This star is wrong

Chapter 471 Who will win the Spring Festival Box Office War?

[An animated film, why improve the film schedule?Has the producer stuffed money into the theaters? 】

On the afternoon of the second day of the Lunar New Year, a very controversial topic rushed to the top of the hot search, which aroused discussions among many netizens.

If the box office and attendance of other movies do not perform well, it will not be so obvious that the film schedule will be vacant.

However, the quality of popular movies in the Lunar New Year file this year is not bad, basically above the passing line.

This made it impossible for any film to fall behind after the box office of the first day of junior high school came out, resulting in little change in the film schedule.

For popular movies including "Frozen Warrior", "Golden Love", and "Break Up at Dawn 2", the proportion of film schedules has shown a slight downward trend.

The second year of "Frozen Warrior" fell from 31% to 29%.

The schedule of "Passover" also dropped from 22% to 21%.

The film schedule of "Break Up at Daybreak 2" was originally not high, and 9% of the film schedule dropped to 8.5%.

For cinema movies, the proportion of film schedule is the lifeline.

Only when there are films scheduled can there be box office.

If the theater doesn't have a good show at all, no matter how good a movie is, it is impossible to have a box office.

The overall trend of the film schedule of the second year of junior high school is that all the film schedules have declined, and only one film has increased.

There is a little red in the green bushes, which is too conspicuous.

Moreover, this movie with a rising film schedule is still an animated movie, which makes many fans frustrated.

Especially "Frozen Warrior" and "Break Up at Dawn 2", the starring lineups of these two films are top-notch.

Among them, "Frozen Warrior" is even more top-notch.

In the film industry, there are often some weird fan behaviors.

For example, some fans are worried that their idol's movie schedule will drop, so they will buy a ticket for each show a few days in advance.

This behavior is called field locking.

For theaters, only when audiences buy tickets can they generate income.

If there is no audience for a movie, then theaters naturally don't want to show it.

If a movie does not perform well at the box office, the theater is likely to change the show and replace it with other movies.

However, if an audience buys a ticket, then this scene cannot be changed to another movie.

Therefore, a group of fans who locked the field in this way emerged in the fan circle.

You don't need to buy multiple movie tickets, just buy one to ensure that the theater can't change the show.

There is also an upgraded version of this lock-in behavior.

That is to refund the movie ticket you bought three or ten minutes before the movie starts.

Since there are only three to ten minutes left before the opening of the movie, the theater will have no time to change to other movies. At this time, if the movie ticket is refunded, it will not cost a penny to lock the theater.

Of course, this is an extreme case.

Generally speaking, movies with top stars will do well at the pre-sale box office.

This is the case with "Frozen Warrior". The pre-sale box office of tomorrow, the day after tomorrow, and even the day after tomorrow is the first in the fault, more than ten times higher than No.2.

Under such circumstances, the second year of "Frozen Warrior" still dropped from 31% to 29%, which made many Jia Haochen fans very dissatisfied.

Since other movies have dropped, it is not easy for this group of fans to attack movies that have also dropped.

But at this time, there was a movie that went up against the trend, and it hit their guns.

[This animated movie must have cost the theaters money, who would go to see an animated movie?Childish as hell. 】

[This animated movie is obviously cheating the children's parents of their money, and it also sells peripherals. 】

[Our cinema here is full of plush toys of that Totoro.I figured it out, this crap movie was made specifically to sell plush toys. 】

[Is the theater manager out of his mind?This kind of animated film, which is reluctant to spend money, even increases the number of films. 】

Because the fans besieging "My Neighbor Totoro" are not only Jia Haochen's, but also fans of "Break Up at Dawn 2", who are also spraying "My Neighbor Totoro".

Coupled with the joining of the Anti-Fang Xing Alliance, the public opinion on the Internet is one-sided, as if everyone is scolding this animated movie.

On the contrary, the situation of "Golden Fans" is relatively stable.

Since "Paper Drunk" is the work of a veteran Lunar New Year director, the marketing model is not a fan circle model, and the box office is based on powerful actors, so there are no fans of "Paper Drunk" to participate in the battle.

