This star is wrong

Chapter 472

After the Lantern Festival, "My Neighbor Totoro" won the box office championship for two consecutive weeks, with a total box office of 31 billion.

After a new movie was released, "My Neighbor Totoro" fell from the position of the single-day box office champion.

Just for the box office, Ark Culture can get a share of 10 billion from "My Neighbor Totoro".

However, the box office is not the most profitable place for "My Neighbor Totoro", and the peripheral toys of "My Neighbor Totoro" are sold out directly.

……

After finally going back to his hometown, Fang Xing stayed at home, sleeping until he woke up naturally every day, and his life was quite comfortable.

Even after the Lantern Festival, I have no intention of going back to the company to work.

"If I don't go back, I won't be able to make it to the start of the journal!" Lu Xianger was furious.

She is still studying in graduate school, and she has to report back to school after the Chinese New Year.

"There are still a few more days, so why worry?" Fang Xing is very satisfied with the days when he is full and sleeps, sleeps and eats.

The key point is that Fang's mother still changes the way to make delicious food every day. Fang Xing regained the weight she lost from playing "Langya Bang" before.

At this moment.

Fang's mother was downstairs, shouting at the top of her voice, "Fang Xing, someone is looking for you, hurry down."

"Who is it? Isn't it the New Year's Eve, why are there still people paying New Year's greetings?" Fang Xing felt a little strange, put on his coat and went downstairs.

When I arrived at the living room on the first floor, I saw a middle-aged man in a suit and leather shoes with shiny leather shoes.

The key is not knowing people.

Fang Xing asked suspiciously: "Hi, we probably don't know each other..."

The middle-aged man in a suit and leather shoes hurried forward to shake hands: "Hello, Mr. Fang, my name is He Yuliang, and this is our first meeting."

"Hi, sit down, please." Fang Xing shook hands with him, and asked him to sit down.

Fang Ma has already poured tea and placed it on the coffee table.

Although I don't know him, but I came to visit just after the new year, and I brought big boxes and small boxes of gifts. Even if I don't know him, I should treat him politely.

"Mr. He came to visit, what's the matter?" Fang Xing asked proactively.

He Yuliang took out a business card and handed it to Fang Xing, and introduced, "I'm the CBO of Datang Motors. I took the liberty to visit the door today. Excuse me."

Fang Xing glanced at the business card, a little surprised.

Unexpectedly, just after the Lantern Festival, the CBO of a car company would come to him.

The CBO is the chief brand officer of the company.

From the position point of view, the CBO level is equivalent to the vice president of the enterprise, mainly responsible for the construction of corporate culture, brand strategy formulation, brand management and operation.

"Then Mr. He is here to visit, is it representing your company, or..." Fang Xing is still not quite sure of the purpose of the other party's visit.

He Yuliang waved his hand and replied, "I'm not representing the company. I'm here to visit Mr. Fang personally today. I want to get to know Mr. Fang. Please forgive me for being presumptuous."

Fang Xing responded with a smile: "Well, it's a pleasure meeting Mr. He, why don't you stay for dinner today."

He Yuliang quickly waved his hand: "Don't bother me, I still have a meeting to rush back in the afternoon. I came to visit today, and I am very glad to meet Mr. Fang. I wonder if it is convenient for Fang to get Mr. Fang's personal contact information?"

Fang Xing raised his eyebrows and paused for three seconds.

Generally speaking, two mobile phone numbers and WeChat IDs of celebrities and artists will be prepared, one is a work number and the other is a personal number.

The higher the celebrity, the more so.

There is no way, if a popular star does not distinguish between work and personal accounts, the phone calls and messages will be very busy.

"can."

Fang Xing didn't hesitate too long, and added his contact information on his private WeChat.

"Thank you Mr. Fang, then this year will be like this first, thank you very much." He Yuliang got up and left after finishing speaking.

Mother Fang heard that the guests were leaving, so she came out of the kitchen and shouted enthusiastically, "Don't you leave after eating? There are a lot of dishes at home."

Every year during the Chinese New Year, there are so many chickens, ducks and fishes that you can’t finish them and put them in the refrigerator until next month.

So Fang's mother said that there is a lot of food at home, which is true.

Seeing the guests leave, Mother Fang turned around and asked casually, "Who is this big boss?"

"The vice president of a car company." Fang Xing replied casually.

"It's from a car company? Changfeng Motor? They dare to come!" Fang's mother immediately became angry when she heard that it was from a car company.

"Why are you still angry?" Fang Xing felt a little funny.

"You don't need to say, in the future, if anyone of our relatives dares to buy a Changfeng car, we will break up our friendship." Fang's mother had a very resolute expression.

"No, it's just buying a car, it's not a big deal."

