This star is wrong

On the morning of May 1th.

The employees of Hanlin Media seemed to be covered in a haze.

Because last night's ratings data was compiled.

After Chen Wenhan saw the ratings data, he became furious and asked all the management of Hanlin Media and Pengcheng Capital to hold a centralized meeting. Those who dare not attend will be directly criticized internally and deducted the year-end bonus.

In the large conference room of Hanlin Media.

Chen Wenhan sat on the boss's seat, his face was terribly gloomy.

None of the company executives present dared to speak.

In front of them were the ratings data of major TV stations for the past two days.

These data include not only the ratings of "Fu Rong Zhang Warm Spring Night", but also the ratings data of 33 provincial satellite TV's Golden Theater including "Langya Bang".

In this viewership data, the curve of "Fu Rong Zhang Warm Spring Night" is an irregular slanted line, all the way down.

"Who will tell me! What's going on with this ratings data?" Chen Wenhan poked hard on the conference table with his finger.

No one answered.

Chen Wenhan turned to the director of the publicity and planning department, and asked, "How does your planning department conduct publicity? Your planning department should bear the greatest responsibility."

The director of the planning department looked very unhappy, took a deep breath, and retorted: "Mr. Chen, the role of the early publicity is to increase the ratings of the TV series when it starts broadcasting.

""Furong" started broadcasting on Jiangnan Satellite TV with an audience rating of 1.35%, which is not low.

"In the whole of last year, Jiangnan Satellite TV launched only two dramas with an audience rating of over 1.35%.

"From this point of view, the propaganda of our planning department has already had an effect..."

Bang!
Before he could finish speaking, Chen Wenhan slapped the table and scolded, "Are you shirking responsibility? Then tell me why the ratings keep dropping?!"

The director of planning department lowered his head expressionlessly.

He actually wanted to say in his heart: "Because the drama is so bad, I still have to hit the egg against the rock."

But if he said that, he really didn't have to do it.

The meeting room was quiet for another moment.

An old fritter in the senior management of Pengcheng Capital smoothed things over and said: "Actually, the reason may not necessarily be our fault. Yesterday was the last day of the New Year's Day holiday. The audience either just came back from a trip or was going to work, so they didn't have time to watch the drama.

"It's very common for this kind of holiday ratings to fluctuate, maybe it will be fine in two days."

This senior executive of Pengcheng Capital was there when Chen Lipeng was managing the company, and he was regarded as a "remnant of the previous dynasty".

Chen Wenhan picked up the data on the table and threw it at it, scolding: "Keep your dog eyes open, have the ratings of other TV stations dropped?"

This senior executive of Pengcheng Capital was scolded so badly that he was very dissatisfied with the current second world lord, but he could only bow his head and bear with the suppression of his position.

In fact, it is not that no one in the management of Hanlin Media and Pengcheng Capital present can see the problem in the ratings data.

It's just that no one is willing to tell the truth, because at this time, telling the truth has no benefit other than angering Chen Wenhan and attracting firepower.

……

Zhang Jiankun is the director of the production department hired by Hanlin Media through a headhunting company with a high salary.

Since Chen Wenhan's goal is to build an entertainment dynasty, content output is a major core.

Therefore, the production department is an important department of Hanlin Media.

However, the production department needs to have unique vision, rich experience, and extensive contacts in the entertainment industry.

This kind of talent can be mixed anywhere in the entertainment circle.

Therefore, it is not easy to dig such a person.

However, Chen Wenhan has always been generous.

As long as they are willing to spend money, headhunting companies can naturally help find suitable people.

Zhang Jiankun was the director of the production department dug out by a headhunting company.

From this single order alone, the headhunting company earned nearly seven figures.

The reason why Zhang Jiankun is willing to come to Hanlin Media is because he feels that the company has just been established but has a strong background. If he joins now, he will be the veteran of the company in the future.

Moreover, apart from the annual salary of one million yuan, Chen Wenhan's conditions also include options and a high proportion of project commissions.

Only then did Zhang Jiankun be dug over.

Zhang Jiankun is indeed capable and well-connected in the film and television industry.

If things break up, he can always find a new owner.

Therefore, he does not need to be afraid of Chen Wenhan.

When all the company executives bowed their heads in silence, he coughed, picked up the ratings data and said:
"Data is actually a very interesting thing, it will never lie.

"The drop in the ratings is the drop, and the reason is also written on the data chart.

"The ratings dropped during commercials, but they didn't come back.

"This point is very clear when compared with the competing product "Langya Bang" at the same time.

"The ratings of "Langya Bang" also dropped during commercial time, which is common sense in the industry.

"It's just that the ratings of "Langya Bang" dropped due to the advertising time, and it will rise within a few minutes.

