This star is wrong

Chapter 325 Changes in film schedule, status of box office champion
There are many factors that affect film scheduling.

Factors such as the film's box office appeal, the strength of the distributor, and audience feedback will all affect film scheduling.

However, the most important factor is actually the attendance rate.

When a movie is released in theaters, there is only one original purpose, and that is to make money.

If you want to make money, you have to let the audience go to the cinema to watch it.

A high attendance rate means that the audience wants to watch.

It is impossible for theaters to keep movies with high attendance rates and to show movies that have not been watched.

Therefore, as long as the attendance rate is high, the number of films will definitely increase.

Even if the film studio does not make a request, the theater will ask for more films.

Of course, the strength and attitude of filmmakers and distributors will still affect the increase in film production.

In addition, the attitude of the theater will also affect the film arrangement.

Because there are more than 50 theaters in China, the largest of which are Dadi and China Film.

Each theater chain has its own business management model, and there will be differences in film scheduling.

If the film producer and distributor have a strong influence on a certain theater, they will naturally be able to get more films in this theater.

Of course, generally speaking, theater chains and cinemas all want to make money, and the general direction of making money will not change.

……

After Ark Culture and Penguin Pictures got the box office data of the first day of "Spirited Away", they immediately began to communicate with the theaters, hoping to increase the number of films.

However, the number of movie theaters is fixed, and there are only so many screenings per day.

To increase the film schedule of a movie, there will inevitably be a decrease in the film schedule.

And here comes the competition.

"Spirited Away" wants to increase the lineup.

The three films "God of War", "Detective Rock 2" and "The Great Hero" also want to increase their lineup.

Moreover, the box office of the top three big productions on the first day has exceeded [-] million, which is very confident.

The distributors of these three films may even point at the theater manager's nose and scold: "On the first day, the box office exceeded [-] million, and the attendance rate exceeded the average. Why should we reduce our film schedule?"

Similar quarrels have occurred in various film distribution companies.

……

Since "God of War" is the highlight of Penguin Pictures' [-]th schedule, Zhang Changfeng personally led the publicity team for "God of War".

"Spirited Away" is in charge of another manager.

On the morning of October 10, Zhang Changfeng personally led two teams to communicate with multiple theaters online and offline.

"Manager Li, the schedule of "God of War" cannot be lowered. It has a box office of 1.5 million. There is no reason to drop it. The schedule of "Spirited Away" must increase, with 76% of the attendance and 11% of the box office. Not to mention increasing the film schedule to 11%, it is necessary to increase it to 10%.” Zhang Changfeng called the manager of Dadi Cinemas in person.

"Mr. Zhang, it's very difficult to increase the lineup of "Spirited Away" to 10%. Do you know how many people called me today and wanted to increase the lineup? How can I add it?" The theater manager was very helpless.

"The attendance rate of "Spirited Away" is there, and 10% of the film schedule is not too much." Zhang Changfeng is very clear that even if he doesn't mention it, the film schedule of "Spirited Away" will increase, but the increase rate is hard to say , so we must strive for it.

"It's too much to double the film schedule, and the increase in the film schedule means that the attendance rate will drop." Manager Li explained.

"I've checked the movie ticket reservations for the next three days, and all the tickets in the middle of "Spirited Away" have been booked. As the film schedule increases, the attendance rate will not drop much." Zhang Changfeng held the movie ticket pre-sale in his hand Report, everything speaks with data.

"We are all in this business. The attendance rate of "Spirited Away" was high on the first day. A large part of the reason is that the publicity was sufficient, the publicity was too much, and the number of films was small, which naturally formed the illusion of high attendance rate. It may not be so high." The theater manager has been in this business for so many years, and he is quite sure about the changes in the movie box office data.

This is indeed the case.

On the first day of a movie's release, the biggest factor affecting the box office is not word of mouth, but the announcement and box office appeal of the director and starring actors.

This is easy to understand.

On the first day of the film's release, word-of-mouth had not yet formed.

Whether the audience chooses to watch this movie mainly depends on the cast and director of the movie, as well as the strength of the movie's publicity.

Word of mouth affects the number of subsequent viewers.

Therefore, a high attendance rate on the first day does not prove a good reputation.

The super high publicity and distribution funds in the early stage and the very low proportion of film scheduling will indeed lead to a high attendance rate.

This has happened to some movies before, but from the second day on, the movie's reputation was mediocre, the attendance rate dropped all the way, and finally the performance was mediocre.

