This star is wrong

Chapter 295 Commercial MV, "My Dream"

"I?"

When Lu Xiang'er heard this proposal, she didn't react immediately.

It took two seconds for her to understand what it meant.

She stared at a pair of bright eyes, and said in surprise: "You mean to let me speak for myself?"

Dachuan Audio's "Chuan Liu" 2.0 earphones have reached the final testing stage and will soon start mass production.

Besides.

But when new products come out, marketing is another problem.

In today's marketing, if you want to quickly open up sales and let consumers know that there is such a product, advertising is undoubtedly the most direct and effective way.

It's just that advertising costs money, and it's a huge expense.

From hiring a spokesperson, to shooting commercials, and then putting them on major advertising platforms, every link costs a lot of money.

Moreover, it is still unknown whether the advertisement will be effective or not.

If the advertisement is published and consumers do not buy it, then the money will be thrown into the water.

Therefore, from the market positioning of the product, to the advertising planning, to the final launch, every link must be attentive.

The first step is to find a suitable spokesperson.

The Lu family has been considering for a month to find a spokesperson for the new product, but they haven't found a suitable one yet.

If the funds are sufficient, just spend money to hire a popular star, at least the effect will not be too bad.

However, the endorsement fees of current traffic stars are all in the tens of millions, and the top streamers start at 3000 million.

With the current capital of Dachuan Audio, it is impossible to hire traffic stars.

This is what Lu Xianger has been worrying about.

From the beginning to the end, she never thought that she would speak for herself.

Because she has never shot an advertisement, has never signed a brokerage company, let alone has an agent, and is still in school, her parents don't want her to participate too much in business activities.

In addition, she is also worried that her popularity is not enough and the endorsement effect is not good.

"A violinist, endorsement earphones, is there anything more suitable than this? If you want less endorsement fees and good advertising effects, then do it yourself. Of course, the premise is that the quality control of the earphones is good, otherwise the product quality If not, it will affect the reputation of the spokesperson." Fang Xing reminded.

"But I'm not well-known enough, right? I can speak for myself, is it really okay?" Lu Xiang'er was still not confident.

"Do you have any misunderstandings about yourself? The Spring Festival Gala is over, you have won an international award, and you have acted in a TV series with more than 20 billion views. More importantly, you have never endorsed any products. The effect will be better." Fang Xing continued to encourage her.

Lu Xianger finally got a little excited, her little heart was beating wildly, if she could help her father's company, she really wouldn't mind shooting an advertisement.

"Hearing what you said, I seem to be able to endorse, so how do I shoot commercials? And how do I put them in?"

"These can be done by an advertising company. As for the commercials, I can help shoot them. There are also advertisements. I suggest placing advertisements during the time when "The Beginning" is broadcast on Jade Channel. The best effect is to promote the products while "The Beginning" is on the air. .” Fang Xing proposed an idea.

The commercial for "The Beginning" has already been signed.

So even if Lu Xianger wanted to put an advertisement for Chuanliu 2.0 headphones, she couldn't put it in the commercial.

However, Jade TV itself has advertisements to attract investment, and the advertisements can be placed directly in the TV series of Jade TV.

The opening song of "The Beginning" has just finished playing, and there is an advertisement for the Chuanliu 2.0 headphones. The heroine of "The Beginning" personally endorses it. The effect is not too good.

The more Lu Xianger listened, the more excited she became, she nodded vigorously and said, "Okay, then I'll try."

"If you decide, I'll help you find a team to shoot commercials. You also go back and discuss with your parents to see how to adjust the market positioning of the product." Fang Xing quickly arranged the commercial shooting plan.

"Okay, I'll go back now." Lu Xiang'er excitedly got up from the sofa, ready to run home.

……

the next day.

Fang Xing invited Zhang Yigao to the company to chat about things.

After "The Beginning" exploded, Zhang Yigao became famous as the director of the show, and various resources poured in.

However, after more than ten years of ups and downs, many of Zhang Yigao's ideas have matured.

So he didn't rush to accept a lot of online dramas, but planned to choose carefully.

If he wants to take over online dramas now, there will be many film and television companies willing to invest.

But he is very clear that his current fame is all based on "The Beginning".

You can soar to the sky with one drama, or you can fall to the bottom because of one drama.

Therefore, he did not rush to make dramas, but slowly settled down to find a suitable script.

