This star is wrong

Chapter 296 Brand Theme Song Press Conference
"Crack!"

Zhang Yigao yelled, then walked up quickly, and told Lu Xianger: "This scene is about the heroine encountering setbacks and losing confidence in playing the violin. You have to show a little irritability and a little resignation, you understand huh? That feeling."

Lu Xianger's expression was very serious, because this was not the first time she was called to stop.

Zhang Yigao continued to mobilize Lu Xianger's emotions: "Recall, when you were learning the violin, did you encounter any major setbacks? Recall the mood at that time."

Lu Xiang'er was a little dazed, and mumbled, "It seems... not so much..."

In her second year of university, with the help of "The Lark", she won the gold medal in the Paganini International Violin Competition in one fell swoop.

She also became the youngest Chinese violinist to win the Paganini Competition.

It can be said that she has not encountered any major setbacks on the road of violin.

In the MV script of "My Dream", it is written that after the heroine becomes an adult, she leaves her grandfather and goes to study in another city.

However, when pursuing the level of the violin, he encountered a bottleneck and was questioned and looked down upon.

She has been discouraged, frustrated, and troubled, but she has not given up.

She is learning piano while working, waiting for the final bloom.

The stories of Lu Xianger and the heroine of the MV are indeed somewhat similar, but not exactly the same.

The MV script needs to have ups and downs in the story, and it needs to be ups and downs first. Only when the heroine has encountered setbacks, persisted in moving forward in adversity, and finally won honors, the light will be more dazzling.

But the story is the story, the reality is not according to the script.

Fang Xing watched from the side, and really felt that Lu Xianger's acting was not very good.

In fact, non-professional actors may not be able to grasp the setbacks and frustrations of acting.

Zhang Yigao took a deep breath, didn't dare to swear, and instead asked, "Why don't we make the shooting simpler and use editing techniques to tell the audience that the heroine has encountered setbacks."

After all, it is a MV, so the acting skills are actually not that high. Fans mainly listen to the music. As long as the plot of the MV can connect the story clearly, it is enough.

Lu Xiang'er frowned, not wanting to be so perfunctory in her heart, and fought for: "I want to act well, let me try again."

At this moment.

Fang Xing stepped forward and reminded: "Recall, half a year ago, when you found out that your family was in a bad mood, grasp that feeling and perform it again. This is a very common performance method in performances, that is, emotional replacement. .”

Lu Xianger got the prompt and nodded earnestly: "Okay, I'll give it a try."

Fang Xing stood in front of the violin's music stand, and began to demonstrate himself: "You will play the violin here later, the more you play, the more irritable you become, and finally you grab the music score and throw it upwards."

"Okay." Lu Xiang'er nodded seriously.

Fang Xing turned to Zhang Yigao and said, "Take another shot."

"Ok."

Zhang Yigao began to arrange for the cameraman to make preparations, and then said: "Later, you first brew your emotions. After brewing, turn around and start acting directly. The camera will follow you all the time."

Lu Xiang'er nodded vigorously, then turned around, lowered her head and began to brew her emotions, recalling the heavy pressure on herself when her family encountered difficulties in the past six months.

She has a sentimental personality, and the more she thinks about it, the sadder she becomes, and she even feels her nose a little sore.

After sobbing twice, he turned around, picked up the violin and started playing.

Zhang Yigao gestured for the cameraman to start shooting.

While playing the piano, Lu Xianger's expression kept changing, as if she wanted to cry but couldn't cry.

Zhang Yigao felt that this part of the emotion was in place, and the shots were enough, he began to remind: "irritability, irritability..."

Lu Xianger began to speed up the movement of playing the violin in her hand, becoming more and more impatient, and finally put down the bow, grabbed the score in front of her and played it.

"Crack!"

Zhang Yigao shouted, applauded and praised: "Very good, this one is over, it's very good."

Lu Xianger pursed her lips and bowed in gratitude: "Thank you..."

……

The MV filming took a week to finish, and the post-production also stepped up to start production.

After watching the director's cut version, Fang Xing was very satisfied with the shooting effect.

The recording of the official version of "My Dream" also went smoothly.

This song is sung by Li Caiwei. After all, she is a professional singer, and she also sang the demo. It can be said that entering the recording studio is basically just going through it once.

The official version of the final MV took one week to complete, plus the shooting time, the production of this MV was completed in two weeks.

at this time.

"The Beginning" is also officially launched on Xiangjiang Jade Channel.

Fang Xing greeted Wang Yulin in advance and purchased the 30-second commercial time for the opening and ending episodes of "The Beginning".

