This star is wrong

Chapter 323 Screening report, fierce competition for schedule

After the first day of screenings of "Spirited Away", the feedback from film critics and audiences was surprisingly good.

This makes netizens even more curious about this animated film.

Some netizens feel that the film critics are all boasting, like a draft bought by the film studio.

On the major online platforms, some people scolded and some people refuted.

All kinds of controversies are difficult to distinguish between true and false.

Regardless of whether the film review is bought, or the real evaluation of film critics.

Word of mouth came out on the first day of screening of "Spirited Away". No matter how much moisture there is, it still aroused the curiosity of many netizens.

Therefore, more and more netizens and fans want to snap up tickets for the screening, so as to have a sneak peek.

However, there are only a few screenings every day, and the number of movie tickets is very small. Unless there is a cooperation with Ark Culture and Penguin Pictures, it will be difficult to get tickets.

The screening on the second day was also full of seats.

After the screening, the audience feedback was also very good.

More and more netizens are posting their movie tickets on Weibo and Douya.com, and then commenting on the movie.

Posting movie tickets and writing movie reviews has become a common practice.

Because I have seen the movie in person and then commented on it, it is more convincing.

Therefore, many netizens who like to write movie reviews, the first thing they do after watching it is post the movie tickets, and then start to praise the movie.

As more and more viewers have watched the screening, there are more and more related film reviews.

Since it has not yet been officially released, the page ratings of "Spirited Away" have not yet been displayed on Bean Sprouts.com.

This is the rule of Bean Sprouts.com, and the purpose is to prevent the movie from being maliciously scored low before it is released.

Although the ratings are not displayed, the movie reviews, short reviews, and discussions under the "Spirited Away" page are all displayed.

Most of these film reviews and discussions feel that "Spirited Away" is good-looking.

Occasionally, there will be one or two fans who don't know what the ingredients are, and they will rave about "Spirited Away".

Whenever this time, netizens will let trolls post movie tickets.

There are even some netizens who have watched the show, and directly post movie tickets and match up with trolls.

With the opening of the screening of "Spirited Away", the hot searches on the Internet are intermittent, and the popularity is getting higher and higher.

Moreover, the audience who watched the screening couldn't help posting the topic of "Spirited Away" in Moments.

After all, screening tickets are so hard to buy, so if you watch screenings in advance, you have to show off.

The word-of-mouth word of mouth began to spread, and the general evaluation is that it is good-looking, worth watching, and worth taking children to watch.

After the word-of-mouth became popular, more and more netizens were impatiently curious, and those who couldn't get the screening tickets began to look forward to the coming of the National Day holiday soon.

……

In addition to "Spirited Away", among the [-] films planned for release, two of them have begun to be screened.

Before the official release, ordering screenings one or two weeks in advance is a routine operation.

If the quality of the film is high, on-demand screening will be of great help to the film arrangement when it is officially released.

This time the competition for the eleventh gear is very fierce.

There are three seeded players who are expected to compete for the eleven box office champions.

Among them, the most popular movie is a big production called "The Legend of God of War", and the actors are all popular domestic celebrities.

Secondly, there is also a suspenseful comedy "Detective Rock 2". The director and screenwriter are all powerful factions with works with over one billion box office.

The third seed is a martial arts movie "The Great Hero", which is also very competitive.

Among the three films, "Detective Rock 2" and "The Great Hero" were screened on a small scale.

After a few days of screenings, the initial word-of-mouth also came out, some thought it was good, and some thought it was mediocre.

The overall evaluation is above the passing line, but it is not as one-sided as "Spirited Away".

After comparison, the difference becomes more obvious.

Netizens are also more curious.

There was also a discussion on the topic of "What to watch during the [-]th holiday?" on Weibo.

The content of the discussion is basically inseparable from the three heavyweight productions of "God of War", "Detective Rock 2" and "The Great Hero", and then "Spirited Away" with a reputation that is too good to be true .

These four movies appeared the most in the discussion area.

In addition, there are other movies that are not very popular.

If there is no accident, these movies are not very popular, and there are no movies with big names at the box office, so they are basically running with them.

In fact.

There are many movies being shown every day, and there are fifty movies for important festivals.

With so many movies screened, there are only a few that can really get a high box office.

Therefore, most movies are actually accompanied by running.

……

The distribution companies of "God of War", "Detective Rock 2" and "The Great Hero" are different.

Among them, "God of War" is also released by Penguin Pictures, and the other two are released by two other heavyweight film distribution companies in the industry.

