This star is wrong

Chapter 294 "The Beginning" on the Star

Among the deputy directors of Xiangjiang Jade TV Station, Wang Yulin is a rare young director.

Usually, those who can get into the position of deputy director are relatively old, and their style of doing things is different from that of young people.

Wang Yulin is in his early 40s, and usually solicits business in person and seeks cooperation.

His work attitude has injected a lot of vitality into Jade Channel. In the past two years, its ratings and profitability have improved considerably.

Without Wang Yulin's help, "Wulin Biography" would not have been broadcast on Jade Channel, which created last year's ratings record.

this summer.

The web drama "The Beginning" produced by Fang Xing has become popular again.

Although the show was relatively short and had already finished broadcasting on Penguin Video, Wang Yulin was still interested, so he took the initiative to make an appointment for a dinner.

Usually, Fang Xing treats his colleagues very well.

This time Wang Yulin was treating guests, Fang Xing directly @Everyone in the "Beginning" crew group, so that anyone who is free can have a meal.

In the end, there were thirty or so people.

Hearing that Wang Yulin was an employee of the crew of "The Beginning", he was very welcome and directly booked the first floor of Guiyue Tea Restaurant.

"Taiwan Master Wang won't mind bringing so many people to dinner, right?"

After sitting down, Fang Xing said some polite words first.

"What? It's too late for me to be happy. From now on, you'll have to call me brother. We're old cousins." Wang Yulin was very enthusiastic.

It doesn't cost much to have an afternoon tea. If the cooperation can be negotiated, this cost is nothing.

Moreover, Wang Yulin is really happy.

Because Fang Xing brought so many people here for a meal, the meal couldn't be in vain.

Cannibals have short mouths and short hands.

Since so many people from the "Beginning" crew came to the party, this cooperation must be smoother.

Zhang Yigao, as the director of "The Beginning", this time "The Beginning" is a big hit, he is considered to be famous, and he is famous.

He is very fortunate to be able to take over the job of "The Beginning".

At the beginning, he was still a little displeased with the dual directors.

After all, as a director, I hope that I can say the same thing in the crew.

Moreover, Zhang Yigao had doubts about Fang Xing's director ability at the beginning.

After all, Fang Xing came from a conservatory of music and had never been a director before. He had to take a guide tube as soon as he came up, which was worrying for free.

However, during the filming of "The Beginning", Zhang Yigao discovered that Fang Xing had a solid ability in directing performances and understanding the script.

It can be said that "The Beginning" is the most relaxed drama that Zhang Yigao has filmed. He only needs to be responsible for arranging camera positions, sub-cameras, and controlling the set throughout the whole process.

He doesn't have to worry about actors' performances and script revisions at all.

Zhang Yigao even felt that he was lucky enough to pick up a blockbuster drama like "The Beginning".

If it were another first- and second-tier director, if he knew in advance that "The Beginning" would become such a hit, he would not refuse this opportunity at all.

Unfortunately, no one can predict the future.

Therefore, those first- and second-tier directors, who are capable of attracting investment, naturally don't want to co-direct with Fang Xing, and it's a small-budget web drama with an investment of 3000 million.

This time, the crew of "The Beginning" took advantage of Wang Yulin's treat, and everyone came out to get together.

As the director, Zhang Yigao naturally sat at the main table with Fang Xing and Wang Yulin.

He picked up the wine glass and raised it to Wang Yulin: "Master Wang, I am Zhang Yigao, please take care of me in the future."

"It's easy to talk about." Before Wang Yulin came, he had already learned about "The Beginning", so he knew Zhang Yigao.

Of course, he also knew that Zhang Yigao had hitched a ride with Fang Xing this time, and he had soared into the sky.

How many web drama directors dream of making a web drama with an average broadcast volume of over [-] million, but there are only a few hit dramas with a single episode of over [-] million views every year.

Moreover, TV dramas that can exceed [-] million are usually S-level or even S+-level big productions.

For a big production like this, all the top directors are invited.

For an [-]th-line director like Zhang Yigao who has not produced a good work, it is considered lucky to be able to get in as an assistant director.

Relying on an investment of 3000 million yuan to make a big hit, that is a rare existence, usually only in dreams.

……

The crew members ate and drank very lively.

Wang Yulin felt that the atmosphere was getting stronger, he pulled Fang Xing's wrist, and said, "Brother, you must know what I'm thinking.

"I've fallen in love with the show "The Beginning". Let's make another show that hits the stars. What do you think?"

In fact, the total number of episodes of "The Beginning" is only 15 episodes, which is a bit short.

This is also the reason why big TV stations like Donghai Satellite TV don't want to broadcast it.