Fang Xing really didn't care at all, and asked curiously: "Mom, what's wrong with Changfeng Motor? Such a big temper?"

Mother Fang waved her hand and said, "I've read all the news. Is Changfeng Motor playing tricks on us? Instead of looking for my son to speak for it, I actually found someone who wears earrings, is neither male nor female, ugly, sings, and sounds bad."

"Son, don't worry, we don't have the same knowledge as them. We don't endorse such a tasteless car."

Fang Xing suddenly found it very funny: "Mom, the matter is not what the gossip news says. Besides, there is no endorsement contract, so Changfeng Motor can invite whoever it wants. It has nothing to do with us."

"I don't care, if you dare to come to give presents, I'll throw them all out." Fang's mother put on a very temperamental posture, ready to move out all the things He Yuliang sent.

"No, Mom, the vice president of Datang Motors came here just now, not Changfeng Motors." Fang Xing hurriedly explained.

"From Datang Motors?"

Fang's mother finally realized that it was an oolong, she slapped her thigh and burst out laughing.

At this moment, Mother Fang came to her senses again, and asked, "I'm here just after the Chinese New Year. Does Datang Motors want to speak for you?"

"Maybe. The horoscope is still in the air. If the negotiation fails, don't you hate Datang Motors too?" Fang Xing shook his head, thinking it was funny.

Mother Fang shook her head and corrected: "I'm not such a stingy person. If you say that Changfeng Automobile finds Xu Zhiwen and Huang Anhua as endorsements, I won't be angry. These are of the same grade as my son, but please If he is not a man or a woman, and if he sings badly, then it will not work, so who will we blame?"

"Okay, I understand, the key is not the star you like." Fang Xing became even more speechless.

Mother Fang laughed and said, "Of course my son is the best endorser."

"Okay, New Year's Eve is over. I'm about to go back to work at the company." Fang Xing stretched himself, feeling lazy after staying with his parents for a long time.

"Going back so soon? Can't you stay for a few more days?" Fang's mother suddenly felt a little bit reluctant.

"Pull it down. If you stay for a few more days, you'll get bored." Fang Xing still remembers that it was like this when he went to school.

During the first few days of returning home during the winter and summer vacations, it must be my mother's favorite food, and I will eat delicious food every day. After staying for a month, I will start asking when I will go back to school.

Moreover, Lu Xiang'er is indeed going back to school to report.

……

What surprised Fang Xing was that the vice president of a car company came to visit him just after the Lantern Festival.

Originally, Fang Xing thought that he would chat about some serious business, but in the end he didn't talk about any serious business, just visited to get acquainted.

This style of doing things makes people very comfortable.

In fact, Fang Xing could probably guess that the visit by the vice president of Datang Motors was probably related to the endorsement.

Of course, the endorsement of a car company cannot be decided with just a few words.

The situation of car companies is a bit special, and it is different from products such as mobile phones.

A mobile phone is only a few thousand yuan more expensive.

It's not cheap, but it's not too expensive either.

When there is no major problem with product quality, it is easy for consumers to choose a certain mobile phone because of celebrity endorsements.

Cars are different.

A family car costs 10,000+ at every turn.

At this price, for most families, it is not just a whim.

Therefore, celebrity endorsements will not have as much influence on car sales.

It is also for this reason that many cars do not invite endorsements.

Of course, if the marketing strategy is done well, inviting celebrity endorsements may also have an impact on product popularity.

Moreover, celebrity endorsements are also part of corporate culture.

For example, Changfeng Automobile, the last endorsement was L.burst, the champion of the third season of "Super Rapper".

This endorsement is a good reflection of Changfeng Motor's current corporate status, that is, Changfeng Motor's daughter Dong Sihan has a great voice.

Many decisions of Changfeng Motor are made by Dong Sihan.

In this case, Changfeng Motor's marketing plan and corporate behavior will also reflect the character of the chairman's daughter.

Then, Dong Sihan's personal cultural thoughts will be integrated into Changfeng Motor's corporate culture.

Inviting underground rapper L.burst to be the endorsement is an external manifestation of this kind of ideological culture.

This change in corporate culture is carried out imperceptibly.

If you look carefully at the new models of Changfeng Motors in the past year, you will also find this feature.

Changfeng Motor's new models this year are obviously more feminine, and there will be some strange colors.

These are the changes that Dong Sihan brought to the company after entering the management of Changfeng Motor.

Of course, this change is neither good nor bad.

If Changfeng Motor can grasp the consumption psychology of young women, it may be able to blaze a new path.

……

As for the matter of He Yuliang, the CBO of Datang Motors, visiting him.

Fang Xing felt that it might have something to do with the reporter interview for the last publicity event years ago.

