This star is wrong

Chapter 324 The Eleventh Holiday, the Movie Releases

As the [-]th long holiday approaches, "Spirited Away" has spent as much as [-] million yuan in publicity and distribution, and the effect is immediate.

Every hour, a 30-second trailer of "Spirited Away" will be played on large outdoor screens in shopping malls across the country.

Not only in shopping malls, movie theaters, but also on subways and buses, there are promotional posters and trailers of "Spirited Away".

People walking on the road and taking the subway can hear the theme song "Dear Traveler" of "Spirited Away" sung by Lu Ming from time to time.

The singing is leisurely and clear, very beautiful.

In the trailer, you can also hear Fang Xing's voiced Amber Lord, saying the line: "I didn't know the feeling of parting is so bleak, I didn't know that saying goodbye has to be so strong."

Since late September, advertisements have covered all major cities across the country.

Many people who don't pay attention to entertainment news or movie information also saw the posters and trailers of "Spirited Away" in their work, study, and life.

At the beginning, passers-by only knew that there was such an animated film being promoted.

I've seen it once or twice without thinking about what kind of movie it is.

However, the more times I see it, I always discuss it with relatives and friends around me.

"Recently, I keep seeing an advertisement for an animation. I must have spent a lot of money."

"Which animation?"

"What is it called Qianxun? The theme song is quite nice."

"You don't even know about this animated movie? It's an animation made by Fang Xing. He even dubbed it himself. You don't know, the tickets for the screening have already been fired up to more than 200 by scalpers."

"There are scalpers for movie tickets, right? No, my classmate posted some tickets for the theater on Moments, saying that the movie is so good to see and explode, and that he will bring his girlfriend to watch it again after the National Day holiday."

"Is it such an exaggeration?"

"I don't know either. Anyway, I'm going to see it on November [-]. I hope I can get a ticket."

"Didn't you say that "God of War" is the most popular movie released on November? There is also "Detective Rock 2."

"Yes, these two films have invested hundreds of millions of dollars, and the announcements are quite fierce, so many people should see them. Now the billboards on the subway are all posters of these three films."

……

Similar discussions are happening around many ordinary people.

Most ordinary viewers didn't decide to watch it just because they saw the trailer of "Spirited Away", but at least they already knew that there was such an animated movie to be released.

As for whether to watch it or not, you need to have a suitable long vacation time, a good reputation of the movie, and the evaluation of friends after watching it to make a decision.

The screening of "Spirited Away" has been going on for more than a week. Many of the audience who have watched the screening have posted on Moments to share their viewing experience.

The viewers who couldn't get the tickets asked the friends who watched the show in Moments, and the answers they got were basically praises.

The evaluation of friends is the easiest to arouse people's interest.

Seeing the movie-watching experience shared by friends, many people became interested and considered going to watch it on vacation.

However, the number of screenings is still too small, and the number of viewers who have watched it is very small, and only a part of the audience will share their viewing experience.

Therefore, the movie viewing evaluation of "Spirited Away" is only circulated in some small circles, and has not yet formed a word-of-mouth effect.

……

After fifteen days of screening of "Spirited Away", it finally ended on the night of September 9.

Six blockbuster movies were released at the same time in the early hours of the morning.

由于9月30号晚上，一过12点，就是10月1号。

For movies released on October 10, the first show will be shown after 1 o'clock in the evening.

However, there are not so many viewers who will watch the early morning show.

The main viewing time is still on the afternoon of the 1st.

Due to the long holiday on October [-], there are a lot of audiences crowded to watch movies on this day.

Some viewers have booked tickets in advance on major apps, and some viewers don't want to see anything, so they go directly to the cinema and watch whatever suits them.

From noon on October 10st, the number of people in movie theaters in major cities surged.

Among them, most of the audience came for "God of War", "Detective Rock 2" and "The Great Hero".

These three films are the highlight of the 80th schedule, and the three films together account for more than [-]% of the film schedule.

In particular, "The Legend of God of War" gathered stars from both sides of the strait, the big names gathered, and it was a blockbuster with special effects, which was absolutely attractive to the audience.

For many viewers, it’s for special effects. As long as the special effects are dazzling and the fighting is exciting, other things can be lowered.

Moreover, "God of War" has not been screened, and the audience has only seen the trailer, and they have the greatest curiosity and expectation for this movie.

"Which one to watch?"

Wang Lisong and Chu Xiaoyu are a couple, and they are in a campus romance. After graduation, they stayed in the city where their alma mater was located to work hard.