In other words, "God of War" and "Spirited Away" are actually released by Penguin Pictures.

Due to the large investment in "The Legend of God of War" and the gathering of big names, the male protagonists and directors are all capable of carrying the box office, and the special effects fighting in the trailer are very exciting.

So since the first trailer came out three months ago, the popularity has been very high.

Due to its strong cast and special effects, "The Legend of God of War" does not need to be screened in exchange for word of mouth.

On the contrary, it will expose the plot in advance and lower the audience's expectations.

Therefore, "The Legend of God of War" was not screened.

The only movie that Penguin Films has screened recently is "Spirited Away".

Besides.

Both "Detective Rock 2" and "The Great Hero" were screened.

After the feedback from the audience, people in the industry can inquire about the general word-of-mouth situation.

The audience feedback of "Spirited Away" is no exception, and it will also be known by rival companies.

In the president's office at Penguin Films headquarters.

President Zhang Changfeng had just returned to the office after a meeting and asked his assistant about yesterday's screening: "How was yesterday's screening?"

The assistant dug out the audience feedback just received: "The screening feedback of "Spirited Away" is very good, even a little too good.

"Most of the audience gave four-star and five-star evaluations, and few were less than four stars.

"The reviews from film critics are also very high, and most of the film reviews are written very carefully.

"If we didn't do the screenings ourselves and didn't buy the draft, I would suspect that these film reviews are false propaganda."

Zhang Changfeng took the screening report printed on A4 paper, glanced at it casually, and found that the feedback from the audience was really good.

It can even be said that this screening report is the best one he has seen since he became the president of Penguin Pictures.

That's right, it's the screening report with the best feedback from the audience.

That's why the assistant said the feedback was so good.

This screening report is indeed too gorgeous.

There are very few bad reviews, and the average score is over 9 points.

However, the screening data does not fully represent the official release data.

After all, the sample of order screenings is relatively small, and the audience who come to order screenings are more or less fans.

Fans have filters for idols, so screening reports generally do not represent the data of the screenings, but can only be used as a reference.

However, one thing is certain.

The feedback from screenings is good, even if the effect of the official release is worse, it will not be too bad.

And if the feedback from screenings is poor, it basically means that the bad movie didn't go away.

In fact.

Zhang Changfeng has seen the first cut version of "Spirited Away", and he also thinks this animated film is good, which is why he is willing to release this animated film.

Now that he saw the screening report, his confidence was even stronger.

Zhang Changfeng then asked: "What about "Detective Rock 2" and "The Great Hero"? How about the screening feedback?"

The assistant dug out another report and replied: "This is the report I got, not the complete data, but there shouldn't be much difference.

"The feedback from the screenings of these two films is not bad. According to past experience, "Detective Rock 2" has a box office foundation of 10 billion, and "Heroes" should also have the hope of hitting 7 million box office." The assistant replied.

In fact.

On the professional theater APP, there will be movies with final estimated box office.

Of course, this estimated box office will change with the film schedule and attendance rate of the movie.

Sometimes there are several times the change.

However, this estimated box office still has a certain reference value.

In a professional company like Penguin Films, there is naturally a way to estimate the box office of movies.

A result is calculated based on the popularity of the movie, the box office capabilities of actors and directors, and various publicity fees.

This result is definitely not too precise, but usually the gap is not too large.

Zhang Changfeng heard that the box office of the two films of his opponents is expected to be not low. He feels that this year's eleventh schedule will definitely be bloody.

This time, the pressure on Penguin Pictures is not small.

Because "The Legend of God of War" is the big investment of Peak Film and Television this year, the directors and actors hired are all domestic celebrities.

Therefore, there were many companies competing for the distribution rights of "God of War" at that time.

For movies like this kind of celebrity gathering, the competition for agency distribution is fierce.

If you want to win the distribution rights, you have to offer a lot of favorable conditions.

Due to the [-]th schedule, Penguin Pictures has not won the distribution of heavyweight movies, so it has invested a lot in "The Legend of War God".

For "The Legend of God of War", Zhang Changfeng and the top executives of Penguin Films agreed to pay 1.5 million publicity and distribution fees, and also signed a distribution contract with a minimum box office guarantee of 12 billion.

Therefore, Penguin Pictures has invested heavily in "God of War". If "God of War" does not perform well, then Penguin Pictures may lose several hundred million on this project.

in the film industry.

