The Ten Years of Rebirth

Chapter 279 Future Planning
Beijing University also reports on the start of school on March 3.

Li Zhibin is going back on the plane tomorrow, so he happened to come to the company today to meet with Zhang Nong, and then discuss with Xu Xing about the future development plan of Eat Me Food Delivery.

After sitting on the sofa, Li Zhibin took the tea from Yan Chijiu and quickly nodded his thanks.

Now that he saw Yan Chijiu and Xu Niannian, he felt very guilty, as if he had done something wrong.

Fortunately, he will fly to Kyoto tomorrow, and he doesn't want to get involved in the emotional mess, so let Xu Xing have a headache.

Looking at it now, when I lost the bet with Xu Xing during the summer vacation, it would be a good thing not to find a girlfriend?
Emotional matters are so troublesome, it is not as exciting as starting a business and working hard.

Now Li Zhibin is still a freshman, but after more than half a year of baptism and growth, Xu Xing has elevated him to a level completely different from that of ordinary college students, no matter in terms of ability or vision.

Letting him choose to fall in love now may indeed be more interesting than making Eat Me Takeaway bigger and stronger.

What's more, unlike Zhang Nong, Li Zhibin is not only responsible for the food delivery business in Kyoto, but also serves as the general manager of Qunxing Investment Management Company. He is mainly responsible for the follow-up of investment projects and the inspection of new projects.

For example, on Didi Taxi, besides Dai Zhuoshan who has been in charge of business and platform connection, Xu Xing entrusted Li Zhibin to complete the specific follow-up financing matters there.

With the completion of the A-round financing of Didi Taxi, the business scope of Didi Taxi has now expanded from Kyoto to first- and second-tier cities in China, including the remaining three first-tier cities Shanghai Stock Exchange, Pengcheng, and Yangcheng, as well as Hangzhou, Rongcheng, Jiangcheng and other second lines.

In contrast, the business development of Eat Me Takeaway is much slower.

"I won't gossip anymore. The main purpose of letting you come here this time is to explain the follow-up plan." Xu Xing leaned forward with his elbows on his knees, holding hot tea in his hand, and continued after taking a sip, "Roughly The plan has been mentioned before, this time we will talk about it in detail."

"Does it mean to expand into the university market in other cities?" Li Zhibin recalled a little bit, remembering that Xu Xing had chatted with himself before, "Then there are white-collar office buildings?"

"Well, next we will focus on these two points." Xu Xing nodded and said, "Among them, expanding to the university market in other cities is to broaden our business breadth and at the same time initially take root in other cities."

"As for the business of office buildings, it's actually not so specific. Any place with a lot of office workers is included in the scope. What we want is to dig deeper into the scope of business."

Both directions are logically easy to understand.

The food delivery business is still in the initial stage of cultivating user habits in the current time period of 2013.

Under the long-term dining habits, most people will only eat dine-in, and if there is no special reason, they are generally less likely to take the initiative to choose takeaway.

There are only a few reasons for choosing takeaway.

One of the biggest factors, very simply, is laziness.

And willing to make a certain degree of monetary sacrifice for his laziness, that is, the takeaway fee.

The difficulty in doing food delivery business is how to reduce the cost of the food delivery platform as much as possible on the premise of ensuring that enough lazy users can be found.

This aspect includes inviting merchants to settle in, recruiting and absorbing more takeaway riders, and so on.

Among them, the most critical is how to find the market.

Xu Xing first aimed at the university market, the biggest reason is here.

Because compared to the uncontrollable large-scale food delivery market, the environment of the university market is relatively closed. Whether it is the flow of people, the delivery addresses of users and merchants, and the difficulty of food delivery for food delivery riders, it is the easiest level to get started.

After conquering the university market in Shanghai and Kyoto, the two first-tier cities, Xu Xing naturally had to try to expand into other fields.

Among them, the relative difficulty is not so great, and the food delivery address is relatively uniform, which is the gathering place of migrant workers such as office buildings.

They are similar to the university market in that the place of work is relatively fixed, and there are many restaurants around, so it is easy to form a takeaway market.

Although some companies may have canteens inside, or the company will directly order a group purchase package with the restaurant and deliver it to the door.

But there are definitely not a few companies that let employees solve their own lunch and dinner.

It is a relatively stable way to start from the university market, then deepen from the office white-collar market, and finally gradually expand towards a larger food delivery market.