"Comparing the two ratings data, it is not difficult to get the answer."

When Chen Wenhan heard Zhang Jiankun's voice, his face became even more angry, but when he dug Zhang Jiankun, he spent a lot of effort.

Therefore, he did not dare to point at Zhang Jiankun's nose and scold, but asked in a deep voice: "Does Director Zhang want to say that "Furong" is not as good as "Langya Bang"?"

Zhang Jiankun and him looked at each other with flat but firm eyes, and replied: "This shows that "Furong" is not attractive enough to the audience.

"After the audience switched channels, they were not attracted by the drama.

"It can also be seen from the ratings of the third and fourth episodes.

"The ratings for the third episode were 1.03%, and by the fourth episode, the ratings dropped to 0.95%.

"The ratings have dropped all the way from the first episode, with a drop of more than 30%, which also shows that the drama is not attractive enough."

Suddenly a person who told the truth appeared in the company, which seemed very abrupt.

Although what Zhang Jiankun said is indeed the truth, but the truth is ugly.

Even though the adjective Zhang Jiankun used was "not attractive enough", which is quite euphemistic, it still cannot change the fact that the truth is ugly.

Chen Wenhan clenched his fists under the conference table, suppressing the anger in his chest.

If it weren't for the fact that no one in the company could replace Zhang Jiankun, Chen Wenhan would really like to lash out at him.

Zhang Jiankun is 46 years old this year. He has been in the film and television industry for more than [-] years. Who hasn't seen him?
He could see that telling the truth now would definitely make Chen Wenhan unhappy.

However, he is not afraid of offending Chen Wenhan, at worst, it will break up.

He chose to come to Hanlin Media because he felt that the company had just been established and had an S-level project in hand. As long as this project was done well, the company would develop rapidly.

However, if Hanlin Media is so rotten that it can't even tell the truth, he feels that there is no need to stay in this company any longer.

Therefore, he said straightforwardly: "On the ratings chart, there is another important piece of information. Every time the ratings of "Fu Rong" drops, the ratings of "Langya Bang" will increase slightly.

"The two TV series were promoted as competitors in the early stage of promotion.

"Many viewers will watch the two dramas together and compare them.

"Therefore, a large part of the ratings lost by "Furong" was absorbed by "Langya Bang".

"In the film and television industry, no matter how good a TV series is, it will never be the best one.

"When it's time to admit that your work is not that good, you have to admit it, and then find a way to make up for it."

Chen Wenhan laughed back angrily: "Yes, yes, the TV series I made are not as good-looking as the one surnamed Fang, so I just want me to admit that I am not as good as him, right?"

Zhang Jiankun coughed and said, "Mr. Chen, it's best not to bring personal emotions during work meetings."

Bang!
Chen Wenhan slapped the table again, kicked his right foot, and turned the shift to one side, his chest rose and fell, suppressing the anger in his chest.

The atmosphere of the meeting became a little awkward.

Liu Shijie hurriedly opened his mouth to relieve the awkward atmosphere: "Now is not the time to shirk responsibility, what should be done now is how to solve the problem.

"If the ratings drop, then find a way to raise the ratings. There is no point in arguing about responsibility now."

Zhang Jiankun said: "I agree with Mr. Liu, now we should consider how to increase the popularity of the drama.

"However, I don't recommend continuing to do publicity on TV stations, it's not in the company's interest."

The company executives present showed puzzled expressions.

Liu Shijie answered: "Director Zhang is right. The premiere rights of "Fu Rong" have been sold to the TV station. The price is fixed, and no matter what the ratings are, it will not affect the company's revenue."

This sentence is a bit absolute.

The higher the ratings of the drama, the higher the indirect income.

However, with this money, it is better to spend it on a place with higher returns.

Zhang Jiankun took over the topic and said: "Now, the performance business department will immediately contact the lead actor of "Furong", and starting today, we will conduct an online interactive live broadcast on the video platform of "Furong", attracting audiences and fans to watch "Furong".

"The most important thing is Ma Hongcheng and Sun Xinru of Shengqi Entertainment. The two of them have high traffic, and the interactive live broadcast on the video website has the best effect."

After he finished speaking, he looked at the other high-level executives in the conference room, and continued, "I am personally responsible for the matchmaking work of Shengqi Entertainment, and the performance department is responsible for contacting other leading actors."

Zhang Jiankun really has a wide network of contacts, and he also knows people in Shengqi Entertainment, so he took the initiative to take the job.

In fact, this job is not easy to do.

Because the entertainers of Shengqi Entertainment are really gold every second.

Artists of Shengqi Entertainment have a very intensive working schedule, basically one job after another.

There are even five or six transitions a day.

