This star is wrong

Chapter 452
Starting from the 5th, the leading actors of "Furong Tent Warm Spring Night" will take turns to play live and interact with the audience on major video platforms.

Do everything possible to increase the popularity of the drama.

The starring lineup of "Furong Tent Warm Spring Night" is indeed all traffic stars, even top streamers.

The effect of the interactive live broadcast is also very obvious. During the interactive live broadcast, it attracted a huge fan base and brought high popularity to the show.

However, the enthusiasm can only last until the end of the interactive live broadcast.

After the interactive live broadcast ended, the drama's popularity and broadcast volume also fell off a cliff.

Also, the further back the episode, the lower the playback volume.

Even the 24-hour broadcast volume of the latest episode is gradually difficult to break through 2000 million.

According to market standards, the broadcast volume of a single episode of an S-level TV series must reach 4000 million to be considered a pass.

With the current broadcast volume of "Fu Rong Zhang Warm Spring Night", it is already very difficult to reach the passing line.

Moreover, part of the 2000 million broadcasts was driven by the leading actor's traffic through interactive live broadcasts.

Not only the number of online broadcasts, but also the ratings of "Fu Rong Zhang Warm Spring Evening" has been falling all the way.

From 1.35% in the first broadcast, to the seventh and eighth episodes, the ratings of Jiangnan Satellite TV's Golden Theater have dropped to 0.76%.

It was almost cut in half. The level of decline in ratings made Jiangnan Satellite TV's executives feel numb in their fingers.

……

"Langya Bang" is just the opposite.

The ratings have been rising all the way, and the ratings of the seventh and eighth episodes of Xiangjiang Satellite TV have risen to 1.89%.

According to this ratings, breaking the second is just around the corner.

Not only the ratings, but also the online broadcast volume of "Langya Bang" has been rising all the way.

The broadcast volume of the latest episode has exceeded 7000 million. According to this trend, the average ratings are likely to exceed [-] million.

If the average audience rating exceeds 54 million, according to the length of 54 episodes of "Langya Bang", the total broadcast volume will exceed [-] billion.

Unless the following plot collapses to the point where it is impossible to watch, it is already a certainty that "Langya Bang" will become a super hit.

I saw that the ratings data of "Langya Bang" has been rising all the way.

The executives of Donghai Satellite TV and Xiangjiang Satellite TV were already grinning from ear to ear.

Especially Wei Shurong and Jiang Minghe.

The project of "Langya Bang" was personally coordinated by them. Whether the project can be successful is very important to them, and may even affect whether they can move forward.

Now, the ratings are rising all the way, which is enough to show the power of "Langya Bang".

Although the price of 360 million episodes is already sky-high for a TV series with a total investment of 1.8 million, "Langya Bang" has delivered a satisfactory answer with its beautiful ratings data.

Both Wei Shurong and Jiang Minghe knew that their bet was right again this time.

According to the ratings performance of "Langya Bang", as long as the plot does not collapse later, let alone 360 million episodes, even if it rises by 50%, it is still worth it.

Of course, before a drama officially meets the audience, no one knows whether the ratings will be good or not.

If Jiangnan Satellite TV and Kyoto Satellite TV knew that the ratings of "Langya Bang" would be so high, they would definitely not have given up so early, at least not when it was 360 million.

It's a pity that there is no if in this world.

……

The time comes on January 1th.

The first 10 episodes of "Furong Tent Warm Spring Festival" have been broadcast, and the ratings of the 10th episode of Jiangnan Satellite TV have hit a new low, falling to 0.67%.

This rating has already fallen below Jiangnan Satellite TV's lowest ratings for last year's TV series.

The director of Jiangnan Satellite TV held an emergency meeting to discuss countermeasures.

"The ratings of the TV series currently being broadcast in our Golden Theater are very bad. If this continues, it will exceed the lowest ratings of last year. We must find a way to change this situation." The director of Jiangnan Satellite TV poked his fingers vigorously at the conference table, his tone Seriously set the tone for the meeting.

The Jiangnan Satellite TV executives present all had serious expressions.

Ratings are the lifeline of a TV station.

Moreover, in recent years, online video platforms have had a great impact on TV stations.

If the ratings can no longer be maintained now, the situation of the TV station will be very embarrassing.

Seeing that the leaders in the station were silent.

Cao Sanchun knew that this meeting would be a meeting of criticizing and fighting for him.

He is the director of the editor-in-chief's office of Jiangnan Satellite TV, and "Furong Tent Warming the Spring Night" is the purchase plan he submitted.

Judging from the subject matter and starring lineup of this TV series, this drama should be a very safe drama.

