This star is wrong

Chapter 470 On the first day of the new year, the gods fight during the Spring Festival
On the balcony on the third floor.

Zhong Keke lay on the balcony railing in a daze.

Fang Xing came up to meet, and greeted with a smile: "I bought a gift for you, why don't you go down and have a look?"

Zhong Keke looked back, not looking energetic, but still greeted politely: "Hi cousin, cousin."

"If you don't go down to choose presents, other people will grab them." Fang Xing continued to tease her.

"Then let them grab it." Zhong Keke was not very interested.

"What's the matter? I'm preparing for the college entrance examination, and I'm so tired from studying?"

Fang Xing knew that this cousin's New Year's Eve was the last semester of high school, and the college entrance examination was due in June.

For most, the college entrance examination is an important turning point in life.

Zhong Keke was silent for a while, and then asked in a low voice: "Brother, I don't want to study anymore, can I go to work in your company?"

"What are you talking about? My company doesn't recruit high school students."

When Fang Xing heard this, he immediately refused, with a teasing tone.

Usually when we get along with her, we often hate each other, so it sounds a bit like ridicule.

Zhong Keke's expression drooped, and he became even more listless.

Seeing her like this, Fang Xing quickly comforted her, "I'm just joking with you, but reading is the most important thing in life. Although I don't feel it when I'm studying, school is part of my life and I can never go back." Time must be cherished, and you will understand when you graduate and work."

"Oh..." Zhong Keke lowered his head and said nothing.

"Is it because your academic performance is not good, and you have regressed to become a scumbag?" Fang Xing teased.

"No." Zhong Keke firmly denied it with a straight face.

"Then hurry up and review, get into a good university next year, and reward a graduation trip." Fang Xing began to arrange reward tactics.

There was a flash of light in Zhong Keke's eyes for a moment, but he became listless again in an instant.

……

I had a New Year's Eve dinner on New Year's Eve.

The next day was the first day of junior high school. According to the custom in Fang Xing's hometown, relatives were not usually seen on the first day of junior high school.

Usually the family goes out to play, and there will be many garden activities in the commercial square.

The first day of the new year is also the first day of the Spring Festival stalls.

"My Neighbor Totoro" was released on the first day of the Lunar New Year.

Fang Xing has already arranged activities for the first day of junior high school, and the whole family will watch "My Neighbor Totoro" together.

In addition to Fang's parents and Fang's mother, there are several cousins, cousins, cousins, and cousins.

For people number seven and eight, when Fang Xing picked up the tickets, he picked up a bunch of them.

In his hometown of Baitang Town, Fang Xing didn't need to wear a mask or hat.

Even if they are recognized by young people passing by, they rarely form crowds.

Even if most of the passers-by recognize it, they will turn their heads to look twice more, and will not act aggressively.

There were still 10 minutes left before the movie started. Fang Xing arranged for all his younger brothers and sisters to sit down, and then nodded to confirm that there were not many people before sitting down.

Lu Xianger took out her mobile phone, glanced at the Yunti movie data, and said with a smile: "The filming of "My Neighbor Totoro" is not bad."

On the first day of the Spring Festival, the film schedule of "My Neighbor Totoro" accounted for about 21%.

It is already a very high figure to be able to arrange 20% of the films on the first day of the Spring Festival stalls.

Every year during the Spring Festival, there are fights between gods and gods.

Many special effects blockbusters with an investment of 10 million yuan may not be able to get [-]% of the film schedule during the Spring Festival.

no way.

There are too many big investments in the Spring Festival stalls.

Moreover, some directors and film stars with strong box office appeal will not appear in the public eye once a year, just waiting to dominate the Spring Festival stalls.

Especially those few professional New Year film directors, every year there are films entering the Spring Festival.

Just like this year's Spring Festival movie.

A professional Lunar New Year film, produced by video media, and a gathering of big names in the Lunar New Year comedy "Paper Drunken Gold".

This Lunar New Year film director has only made Lunar New Year films in the past five or six years, and every box office can enter the top three in the Spring Festival.

Don't think that only the first is a symbol of being awesome.

Stable into the top three in the Spring Festival file, the strength is even more terrifying.

Being able to be in the top three at the box office during the Spring Festival, a time when gods fight, is a true god.

This kind of director is never short of investment, as long as he mentions a project, there will be a film and television investment company swaying a check for cooperation.

Therefore, "Paper Drunken Gold" is an evergreen tree in the Spring Festival, and it is impossible to have fewer films, which also accounted for 22% of the films.

In addition to "Paper Drunken Gold", the film with the largest investment in the Spring Festival this year is "Frozen Warrior".

With an investment of 5 million yuan, it is known as the ceiling of special effects for domestic movies, and it is necessary to redefine special effects blockbusters.