I am usually very busy at work and often work overtime. I finally got to go on a date after the National Day holiday, so after eating lunch in the commercial plaza, I went straight to the cinema on the top floor to watch a movie.

For them, today's date is the most important thing, what to see is not so important.

"Well, you definitely want to watch "The Legend of God of War", right?" Chu Xiaoyu knew that her boyfriend would definitely like to watch blockbuster movies with special effects.

"The most important thing is that you like it. We will watch whatever you want to watch." Wang Lisong pampered her and pinched her nose.

"If it were me, I'd like to watch "Spirited Away". The male protagonist's lines are so emotional." Chu Xiaoyu suggested.

"Okay, let's just watch this." Wang Lisong went to the counter to line up to buy tickets.

There were a lot of people watching movies during the National Day holiday, and it was his turn to buy a ticket after waiting in line for ten minutes.

"Two copies of Spirited Away." Wang Lisong pointed two fingers at the conductor.

The conductor clicked on the ticketing system and said, "Only tickets are available for the 03:30 show."

"what?"

Wang Lisong widened his eyes and glanced at the time on his phone: "It's only one o'clock now."

The conductor unfolded all the movie shows and said, "You choose yourself. The ones marked with words are already sold out."

Wang Lisong didn't expect such an exaggeration. He glanced at today's film schedule and found that "Spirited Away" only has three scenes.

The 1:10 noon show is sold out, and the 7:[-] pm show is also sold out. There is another show in the early morning, but today's early morning show has already been screened.

In other words, there are only tickets left for 03:30 today.

"Why are there so few films?" Wang Lisong questioned, but he was more complaining.

The conductor explained: ""God of War" and "Detective Rock 2" have a lot of movies scheduled. If you want to watch them, you can only watch them at 03:30."

In this studio, "Spirited Away" is only screened four times a day.

Wang Lisong couldn't make up his mind, waved to his girlfriend, and discussed, "There is only 03:30 left. If we want to see it, we have to wait for more than two hours."

Chu Xiaoyu frowned, turned to look at the shopping mall outside, and said, "Go shopping and drink a cup of milk tea, it's pretty quick."

"Okay." Wang Lisong asked the conductor to open the 03:30 show, ready to choose a seat.

However, after clicking "Spirited Away" at 03:30, his eyes widened again.

The tickets for 03:30 are basically sold out, and only the corners are left.

"Which position do you want? Only the two leftmost positions in the first row are left for consecutive numbers." The conductor first checked the two leftmost positions in the first row and locked them first.

If it is not locked first, it is likely to be bought by other booking channels.

However, when Wang Lisong saw that there were only tickets left in the corner of the first row, he was in trouble again.

Watching a movie in the first row is a very bad experience, and you have to keep your head up.

If it is the corner position in the first row, it will be even more uncomfortable.

Wang Lisong looked at his girlfriend and said, "Why don't you watch it next time. It's hard to watch the first row."

Chu Xiaoyu also knew that the experience in the first row was poor.

Watching a movie is just for fun, but the experience is not good, why do you still want to watch it?

Chu Xiaoyu was also very considerate, and said with a smile: "Then watch "The Legend of the God of War", anyway, you want to watch this."

When Wang Lisong heard that his girlfriend agreed to watch "God of War", he said happily: "Then let's watch "Spirited Away" tomorrow."

After he finished speaking, he asked the conductor to open the "Legend of the God of War" and start choosing seats.

"God of War" has enough film schedules, basically there are shows every hour, so there are more optional positions.

In the end, they chose the nearest one, and after getting the tickets, they went to the milk tea shop to buy drinks together.

……

Similar situations have happened in many movie theaters.

"Spirited Away" started drawing 5% of the film schedule, which is indeed relatively small.

However, the publicity and distribution funds are as high as [-] million.

The publicity fund of 2 million is only less than that of "God of War" in the [-]th schedule, and it is as much as the second-ranked "Rock Detective [-]".

The high cost of publicity will naturally bring a lot of moviegoers.

However, many viewers came to the cinema, but found that they could not buy tickets.

As a result, the above situation occurred, and many viewers could only choose to watch other movies.

……

It was eight o'clock in the evening.

There are more and more viewers who can't buy "Spirited Away" tickets.

Many viewers complained about not being able to buy tickets online, and it turned out to be a hot search.