Of course Zhang Changfeng knew about this case, so he made preparations in advance and said: "About audience feedback, our company has collected audience feedback in more than 100 theaters across the country, and the audience's evaluation of "Spirited Away" is very high. I can guarantee that, If the film schedule is increased to 10%, the attendance rate of "Spirited Away" will not be lower than 60%."

The theater manager was somewhat moved and proposed a plan: "If the film schedule of "Spirited Away" should be increased to 10%, the film schedule of "God of War" should be reduced to 30%."

"Absolutely not!" Zhang Changfeng flatly refused.

The first day of "The Legend of War God" was 35%, which is the movie with the highest schedule in the [-]th schedule.

The second-ranked film is "Detective Rock 2", with 25%.

The third place in the ranking is "The Great Hero", with 21%.

Add up the schedule of the three films, a total of 81%.

Hearing that the theater manager wanted to reduce the film schedule of "The Legend of War God", Zhang Changfeng immediately expressed his objection.

"God of War" is the highlight of Penguin Pictures' eleventh schedule.

The film schedule of "Spirited Away" must be won, but the film schedule of "God of War" must also be stabilized.

"Mr. Zhang, the attendance rate on the first day of "The Legend of War God" is lower than that of the other two films, and the film schedule must drop a bit. You want to increase the film schedule of "Spirited Away", where will the film schedule come from?" The theater manager Not only did I receive calls from Zhang Changfeng, but other film producers also kept asking for more film schedules.

But there are only so many films in the lineup, if someone increases, someone must decrease.

"You should know the starring lineup of "The Legend of God of War". It must be the box office champion in the [-]th season. It is impossible to reduce the film schedule, absolutely not." Zhang Changfeng's attitude is very firm.

The theater manager sighed, and said frankly: "Mr. Zhang, tell me the truth. The first-day attendance rates of "Detective Rock 2" and "The Great Hero" are both higher than those of "God of War". It is already very difficult to increase the number of films for these two films.

"In short, if you want to increase the lineup of "Spirited Away", you can only get it from "God of War". Think about how much you want to get."

Zhang Changfeng's expression was very serious, and he began to consider the distribution of the filming.

Penguin Pictures is still very strong in film distribution and can have a certain say.

After deliberation, in order to keep "The Legend of War" as the box office champion in the eleventh period, the film schedule was only dropped by 3 points.

The film schedule of "Spirited Away" has increased from 5% to 8%.

……

After the increase in filming, "Spirited Away" added a few new filmings on October 10.

Many viewers couldn't buy the film online, so they went to the theater and finally bought tickets for the new screenings, and posted the movie tickets on Weibo, expressing their luck.

Each cinema line has a unified brand.

For example, Dadi Cinemas will have its own cinema membership card.

In order to protect the rights and interests of its own members, the theater will reserve a part of the movie screenings for members when popular movies are released.

Of course, this usually only occurs when it is difficult to grab tickets for popular movies.

If it is normal, and the movie screening hall is not full of people, there is no need to reserve it.

The current situation of "Spirited Away" is the most popular show in three days, and the tickets are all sold out.

The new screenings in the cinema are given priority to its own members.

This makes it possible to see screenings in the cinema that cannot be seen on the Internet.

Audiences who bought tickets posted their movie tickets on major online platforms.

Immediately attracted a lot of complaints from netizens:
[Why can't I see the ticket for this movie on the blue app?Can't find it. 】

[Obviously it is a new show, and the theater will give priority to selling to the customers on the scene. 】

It's not unusual for this to happen when hit movies are released.

Because when customers go to the movie theater to buy tickets, the conductors usually recommend popcorn and drink packages.

Popcorn and drink packages are a major source of income for the studios, and they don't need to be shared with theaters and film producers.

Therefore, for the cinema, the customers who come to buy tickets on the spot are of the highest quality.

After the movie tickets were published on Weibo, many netizens who could not book tickets online began to go offline and went to major movie theaters to buy tickets on the spot.

"Give me two tickets for Spirited Away, both in the afternoon and evening, but not in the early morning."

"The tickets for "Spirited Away" are all sold out today, and there are only corner tickets left for the early morning show."

"What? Today's ones are all sold out? Isn't there more filming? What's going on with your theater? Are you making money?"

"I'm very sorry, today's tickets are sold out, and there are still tickets for the new show at noon tomorrow."

"I won't be free tomorrow, are there any new sessions today?"

"We don't know either, we have to wait for the notification from the theater."

"What! Can't you give feedback to the higher authorities and add a few more games?"