……

After forming a situation where many fans besieged "My Neighbor Totoro", many passers-by began to be affected.

[Is this animated movie really that bad?Everyone is scolding. 】

[I took a look at the Maoyan movie data, and the score is 9.5, which is a very high score. 】

Due to the ratings of Maoyan movie data, viewers who have bought tickets are required to vote.

Generally speaking, if a viewer chooses to buy a ticket to watch a movie, he must have a certain degree of love before spending money to buy a ticket.

This makes the ratings of Maoyan movies generally high.

Of course, there are high reference methods for high scores.

Viewers who often watch Maoyan data basically know that the rating of Maoyan data is based on 9.0 as the starting point.

If the movie is below 9.0, don't watch it, it's absolutely bad.

A score of 9.0 is the passing mark.

9.2 points is a good movie.

The higher the rating, the higher the quality of the movie.

If it can reach 9.5 points, it is almost a masterpiece.

Therefore, the audience found that Maoyan's data and public opinion on the Internet are a bit different.

It was the night of the second day of junior high school.

More and more viewers have watched "My Neighbor Totoro", especially families with children, most of whom will give priority to "My Neighbor Totoro", after all, this is a movie that focuses on family fun.

Many viewers who watched "My Neighbor Totoro" saw that the whole Internet was criticizing this movie, and couldn't help it, and began to express their views on major online platforms:
[At present, I have watched two Spring Festival movies, "Frozen Warrior" for the first time, and "My Neighbor Totoro" for the second year.If you want to say which movie is more childish, then I can only say that "Frozen Warrior" is more childish. "My Neighbor Totoro" is only childish in style, but the content is not childish at all. This is a movie that adults should watch. 】

[I watched both, "Frozen Warrior" scored 6 points, a pass line special effects movie, it's okay to pass the time. "My Neighbor Totoro", I posted this as a proof, ten years later, I will see this movie in the annals of animation movies.9 points are less, but full marks cannot be given. 】

【You fans, stop being a monster. As long as you have seen the movie "My Neighbor Totoro", you won't give a bad review.Now some traffic fans dance more happily, the more miserable they will be slapped in the face in the end. 】

……

Since the Spring Festival movie was only released for two days, not many viewers have seen it.

Therefore, the number of viewers speaking for "My Neighbor Totoro" is not too large.

Those viewers who dare to speak out for "My Neighbor Totoro" will soon be overwhelmed by Jia Haochen's fans and even besieged as soon as they post their comments.

[You two-dimensional waste only deserves to watch cartoons.You will never understand how profound Haochen's films are. 】

【Meow meow meow?It's an animation, but animation is just a form of storytelling. 】

The debate on the Internet is becoming more and more intense, and even many remarks are very extreme.

However, such extreme remarks rarely appear in reality.

……

Many viewers who have finished watching the movie will choose to post a circle of friends, no matter whether they are watching "Frozen Warrior" or "My Neighbor Totoro".

When the movie viewing trends of Spring Festival movies appear in the circle of friends, many people will ask about their feelings about watching movies.

After all, it costs money to buy movie tickets, and the second thing is to spend money. The key is to spend time watching.

Watching bad movies is a waste of life.

Therefore, audiences who want to go to the movies, but don’t want to watch bad movies, usually wait for their relatives and friends around to watch them, and ask how they feel before deciding whether to watch them or not.

He Xiaopeng is such an office worker.

After the Spring Festival, there are a few days of long holidays to rest. If there are bad movies released during the Spring Festival, he would rather choose to lie at home and use his mobile phone.

Of course, if it's a good movie, of course you have to watch it during the holidays.

After all, throughout the year, there is not much time to watch movies leisurely.

Therefore, when Spring Festival movies began to appear in the circle of friends, He Xiaopeng commented one by one: how is it?Does it look good?
In the circle of friends, "Frozen Warrior" appeared the most.

After all, it has the highest proportion of film schedules, the highest single-day box office, and naturally the largest number of viewers.