Dachuan Audio is also carrying out brand promotion at the same time.

Immediately after the MV shooting of "My Dream" was completed, a "Sichuan Liu" brand press conference was arranged.

Since the MV of "My Dream" is very well-produced this time, if it is only used as a commercial song for Chuanliu 2.0 earphones, it would be a bit overkill.

Therefore, Lu Jianchuan brought out the follow-up operation plan in advance, and used "My" as the theme song of the "Sichuan Liu" brand.

In the future, the brand "Sichuan Liu" will launch other series of products.

For the release of the "Sichuan Liu" brand and "My Dream" together, Dachuan Audio and Ark Culture held a press conference together and sent invitations to major media.

If only Dachuan Audio held a press conference, it would be difficult to attract the attention of entertainment reporters.

After all, not long ago, Dachuan Audio was still a company on the verge of bankruptcy, and there was no gossip news worth paying attention to.

The brand "Chuanliu" doesn't have much influence either.

However, this time, Dachuan Audio and Ark Culture jointly held a press conference, releasing not only the brand "Sichuan Liu", but also a brand theme song "My Dream".

And this song was produced by Fang Xing, sung by Li Caiwei, and Lu Xianger played the heroine of the MV.

For the filming of "The Beginning", Fang Xing has not released a new song for almost half a year, and now he will release a brand theme song.

The overlord of the music charts is about to release a new song, and the music scene is going to shake up three times. Can entertainment reporters let this press conference go?
So, nine o'clock in the morning.

Outside the conference hall of Donghai World Trade Plaza, there were reporters from major media.

Not only entertainment reporters, but also many financial news reporters gathered here.

Originally, Dachuan Audio did not have the ability to attract so many reporters.

However, the cooperation between Ark Culture and Dachuan Audio released a signal that any reporter with a keen sense of smell could have a premonition that there is big news in it.

At 09:30, the conference hall opened, and the organizer invited reporters to enter the hall and arrange seats.

However, due to too many reporters, the original seats were full, and many plastic stools were added in the aisle, but it was still not enough.

The last reporter to come in could only stand in the last row.

At ten o'clock in the morning.

Teams from Ark Culture and Dachuan Audio entered the arena one after another and sat in the first row.

Lu Jianchuan came to the stage in person, turned on the main screen in the hall, and started playing PPT, introducing the main content of today's press conference:
"Welcome all journalists and friends to the press conference, and thank you for coming.

"Today's press conference will first release Dachuan Audio' Chuanliu series 2.0 earphones.

"There is also the theme song "My Dream" of the Chuanliu brand, this theme song will also be premiered at today's press conference.

"Next, let's take a look at the features of Chuanliu 2.0 headphones.

"Chuanliu 2.0 earphones adopt high-precision magnetic circuit design to enhance the driving force of the earphones and achieve more textured bass playback..."

At the beginning of the conference, Lu Jianchuan introduced new products.

The entertainment reporters didn't have much interest in introducing the product.

Only financial news reporters are somewhat interested in this part of the content.

After all, if the brand "Sichuan Liu" hadn't been tied up with Ark Culture today, not many people would have heard of it.

Lu Jianchuan also knew that the many entertainment reporters who came today were definitely not here for him, but for the theme song to be released later.

He didn't mind the situation.

In fact, the function of the press conference is to let the outside world know that Dachuan Audio has released new products.

As long as these entertainment reporters bring the brand of "Sichuan Liu" when writing press releases, even just one sentence is enough.

Brand effect is all about popularity.

As long as the public has heard the name of this brand, then the popularity of this brand will be there.

Lu Jianchuan carefully explained the characteristics of Chuanliu 2.0 earphones on stage, and the PPT was also done very seriously.

Halfway through, I took a sip of a bottle of water.

An entertainment reporter under the stage urged: "Mr. Lu, why don't you just play "My Dream"? Seeing that you are so tired of talking, we are also tired of listening."

Lu Jianchuan was not angry when he heard this, he laughed and said, "I know, everyone here is not here to listen to me talking about earphones, but to listen to Fang Xing's new song.

"Don't worry, everyone. I'll finish speaking soon. Give me another 2 minutes. The rest is all you want to hear, okay?"

Lu Jianchuan's attitude is so good, he laughed when he was squeezed out.

Moreover, they all promised to talk for another 2 minutes, and the reporters present couldn't continue to run.

Lu Jianchuan continued to introduce the Chuanliu 2.0 earphones, and then finished the talk for another 10 minutes, then announced: "Okay, today's new product release is over, and the next step is the release of the Chuanliu brand theme song.

