This star is wrong

Chapter 407 Top movie star, who will snatch whose endorsement?

After signing HONOR's endorsement contract, Fang Xing was busy shooting commercials.

At this time, the second season of "Hurricane" also started broadcasting.

The three seasons of "Hurricane" were filmed at one time, so when it was broadcast, there was no interruption.

After the first season, the second season will follow.

The timeline of the second season is 2006.

Therefore, between the first season and the second season, there is a time span of six years.

At the end of the timeline in 2000, the master of "An Xin" and "Li Xiang", the captain of the criminal police "Cao Chuang", was instructed by a mysterious person to kill "Xu Jiang" to silence him.

As a result, both "Xu Jiang" and "Cao Chuang" died at the crime scene.

When "Li Xiang" arrived, "Cao Chuang" had already been shot.

There are many doubts about this shooting.

Moreover, there are big figures with high positions behind it.

In order to protect Master's reputation, "Li Xiang" refused to tell the truth, insisting that "Cao Chuang" died in the line of duty.

Also because of this reason, this shooting case has always been suspicious and has not been investigated clearly.

Moreover, there is a force from the superiors, pressing the case to be closed quickly.

From 2000 to 2006, "An Xin" insisted that the shooting case was suspicious, and submitted materials many times, asking for a re-investigation of the case, but there was no result.

For this reason, "An Xin" and "Li Xiang" were originally good brothers, but a rift gradually arose.

"An Xin" insisted on re-investigating the shooting case, but if the truth is really investigated, it will damage the reputation of Master "Cao Chuang".

Therefore, "An Xin" was squeezed out by colleagues in the police station.

During this period, "Gao Qiqiang" accepted the retired black boss "Uncle Tai" as his godfather, and became the leader of the new generation in Jinghai City.

During the 2000 years from 2006 to 6, "Anxin" has been investigating "Gao Qiqiang", but has never been able to obtain any real evidence.

The plot of the second season begins in 2006.

This year, the higher authorities planned to build a high-speed rail to pass through Mang Village.

"Gao Qiqiang" received the news in advance and was preparing to develop the Mang Village Resort project.

However, the village chief "Li Youtian" of Mang Village and his son "Li Hongwei" are not easy-going lamps.

The plot of the second season revolves around the Mang Village Resort project.

……

The plot of the second season is very exciting.

Moreover, the actors of "Li Youtian" and "Li Hongwei" have very good acting skills, and they almost brought both characters to life.

As soon as "Li Hongwei" appeared on the stage, the audience was very impressed by the rustic and arrogant image of pointing.

A few days after this character appeared on the stage, the emoji package of "Li Hongwei fingering people" began to circulate on the Internet.

Due to the popularity of the first season, the popularity of the second season was very high as soon as the second season started. No drama in the same period could compete in the ratings and broadcast volume.

"Sichuan Liu" brand earphones bought the commercials for the first three episodes of the second season.

At the beginning and end of the first three episodes, there will be clips of Lu Xianger listening to music while pressing the bluetooth earphones, her intoxicated expression is like listening to fairy music.

As soon as the second season of "Hurricane" aired, the effect of the advertisement was immediate.

The sales of the new bluetooth earphones of the "Sichuan Liu" series are on the rise.

After the first three episodes were broadcast, in the fourth episode, the interstitial advertisement was replaced with the new flagship of HONOR mobile phone this year.

The interstitial advertisement for the second season used the advertisement of HONOR spokesperson Jia Haochen.

Jia Haochen was the star spokesperson of HONOR mobile phone after Fang Xing's endorsement contract expired a year and a half ago.

When HONOR signed the commercial for the second season of "Hurricane", it had not yet signed a new spokesperson, so the commercial for the second season commercial was Jia Haochen's commercial.

Jia Haochen is a member of the domestic entertainment giant Shengqi Entertainment's top boy group INX.

Although it is from a boy group, Shengqi Entertainment is good at promoting its artists, and has developed into various fields of film and television songs, and has achieved outstanding results.

When Jia Haochen was a trainee, he took acting lessons. After his debut, in addition to group work, he also took on film and television dramas.

Moreover, he was very lucky. The year before last, he starred in a movie with a box office of 23 billion, and was immediately praised by Shengqi Entertainment as a movie star.

In the film and television industry, movies are at the top of the chain of contempt.

In the past few years, the film industry has formed a standard model. In the cast, there are mainly powerful actors, but a top-tier actor will be added to attract traffic and harvest fan box office.

Although the film industry has used many examples to prove that traffic stars cannot resist the box office, but inviting a traffic star to play the male second, male third, or even male fourth, the effect is very good.

More importantly, traffic stars want to show their faces on the big screen, so the salary will be very low.