Many netizens who went to the offline movie theater to buy tickets found that the tickets for the day were sold out, and couldn't help complaining on Weibo:

[What about the ones that can buy tickets offline?Where are the tickets? 】

[I also saw someone say that tickets for the new events can be bought offline, but only after I went there did I realize that there are too many smart people like me, and they sold out by noon. 】

[I had a brainstorm and bought tickets for tomorrow's new show. After I bought it, I found that there were only tickets for the corner left for that show. It was so cruel. 】

[Is this movie so good?Can grabbing tickets be like this? 】

[I haven't watched it yet, but I heard from my colleagues who have watched it that there are three prehistoric animation movies.It made me feel outrageous. The problem is that more than one colleague said that. When I saw my classmates on the first day, my circle of friends blew up. 】

[You will know it after watching it. It may be questioned if it is said to be the top three animation films in history, but I still want to say that this year's animation film is No. 】

……

On Weibo, countless netizens discussed the topic of "Spirited Away" being hard to find, and there were several hot searches.

[This is the first time I have experienced the situation where I want to watch a movie but cannot buy a ticket.In the past, even if it was a Lunar New Year stall, not to mention the middle position, the position a little to the side was still bought casually. 】

[It's really hard to find a ticket, what are the theaters doing?Can't we have a few more screenings?Don't tell me, movies are still engaged in hunger marketing. 】

[I took a look at the lineup on Maoyan, and the lineup for No. 2 of "Spirited Away" is 8%, which is only 1% more than No. 3.The attendance rate was 76% on the first day, and the film schedule increased by 3% on the second day. What kind of nonsense is this? 】

[The cinema comes out to be scolded.Yes, God wants to scold you! 】

[It's really uncomfortable.I was almost spoiled by my classmates, and I was itching to see it, but I could only book a ticket for No. 5.Really convinced. 】

[Sure enough, a singer can't make a movie, and he can't even get a film arrangement, so he has no face! 】

[Really no face +1]

……

The next day's screening ended, and it was the morning of October 10rd.

After summarizing the box office data of the major theaters, the No. 2 data was displayed on the Maoyan APP.

The box office of "God of War" was 1.3 million, accounting for 32% of the film schedule, and the attendance rate was 30%, which was a little lower than the previous day's attendance rate.

"Detective Rock 2" had a box office of 1.2 million, accounting for 27% of the film schedule, and 37% of the attendance, which was basically the same as the previous day.

"Heroes" has a box office of 9500 million, accounting for 20% of the film schedule, and 35% of the attendance rate. Because the film schedule has dropped slightly, the box office has also declined, but the attendance rate is stable.

The top three movies at the box office have stable statistics in all aspects.

The situation of "God of War" is slightly worse, the attendance rate has begun to decline, and the daily crown is in danger.

The fourth box office is still "Spirited Away", with a box office of 8200 million, accounting for 8% of the film schedule, and an attendance rate of 78%.

After the number of movies increased, the attendance rate not only did not decrease, but increased by two points.

The box office has increased by as much as 60%, from 5000 million on the first day to 8200 million, and the momentum is so fierce that it is staggering.

On the morning of May 10th.

When Zhang Changfeng saw the box office data of No. 2, his expression was a bit complicated.

Because the performance of "The Legend of War God" was not as good as expected, after the film schedule decreased, the attendance rate continued to decrease.

If it continues like this, the box office will be crowned day by day, and it may even be taken away by "Detective Rock 2".

Fortunately, the performance of "Spirited Away" is still eye-catching.

After the number of movies increased, the attendance rate not only did not decrease, but also increased.

Zhang Changfeng also regretted it a little. If the day before, he had reduced the film schedule of "The Legend of War God" to 30%, and assigned the 2% film schedule to "Spirited Away", maybe the data would have been even better.

It's just that, in that case, the box office crown of "The Legend of God of War" will be gone.

Now, Penguin Pictures is caught in a dilemma.

Do you want to keep the box office champion of "God of War"?

If you want to keep "The Legend of War God", you must increase the intensity of publicity, carry out movie viewing activities, and stimulate the audience's enthusiasm for watching movies.

These methods are all effective, but the investment will be huge.

While Zhang Changfeng was deep in thought, the person in charge of the "Spirited Away" publicity team knocked on the door of the president's office and said eagerly:
"Mr. Zhang, I suggest to increase the schedule of "Spirited Away". Do you still remember Fang Xing's request at the beginning?

"I remember when we first talked about the cooperation, Fang Xing asked for 20% of the cuts.

"At the time, everyone thought he was joking, but now seeing the attendance rate of Spirited Away, I think his request was right.

""Spirited Away" is worthy of 20% of the film schedule. We can no longer hesitate, or we will miss the best opportunity."

(End of this chapter)