This star is wrong

Chapter 326 Overtake at the box office, the strong stamina of "Spirited Away"
The top executives of Penguin Films held an emergency meeting to discuss the filming of "God of War" and "Spirited Away".

"Spirited Away" had an attendance rate of 78% on the second day, showing its strong potential.

It is inevitable to increase the film schedule, but how to allocate the film schedule of the two films is a topic that needs to be discussed.

If possible, Zhang Changfeng certainly hopes that both films can get high-ranking films.

The problem is, other film distribution companies think so too.

The box office of "Detective Rock 2" and "The Hero" is not low, especially the box office of "Detective Rock 2" on the second day has approached "Legend of War God".

In this case, the distribution company of "Detective Rock 2" is also actively striving to arrange the film.

"Detective Rock 2" would be good if it didn't go up on the third day, but it's impossible to suppress its film schedule.

Therefore, the filming of "Spirited Away" can only be squeezed from other places.

The first film to be squeezed out was "The Legend of the God of War".

Judging from the next day's box office data, the film schedule of "The Great Hero" will drop slightly, but the drop will certainly not be too large.

Therefore, if "Spirited Away" wants to greatly improve the film schedule, it will inevitably squeeze "God of War".

For Penguin Pictures, the two films were released by them, and the palms and backs of the hands are full of flesh, so it is difficult to choose.

What's more, "The Legend of God of War" has won the daily box office champion for two days, and now reducing the film schedule is equivalent to giving up the box office champion in the eleventh period.

For a film distribution company, it is very important to be able to win the box office champion in an important schedule.

The cast of "God of War" is very top. Penguin Pictures has invested a lot of resources in order to win the distribution rights of "God of War", and it is impossible to give up casually.

Moreover, behind the film, there are more complex relationships.

"God of War" represents not only the movie itself, but also the production company behind it.

"The Legend of God of War" is a big production produced by Video Media, with an investment of 3 million.

Imaging Media is a giant company in the film industry, ranked among the top five in the film industry, and invests in major productions almost every year.

Penguin Pictures and Imaging Media have an in-depth cooperative relationship. Now that the filming of "God of War" is being cut, Imaging Media will definitely have opinions.

If it is not handled properly, it will even affect the future cooperation between the two companies.

Therefore, "The Legend of God of War" represents the face of video media.

Things are far from being as simple as they appear on the surface.

Not only that, the investor of "The Legend of War God" is not just one company, but more than a dozen film and television companies.

Penguin Pictures also voted for "God of War".

In other words, "God of War" is the son of Penguin Pictures.

The more "God of War" earns, the more profits Penguin Pictures can share.

The main investor of "Spirited Away" is Ark Culture, and Penguin Pictures can only get the distribution share.

Moreover, what Penguin Pictures signed with Fang Xing at the beginning was a guarantee of 2000 million + 5% distribution agency fee.

Looking at the current momentum of "Spirited Away", the box office easily exceeds 5 million.

According to the contract, the share of the 4.5 million box office is more than guaranteed.

In other words, Penguin Pictures can only get 5% of the distribution share from the "Spirited Away" project in the end.

Even if the box office of "Spirited Away" can reach 10 billion, Penguin Pictures will not get more than 5000 million.

Therefore, Penguin Pictures can't make much money from "Spirited Away".

……

In fact, when seeing the box office data of "Spirited Away" on the second day, Zhang Changfeng regretted it a little.

From the very beginning, they should have signed an agency contract with 10% share. In that case, they could earn at least [-] million on "Spirited Away".

Even, if Penguin Pictures was willing to pay 15 million in advance for publicity and distribution when negotiating the contract, it is entirely possible to divide the distribution into [-]%.

It's a pity that at that time, the review department of Penguin Pictures didn't expect the box office of "Spirited Away" to be high, and it was considered a dark horse if it reached [-]-[-] million.

After all, it is very difficult for an animated film to have a high box office, and it is still a 2D animation.

Unexpectedly, the momentum of "Spirited Away" is so strong. On the first day, the attendance rate was 76%. After increasing the number of films on the second day, the attendance rate rose instead of falling, reaching 78%.

This has caused great divisions within Penguin Pictures.

Zhang Changfeng can't blame others, but his own vision is not accurate enough.

This is the case with business operations. High returns must come with high risks.

Penguin Pictures is unwilling to bear the [-] million publicity fee, so naturally it cannot get the high return of "Spirited Away".

For a film distribution company, making money is the first goal.

"God of War" has a high box office, and Penguin Pictures can get more, so the top management is still more inclined to keep "God of War".

Moreover, it is more important for the company to win the box office champion in the eleventh period.

……

the other side.

Fang Xing also had a meeting with the staff in the company.

Unlike the dull atmosphere of Penguin Films, the employees of Ark Culture are very excited and motivated to work.

Seeing the box office data of "Spirited Away" on the second day, Fang Xing was no longer in a hurry.

Before "Spirited Away" was released, the fate of this animated film was hard to say.

After all, theater movies need to be scheduled to have a box office.