He would take a serious look at the scripts handed to him by the film and television company, but he would not accept them casually.

He has to ensure that the second drama is not too bad, so as to maintain the appeal of the director's identity.

ten o'clock in the morning.

Zhang Yigao came and immediately greeted Fang Xing warmly when he saw Fang Xing: "Hi, Mr. Fang, Mr. Fang."

He took a glance, Fang Xing was the only person in the conference room, and there was no one else.

This also means that there is a high probability that it is not a new project.

Last night, when he received Fang Xing's call, he thought about many possibilities, hoping it was a new film and television drama project.

As long as Fang Xing is willing to have him, let alone a co-director, he is fine as an assistant director.

"Sit down, I called you here today because I need to talk to you about something." Fang Xing took the initiative to bring up the topic.

"If Mr. Fang has anything to do, just tell him directly." Zhang Yigao kept his posture very low.

"It's like this. The focus of Ark Culture in the future is to create content. In addition to songs, it will also be involved in film and television dramas. So I will consider signing a few long-term cooperation directors..." Fang Xing brought up this topic.

Zhang Yigao didn't wait for Fang Xing to finish speaking, he made a decisive decision, and almost without thinking, he directly agreed: "Yes, no problem, I will sign."

Fang Xing smiled, waved his hand and said, "Don't worry, I don't guarantee that there will always be projects for film and TV dramas. So, you have to think carefully about this, and it's impossible to shoot "The Beginning" every time." This level of film and television drama."

"I know, I have been in the directing industry for many years. The work of directing is not only for film and television dramas. As long as Mr. Fang wants me, I will sign it. Moreover, I have not signed contracts with other film and television companies." Zhang Yigao immediately expressed his attitude.

Zhang Yigao has had ups and downs in the directing industry... After so many years of ups and downs, and having worked with Fang Xing on the set, he knows Fang Xing's ability very well.

Two hit dramas in a row, among which the sitcom "Wulin Biography" has become a classic among the classics.

Zhang Yigao even had a feeling that this "Wulin Biography" might still be on the list ten years later.

Two hits in a row, those who are not in the water know the gold content in them.

The difference between Zhang Yigao and others is that he has fallen to the bottom and knows how rare an opportunity is. When a big thick leg appears in front of him, what are you waiting for if you don't grab it desperately?
Fang Xing asked him again: "Are you sure you want to sign Ark Culture? If I sign you, there may not be a drama for you to shoot, maybe it's just a commercial for you."

Zhang Yigao nodded vigorously, and used a line from "Wulin Biography": "I am sure, definitely, and definitely."

In the director industry, it is normal to accept the job of shooting commercials.

Moreover, for [-]th-line directors, it is not bad to be able to shoot commercials.

Although Zhang Yigao can now receive jobs from other film and television companies, he still decided to hug Fang Xing's thick leg.

Fang Xing smiled and said, "Okay, I'll ask my agent to come and discuss the contract with you later. After you sign the contract, I will give you a job to shoot a commercial."

"What kind of commercial? Is there a script?" Zhang Yigao directly asked about the work.

This job would not be handed over to him until he signed the contract.

Zhang Yigao has a good way of dealing with people, let's not talk about the contract first, let's talk about work first, anyway, he is determined to sign a contract with Ark Culture.

"There is a script, and there will be a song. Since the commercial marketing time is relatively short this time, I hope that not only the quality, but also the speed of the commercial will be guaranteed." Fang Xing made a request.

"As long as there is a script, there is no problem." Zhang Yigao is still confident about this.

For directors who can shoot TV dramas, shooting commercials is a very easy job.

Fang Xing took out the script and pushed it to him, and then asked the management team to come over and discuss the contract with him.

There is a set of conventional standards for contracts in the director industry.

The contract Fang Xing gave was not harsh, the overall framework was based on industry standards, and Zhang Yigao would discuss the rest with the company's brokerage team.

Zhang Yigao was very straightforward. He didn't delay until the afternoon. He finished negotiating and signing the contract in the morning, and then started to read the script in the company.

After signing the contract, Qiao Yinghong pulled Zhang Yigao into the work group of Ark Culture.

Zhang Yigao sent out a red envelope first, and greeted his colleagues in the group:
[Newcomer report, please take care of me. 】

In fact, Zhang Yigao was already acquainted with the company's employees when he was filming "The Beginning", so he is not considered a newcomer.