Shengqi Entertainment spent 5 million yuan to create "Frozen Warrior" for "Mr. 50 Billion" Jia Haochen, which can be said to be the right time, place and people.

When theaters schedule films, one of the key factors affecting the proportion of films scheduled is the investment amount of the film.

Of course, the premise is that the film quality is above the horizontal line.

Therefore, "Frozen Warrior" won the highest ranking of 31% on the first day of the Lunar New Year.

"Frozen Warrior", "Golden Love", and "My Neighbor Totoro", the film schedule has exceeded 74%.

The remaining 26% are scheduled, and there are several popular movies squeezed into the Spring Festival stalls.

For example, "Dawn Says Break Up 2" by AV Power is also a popular movie.

This movie is a sequel, the first film had a box office of 12 billion, but the sequel only got 9% of the film schedule on the first day, which shows how fierce the competition for the Spring Festival stalls is.

"Dawn Says Breakup 2" at least has the previous work to prove its box office strength.

For films that have not proven their box office strength later, the proportion of films scheduled is even smaller.

There are some movies that are full of confidence and squeezed into the Spring Festival stalls, with an investment of 2 to 3 million yuan. The first day's film schedule accounts for only [-]% or [-]%, which is quite tragic.

This situation is actually very similar to the situation in "Spirited Away".

Back then, "Spirited Away" only got 5% of the film schedule on the first day, and it was only after Fang Xing spent [-] million publicity and distribution that he got this film.

Moreover, "Spirited Away" was released on National Day.

In comparison, the National Day file has much less competition than the Spring Festival file.

Even so, "Spirited Away" only got 5% of the film schedule on the first day.

It is conceivable that it is impossible to get a high-ranking film without proving its box office appeal.

……

This time, Penguin Films opened a 20 billion guarantee contract for "My Neighbor Totoro".

Only then did Fang Xing let go, and handed over "My Neighbor Totoro" to Penguin Pictures for distribution.

The reason why Fang Xing took such a tough attitude was not because of the 20 billion box office.

Fang Xing still has confidence in "My Neighbor Totoro". This guarantee is not for the guaranteed amount in the contract, but a business strategy.

Only if Penguin Pictures is willing to sign this contract can it prove that Penguin Pictures will really go all out to promote "My Neighbor Totoro".

It is also because of this 20 billion guarantee contract that Penguin Pictures did not sign any other films released during the Spring Festival, and put all its energy on "My Neighbor Totoro".

Even Zhang Changfeng, the president of Penguin Pictures, personally watched the announcement.

Also for this reason.

When Fang Xing and his group went to the movie theater to watch "My Neighbor Totoro", they saw many peripheral toys of "My Neighbor Totoro" in the ticket hall of the movie theater.

These "My Neighbor Totoro" peripherals and posters need to be run by the distribution company theater by theater.

If relying on Ark Culture alone, there are not so many manpower, and it can cover all parts of the country. It can only rely on Penguin Pictures.

……

The movie begins.

Fang Xing's family enjoyed watching it very happily, especially a group of cousins ​​and cousins ​​who were very satisfied.

Although the animated film "My Neighbor Totoro" requires a certain amount of life experience to fully understand it, the magic of this film is that different ages can see different things.

Just like the main characters in the movie, the younger sister is innocent, cute and carefree, and the older sister is sensible and has a lot of worries.

There is also the cuteness of Totoro, like an innocent dream.

The narrative of "My Neighbor Totoro" is light, but after reading it, it makes people have endless aftertaste.

It doesn't make sense, but it can make people feel the value of family affection.

After watching "My Neighbor Totoro", Fang Xing bought a big bag of ice cream, handed out one by one, and then led the team home.

……

At nine o'clock in the evening.

The real-time box office of Yunti movie data is gradually stabilizing.

This year's Spring Festival stalls are indeed a fight between gods and gods, and the box office is very high.

The box office of "Frozen Warrior" reached 2.3 million on the first day, ranking first.

Although the first day is not over yet, it is already past nine o'clock in the evening, and there are more than two hours left, which is only one movie, and the box office ranking will not change much.

"My Neighbor Totoro" benefited from the advantages of the family carnival, and the box office reached 2.1 million on the first day of the new year.

"Paper Drunk" is as strong as ever, with a box office of 1.9 million.

Besides.

Another promising film, "Break Up at Dawn 2", has a box office of 9000 million.

Compared with the previous films, the box office of "Break Up at Daybreak 2" is not high, but considering that the film lineup accounted for only 9%, it is already a very good result to get 9000 million.

However, the box office of "Break Up at Daybreak 2" has not shown a strong momentum, so the probability of subsequent film schedules will not increase, and may even gradually decrease.