Generally speaking, the sequels of popular movies and the new works of top directors are all hot spots for film distribution companies to compete for.

Guaranteed issuance is a conventional means of competing for distribution rights.

Guaranteed release means that the distribution company promises to release the movie to achieve a guaranteed box office.

Penguin Films signed a guaranteed release contract of 12 billion this time.

In other words, the box office of "The Legend of God of War" has to reach 12 billion to meet the contract requirements.

If it does not reach 12 billion, then Penguin Pictures will pay Peak Film and Television the share of the 12 billion box office wins according to the contract requirements.

That is to say, no matter how much the final box office of "The Legend of God of War" is, Peak Films will make a steady profit of 12 billion at the box office, which can be said to be a steady profit.

It is the norm in the industry for film distribution companies to sign guaranteed release contracts.

Fang Xing also signed a guarantee contract for the release of "Spirited Away".

However, it is exactly the opposite of the industry's conventional guaranteed release.

The guaranteed distribution contract signed by Penguin Films and Peak Film and Television guarantees the interests of Peak Film and Television, and it is Penguin Films that guarantees Peak Film and Television.

The guarantee that Fang Xing signed was to protect the interests of Penguin Pictures, and if the requirements were not met, Penguin had to pay Penguin a share of the guarantee.

In fact.

In the film industry, guaranteed contracts like Fang Xing's are very rare.

Moreover, Fang Xing also advanced the publicity expenses.

If "Spirited Away" does not do well at the box office, it will be all the money of Ark Culture.

This kind of cooperation is actually very outrageous.

However, Ark Culture has never proved its strength on the big screen, and has no box office appeal. If Penguin Pictures wants to invest resources in releasing "Spirited Away", it must have this kind of courage.

Fang Xing is aware of the quality of "Spirited Away", and knows that this movie will definitely be well received by the audience.

However, in the history of movies, there are too many movies that are popular or not.

If the film schedule in the early stage is too low, even after the word of mouth increases the film schedule in the later stage, it will not increase much.

Perhaps 20 years from now, "Spirited Away" will become a classic, but when it is released, it will not be able to get the film schedule, and it is likely to be submerged under the waves of special effects blockbusters and become an accompanying film.

After all, theater movies are different from online movies.

Movies released on the Internet, as long as they are good-looking, there will be an endless stream of audiences to watch them, and audiences can watch them as long as they want, and there is no upper limit on the number of broadcasts.

However, theater movies are different.

There are only so many movie theaters, and there are only so many movie screenings every day.

If the film schedule is low, even if the audience wants to watch it, when they arrive at the movie theater and find that there is no "Spirited Away" show, what will happen?
Ordinary audiences must be, they are all here, what not to watch?Just buy a movie ticket and go home after watching it.

Therefore, the schedule of theater movies is the lifeline, and only with the schedule can there be box office.

Fang Xing spent so much money just to give "Spirited Away" a good start.

Even so, after spending 5 million yuan in publicity and distribution fees, and giving Penguin Pictures a guaranteed share, they can only get [-]% of the film schedule.

5% of the films scheduled are placed in the [-]th schedule, and the number of films scheduled can only be ranked fifth.

"The Legend of God of War", "Detective Rock 2" and "The Great Hero", first of all, they had to consume 80% of the film schedule.

The later the film, the fewer films are scheduled.

For the movies behind the top ten, there are only a few tenths in the lineup.

With such a small number of films, there is basically no chance of a counterattack.

If the film schedule of "Spirited Away" is only a few tenths, even if there is a counterattack later, it will be difficult to catch up with the previous films.

That's why Fang Xing was so resolute in throwing money away, and asked for more films.

……

In fact.

At the beginning, Zhang Changfeng promised 5% of the film schedule, and the pressure was also great.

Because the filming of "Spirited Away" will invisibly squeeze the filming of "God of War".

After all, "God of War" is the highlight of Penguin Pictures' eleventh schedule.

However, Zhang Changfeng's original idea was to arrange 5% of the first day of "Spirited Away" first. If the attendance rate is not high, it will be removed on the second day.

As long as the attendance rate on the first day is not high, and the second day's filming is removed, Fang Xing, as the film producer, has nothing to say.

However, after the Dianying report came out, Zhang Changfeng felt that things were a bit interesting.

Because the audience feedback is really good.

According to the feedback from Dianying, maybe there is really hope to hit the 5 million box office.

If it can reach 5 million box office, it is hoped that it will be ranked in the top four in the November period.

(End of this chapter)