If there is no film schedule, no matter how high the quality of the film is, the box office will not be much higher.

Everything that Fang Xing has done in the early stage, including spending [-] million yuan on announcements, and ordering screenings in advance, everything is to give "Spirited Away" a good start.

As long as the first day's film schedule is not too low, there is no need to worry about the rest.

Fang Xing won 5% of the filming schedule for "Spirited Away" without any assistance.

This lineup is not high, but in the [-]th season, the number of films scheduled is already ranked fourth. This lineup is not high, but at least it will not be submerged in the lineup of theater movies.

The box office performance of "Spirited Away" is also very gratifying.

On the second day, the attendance rate was 78%, and the box office was cut to 8200 million.

Fang Xing doesn't need to worry anymore, no one can stop it during the National Day holiday.

……

Under the pull of capital and contacts from all sides.

When the film schedule came out on October 10, the proportion of "Spirited Away" almost doubled, from 3% to 8%.

In order to stabilize the box office champion position of "God of War", Penguin Pictures began to increase the publicity and distribution fees, and launched movie viewing discounts.

When "God of War" is screened in theaters, Penguin Pictures will subsidize the ticket prices, thereby reducing the price of movie tickets.

For many viewers who don't care what to watch, the ticket price is also a major factor in their thinking.

Seeing that "God of War" has a promotional event, the ticket price is 7% off, which naturally attracted many viewers to buy tickets to watch the movie.

However, the 7% off the ticket price and the 3% off, the theater cannot pay the bill, and Penguin Pictures can only subsidize it.

It's a pity that Penguin Pictures' promotional activities failed to save "God of War".

After the box office data came out on October 10, "God of War" failed to secure the daily box office champion, and only won 3 million box office.

"Detective Rock 2" took in 1.25 million at the box office.

The box office market on October 10 showed a downward trend.

This is a normal phenomenon of National Day box office changes.

The box office of the National Day stalls usually has the highest box office on the first day, and then the daily box office slowly declines from the second day.

After the seven-day long holiday, the daily box office will be cut in half, and after two days on the weekend, it will recover for two days, and it will be cut in half again on weekdays.

This is the law of the box office market, but the box office of "Detective Rock 2" rose instead of falling. Not only did it outperform the market, it also overtook "God of War" and won the daily box office champion.

The stamina of "The Great Hero" is slightly worse, and the box office dropped to 7800 million.

Moreover, "The Great Hero" is no longer the third in the daily box office.

Because No.3 in the daily box office has been replaced by "Spirited Away".

The box office of "Spirited Away" rose to 1.1 million on the third day, and it was not even far behind the top two "God of War" and "Detective Rock 2".

When the box office data came out, the entire movie circle was surprised.

The momentum shown in "Spirited Away" is a bit fierce.

Relying on 15% of the film schedule, the second-grossing "God of War" is almost the same.

The difference is only 1000 million, but the difference in filming is nearly doubled.

……

After the box office data came out on October 10, the top executives of Penguin Pictures began to panic.

"The Legend of God of War" carried out a promotional activity, and the box office champion on the final day was still taken away by "Detective Rock 2".

Not only that, but the rating of "The Legend of the God of War" on Bean Sprouts.com dropped drastically.

The audience's evaluation of "God of War" is generally not high.

Most of the viewers said: If you want to watch the special effects, "The Legend of God of War" can still be watched, but the plot is not so good.

The box office of "God of War" fell below 7 points from the second day, only 6.8 points.

Moreover, this is still in the early stages of release, and as time goes by, this score will get lower and lower, and it may end up with only 6.2 or 6.3 points.

This score is hovering on the passing line, bad movies are not considered, but it has nothing to do with excellence.

The audience's evaluation of "The Legend of War God" is average, which also leads to the poor stamina of this movie.

So even though there were promotions on the third day, it failed to retain the daily box office champion and was overtaken by "Detective Rock 2".

Zhang Changfeng saw that "The Legend of God of War" failed to retain the daily box office champion, and after seeing the audience feedback collected by the company, he already had a premonition that "The Legend of the God of War" had a high probability of not being able to retain the throne of the National Day box office champion.

The distribution company of "Detective Rock 2" is also a direct competitor of Penguin Pictures.

Letting the opponent win the National Day box office champion is actually a loss in commercial competition for Penguin Pictures.

It will have a negative impact on future competition for the distribution rights of popular movies.

Moreover, the box office of "The Legend of War God" fell, and the producer Video Media was very dissatisfied.

……

On the morning of May 10th.

Zhang Changfeng looked at the previous day's box office data report with a serious expression.

Having been in this industry for so many years, he knows very well that no matter how unwilling he is, "God of War" is really no good. It won't get a good reputation and stamina. It will be very difficult to do "Detective Rock 2".

The box office of movies with important schedules is like this. Once the daily box office is exceeded, there is basically no chance to overtake it.

Moreover, according to the box office and attendance trends of "Detective Rock 2", the publisher will definitely strive for more films.

The box office and attendance of "The Legend of War God" are both declining, and the theaters will definitely cut the number of films.