Furthermore, in He Xiaopeng's circle of friends, most of them are unmarried colleagues and friends. Families without children are more inclined to watch "Frozen Warrior".

Therefore, "Frozen Warrior" appeared five or six times a day in the circle of friends.

He Xiaopeng asked them one by one, and the answers were basically the same.

"It's okay, pass the popcorn movie, watch it for fun."

"The special effects are not bad, the plot is relatively simple, it can be regarded as a hero movie, but the world view is a bit thin, maybe more movies are needed to supplement the world view?"

"8 points for special effects, 8 points for Zhou Liwu, 2 points for Jia Haochen, negative points for plot."

Based on the views of Moments, He Xiaopeng basically has an idea of ​​"Frozen Warrior". If you want to see special effects, you can watch this movie, and the special effects score is quite high.

As for the plot, it's more general.

He Xiaopeng basically had an impression in his mind that this movie can be watched or not.

It means, if you have a friend to make an appointment to see it together, then go, if you don’t have a friend to make an appointment, then forget it.

Subsequently.

"Daylight Says Breakup 2" also appeared in Moments.

He Xiaopeng continued to comment and ask: Is it good-looking?
"It's about being a man and a woman, breaking up and getting back together, and breaking up and getting back together. It's almost the same as the first part. My girlfriend loves to watch it, but I personally find it annoying."

After reading the answers, He Xiaopeng also made up his mind.

If you don't have a girlfriend, you don't need to read it.

Then, around nine o'clock, a "My Neighbor Totoro" circle of friends appeared.

He Xiaopeng was free, so he also commented and asked: Is it good-looking?
"If you have children, it is recommended to take them to watch. After watching, you will thank this movie. My daughter is so well-behaved today, it is so easy to put her to sleep for the first time."

He Xiaopeng's head was full of black lines: "Okay, there are no children, so there is no need to read."

"If you don't have children, I recommend watching it. It's no worse than "Spirited Away". Adults will also feel touched after watching it. Not to mention full marks, at least 9 points or above. If nothing else, this movie should be the best for the Spring Festival. .”

He Xiaopeng was a little surprised: "Such a high evaluation?"

"Anyway, 9 points for the movie, plus 1 point for watching movies with children."

He Xiaopeng was a little curious, thinking about whether to go and have a look.

The result was the third day of the second day.

His eldest sister came back to pay New Year's greetings, and brought the child, thinking about where to take the child to play.

He Xiaopeng directly proposed to go to the movies.

So the family took their children to watch "My Neighbor Totoro".

After watching it, He Xiaopeng was very moved and posted a circle of friends: This is an animated movie for adults. The movie will tell you what the world of children looks like.

……

The Spring Festival stall lasts for three days.

Movies started to have a word-of-mouth effect.

The quality of "Paper Drunken Gold" is stable, and the proportion of the film schedule is stable, and it has always remained at about 20%.

The reputation of "Frozen Warrior" began to dive.

Because the audiences who have seen it have similar opinions, the special effects are good, the plot is broken, and the actors are embarrassed.

The special effects blockbuster, coupled with the blessing of top stars, showed a characteristic that the box office was very strong in the first three days, but the stamina was insufficient.

From the fourth day of the fourth day, the box office of "Frozen Warrior" began to decline.

The original film schedule also declined all the way.

By the fifth day of the new year, the film schedule of "Frozen Warrior" dropped to 21%.

After the word-of-mouth effect of "My Neighbor Totoro" became popular, word of mouth spread, and the evaluations were basically 9 points and upwards.

This makes the attendance rate of "My Neighbor Totoro" very high.

The proportion of filming has also risen from the initial 21% to 30%.

After the box office came out on the fifth day of the lunar new year, the single-day box office of "My Neighbor Totoro" rose to 2.5 million, becoming the single-day box office champion.

"Paper Drunk" has a stable box office of 1.9 million.

However, "Frozen Warrior" had a very low attendance rate due to fans' lock-in behavior. The box office on the fifth day of the first day was only 1.8%, ranking third.