Theoretically speaking, this drama may not be a big hit, but it shouldn't be difficult to make it small.

This is also the conclusion drawn by Cao Sanchun's many years of experience in the industry.

First of all, the theme is a popular costume idol drama, and secondly, the leading role is a traffic star, and the director is also an experienced puppet drama director in the industry.

When watching the film, the picture of this drama is very good. Although the plot is bloody, the audience doesn't mind bloody.

Most of them are hit dramas.

All the factors seem to prove that this drama cannot hit the street.

However, the ratings are like a broken kite, falling all the way, and bottomless.

Cao Sanchun knew that instead of being named and criticized by the leaders in Taili, it is better to take the initiative to take the blame.

He took a deep breath, stood up and said, "I want to review with the leaders here. The drama "Fu Rong" was my plan to purchase the film, but the ratings were poor. I have an unshirkable responsibility..."

He took the initiative to review, and said the criticism first.

The leaders present had nothing to say.

Moreover, it is impossible to blame one person for the ratings of a drama to hit the street.

"Okay, okay, you sit down first, now is not the time to criticize, but to find a way, how to stabilize the ratings." The director of Jiangnan Satellite TV pressed his hand and asked him to sit down.

The conference room was quiet for a while.

Deputy director Gong Changlin said aloud: "Before discussing the solution, we need to confirm one thing first, whether the ratings of "Furong" have fallen to the bottom.

"If there is a possibility of the ratings picking up in the future, then increase the publicity, increase the ratings a little, and make it through.

"Our station has already bought the second round of "Langya Bang", so we can speed up the airing of this drama, and then immediately broadcast "Langya Bang" to stabilize the ratings.

"Of course, there is a prerequisite for doing this, that is, whether the ratings of "Furong" may drop."

This question is serious.

Now the ratings of "Furong Tent Warm Spring Night" on Jiangnan Satellite TV have dropped to 0.67%, which is already the lowest ratings of Jiangnan Satellite TV's Golden Theater last year.

If this viewership rate is the lower limit of the viewership rate of "Fu Rong Zhang Warm Spring Night", then increase the publicity, increase the ratings, make it through this month, and wait for the second round of "Langya Bang" to be broadcast.

However, if 0.67% is not the lower limit of the ratings of "Fu Rong Zhang Warm Spring Night", then things will be terrible.

After Gong Changlin raised this question, the conference room fell silent again.

Because no one knows the answer to this question.

If any leader of the station said that 0.67% is the lower limit of the ratings of "Fu Rong Zhang Warm Spring Night", if the ratings drop again in a few days, his face will be swollen.

Just then.

Cao Sanchun held a pen in his hand and raised his hand, indicating that he wanted to speak.

After getting permission from the leader, Cao Sanchun stood up and began to speak: ""Furong" did not perform well in ratings, and I bear a lot of responsibility, so I have been paying close attention to the situation of this drama these days.

"It's not just us who are worried about this drama, but the producer of this drama is also very anxious.

"So, they did a lot of promotional activities to increase the number of online views of the show.

"I have paid attention to the changes in the broadcast volume of this drama for three consecutive days. When traffic stars such as Ma Hongcheng conducted online interactive live broadcasts, the drama's popularity and broadcast volume were indeed increased, but after the live broadcast event ended, the broadcast volume decreased. Basically stagnated.

"Based on my experience, this show has a hard time attracting passer-by viewers.

"So the ratings of this drama may still drop, and it is already difficult to increase the ratings by relying on publicity alone.

"Therefore, my suggestion is to change the broadcast time, change the show to be broadcast at noon, and another new play will be launched in the Golden Theater."

After these words were spoken, the scene fell silent.

A drama that was originally aired in the prime time at night, once it is broadcast at noon, it means that the TV station has given up the drama.

The reason why it continues to broadcast is just to give the audience an explanation, and by the way, to bring out the last bit of value left.

After all, the TV station has spent money to buy the first broadcast rights of this drama, and if it does not broadcast, it will be equivalent to a total loss.

In the TV industry, there are some examples of TV dramas being stopped and rescheduled because of poor ratings, but they are rare.

After all, a drama will go through layers of screening before it will be broadcast on the stars.

After such a strict screening, it is quite rare for the ratings to be so high that the TV station leaders can't stand it.

Cao Sanchun never expected that the ratings of "Furong Tent Warm Spring Night" could be so bad.

In fact, for Jiangnan Satellite TV, as long as the ratings of prime-time dramas in the evening can be stabilized above 0.8%, it is an acceptable level.

This requirement is already very low, but "Furong Tent Warm Spring Night" still broke through the lower limit of Jiangnan Satellite TV's tolerance.

