This star is wrong

The headquarters building project of Ark Culture in Ningyun Cultural Industrial Park has started, and it is planned to cost 20 billion in three years.

Therefore, Fang Xing now needs to make as much money as possible, reduce the loan ratio of the project, and optimize the company's asset structure.

Three years ago, I endorsed HONOR mobile phones, and the cooperation was very pleasant.

Later, it was not continued, just because the brand side needed to change new faces to attract more potential customers.

This is a common strategy in the celebrity endorsement industry.

For brands, they actually prefer to sign short-term endorsements.

For example, a certain mobile phone brand launched its flagship model this year, signed a star who had a blockbuster drama this year as an endorsement, and used the popularity of the star to promote the mobile phone.

When the new generation of flagship models are released next year, find the most popular celebrity endorsement next year.

However, the celebrity side would prefer to sign a longer endorsement contract.

If the endorsement contract is long, the endorsement fee will be reduced.

However, long-term endorsement is actually risky for the brand side.

Especially the current traffic stars, because a drama is popular, but there is no new drama to continue, and they get angry quickly.

If the star is in the endorsement period, because of his bad deeds, the brand will be out of luck.

Even if there is a compensation clause in the endorsement contract, the negative impact on the brand is huge.

Especially in recent years, the country has begun to control the chaos in the entertainment industry, and bad artists have accidents every year.

Therefore, brands are becoming more and more cautious about signing spokespersons.

Besides.

Brands also need new faces to tap potential customers.

After a celebrity endorses for a year or two, fans who are willing to pay for the celebrity are basically found out.

At this time, the brand side needs new faces to broaden the customer base.

Considering a variety of factors, celebrity endorsements have basically formed an industry standard of signing once every two years.

Of course, how to sign depends on how the brand and the star agent discuss.

Fang Xing endorsed HONOR mobile phone three years ago, and that endorsement was a very successful endorsement for HONOR.

Because, Fang Xing was born three years ago, and won the three major Golden Melody Awards in a row, the top music variety show of the year, the Spring Festival Gala, and international competitions.

The HONOR mobile phone was endorsed by Fang Xing when Fang Xing was just rising, and was taken by the spokesperson all the way.

As Fang Xing's strength and popularity increased, the endorsement price also increased, reaching a very exaggerated figure.

After two years of endorsement, HONOR mobile phones also need a new spokesperson to tap new customers.

Therefore, after the endorsement contract expired, it was not renewed.

Of course, HONOR did not choose to renew the contract, and there is another more secret reason.

A large company at the level of HONOR has news channels in the investment industry.

Therefore, the top executives of HONOR knew that Ark Culture had a feud with a certain capital, and the battle was very fierce.

Even unconventional means such as tax inspections were used.

HONOR has nothing to do with either party in the fight, and has always supported Fang Xing during the endorsement contract.

However, HONOR is not a company that can make decisions based on personal feelings, and the company's decision-makers will inevitably tend to be rational.

Therefore, the HONOR executives are not sure whether Fang Xing can withstand this wave of pressure from capital. To be on the safe side, it is a very rational decision not to renew the endorsement contract after fulfilling the endorsement contract.

……

Fang Xing didn't know about these secret reasons, and even if he knew, he didn't think there was any problem.

The grievances between myself and Pengcheng Capital and Dingsheng Capital are originally personal grievances, and no other companies need to intervene.

In shopping malls, as long as you don't add insult to injury, it is the greatest kindness.

This time, Li Changyan invited him to dinner, and the proposed endorsement contract was signed together with the "Hurricane" Season [-] advertising contract. The price and terms were very sincere.

After finishing the general framework of the contract, Li Changyan continued a cup of coffee and said:

"Brother Fang, the advertisement for the third season of "Hurricane" is definitely going to be sold, and there is only one week left.

"It's boring to pull each other, and if you sign an endorsement, the shooting of commercials is more demanding, and the time is tight.

"Let me tell you the truth, the advertising price for the third season of "Hurricane" is 520 million for a single episode, I can make a decision.

"The endorsement price is 3600 million for two years, and the price is basically fixed."

After listening to the price he offered, Fang Xing knew that the other party was asking the top price.

According to the current market price, the price of Fang Xing's endorsement brand is about 3500 million for two years.

This price is basically the ceiling of domestic endorsement prices.

There may be individual kings and queens whose endorsement prices are higher than this, but they are all exceptions.