Looking for artists from Shengqi Entertainment to attend events requires money.

However, conducting interactive live broadcasts on video platforms and watching dramas with audiences is not considered a formal event.

Therefore, this work is not well defined.

Of course, if you don't need money and you have enough money, you can invite whoever you want.

However, the investment in the project "Furong Tent Warming the Spring Night" has exceeded 1.5 million.

Moreover, the ratings are not good now, and continuing to invest will only increase losses.

What's more, all Hanlin Media's funds have been invested in "Fu Rong Zhang Warm Spring Evening", and now the funds are not abundant.

Therefore, the best way is to regard the online interactive live broadcast as the promotional work of "Furong Tent Warmth Spring Night", then it doesn't cost money.

The film contracts signed by actors and producers usually include clauses to cooperate with publicity.

However, when this kind of clause is implemented, it is generally not very strict.

It is not uncommon for actors to be absent from promotional events if they have other jobs.

Of course, shooting a new drama for four to five months takes so much effort, and the actors also hope that the drama will be popular, so they are usually willing to participate in promotional activities.

……

Zhang Jiankun's ability is indeed there. After communicating with Shengqi Entertainment, he successfully said that Tong Ma Hongcheng and Sun Xinru would conduct an interactive live broadcast on the video platform during the break time and watch the drama with the audience.

"Furong Tent Warming the Spring Night" is broadcast in the evening, and there is relatively little work during this time period.

Artists can indeed use this rest time to interact online and increase the popularity of TV dramas.

However, when Ma Hongcheng and Sun Xinru first heard this request, they were very dissatisfied.

Because of this job, there is no money to take, and it also encroached on their rest time.

Although they acted in this drama, no one would be happy with such a thankless task.

However, Shengqi Entertainment's executives had already agreed to this event, and the work was arranged. As artists, Ma Hongcheng and Sun Xinru could only obey.

……

Eight o'clock that night.

Ma Hongcheng logged into Penguin Video with his mobile phone, and interacted with the audience in the special area of ​​"Furong Tent Warming the Spring Night".

This event immediately attracted huge traffic.

After all, he is a popular member of the popular boy group and has a lot of fans.

Moreover, this kind of activity that can interact with idols has huge appeal to fans.

In the evening, the fifth and sixth episodes of "Furong Tent Warming the Spring Night" were broadcast, and Ma Hongcheng's activities attracted millions of fans, who interacted on Penguin Video.

Moreover, Penguin Video also gave homepage recommendations.

That night, as soon as the fifth and sixth episodes of "Furong Tent Warmth Spring Night" started broadcasting, the number of broadcasts began to soar.

The number of views exceeded [-] million in an hour, and the soaring volume of views was terrifying.

The broadcast volume of "Langya Bang" did not soar so exaggeratedly. The broadcast volume of the fifth and sixth episodes maintained the data of the first two episodes, with a slight increase.

In the special area of ​​"Furong Tent Warm Spring Night", Ma Hongcheng's fans used all kinds of support bullet screens in the play, and the popularity became very popular, and the popularity rushed to the first place.

["Furong" is so beautiful, it is the most screen-worthy drama this year. 】

[Hong Cheng is so handsome. 】

[Happy news! The number of views of "Furong" has skyrocketed. The fifth episode has exceeded 500 million views in an hour, and the drama next door only has [-] million views. I am laughing myself to death. 】

[Yesterday, the bastards in "Langya Bang" were quite arrogant, but they must have been suppressed today. 】

【Comfortable! 】

【Comfortable +1】

……

at the same time.

When Fang Xing was watching a drama at home, he received Qiao Yinghong's WeChat voice:

"Boss, the opponent has launched an online interactive event with the leading role, which has caused a skyrocketing number of broadcasts, exceeding [-] million in an hour. Do you want to do something about it? Or should we also hold an online event to interact with the audience and fans."

Even at home after get off work, Qiao Yinghong has been following the broadcast of "Langya Bang".

This drama is now a key project of Ark Culture, so it is natural to pay attention to it all the time.

Fang Xing didn't care about it: "Actually, it's not necessary, it's useless to engage in such fancy things."

When Ma Hongcheng conducted an interactive live broadcast of "Furong Tent Warm Spring Night", the number of broadcasts really skyrocketed violently.

However, when he woke up after sleeping, everything returned to calm.

The next night.

The fifth episode of "Langya Bang" has a 24-hour view volume of 7000 million.

The fifth episode of "Furong Tent Warm Spring Night" exceeded 24 million views in one hour, and then exceeded 2000 million views in [-] hours.

It was rubbed directly on the ground and crushed 3.5 times.

Just like what Fang Xing said, the gaudy activities of "Furong Tent Warming the Spring Night" are of no use.