The film schedule for the Spring Festival stalls is arranged by theaters based on the box office performance of the previous day.

If the attendance rate on the first day is high, then the proportion of filming on the second day will increase.

In addition, theaters will try their best to promote the head effect.

In other words, the single-day box office champion will have a tilt in the film arrangement, creating a head effect.

After all, a good box office performance will indirectly affect other audiences.

The audience felt that this movie had such a good box office result, it must be very good to watch, so they began to watch the movie one after another.

……

The first day of the Spring Festival file is over.

the next morning.

"Frozen Warrior", Shengqi Entertainment, and Jia Haochen are on the hot search.

Various entertainment news releases began to spread across the Internet, and the word-of-mouth fermentation of "Frozen Warrior" began.

["Frozen Warrior" won the single-day box office champion, the youngest Mr. 50 billion, hit [-] billion, just around the corner. 】

[This movie, on its own, pushed up the ceiling of special effects blockbusters. 】

【Why is Jia Haochen so good?During the filming of "Frozen Warrior", special effects makeup was used for three hours a day. 】

[Fans cheering, booking a venue for idols, the largest fan viewing craze in history. 】

Relevant entertainment news occupied the front pages of Weibo and other online platforms on the second day of the Lunar New Year.

Many viewers who haven't had time to watch the movie are starting to feel curious after seeing these news:
[Is "Frozen Warrior" really good-looking?Only the special effects are good, or the plot is also good? 】

[Jia Haochen, the total box office has reached 50 billion, so his acting skills should be okay?Find time to try it out. 】

[Show tickets: The noon show at first glance, there were so many people. After watching it, how should I put it, it's a qualified popcorn movie. 】

Among the many marketing topics of "Frozen Warrior", occasionally netizens ask about other movies:
[How about "My Neighbor Totoro"? Can "My Neighbor Totoro" be watched? 】

Under this kind of problem, there will be Jia Haochen's fans who will start vicious competition:
[What's so good about cartoons?Children's stuff, my nephew, who is only nine years old, said it was too childish. 】

Every time such a malicious bad review occurs, viewers who have watched it will soon come out to match:

[What the hell? "My Neighbor Totoro" is childish?If I hadn't bought a ticket and read it, I might have believed it.This is an animated film suitable for all ages.I feel that when I reach the age of retirement, I will have new feelings when I watch this animation movie again. 】

[Just hack other movies.Black "My Neighbor Totoro", I advise you to be kind.I seldom speak on the Internet, but I can't help but say: This is another animated film that will be recorded in film history, the last one was "Spirited Away". 】

[I watched both "Frozen Warrior" and "My Neighbor Totoro". "Frozen Warrior" was watched with my girlfriend, Jia Haochen fans, you know. "My Neighbor Totoro" was watched with my nephew.I can only say that ten years from now, people will still remember "My Neighbor Totoro", but no one will mention "Frozen Warrior".The two films are not at the same level of story carrier. 】

[I don't want to say bad things, but I haven't seen "My Neighbor Totoro", so please don't comment.This movie shouldn't have bad reviews. 】

[You don't need to watch "My Neighbor Totoro", but please don't hurt it. 】

【I don't know how Fang Xing did it, but he managed to make me cry in the movie theater.A movie with such a light narrative, but it makes people feel so deep. 】

[Maybe you don’t believe me, but after my daughter read it, she put her arms around my neck and refused to come down.That kind of feeling, if you have never been a mother, you will never experience it.After coming out of the movie theater, she stared at the Totoro toy and didn't say she wanted to buy it, but I took the initiative to buy it for her. 】

[To prevent someone from getting a low star, I will give a full score first.Not to balance the score, but this movie deserves five stars. 】

……

The first day of the Spring Festival stalls is over, and the reviews of all movies are not bad.

At least above the passing line.

For commercial films, it is already a good result to be above the passing line.

If the popular movies in the Spring Festival schedule have reached the passing line, then the competition for this schedule will be too fierce.

Since the quality of each movie is not bad, the pressure on theaters to schedule movies has increased.

Generally speaking, after the first day of competition.

Movies with low attendance and audience satisfaction will be compressed and scheduled the next day to squeeze out the number of shows and give movies that perform well at the box office.

However, the results on the first day were very good, which made it difficult to squeeze out the filming.

Therefore, the schedule for the second year of junior high school has not changed much.

However, due to the high audience satisfaction and attendance rate of "My Neighbor Totoro", the film schedule has increased, from 21% to 25%.

The extra 4% of the film schedule is squeezed out from other movies, and each movie is squeezed a little bit, which makes the other movie schedules drop slightly.

When everyone's film schedule drops, and only one film's film schedule rises, this film with a rising film schedule will become the target of siege by fans of other movies.

(End of this chapter)