The schedule of "God of War" will be eaten by other movies, and the subsequent box office will continue to fall.

However, looking at the data, the final box office of "The Legend of God of War" will not be lower than that of "The Great Hero".

The problem is that "God of War" can't beat "Detective Rock 2", which means that Penguin Pictures has no ability to compete for the National Day box office champion.

Zhang Changfeng had a serious expression on his face, staring at No. 3's box office data in a daze.

After a moment.

His attention began to bet on "Spirited Away".

15% of the films were scheduled to get 1.1 million box office, which is only 1000 million less than "God of War" and 2 million less than "Rock Detective 1500".

Not only that, but the ratings of "Spirited Away" on Bean Sprouts.com are ridiculously high.

Most of the audience gave 5-star reviews, making the score as high as 9.2 points, basically touching the ceiling of movie ratings.

represented by such data.

If you continue to improve the arrangement...

Zhang Changfeng took a deep breath, made a decisive decision, and notified the company's top management for a meeting.

"Revise the publicity and distribution strategy. From today...no, from now on, we will fully promote "Spirited Away", and give all resources and film arrangements to "Spirited Away". As long as "Spirited Away" Attendance has not plummeted, and the National Day box office champion is still ours!"

After Zhang Changfeng said these words, he overcame all opinions and made a decision.

In fact.

Inside Penguin Pictures, many managements are opposed to giving resources to "Spirited Away".

Because, among the high-level executives of Penguin Films, many of them are closely related to image media.

In terms of resource allocation, this part of the top management is naturally more inclined to the "Legend of the God of War" by Video Media.

In addition, the ratio of account sharing is also a problem.

For the "Spirited Away" project, Penguin Pictures can only get 5% of the box office share, which is already the lowest standard in the industry.

However, this only blames the senior management of Penguin Pictures for not being able to take the risk of a [-] million publicity fee, so naturally they will not get high returns.

"About the proportion of the agency share, I will go and talk to Fang Xing in person."

Zhang Changfeng showed courage, ignored the objections of other high-level officials, and made a decision.

in the afternoon.

Zhang Changfeng brought his assistant along and made an appointment with Fang Xing.

Fang Xing didn't choose a place, and invited Zhang Changfeng to the Ark Culture Headquarters for a discussion.

Zhang Changfeng expressed a little bit of embarrassment, and used his words carefully: "It's actually inappropriate to mention this now. However, the distribution share of the "Spirited Away" project this time is indeed the industry's lowest standard."

In fact, when Fang Xing learned that Zhang Changfeng was going to see him, he already guessed what was going on.

"Mr. Zhang, I gave two proposals at the beginning. Moreover, I paid for the publicity fee myself. For this project, Penguin Films basically made money while lying down." Fang Xing didn't let go immediately. Look very peaceful.

"I know, it's true that our review team's vision is not good. I am also impressed by the other party's overall film production level, and I am very impressed." Zhang Changfeng put his posture on the same level as Fang Xing, and even started to say compliments.

After a pause, he continued: "I have already made a work arrangement for the company. From this morning, all resources will be given to "Spirited Away". Searching".

"The goal is to push "Spirited Away" to the top of the National Day box office.

"Although there is a gap between the current total box office and the top two films, I believe that with the stamina of "Spirited Away", there is a chance to overtake it and become the box office champion of the National Day file."

Fang Xing knew that Zhang Changfeng was expressing his sincerity.

Zhang Changfeng continued: "It's just that there are still some high-level executives in the company who object to me giving all the resources to "Spirited Away". I don't do it for myself, I just want to silence these people.

"Boss Fang will treat me as a favor, and we will have many opportunities to cooperate in the future."

Fang Xing heard that he had already talked about "humanity", so he knew it was almost done.

For the president of a giant company in the film industry like Zhang Changfeng, being able to say this sentence has shown the greatest sincerity.

It is more important to make the president of Penguin Pictures owe a favor than to earn tens of millions more.

The reason why Ark Culture is oppressed by Pengcheng Capital and Dingsheng Capital is because Ark Culture has just started and has not established a solid network of contacts.

Seeing that Zhang Changfeng was talking about this, Fang Xing finally let go: "What plan does Zhang Zong hope to use?"

Zhang Changfeng cast a grateful look, and said: "Just follow the second plan proposed by Mr. Fang at the beginning. In addition, the subsequent publicity expenses will be paid by Penguin Films in advance.

"In the future, more promotional resources and film arrangements will be added.

"I can guarantee that starting from the 5th, the schedule of "Spirited Away" will gradually increase to more than 30%."

After listening to his promise, Fang Xing nodded and agreed, "Yes, let's do it this way."

Penguin Films pushes "Spirited Away", which will definitely make the box office blowout.

In fact, if you can get the promotion resources of Penguin Films, you will eventually earn no less money than you do now.

What's more, if Zhang Changfeng can owe a favor, the road will be widened.

In fact.

Among the plans Fang Xing gave at the beginning, there was a 10% share of the distribution.

After this incident, Penguin Pictures is naturally pushing "Spirited Away" with all its strength.

(End of this chapter)