The advertising price for the third season of "Hurricane" was set at 500 million yuan per episode by a company.

Therefore, Li Changyan's direct price of 520 million is already the highest price.

What's more, if the two contracts are negotiated together, some discounts should be given.

Li Changyan didn't even lower the price because of this, he always gave the highest price.

"President Li is indeed very sincere. Has your company discussed this in a meeting?" Fang Xing still wanted to ask.

"Not yet. However, I can basically make a decision on this matter. As long as brother Fang agrees, I can go back and have a meeting, and the contract can be signed on the same day." Li Changyan is very sure about this.

After all, he is the CBO of HONOR, and brand endorsement belongs to his scope of work.

And the commercials for the third season of "Hurricane" are very popular now, and many companies are competing.

As long as he can win the advertisement for the third season of "Hurricane", the price of 520 million is not too high.

Fang Xing nodded, thought about it, and replied: "If the two contracts are signed together, the contract amount will exceed [-] million."

"Isn't this more courageous?" Li Changyan replied with a smile.

If according to the price Li Changyan proposed, the advertising price of the third season of "Hurricane" is 520 million yuan per episode, then the total price of 13 episodes is 6760 million yuan.

Adding in the 3600 million of the endorsement contract, the total amount will be 1.036 million.

A contract of this level is a super big contract even for HONOR and Ark Culture.

"In this case, then Mr. Li can go back to the meeting. If it is confirmed, the contract will be sent to Ark Culture. After the company's legal affairs have read it, you can sign it. In terms of price, I will not raise the price. After all, time is tight. The commercial really needs to spend a little more time." Fang Xing didn't hesitate, since the two parties had worked together before and knew each other very well.

For this cooperation, Li Changyan is also very sincere, so let's finalize it like this.

"Just wait for Brother Fang's words. It's a happy cooperation. I'll go back to the company now. I'll send the contract later when it's done. Let's sign the contract sometime." After Li Changyan finished speaking, he got up and shook hands, and then returned to the company immediately Call high-level meetings.

Since the amount of the two contracts exceeds [-] million, even if he is the CBO of the company, when making such a big decision, he still needs to hold a high-level meeting and go through the motions.

Also, time is tight this time.

Therefore, the signing this time is not just for the advertisement for the third season of "Hurricane".

If it's just a commercial, with Ark Culture's shooting ability, if we rush to work, the short film of the commercial can be shot in one day.

After all, the short film for commercials is actually very simple, and it doesn’t even need a plot, just find actors to put on makeup and shoot a sentence of commercials.

Endorsements are different.

If it is an endorsement contract, then the commercial must be shot seriously.

Even with the level of Ark culture, it would take a week to come out after shooting and post-production.

Therefore, time is very tight.

After Li Changyan returned to the company, he called a high-level meeting to announce a new endorsement and a commercial for the third season of "Hurricane".

When the executives of HONOR first heard that they were going to sign a new spokesperson, they thought they were talking about a new spokesperson, and they might have to wait until next year to sign.

But I didn't expect it to be so urgent this time.

"Will the time be too urgent?" A senior executive expressed objection to this decision.

After all, in such a short period of time, it is indeed not safe to sign a large contract worth more than [-] million yuan.

"As for the commercial shooting, Ark Culture is in charge. If the endorsement commercial can't be released within a week, the interstitial commercial of "Hurricane" can be shown in a short film first, and the official commercial will be released later." Li Changyan proposed this plan.

In fact.

The spokesperson contract of HONOR mobile phone has not ended yet, and it will not end until the second half of the year.

However, when signing a spokesperson for a brand, it is usually signed a few months in advance.

He even signed a spokesperson for next year this year.

As long as the current contract is fulfilled according to the endorsement contract, there is no problem.

"Time is indeed a little tight, but as far as I know, many manufacturers are vying for the commercials for the third season of "Hurricane". If it can be negotiated, it would be a good way to sign the two contracts together." The president said earnestly After consideration, I think this plan is feasible.

Li Changyan smiled and said, "To be honest, if Fang Xing and I hadn't known each other, this contract would not have been negotiated. I just received a message this morning that Blue Factory also wanted the third season of "Hurricane" For interstitial ads, the price may still increase.”

The high-level meeting did not discuss for long, and the matter was right in front of us.

The commercial for the third season of "Hurricane" has too many competitors.

