or sixty thousand will have to expand to hundreds or even tens of millions.

This is an afternoon of running water.

Of course, the actual situation certainly cannot be calculated so roughly, but as long as the Fruit Assassin grows up, it is basically not a problem for the domestic monthly turnover to reach tens of millions.

Especially when the number of players is large enough, every month just from the revenue of opening screen advertisements, there must be several million or even tens of millions of income.

It can be said to be a proper cash cow.

"The update plan for the follow-up version can be put on the agenda." Xu Xingchao Yanchi said, "The studio will expand its enrollment this weekend, and a few people will be arranged to be responsible for the maintenance and update of Fruit Assassin. In the next few days, you should first Work hard alone."

"It's okay, I don't work hard." Yan Chijiu said honestly, and glanced at the door of the office. Seeing no one coming in, she silently walked behind Xu Xing, put her hands on the boss's shoulders, and helped him massage and relax.

Xu Xing narrowed his eyes comfortably, enjoying the service of Yanchi vinegar, and his soft hands were pinching his shoulder muscles, which was indeed very comfortable.

During the spare time of rest, Xu Xing looked at the public opinion on Weibo again, and the reaction of netizens was as expected.

To be honest, he has no interest in Tencent copying or not. He didn't make games in his previous life, and he didn't play less of the so-called garbage games under Tencent.

As for the plagiarism, it is said that there is a huge amount of plagiarism in the world, regardless of whether it is domestic or foreign game manufacturers, there are basically all kinds of plagiarism cases, but most of them are dismissed, because this thing really needs to be identified in this way. Few games escaped that.

Therefore, the legal definition of game plagiarism has always been very vague, and most of the accusations of plagiarism can only fall on the mutual spraying between players.

Over time, this has become a tool used by major manufacturers to purify players and build fan barriers.

Basically, as long as it is not really just a skin, then the game manufacturers will not really use swords and guns.

Even if there is a lawsuit, it is probably just for the traffic behind the lawsuit, and it doesn't matter who wins or loses.

The final result was that the emotional players were played around by the two scumbags, and then willingly paid out of their own pockets, and even regarded the opposite player as an enemy in their own eyes.

But as long as you join the scolding war, no matter what you say is good or bad, you are just adding heat to the game on both sides.

The reason why Q Fruit Ninja failed to fight Fruit Assassin is actually very simple.

One is that Tencent’s plagiarism is already a consensus in the industry and outside the industry. When netizens hear this kind of news, they basically attack directly in a swarm. Even QQ users themselves do this, which can easily lead to one-sided public opinion.

The second is that Q Fruit Ninja did not think clearly about the characteristics of the domestic market, and chose the same buyout strategy as the North American Fruit Assassin, which directly ruined a good start and failed to accumulate enough players in the first place.

If Wei Hong was smarter, he would choose to start for free, rely on the advertising space on QQ in the past two days to attract traffic, and then organize some first charge activities, so as to increase the number of players to more than [-] to [-].

If the fruit assassin wants to come from behind, he still needs to fight and fight again, and won't win easily like now.

After thinking about this clearly, President Xu heaved a sigh of relief, and after closing Weibo, this matter will be over.

At this moment, his phone vibrated suddenly.

It was Xu Yi calling.

"Hello, Uncle?"

"I brought someone here, are you going to receive me?"

"Oh?" Xu Xinglai became more energetic, "How many?"

"Three."

"Okay!" Xu Xing heard the news, he was happier than confirming that the Q Guo Ninja hiccupped, and immediately said, "I'm in the office, you bring someone up, I'll pick you up at the elevator."

After hanging up the phone, Xu Xing took a deep breath, his eyes gradually became serious.

The plagiarism incident of Fruit Assassin can only be regarded as a small matter.

What you plan to do next is the key to the future development of the company.

"Boss, who is here?" Yan Chijiu pinched Xu Xing's shoulder and asked curiously.

Xu Xing smiled, and only said: "The corner of a certain degree is here."

　[Push Street Diary]: In the afternoon, I have to go to the hospital for a routine checkup. The update in the evening will probably be a little later, until eight or nine o'clock in the evening. Anyway, when I finish writing, I will schedule it at the next hour Time to send.

　　
　
(End of this chapter)