The TV station prefers sticky TV series, and if it is broadcast on the TV station, it is impossible to only update two days a week, but to broadcast two consecutive episodes every day.

This means that "The Beginning" was aired on satellite TV, and it finished broadcasting in a week.

In addition, "The Beginning" has already finished broadcasting on Penguin Video, and the ratings of the follow-up broadcast will not be too high now.

Therefore, no major TV station was interested in "The Beginning."

After Wang Yulin served as the deputy director of Jade Channel, he became interested in many online dramas, and because Xiangjiang has a certain particularity, even if the dramas that have been broadcast by Penguin Video are broadcast on Jade Channel, they will still have very good ratings .

Fang Xing guessed Wang Yulin's purpose for coming to the East China Sea early in the morning, so he nodded and replied, "Brother, of course you can."

"Just wait for your words. I won't hide it from you. I have negotiated with the station. The price of each episode is still the same as "Wulin Biography". Do you think it will work?" Wang Yulin leaned closer and whispered in Fang Xing's ear. discuss.

In fact, "The Beginning" is indeed very difficult to make TV stations interested, even if the show is very popular.

It is still very good to be able to offer the price of "Wulin Biography".

Moreover, what Jade Channel bought was the right to follow up, and the price for following up was not too high in the first place.

When a TV station buys a TV series, the price will also vary according to the TV station's coverage area and the number of viewers.

The prices offered by local TV stations with smaller coverage areas are naturally impossible to compare with top satellite TVs such as Donghai Satellite TV and Xiangjiang Satellite TV.

Therefore, Fang Xing is still very satisfied with the price.

Moreover, it is a kind of affirmation in itself that a drama can be broadcast on the stars.

Fang Xing thought about it, and suggested: "I have an idea, does Jade TV accept commercials? If so, we can cooperate."

When a TV station buys a TV series, it is natural to remove the interstitial advertisements.

Because Jade TV has its own advertisements, it is impossible to place advertisements for Ark Culture in TV dramas.

However, this matter is negotiable. As long as it can make money, there are many ways to cooperate.

Wang Yulin frowned, and said hesitantly: "My brother means that you want to put a commercial in "The Beginning", and broadcast it on Jade Channel?"

"That's right, the profit from interstitial ads can be shared proportionally." Fang Xing proposed this idea.

Wang Yulin felt that this matter was not easy to handle.

Buying "The Beginning" to be broadcast on Jade Channel, he can make this decision alone.

However, if you want to cooperate with Ark Culture and put a commercial in "The Beginning", that is another matter.

TV stations are originally based on advertising revenue, which is equivalent to sharing the cake of the TV station.

"This matter may not be easy to handle." Wang Yulin shook his head.

If this cooperation is to be negotiated, Wang Yulin needs to go back to Taiwan and discuss it with other Jade TV executives, and there is a high probability that these senior leaders will not agree.

Fang Xing also knew that this matter was not easy to handle. He just had this idea at first, and wanted to try it out: "Otherwise, I'll talk to a few advertisers first. After we get the price, we can talk again and see if there is any benefit." There is no basis for cooperation."

"You can try it." Wang Yulin nodded and agreed.

……

Since "The Beginning" will be broadcast on Jade Channel this time, the original commercials will naturally not stay.

Because the interstitial advertisement signed before, the agreement is very clear, that is, it will be broadcast on the Penguin Video platform, excluding other channels.

Advertisements for TV drama stars are another matter, which is common sense in the industry.

This time, Fang Xing plans to put a commercial in the version of "The Beginning" broadcast on Jade Channel, so he needs to attract additional investment.

Since the coverage area of ​​Jade TV is not particularly large, the advertisement has certain limitations.

However, Fang Xing had already thought about it from the beginning.

If there are manufacturers who want to enter the market in the Xiangjiang area, advertising on TV stations in the Xiangjiang area is the most direct and effective way.

Then there is the possibility of cooperation.

Of course, it's only possible.

Fang Xing handed over this investment promotion to the company's advertising and investment promotion department, and asked them to find manufacturers who intend to enter the Xiangjiang market.

The Ark culture is in a stage of rapid development, and the employees are very enthusiastic about their work.

Fang Xing also asked people he knew to see if there were any manufacturers who wanted to enter the Xiangjiang market.

Within three days, several manufacturers were indeed interested.

Fang Xing made another dinner appointment with Wang Yulin to discuss with these manufacturers.

The prices offered by these manufacturers who want to enter the Xiangjiang market are indeed very attractive.

If it is a small manufacturer, it is usually not interested in the Xiangjiang market.

However, when it comes to scale, brand owners who want to go overseas are different.

Entering the Xiangjiang market is one of the steps towards overseas layout.