"My Neighbor Totoro" started from the fifth day of the fifth day, and after winning the single-day box office champion, it has been the best.

The proportion of scheduled films has also risen all the way. By the sixth day of the lunar new year, the proportion of scheduled films continued to increase to 33%, and it began to dominate the single-day box office list.

After the sixth day, the fans who had besieged "My Neighbor Totoro" slowly began to shut up.

Because the total box office of "My Neighbor Totoro" has reached 12.6 billion.

Relying on the box office accumulation of the first three days, "Frozen Warrior" has a total box office of 12.7 billion.

However, the single-day box office of "Frozen Warrior" has slipped to No.3. According to this trend, it is a certainty that the total box office of "My Neighbor Totoro" will surpass "Frozen Warrior".

Even the total box office of "Golden Love" has reached 10.9 billion. According to the box office trend, even "Golden Love" will surpass "Frozen Warrior".

Jia Haochen's fans started to panic. They had no time to besiege "My Neighbor Totoro". Instead, they ran around and used various methods to promote "Frozen Warrior" and called on more people to go to the cinema to watch the movie.

However, countless film and television companies have proved with examples that traffic stars can only support traffic, not box office.

Therefore, after a series of strange behaviors such as "locking the field" and "refunding tickets" by fans, the box office of "Frozen Warrior" is getting worse and worse. It even has to fight "Break Up at Daybreak 2" and completely withdraw from the Spring Festival. The competition for box office champion.

From the sixth day.

The competition for the box office champion of the Spring Festival stalls has become a contest between "My Neighbor Totoro" and "Golden Love".

However, "My Neighbor Totoro" has a strong stamina. After the Spring Festival holiday, the box office has been stable, and even on weekends, the box office has risen against the trend.

By the time of the Lantern Festival, "My Neighbor Totoro" had a total box office of 24 billion, equal to "Spirited Away"

"Paper Drunken Gold" is indeed the work of a veteran Lunar New Year director, and it has a lot of stamina. It also won a box office score of 21 billion.

"Frozen Warrior" withdrew from the championship competition. In fifteen days, the total box office was 16 billion, and the subsequent box office fell below 1000 million. In the end, the box office reached 17 billion and basically reached its peak.

"My Neighbor Totoro" is different, with an average daily box office of 3000 million, and the weekend box office will exceed [-] million.

According to the Maoyan movie data, the box office forecast for "My Neighbor Totoro" has risen to 30 billion.

Seeing the box office results of "My Neighbor Totoro", Zhang Changfeng, the president of Penguin Pictures, has had a good year.

He decided to give "My Neighbor Totoro" a contract with a guaranteed box office of 20 billion. If the box office of "My Neighbor Totoro" does not reach 20 billion in the end, then he will overturn.

Fortunately, it only took ten days for "My Neighbor Totoro" to reach a total box office of 20 billion, completing the task of guaranteeing the contract.

Some people have a good year, while others don't.

There are several high-level executives in Shengqi Entertainment, and their scalps are numb.

Because of the infusion.

"Frozen Warrior" invested 5 million yuan, and the announcement also cost 3 million yuan. However, the current box office is only 17 billion at most, which means that Shengqi Entertainment can't recover the cost at all.

If "Frozen Warrior" can stabilize the film schedule and maintain a 30% film schedule, there is still a chance to get back the cost.

However, "My Neighbor Totoro" was released during the Spring Festival, which sucked up all the films, resulting in fewer and fewer films for "Frozen Warrior", and in the end, there were even less than 10% left.

Shengqi Entertainment's original goal was to use "Frozen Warrior" to rake in 50 billion yuan, and push Jia Haochen to the throne of "the youngest Mr. Ten Billion".

However, the total box office of "Frozen Warrior" is only 17 billion, which is a bit big.

If you want to make Jia Haochen the "youngest Mr. Ten Billion", you need two more "Frozen Warrior".

On the contrary, Fang Xing kept quiet and became a newly promoted 50 billion director with the help of two animation films and as a director.

(End of this chapter)