[It was promised to be released on October 10st, so I went to the movie theater at noon, but all the tickets for the whole day were sold out. 】

[There are too few films in the lineup, and I can't even watch them if I want to. 】

[Only 5% of the films?What the hell!Didn't the word-of-mouth burst that was promised? 】

[I didn't even get a ticket at the movie theater, so I was smart enough to quickly use my mobile phone to book tickets for the next day on the app. As a result...the tickets for the next day didn't even have a good seat.Booked tickets one day in advance, but still have to sit in the corner? 】

[I booked the ticket for the third day at night, but the tickets in the middle are all gone, so I can only be in the penultimate row.what is happening?Is the film party booked? 】

[The announcement of [-] million won't be used to book the show, right? 】

It is not uncommon in the film industry that film studios and distributors smash their wallets.

Because the attendance rate will affect the follow-up film schedule of the movie, the film studio and the distributor may spend money on the market to increase the attendance rate and ensure the subsequent film schedule.

Therefore, when many viewers found that they could not buy tickets for "Spirited Away", their first reaction was to reserve the show.

……

Many spectators could not buy tickets, but some spectators booked tickets a few days in advance and bought tickets in the middle position.

【hey-hey!It seems that I had a foresight. I booked the tickets for the 9st on September 28th, and I got the tickets for the middle of the noon show.As for movies, I can only say that I personally think there are at least three prehistoric animation movies.Only represent personal views, do not accept refutation. 】

【Buy tickets three days in advance, and I feel relieved when I see that no one can buy tickets, hahaha...】

[Can you gag the mouth upstairs?I am very irritable now. 】

[I would like to give everyone a suggestion. Now that you buy tickets three days in advance, it is very difficult to get a good seat at a popular venue.According to this situation, the number of films will definitely increase.There must be tickets for the newly added events. If you want to grab a good seat, you must always pay attention to the APP for booking tickets. 】

[What are you doing!Are you going to grab tickets to watch a movie now?If I didn't know, I thought it was Spring Festival travel. 】

[I also think it's nonsense. To watch a movie, you have to grab tickets three days in advance, which is outrageous. 】

[I couldn't buy a ticket either, so in the end I could only watch "The Legend of God of War" with my girlfriend. 】

……

On the morning of August 10nd.

The real-time data on the Maoyan box office app shows the movie box office of the previous day.

The box office of the big market is 4.5 million, of which "The Legend of War God" is 1.5 million, "Rock Detective 2" is 1.3 million, and "The Great Hero" is 1.0 million.

The combined box office of the three movies is already 3.8 million.

"Spirited Away" has only 5000 million, which is far behind the top three movies.

This kind of box office distribution is the most common distribution situation. Usually, the box office of important schedules is competed by two or three blockbuster movies, and the later movies will be widened by a large gap, directly forming a fault.

This year's November box office is like this. The box office of the first three films all exceeded [-] million on the first day.

"Spirited Away" took fourth place, only half of the box office of "The Great Hero".

Because on the Maoyan APP, you can see real-time box office, film schedule and attendance.

Ordinary people can also download the APP to view these data.

Therefore, although "Spirited Away" only ranked fourth at the box office, many netizens discovered something special.

The average attendance rate of the top three movies at the box office is around 35%.

Among them, "Detective Rock 2" had the highest attendance rate, with 38%.

The reason why the attendance rate is relatively high is also very simple, because it is a sequel and has the popularity of the first part, so it is normal for the attendance rate to be high on the first day.

The top three movies at the box office have an average attendance rate of 35%, which is a normal level.

The movie box office during the holidays, popular movies are basically this attendance rate.

However, many netizens have found that among so many movies, there is one movie with a very prominent attendance rate.

The attendance rate of "Spirited Away" was as high as 76%, outshine the movies with an average attendance rate of 35%.

This is still because there is one game in the early morning. The attendance rate of the early morning show is generally very low, which will inevitably lower the overall attendance rate.

There is such a high attendance rate, but the film schedule is only 4.9%, not even 5%.

After the first day's box office came out, discussions on the schedule and attendance of "Spirited Away" became more and more intense on major online platforms.

Some netizens feel that it is normal to have a high attendance rate if they cannot get tickets.

Some netizens also believe that this is a fake attendance rate that the film studio has reserved.

Netizens do not know the truth, and all discussions are just speculation.

However, there are people in the industry who know the truth.

As the distributor of "Spirited Away", Penguin Pictures knows very well whether the attendance rate is real.

Therefore, after Zhang Changfeng got the first day's box office report, he began to seriously consider the issue of scheduling "Spirited Away".

5% of the film schedule cut down 11% of the box office. The performance of "Spirited Away" on the first day exceeded Penguin Pictures' expectations.

(End of this chapter)