"It's still half a year this time." Xu Xing said, "From March to the end of this summer vacation, the two routes must achieve their goals."

"Even once the white-collar market in Shanghai and Kyoto has achieved results, it can expand to other first- and second-tier cities at the fastest speed."

"By September this year, if this step can be completed, then the follow-up plan will be obvious."

"Ah?" Li Zhibin was stunned when he heard this, "Why is it so obvious? What should I do next? After the white-collar market is settled, it should cover all aspects, right?"

"Well, of course." Xu Xing asked Yan Chijiu to bring a map of the country, put it on the tea table, then picked up a pen, and drew four circles on the map.

Among them, there is a circle around Kyoto, a circle around Shanghai Stock Exchange, a circle around Yangcheng Pengcheng, and a circle around Rongcheng, forming exactly four blocks from east to west, north to south.

"Demands such as takeaway food are common in all places, which means that our market will also cover most of the country."

After Xu Xing finished drawing the circle, he said slowly, "Once we occupy the university and white-collar markets in the first- and second-tier cities, we will still have a strategy in two directions."

"One is to continue to deepen in the first- and second-tier cities, and fully cover the food delivery market in the main population-concentrated areas of the city."

"The second is to further sink the market and expand the food delivery business in third- and fourth-tier cities."

In terms of direction, under Xu Xing's simple explanation, it is already very clear.

But looking at this map, Zhang Nong was silent, still feeling unprecedented pressure.

Before, he was in charge of the business of Eat Me Food Delivery in the Shanghai stock market. It sounds like a lot of power, but in fact it is only a market composed of thirty or forty universities in the Shanghai stock market.

But now, under Xu Xing's pen, he just drew a circle randomly, and the number of users inside is probably dozens or even hundreds of times the current number.

It's just that at this point, Zhang Nong has already taken a leave of absence from school. No matter how much pressure there is, he can only turn it into a driving force for progress.

"What about the specific measures?" Zhang Nong asked, "You drew four circles. It is impossible for the two of us to develop so many regions at the same time. The Shanghai stock market and the surrounding areas of Kyoto alone are enough."

"You have to change your thinking." Xu Xing patted him on the shoulder and said with a smile, "In the early days of entrepreneurship, the market is small and the model is new. The person in charge should take the lead in everything."

"But at this stage, you can no longer just be a soldier who takes the lead and charge forward, but a marshal who plans strategies and controls the overall situation."

Having said that, Xu Xing paused, tapped his fingers on the map, and then continued:

"These four circles respectively cover the food delivery business of the four blocks."

"So, in terms of the corporate structure of Eat Me Food Delivery, it will also be divided into four departments, namely the Eastern Region Business Department, the Northern Region Business Department, and so on."

"As usual, Li Zhibin is still in charge of the Kyoto side, which is the northern region business department."

"As for Zhang Nong, since you have suspended your studies, you have more time and energy to devote to this, so I will have higher demands on you."

"You are no longer simply the person in charge of a certain business department, but as the person in charge of coordinating the four major business departments, Li Zhibin and the heads of the other three business departments in the future will be directly responsible to you."

Hearing this, Zhang Nong opened his mouth, but couldn't say anything for a moment.

Although he had been prepared for Xu Xinghui to entrust him with important tasks before, the sudden jump from the person in charge of the Shanghai stock market to the level of the person in charge of the whole country still made him shut down for a while.

But in fact, the current position is just a title that sounds nice. There are no business departments in the south and west, and Zhang Nong needs to build them all by himself.

As for Li Zhibin, he had no complaints about Xu Xing's arrangement.

After all, he is still in school now, and it is enough to take care of a business in the capital, and Xu Xing asked him to be the person in charge of the country, so he is not free.

What's more, he has to be in charge of Qunxing Investment's business in Kyoto, so he has no skills at all.

If the business in the northern business department of Eat Me Takeaway is too busy in the future, he may recommend someone else to be in charge.

"Looking at it this way, is 1500 million enough?" Li Zhibin looked at the four circles on the map, rubbed his chin and muttered, "Before you said 500 million on the capital side, 500 million on the Shanghai stock market, and the remaining 500 million Would it not be enough to attack the other two areas?"

"Just use the money first." Xu Xing said with a chuckle, "The point is not whether the money is enough, but whether you can see the effect after spending the money."