If it wasn't for his previous cooperation, Li Changyan wouldn't even be able to find Fang Xingtan.

Being able to sign the two contracts together is already the best solution.

Therefore, after the high-level decision-making, Li Changyan immediately asked the legal counsel to start preparing the contract.

……

the other side.

After Fang Xing returned to the company, he held a meeting and called Zhang Yigao over to make preparations for shooting the commercial.

Although the HONOR company has not sent the contract yet, Li Changyan is very sincere.

There is a high probability that this contract will be successful.

Fang Xing promised that Ark Culture would be responsible for the commercial shooting.

Time is tight now, and we must start preparations for the crew to shoot commercials.

The meeting was only halfway through when the assistant to the president walked into the meeting room with a faxed contract in hand and said, "President Fang, the contract from HONOR has been sent."

Fang Xing stretched out his hand to greet the person in charge of the company's legal department, and said, "Go through the contract and ask any questions. If there are no questions, write back to HONOR."

"Then I'll go back and go over the contract with other legal counselors, and I'll talk to Mr. Fang later." The person in charge of the legal department immediately went out with the contract and went back to the office of the legal department to work.

Fang Xing snapped his fingers and asked, "Have you copied the contract?"

The assistant nodded quickly: "Xiao Xu is copying, and I will send the first copy as soon as I get it. I'll go and have a look right now."

The assistant hurried out, then quickly brought in the copied contract and distributed it to the company's senior management.

Fang Xing opened the contract and looked at it.

The content of the two contracts is similar to what Li Changyan talked about before.

Fang Xing only needs to look at the general framework of the contract. As for the details, the company's legal affairs will check them out.

More than an hour later, the head of the legal department came back with two contracts.

In the contract, some key clauses have been circled with a pen.

"Mr. Fang, our legal department has already gone through the contract. There is nothing wrong with the contract as a whole. There are only a few key clauses that need to be mentioned with Mr. Fang."

Fang Xing beckoned him to sit beside him: "Sit down and talk."

After the person in charge of the legal department sat down, he pointed to the circled place with a pen and said, "Mr. Fang, in the advertising contract for the third season of "Hurricane", there is a clause stating that the short advertising film should be shot by our company, and it should be noted that The main actor in the commercial video is Mr. Fang himself."

Fang Xing nodded and said, "This is what Li Changyan mentioned, and I agree."

The two sides discussed the endorsement contract, so Fang Xing, as the spokesperson, appeared in the commercial short film, this request is very reasonable.

In HONOR's contract, this article is written in the contract, just to prevent Ark Culture from randomly arresting individuals to shoot because of rush.

After the person in charge of the legal department finished talking about the contract for the advertisement in the third season of "Hurricane", he turned to the endorsement contract and continued:

"Mr. Fang, there is a breach clause in the endorsement contract.

"During the contract period, if Party B damages Party A's brand image due to personal reasons, Party B has the right to terminate the contract and demand compensation.

"The amount of compensation is not specified here. If there is indeed a problem, and if compensation is sought through litigation, HONOR has the right to demand compensation equal to the contract amount, which is 3600 million."

Fang Xing nodded slowly, and asked, "Is there any problem with this clause?"

The person in charge of the legal department thought about it and replied: "Strictly speaking, in the past two years, similar contract terms have basically become the standard for endorsement contracts.

"It is also because in the past few years, there were more celebrities involved in scandals, and many brands suffered heavy losses.

"Subsequent endorsement contracts will basically add such a clause, and some require a higher amount of compensation.

"However, like a lawsuit, the court will calculate the amount of compensation based on the actual situation."

After a pause, the person in charge of the legal department added: "To put it bluntly, the brand side is worried about negative news about the spokesperson, and it is a clause to protect the rights and interests of the brand side. Now the endorsement contracts of big brands basically have this clause."

"It doesn't matter, is there any more?"

Fang Xing was not worried about this.

In the current celebrity endorsement, if it is because of a celebrity scandal that damages the interests of the brand, it is reasonable to be asked for compensation.

"There is nothing left. The framework of this contract is very loose, and there are no major problems. At present, we have only gone through it initially. Our legal department will work overtime tonight and review it carefully again." The person in charge of the legal department said.

"That's it. Write a letter to HONOR and ask them to make an appointment to sign the contract." Fang Xing saw that there was no problem with the contract, so he made a decision, and then arranged for Zhang Yigao to prepare the crew and prepare for the endorsement commercial.