"Now, let's listen to the premiere of this song, and also the MV of this song.

"The MV of this song was produced with great care, please watch it carefully.

"At the same time, after the premiere of the theme song MV, Dachuan Audio's official Weibo will also release the official MV of this song, and you can watch it on major online platforms.

"Now, please ask the director to play "My Dream"."

After he finished speaking, he turned and stepped down.

The big screen began to play the MV of "My Dream".

In the picture, a kind old man is teaching a little girl to play the violin.

The melodious prelude echoed in the conference hall.

Together with the prelude, the reporters present felt like their ears were awakened.

Then the verse comes out:

keep going forward
Crazy world

Facing the pain, let all the dreams in my eyes
give it to time

If you want to fly, fly with your heart
Who doesn't experience embarrassment
I think I'll ignore the gray of disappointment
embrace the beauty of regret
……

As soon as the main song came out, the ethereal and clear voice lifted people's minds.

The entertainment reporters present had worked in this industry for so many years, and they recognized Li Caiwei's voice at the first sentence.

Moreover, these reporters felt that the main song was very pleasant, with a melodious melody and a pleasant singing voice.

The quality of this song can be felt from the verse alone.

The entertainment reporters started to take pictures. Although the company official Weibo will release the official MV, it is more important to get first-hand news on the spot.

Moreover, at the beginning of the MV, the little girl learns the violin from her grandfather.

Many reporters felt that this little girl looked familiar.

"This little actor looks familiar. Where have you seen him? Have you acted in any TV series?"

There are indeed many reporters who feel familiar, but fail to recognize it at first glance.

However, there were too many reporters at the scene, and someone soon remembered it.

"This is Little Bean Sprout, Li Caiwei's daughter."

"Really, the MV was played by Xiaodou Sprout."

In fact, Li Caiwei did not expose Xiaodou Sprout too much in public.

Most of the photos taken by entertainment reporters are far away.

Moreover, there hasn't been much news about Li Caiwei in the past few years, so there is not much news about Little Bean Sprouts.

The MV continues to play.

As the little girl grew up, she began to replace other actors to play.

When I was in elementary school, a young actor was replaced, and there were only a few shots.

The picture flashed by, and the little girl grew up and became like Lu Xiang'er.

Lu Xianger played the violin seriously.

And the violin was originally her major, so when she played, it was not a performance, but her daily life, very focused and professional.

"Lu Xiang'er plays the female lead of the MV? This news is interesting."

"It's true, Lu Xianger plays the heroine, and the violinist, isn't she herself?"

"I've read Lu Xiang'er's profile. She did learn the violin from her grandfather when she was a child. Could the story of this MV be herself?"

A reporter saw the news value in the MV, and began to arrange tasks for the team behind him: "Hurry up! Find out all the information about Lu Xianger's childhood, and prepare to do a special feature, so I will write the prototype story of this MV."

……

After the "My Dream" MV was broadcast, the whole story was very touching.

When Lu Xianger stood on the highest stage and played the violin, he received countless applause from the audience, but the old man did not appear on the scene, which really touched people's hearts.

When the MV was over, many reporters at the scene couldn't help standing up and applauding.

Followed by.

Lu Jianchuan led his daughter Lu Xianger to the stage and announced, "Okay, the premiere of the MV for the theme song "My Dream" of the Chuanliu brand is over. Next, there is another important news to be released. Let the heroine of our MV announce it personally. .”

Lu Xianger took the microphone, glanced around, and announced: "Starting today, I will be the image spokesperson of the Chuanliu brand. I hope everyone will support the new product released today, Chuanliu 2.0 earphones."

When the reporter heard the news, he immediately became interested.

A reporter couldn't help asking: "Ms. Lu, if you are here to endorse Chuanliu headphones, can you use your expertise in the violin field to guarantee the quality of the headphones?"

Lu Xianger took out a pair of earphones from her pocket, and said with certainty: "Of course, I have used this pair of earphones for a month and a half. Among the similar products I have used, the quality is among the best. Moreover, I will also use my professional, Give opinions to the products of the Chuanliu series, so that the products of this series will be better and better."

The reporter's question became sharp: "Miss Lu, you mean that you use your expertise to guarantee that this earphone has better sound quality than other earphones on the market, is that so?"

Lu Xianger realized that there was a pitfall in this problem.

Lu Jianchuan next to him couldn't let his daughter be stumped by the reporter's question, so he immediately took up the topic and replied: "I have announced the price of Chuanliu 2.0 flagship earphones before, and I dare say that Chuanliu 2.0 is in the mid-range wired earphones. , no opponent."

(End of this chapter)