After discussion, Jiangnan Satellite TV finally decided to broadcast two more episodes of "Furong Tent Warm Spring Night" on the night of January 1th, and then changed to noon from January 7th.

For Jiangnan Satellite TV, the only good thing is that the price of "Furong Tent Warm Spring Night" is not expensive.

Since it is a simulcast between two channels, Jiangnan Satellite TV only needs to pay half of the initial broadcast price, which is 50 per episode.

A total of 2500 million, Jiangnan Satellite TV will not lose much even if it loses.

Of course, for Jiangnan Satellite TV, the most serious consequence is the decline in ratings.

It is easy to drop the ratings, but it is difficult to increase them.

……

That night, the 11th and 12th episodes of "Furong Tent Warming the Spring Night" were broadcast.

At the end of episode 12, a notice of changing the broadcast time is attached.

On the second day, the ratings of the previous night were summed up, and the ratings of Jiangnan Satellite TV's "Fu Rong Zhang Warm Spring Night" hit a new low, falling to 0.53%.

The senior officials of Jiangnan Satellite TV are very grateful. Fortunately, they have already held a meeting to discuss and decide to change the show to noon.

For a new drama to come up, no matter how bad the ratings are, it is impossible to fall below the lower limit of last year.

As soon as Jiangnan Satellite TV changed the broadcast time of "Furong Tent Warm Spring Night", it caused an uproar on the Internet.

The major entertainment Vs and self-media began to catch up with hot spots and vigorously forwarded this news.

["Furong Tent Warm Spring Festival" has changed its broadcast time, and the ratings have become so bad that the TV station can't stand it? 】

[The ratings of the latest episode were 0.53%, which fell below the lowest ratings of Jiangnan Satellite TV last year. 】

[How crazy can this show be?None of the four major traffic stars can move, and they are expected to be nominated for the Golden Broom Award. 】

After the news broke, the Internet was filled with wailing from fans of the starring role and carnivals from sand sculpture netizens.

[Why does Jiangnan Satellite TV change the broadcast time?Do you know how much damage to the show will be caused by changing the broadcast time? 】

[That's right, Wen Han works so hard, not only to practice the violin, but also to film and promote.What did he do wrong?Why did you do this to him? 】

[Hongcheng is so pitiful, this is the first time, and definitely the last time. 】

[Do all the leaders of Jiangnan Satellite TV have dog eyes? "Furong" is so beautiful, why should it be broadcast at noon? 】

[There must be a mistake in the ratings statistics. My TV is on every night, Jiangnan Channel, how can the ratings be so low? 】

In addition to fans wailing, there are countless passers-by, sand sculpture netizens, and fun people watching:
[I haven't paid attention to it for two days, did I rush to this level? 】

[It's so bad that it's going to be broadcast at noon, how bad is this? 】

[As a passer-by, I have one thing to say, in fact, the show "Furong" is a little bit short of a pass for passer-by audiences, but 50 points should be available.If it was broadcast at another time, maybe the ratings would not be so bad, but it is a pity that it was born at an untimely time. 】

[Indeed, my girlfriend was chasing "Furong" at first, but I took her to watch an episode of "Langya Bang", and she felt that everything was wrong when she watched "Furong".The brightly colored picture, compared with the soft and simple picture of "Langya Bang", seems too greasy. 】

[The wailing of the fans is much better than the drama, I am full of melons. 】

[Fans don't say that "Furong" is innocent, look at the ratings of the next door, it has already broken two by one. 】

[Sure enough, as expected, the home time of Ark Culture is hell on earth for other TV dramas. 】

Since the news of the rescheduled broadcast time of "Furong Tent Warmth Spring Night" has become a trending search, naturally the competing product "Langya Bang" has also become a trending search.

It's just that the style of popular searches in "Langya Bang" is completely different.

[Single channel ratings break second, what else can stop "Langya Bang" from vying for this year's drama king? 】

[Stable output, five dramas, five different themes, what else can't be filmed by Ark Culture? 】

[Jiangzuo leader Mei Changsu, a modest gentleman, gentle as jade, this is what a costume drama should look like. 】

[An acting school buried in singing?Take stock of Fang Xing's performance in the five dramas. 】

The ratings and online broadcast volume of the two dramas are already worlds apart.

Netizens began to find out the content of Chen Wenhan's interview two months ago.

Two months ago, Chen Wenhan made a bold statement that he would use "Furong Tent to Warm the Spring Night" to step on the top of "Langya Bang".

Now, the results have come out, and Chen Wenhan has become the biggest joke on the hot searches.

(End of this chapter)