At that time, a reporter asked about the endorsement of Changfeng Motor and L.burst.

At that time, the reporter mentioned that L.burst was going to make a promotional song for Changfeng Motors, and asked Fang Xing what he thought.

The reporter also asked, if a car company asked Fang Xing to speak for him, would Fang Xing also make a promotional song for the car company.

Fang Xing's answer at the time was: "It is possible."

At that time, this interview was also on the hot search.

Fang Xing was just talking for fun at the time, anyway, he was answering the reporter's interview, just talking casually, and he didn't take it seriously.

However, now that the vice president of Datang Motors came to visit, it seemed that he took this matter seriously.

……

After the new year.

Fang Xing and Lu Xiang'er returned to the East China Sea.

The employees of Ark Culture have already started to work and are busy with the work related to "My Neighbor Totoro".

"My Neighbor Totoro" is still in theaters, audience feedback, the production and sales of the film's peripherals, these things need people to watch.

Since the sixth day, the employees of the company have come back to work one after another.

Fang Xing didn't come back until the end of the year.

The first regular work meeting back, summed up the box office data of "My Neighbor Totoro".

After the regular meeting was over, Qiao Yinghong told Fang Xing alone, "Boss, the vice presidents of two car companies want to treat you to dinner."

"Why are there two families?" Fang Xing blinked his eyes, but he didn't expect it to become two families.

"There are two companies, Datang Linghang and Xingtu Automobile." Qiao Yinghong replied.

"The vice president of Datang came to my hometown to pay New Year's greetings, so let's make an appointment with Datang first."

Fang Xing thought that He Yuliang, the vice president of Datang Motors, had already visited his hometown, so he must have this meal.

then.

Two days later, I made an appointment at the Cloisonne Hotel to have dinner with the senior executives of Datang Linghang.

When Fang Xing and Qiao Yinghong arrived at the hotel, He Yuliang warmly greeted them.

"Welcome, welcome. Let me introduce first, this is Zhou Ningshan, the president of Datang Pilot."

"Hello, Mr. Zhou." Fang Xing reached out to shake his hand.

"Mr. Fang, congratulations on the big sale of the movie." Zhou Ningshan started with a compliment.

Being able to say that the movie is a big hit shows that he has at least understood the situation of the Ark culture.

"Where is it?" Fang Xing said a little politely.

After being seated, the food and wine are served.

According to the usual practice, Qiao Yinghong raised her wine glass first, and said, "Bosses, we Fang Xing sings to protect our voices, so we can't drink. Today's wine belongs to me."

"No, no, today's wine, we're done, you two can do whatever you want. We don't come to the wine table culture, we just want to eat happily and comfortably." Zhou Ningshan was generous and didn't persuade him to drink.

"It's definitely not okay not to drink at all, but it's true that you can't drink too much, so I'll just finish this." Fang Xing picked up the glass and drank.

"Okay! Mr. Fang, you're really generous." Zhou Ningshan got up, picked up the juice, and filled Fang Xing's glass.

After drinking for three rounds, the chat gradually heated up.

He Yuliang slowly turned to the topic: "Mr. Fang may have guessed it too. Our President Zhou read Mr. Fang's news and heard that Mr. Fang said that if he cooperates with a car company, he will produce a brand promotion song, so he took the liberty of visiting.

"I don't know, Mr. Fang, what do you think of our Datang Linghang? Is there any possibility of cooperation?"

This sentence is very straightforward.

Linghang is a sub-brand of Datang Motors. The main model is SUV, which focuses on vehicle performance, which embodies the word "Linghang".

Unfortunately.

Datang Linghang and Changfeng Zhengtu, these two models happen to be competing models.

Changfeng Journey started relatively early, so it has a higher market share.

Years ago.

There was news from Changfeng Motor that Fang Xing might be invited to speak for him, but in the end it was an underground rapper who was invited.

Because at this time, Changfeng Motor was also on the hot search, which caused a lot of controversy, and even Changfeng Motor's official Weibo was scolded by netizens for comments.

Strictly speaking, Fang Xing had nothing to do with the endorsement incident of Changfeng Automobile, but he was still dragged into it.

Datang Linghang paid attention to this matter, that's why he found Fang Xing and wanted to cooperate.

Fang Xing didn't immediately agree, but he didn't refuse either: "But try it, your company can come up with a business proposal first, and if it's suitable, we can communicate in depth."

He Yuliang smiled immediately, took out a document bag from his briefcase, handed it to Fang Xing, and said, "This is the business plan, Mr. Fang will take it back and read it first. If you are not satisfied, you can notify us to modify it. We will Very sincere cooperation, Mr. Fang can ask for anything."

(End of this chapter)