For traffic stars, as long as they can act in high-grossing movies, they can make money even if they are paid.

Jia Haochen is a standard case, a successful case of brushing his face on the big screen.

The year before last, he starred in the Lunar New Year movie of the male third, which earned 23 billion at the box office.

Last year's Lunar New Year, I was even luckier, and it was the third male, with a box office of 31 billion.

The combined box office of the two films exceeded 50 billion.

Shengqi Entertainment began to create his "Mr. 50 Billion" and "Future Movie King" character designs, and suddenly became a movie star at the top of the chain of contempt.

In addition, Jia Haochen is a member of the domestic first-line boy group INX, and already has a large number of fans.

After the characters of "Mr. 50 Billion" and "Future Movie King" were created, fans almost wanted to blow up their idols, and they all thought that the fans of Jia Haochen were right.

……

The commercial for the second season of "Hurricane" was Jia Haochen's commercial.

For this reason, Jia Haochen's fans spread the word everywhere, calling on all fans to watch "Hurricane".

Moreover, because of "Operation Black Wind", Jia Haochen's fans had conflicts with Feng Heyu's fans.

The two fans began to fight each other, and Jia Haochen gained the upper hand.

After all, the film industry is at the top of the chain of contempt, and Jia Haochen's identity as a movie fan suddenly became a sharp weapon to despise Feng Heyu's TV guy.

However, this situation did not last long.

It was rumored that the HONOR mobile phone had changed the spokesperson, Jia Haochen was replaced, and Fang Xing was signed.

After the news came out, Jia Haochen's fans immediately felt stabbed in the back by HONOR's mobile phone, and began to attack everywhere on Weibo and other platforms, rushing to HONOR's official Weibo to ask for an explanation.

Jia Haochen's fans are very fanatical, and this matter is about to become a big problem.

HONOR's CBO Li Changyan personally contacted Jia Haochen's agent, after the discussion.

Jia Haochen's personal studio posted a Weibo, telling fans not to make trouble, saying that the endorsement contract between Jia Haochen and HONOR is not over, and the cooperation has been very pleasant.

After Jia Haochen's personal studio speech, the matter calmed down.

However, this Weibo also confirmed that the new spokesperson of HONOR has indeed changed from Jia Haochen to Fang Xing.

Jia Haochen's fans were still very upset, and they stopped fighting with Feng Heyu's fans, and Fang Xing and "Hurricane" started to get weird.

There were even several hot searches:
[Fang Xing snatches Jia Haochen's phone endorsement! 】

【Why is Fang Xing so shameless? 】

【Back then, did Jia Haochen steal Fang Xing's endorsement? 】

These topics are very easy to arouse discussions and tensions among fans, so related topics almost dominate the hot search list.

For several days in a row, the trending search list was dominated by "Hurricane" and "Fang Xing grabs Jia Haochen's endorsement".

There was a lot of scolding on the major online platforms.

Jia Haochen's fanaticism is huge, so it creates the illusion that the whole network is scolding Fang Xing.

Ark Culture has never specialized in fans, so Fang Xing has no fanatics, most of them are fun fans and passers-by fans.

Occasionally, a passer-by fan retorts with a sentence or two, but he will also be overwhelmed by Jia Haochen's fanatical fan remarks:
[One thing to say, this is not called snatching endorsements, it's just that the endorsement is over and a new spokesperson has been signed.If you want to talk about stealing, did Jia Haochen also steal Fang Xing's endorsement the year before last? 】

[Is it useful to explain this to fans?I started to attack the brand's new spokesperson before the end of the endorsement contract of my idol. Is this considered to put down the bowl and scold my mother? 】

[To correct one thing, snatching the endorsement should mean that the brand originally wanted to sign A, and then B suddenly came out and snatched the endorsement away through some means. This is called snatching. 】

[Moreover, there is no rule that the brand cannot sign two spokespersons, unless it is stipulated in the endorsement contract. 】

Since Jia Haochen's endorsement contract is still a few months away, if fans act at this time, HONOR will suffer losses.

Then Jia Haochen's image will be very bad in the eyes of the brand.

So Shengqi Entertainment immediately made a move and asked its fan operation team to control the fans.

Jia Haochen's personal studio also continuously published articles, praising HONOR as an excellent partner, and repeatedly emphasized that there is no such thing as competing for endorsement.

After two days of trouble, it finally subsided.

Jia Haochen's fans were restrained and stopped venting their emotions online.

However, some fans are still aggrieved at Jia Haochen's failure to renew his contract as the HONOR spokesperson.

Fanatics discuss in the fan group, the more discussions, the more unbalanced:

"How can Fang Xing compare with Haochen? The movie starring Haochen has a box office of 50 billion. What does Fang Xing have?"