Therefore, for these brand owners, how much money they can make in the Xiangjiang market is not so important, what matters is market share and strategic layout.

Therefore, the prices offered by these brands are very straightforward.

After the discussion among the three parties, Wang Yulin was finally moved.

Before, he promised Fang Xing to give it a try, but it was hard to refuse because of affection.

It's different now, he really wants to facilitate this cooperation.

Because the price offered by the brand is higher than the unit price of Jade TV's own advertising revenue.

The three parties all have the intention to cooperate, Fang Xing asked someone to come up with a cooperation plan as soon as possible, and Wang Yulin brought it back to discuss with the senior management of Jade Terrace.

three days later.

After the cooperation was reached, Fang Xing arranged for the film crew to shoot commercials.

After a series of operations.

This time "The Beginning" was on the Emerald Platform, and Ark Culture made another fortune, earning 1050 million yuan.

at the same time.

The CPM advertising share of Penguin Video is shared with VIP members, and there are also repayments one after another.

Lu Xianger received more than 2000 million shares, which solved the capital chain problem of Dachuan Audio.

Although Dachuan Audio still has some debts, but the capital chain can be maintained, it is enough to revitalize the company.

……

After the new factory building of Dachuan Audio was built, the new production line was put into use.

Lu Jianchuan stayed in the factory for more than a month. After upgrading the quality of the original earphone brand "Chuanliu", he tried to enter the mid-end market.

However, just because a product is produced doesn't mean it can be sold.

Therefore, the Lu family still has a long way to go. Solving the capital chain is only the first step. The next step is to run the company well.

……

Recently.

Lu Xianger wears headphones to listen to music every day, and asks Fang Xing about the entertainment industry from time to time.

"Now, which celebrity's endorsement is more cost-effective? The price is not too high, and the advertising effect is better."

Fang Xing shook his head and said with a smile: "You really think that the price is not high, but the effect is good. Don't even mention that manufacturers advertise like this."

Lu Xianger frowned and pouted: "Then what can I do, the company's capital chain is still very tight, and I can't afford big stars to speak for me."

Fang Xing took out his phone and looked through it, found a list of celebrity endorsement prices, sent it and said, "Look for yourself. This is the endorsement market. If you talk seriously, you can probably get a [-]% to [-]% discount. If you want to get cheaper, Unless relying on connections."

Lu Xianger opened the picture and took a look. The top ones were those domestic top players, and the prices were generally 2000 million to 3000 million a year.

Among them, Fang Xing is in the 3000 million range, and there is a price but no market.

Because Fang Xing is very restrained in accepting endorsements, the number of endorsements he accepts every year is not many.

"It's too expensive. If you hire a top-notch endorser, you can spend more than half of the money earned by "Beginning." Lu Xianger frowned when she saw these prices.

As she spoke, she scrolled down, trying to find out if there was a cheaper one: "Is there one that costs 200 million."

A 200 million endorsement, of course, there are also celebrities.

However, the fame of these stars is not very big.

"Who is this person? Why do you want 300 million? I have never heard of the name." Lu Xianger looked at a photo of a celebrity and frowned.

Fang Xing leaned over to take a look, and said, "This... seems to be from some talent show this year."

Lu Xiang'er immediately shook her head: "No, no, I've never heard of the name, this one won't work."

Fang Xing asked curiously, "What are you going to find a celebrity to endorse?"

Lu Xianger took off a pair of earphones from her ears, stuffed them into Fang Xing's ears, and said, "My dad's company produces 'Sichuan Liu' 2.0, which is ready to enter the mid-end market."

"Mid-end market? How do you plan to set the price?" Fang Xing asked while listening to the music in the earphones.

"It's not completely confirmed yet, probably between 200 and 300." Lu Xianger replied.

More than 200 headphones are not cheap anymore.

Because of the market for wired earphones, you can buy a pair for as little as one yuan. Of course, this kind of earphones don’t talk about sound quality, let alone after-sales service. If it breaks, just throw it away.

Fang Xing listened carefully for a while, then nodded and said, "The sound quality is not bad. Can mass production achieve this sound quality?"

Lu Xianger frowned, and said, "This... I'm not sure, this pair was given to me by my dad, let me try it. I also think the sound quality is not bad, I'll ask my dad when I go back."

Fang Xing commented: "If 200 yuan can guarantee this sound quality, the quality is actually not bad. There should be market potential. As for the endorsement...

"Why don't you think about it?"

"What's wrong with me?" Lu Xiang'er looked puzzled.

"You can feed yourself a bag of salt." Fang Xing grinned.

"Huh?" Lu Xianger was stunned for a moment.

(End of this chapter)