After receiving the red envelopes, everyone happily welcomed Zhang Yigao to join Ark Culture.

Immediately afterwards, the music director of Ark Culture sent Zhang Yigao a song with a message: This is a sample commercial song that the boss asked someone to record. Listen to it and think about how to shoot it.

Zhang Yigao replied a message, then clicked on the demo of the song, and read the script while listening to the song.

In the Bluetooth headset, an ethereal and clear female voice is singing:

"Let the light refract the tear-wet pupils
"Reflect the rainbow that you most want to have in your heart
"Take me to the sky with you
"Because you... are my dream...my dream..."

Amidst this melodious and melodious singing voice, looking at the script in his hand, Zhang Yigao suddenly felt his scalp tingle.

Originally, he thought it was just an ordinary commercial, and he could just shoot it casually.

However, listening to the song and reading the script, he deeply felt the quality of this commercial.

Where is this commercial?

It is clearly the MV of this song.

What does Fang Xing's song mean?
Zhang Yigao is very clear.

At this moment, he knew that today's decision was really right.

He even had a premonition that soon there would be an MV of a chart-topping song that would be filmed from him.

He also immediately became serious, not daring to waste time, and began to think about how to shoot the MV of this song well, picked up a pen and began to draw the storyboard script.

Since this is a MV-style commercial, the script is not long and the story is not complicated, but it is very touching.

……

Scripts, songs, and crews are all ready-made.

Using the crew of a TV series to shoot a commercial MV, the preparation speed is very fast.

Fang Xing personally supervised the set of props at the scene, and planned to shoot this commercial MV as quickly as possible.

The demo of the song was sung by Li Caiwei, so this song is naturally "My Dream".

This song on Earth is the theme song of Huawei's consumer business brand. It was written by Wang Haitao and Jane Zhang, composed by Andy Love, and sung by Jane Zhang.

There is an English version of this song, and the story of the English version of the MV is very touching.

It tells the story of a little girl learning piano from her grandfather, growing up day by day, and one day performing on the world stage.

There's something about this story that makes you cry, even if it's only for a few minutes.

Fang Xing wanted to shoot the MV of this song, but he made a certain degree of adaptation.

First of all, this commercial MV requires Lu Xianger to play the heroine, because she wants to endorse her own "Sichuan Liu" brand.

Then you can't shoot the piano, but the violin.

Lu Xiang's childhood experience fits perfectly with the story of this MV.

She lived with her grandfather as a child and studied the violin.

When Fang Xing met her for the first time, he broke one of her violins.

That violin was given to her by her grandfather.

Therefore, if the story of this MV is changed to the violin, it is completely Lu Xianger herself, which is very suitable.

The song "My Dream" is quite difficult, so I left it to Li Caiwei to sing.

Since the MV will be filmed from Lu Xianger's childhood, it is necessary to invite young actors to act.

Fang Xing thought of Little Bean Sprouts, discussed with Li Caiwei, and asked Little Bean Sprouts to play the MV heroine's childhood.

After everything is ready.

The MV officially started shooting.

Zhang Yigao took the guide tube and began to talk to the actors.

Since the MV basically does not need lines, and the final shot is only a few minutes, it is much easier to shoot.

In the first scene of the MV, an old man with a loving face teaches the little girl played by Xiaodou Sprout to play the violin.

The picture is warm and makes people feel peaceful.

Gradually, the little girl grew up and was going to school, waving goodbye to the old man.

As the little girl grows up day by day, in order to learn the piano, she is farther and farther away from home.

On the road of pursuing violin performance, it was not smooth sailing. The girl began to encounter setbacks and tribulations, and her life began to be confused.

But whenever I think of the way my grandfather taught me to play the piano when I was a child, I will always have persistence and encouragement in my heart.

The girl grows up day by day, and the old man grows old day by day.

One day, the girl received news that her grandfather was ill, and she rushed back from the other side of the world to visit her.

The old man taught the girl to play the piano again.

The girl regained her childhood love for music, stood up again, faced challenges, and finally stepped onto the highest stage in the world, playing the music in her heart.

The moment the performance was over, the audience stood up and applauded, and the girl's mother burst into tears, but the old man failed to see the girl's most beautiful appearance on the stage.

(End of this chapter)