"That's right, I don't know if HONOR's executives have a brain problem, and they actually changed Fang Xing's endorsement."

"Everyone boycott "Hurricane" together, this bad drama can also become popular, Fang Xing's acting is so ugly."

……

Fang Xing didn't have time to pay attention to the online public opinion for several days.

I have been shooting commercials, and according to the plan, the commercials will be included in the commercials of the third season of "Hurricane", so the time is very tight.

After three days of continuous shooting and three days of post-processing, the commercial was finally released.

In the afternoon, I called people from HONOR to review the film.

This time Li Changyan and Liu Qinglin led the team together.

After watching the commercial, Fang Xing and Li Changyan sat down to drink tea and chat.

"Mr. Li, are you satisfied with the finished film? Is there anything that needs to be revised?" Fang Xing asked proactively.

"Brother Fang's film and television shooting ability, there is nothing to say. Can you invite a big director in the film and television industry to shoot commercials, can this be bad?" Li Changyan replied cheerfully.

Ark Culture has produced four popular TV series before and after. At the beginning, the crew was still a little green.

Now, a big project like "Hurricane" with an investment of more than 3 million yuan can be completed, and it is really easy to shoot a commercial.

Later, Li Changyan mentioned another matter: "A few days ago, there was a lot of trouble on the Internet about changing the spokesperson, didn't you know?"

Fang Xing did hear it from his assistant and the crew, but he didn't pay attention: "I heard about it, but I don't have time to pay attention."

Li Changyan continued to ask: "What do you think about this matter?"

Fang Xing shrugged and replied, "I don't have any opinions, it's just signing a new spokesperson. Do you need any opinions?"

Li Changyan rubbed the center of his brows with his fingers, and said, "A few days ago, Jia Haochen's fans made quite a fuss, and I couldn't sleep for two days."

He is the chief brand officer of HONOR, and it is his job to maintain the brand image.

The spokesperson's fans made a fuss, and at one point even wanted to discuss the issue with the brand's official Weibo.

Li Changyan did work overtime twice, communicated with Jia Haochen's personal studio, and Shengqi Entertainment, asking them to calm down the public opinion.

That's how things get settled so quickly.

"Then Mr. Li needs to rest well." Fang Xing didn't care about this, and just did his own thing well. Anyway, he was used to being sprayed by some traffic fans until now.

Li Changyan thought about it, and then said: "At the meeting yesterday, some senior executives of the company said that the commercials for the third season of "Hurricane" should continue to use Jia Haochen's commercials. This is to appease Jia Haochen's fans."

Fang Xing raised his eyebrows after listening, and said with a smile, "Mr. Li doesn't need to discuss this matter with me. The commercial for the third season of "Hurricane" has already been signed to your company. What kind of commercial does your company want to put in it?" all will do.

"As for my commercial, I've finished filming it, and if your company thinks there's nothing wrong with the commercial, then I'm done.

"How and when your company will use the commercials, your company has the right to decide on its own, without negotiating with a contract."

After Li Changyan listened, his expression relaxed a little: "Brother Fang is still so easy to talk to."

In fact, he was worried that if Jia Haochen's commercial was included in the third season of "Hurricane", Fang Xing would be dissatisfied.

Fang Xing said calmly: "I really don't care, but a large part of the value of commercials is reflected in the actors of the series. Anyway, it depends on your company's decision, I can do it."

Of course Li Changyan knew this.

In fact, the commercials for many TV dramas were shot with actors from the TV dramas, and they even specially made up to look like the characters in the TV dramas when they were filming.

If HONOR really puts Jia Haochen's commercial in the third season of "Hurricane".

Then, this interstitial advertisement has nothing to do with "Hurricane", and it cannot produce a linkage effect, and the effect of the interstitial advertisement will be greatly reduced.

Li Changyan sighed, and said: "The company's senior management held a meeting yesterday to discuss this matter. I am also troubled by this matter."

Fang Xing leaned on the back of his chair and said, "Actually, the matter is not that complicated. Anyway, I don't have any objections. Mr. Li took the commercial and went back to show it to your company's senior management. Just inform our company about the final decision. However, it's best Decide by tomorrow afternoon, because we still have to cut the commercial into the episode."

When Li Changyan thought about the commercial film he watched just now, he immediately had an idea: "Brother Fang's commercial film is indeed very good. I will take it back and show it to other senior executives of the company. I will give you an answer tomorrow."

After saying this, Li Changyan left in a hurry and returned to the HONOR headquarters.

　Chapter 408 has been reviewed and can only be solved after the responsible editor goes to work.

　　
　
(End of this chapter)