"As long as we can expand the scale and occupy the market, subsequent financing will only become easier and easier."

"Our goal now is very simple, that is, to bite down a large enough piece of the market as much as possible before competitors enter the market."

"Competitors?" Li Zhibin was stunned for a moment, and then asked curiously, "I've heard of a few food delivery businesses before, but most of them gave up halfway. Is it possible that there are other people who want to join the game?"

"There will definitely be." Xu Xing looked at the map and thought of two companies in his mind.

One is Meituan, which is still focusing on the group buying field, and the other is Moudu, a big brother in the domestic search field.

Among them, Meituan’s food delivery business will be at the end of this year, and certain food delivery will be in May next year.

However, considering the impact of changes in the world line, and the butterfly effect brought about by Qunxing Company's growing strength, Xu Xing is not sure what the follow-up direction of this life will be.

Under such circumstances, it is equivalent to a race against time.

"Li Zhibin's task is relatively simple. On the one hand, he will further expand to universities in the surrounding areas, and on the other hand, he will try to target the white-collar market in Kyoto."

Xu Xing continued, "In this regard, you should communicate with Zhang Nong more. During the previous promotion, the methods and methods were very clear."

"As for Zhang Nong, there will be more things. The white-collar market on the Shanghai stock market, and the surrounding areas include the university market in second-tier cities such as Hangzhou and Jinling."

"For the management of the Shanghai stock market, you'd better promote someone first, and just control the general direction."

"The rest is to set up the framework of the western and southern business departments. You should pay more attention to this aspect. You can bring a group of backbones who are willing to develop there, and more employees will still be recruited locally."

"So in the next few months, Zhang Nong, you must run back and forth across the country, so be prepared."

Zhang Nong nodded with a serious face, already thinking about what to do next in his mind.

"As for the promotion plan, you have all been in contact with it before." Xu Xing said, "The offline promotion is still based on the promotion of the ground team, and with the online WeChat and hot news, this combination is already relatively mature. "

With the huge traffic pool of WeChat, it will be much easier for Ele.me to promote it than Ele.me in the previous life.

As for making money.

In fact, for Qunxing Company and Xu Xing, the primary goal of Eat What Takeaway has never been how much profit it can provide at this stage.

After all, if the food delivery business wants to expand, it is inevitable to burn money.

The point is, what else can Xu Xing gain from the food delivery business after burning the money.

The first is to bind the life of WeChat users. From Didi Taxi to Eat Me, as well as various types of companies that Xu Xing has successively invested in Beijing and Shanghai, are all building a platform that covers users’ lives in all aspects. ecosystem.

Once users get used to the convenience of life brought by various products in this ecosystem, it will be difficult to be compatible with another ecosystem with the same functions.

Just like a user who is used to Apple mobile phones, because of the incompatibility between the ios system and the Android system, it is difficult for him to give up ios and switch to Android.

Unless you want both.

But this means more money and time cost investment, not effective for everyone.

And the second point is another important matter that Xu Xing is about to start.

—— WeChat payment.

How to pay for online products like Eat Me Takeaway has always been a headache.

In the earliest days, the takeaway was still arranged by the store itself, and everything was a cash transaction. After the takeaway was delivered, the customer just handed over the money to the deliveryman.

But after going online, the delivery staff are no longer hired by the store itself, and the payment method has also changed from cash to online payment.

At present, Eat Me Food Delivery is still using UnionPay and Alipay channels.

But if this is still the case in the future, it will be tantamount to being pinched by others.

Therefore, promoting his own online payment channel is Xu Xing's top priority.

"The general situation will be like this first." Xu Xing got up from the sofa, and then said, "Let's have a meeting later, I will call the team from Liao Qinyu and Dai Zhuoshan, and then go over the specific plan in detail The follow-up progress will be confirmed.”

　[Friendship py]: "They are all reborn, so I will definitely want this green plum"——

　　"Yun Shuhan, you have been abroad for so long, why did you choose to come back today?"

　　"Because you and sister... no, you broke up with Chu Zhixia."

　　"So, Chen Mo, shall we start over?"

　　With the answer he got in shock, Chen Mo went back to 13 years ago.

　　I want to make games, I want to make money, but I don't know how to treat Qingmei Yu that year.

　　
　
(End of this chapter)