This star is wrong

Chapter 473 Changfeng Motor Brand Promotion Song "Speeding"

After having dinner with the two CEOs of Datang Linghang, Fang Xing took the project proposal and went home to read it slowly.

Judging from the planning proposal, Datang Motors is indeed very sincere.

A few days after the Chinese New Year, the project plan was brought out, which was obviously done by working overtime during the Chinese New Year.

Of course, from the perspective of Datang Motors, they really want to promote this brand marketing project as soon as possible.

Because Datang Linghang and Changfeng Zhengtu are two models that compete head-on.

Both models are SUVs, and the target customers have a high degree of overlap.

Years ago, the rapper spokesperson released by Changfeng Motors caused great controversy.

If there is any controversy, there will be topicality, and many people will pay attention to the brand of Changfeng Zhengtu.

If the performance and quality of Changfeng Zhengtu's models are excellent, it is possible to convert the attention into sales.

Of course, if Changfeng Motor fails to handle the dispute over the new spokesperson, it may also cause customer dissatisfaction and lead to a decline in sales.

In short, it is still unknown whether Changfeng Motor will win or lose in its brand marketing this time.

At least, so far, Changfeng Motor's official Weibo account has been scolded and commented on, which shows that Changfeng Motor's brand marketing is facing great risks this time.

As a competitor, Datang Motors was very fast, and immediately approached Fang Xing to discuss the brand endorsement.

Of course, this brand marketing plan is only a paper plan at present, and no one knows whether it can be negotiated or not.

……

Changfeng Motor suffered protests from many car owners, causing a public relations crisis.

Fortunately, during the Chinese New Year, it is a natural cooling time.

It also gave Changfeng Motors half a month to respond.

Today is Wednesday.

Changfeng Motor released the latest endorsement news.

As the music brand officer of Changfeng Motor, L.burst produced a promotional song "Speeding" for Changfeng Motor.

As soon as the song was released, the entire network's self-media drafts were also screened simultaneously, and the song began to be promoted.

["Super Rapper" champion L.burst's latest single, "Speeding", made for Changfeng Motors, let's go crazy! 】

Since L.burst only won the championship a few years ago, the popularity has not dissipated, coupled with the promotion of Changfeng Automobile, many netizens have paid attention to this song.

Moreover, many Changfeng car owners were dissatisfied with L.burst being the spokesperson of Changfeng Motor.

Now L.burst released the promotion song of Changfeng Motor.

If you don't even listen to it and start scolding directly, it seems inappropriate.

So many netizens started to click on this song and try to listen to it.

Since this song is a promotional song of Changfeng Motors, it is used to promote the Changfeng Motors brand, so the song is released on the Internet for free.

Songs released for free still have certain advantages in terms of popularity.

Coupled with Changfeng Motors spending money on promotion, the song soon appeared on the new song list after it was released.

……

While releasing the promotional song "Speeding", Changfeng Motors held a promotional song press conference to officially introduce the song to the media.

ten o'clock in the morning.

The exhibition hall on the first floor of Donghai Times Square.

On both sides of the exhibition hall, more than a dozen major models of Changfeng Motor are displayed as a whole.

But today is not an auto show, but a press conference for the brand promotion song "Speeding", so no car models are arranged.

It's almost 10:30.

Dong Sihan, vice president of Changfeng Motor, appeared with L.burst.

L.burst was very respectful, making a gesture of please, and asked Dong Sihan to go first.

Dong Sihan and other Changfeng Motor executives came to their seats and sat down.

As the protagonist of today's press conference, L.burst sat next to Dong Sihan, facing hundreds of reporters at the scene.

Because today's press conference has something to do with entertainment and finance.

Therefore, the reporters present spanned two news fields, including financial journalists and entertainment journalists.

Facing the reporter, Dong Sihan spoke first: "Thank you to the media friends who are here today, today is the press conference of Changfeng Motor's brand promotion song "Speeding".

"This promotional song was produced by Mr. L.burst himself for Changfeng Motor.

"Now, look at the big screen first, let's listen to this song together."

The projector starts playing the "Speeding" video.

The picture of the video is a promotional video of the Changfeng SUV model Zhengtu.

It is impossible to shoot the MV in such a short time.

Moreover, as the brand promotion song of Changfeng Motor, the main character is the car, and the promotional video of Changfeng Journey can be used directly, and there is no need to shoot another MV.

Therefore, this video is re-edited with the promotional video of Changfeng Zhengtu, and then synthesized into the sound track of "Speeding".

Changfeng Motors is still willing to spend money, at least the quality of this song is very good in terms of mixing and mastering.

In fact.

The song "Speeding" has been released online.

Many journalists have already heard the song in advance.

However, Dong Sihan wanted to play this song live, which is also a reasonable procedure for the press conference, so the reporters at the scene listened to this song patiently.

hum!hum!hum...

At the beginning of the video, the Changfeng Zhengtu SUV appeared, and then there was the roar of the engine.

Followed by.

A rap made with electronic music appeared: "Zhengtu is a model of speed, the palm of the hand holding the steering wheel starts to burn, and the only thing in the eyes is the word of the end.

"My car's speed is off the charts. My efforts have made you shut up and stop screaming. My speed is soaring. It's so funny that my opponent can't get enough exhaust gas...

"Speeding! Speeding! The speed of the car crushes the opponent, and you dare to yell at me when you are overconfident!"

The rap mixed with electronic sound makes the texture of the sound like fried French fries, with a strange sense of expansion.

……

The music is over.

Dong Sihan smiled, obviously very satisfied with this song, gestured to L.burst next to him, and introduced: "This is the song written and composed by L.burst. He is a pioneer in the music field, and we Changfeng Cars will be the vanguard of the era in the automotive field."

Followed by.

The topic was thrown to L.burst, and L.burst began to talk about the mental journey of making this song "Speeding".

After the lecture, it was time for reporters to ask questions.

A large part of the reporters on the scene are reporters of financial news.

The reporters of financial news are relatively gentle, and the questions they ask are not so sharp, and they ask some relatively normal questions.

For example: "Will there be more cooperation between Changfeng Motor and L.burst in the future?"

This kind of relatively unnutritive problem.

When the entertainment news reporters heard these questions, they all frowned.

In the news media sector, entertainment reporters are more ruthless in asking questions.

Especially after Dangdang News, a media company, became popular, entertainment news also began to roll.

And today, shocking news also came in.

In fact, many entertainment companies nowadays often exclude shocking news when they hold press conferences, just because they are worried that the shocking news will cause trouble.

Changfeng Motor obviously has no experience in this field. When holding a press conference, all the reporters present were invited in and seats were arranged.

The reporters who stirred up the news were crowded in the first row.

Of course, as a reporter, you still have to let the organizer finish the main content of the press conference.

After entering the reporter's questioning session, after a few financial news reporters asked unsalty questions.

The reporter stood up, grabbed the topic, and started to ask questions: "Mr. L.burst, not long ago, there were rumors that Fang Xing was the brand spokesperson that Changfeng Motor first wanted to hire. It was you who took the endorsement from Fang Xing." Stolen, may I ask if this is true?"

Regarding this matter, there was already a debate on the Internet before the Chinese New Year.

Therefore, both Changfeng Automobile and L.burst's brokerage company have expected it, and have thought about the answer strategy for this question in advance.

After discussing, Dong Sihan took the microphone and answered the question: "I'll answer about the endorsement.

"I am in charge of Changfeng Motor's brand marketing project this time, from inviting spokespersons to making and promoting songs, it is my team and I who are responsible for the docking.

"The invitation of Mr. L.burst to be the music brand officer of Changfeng Motors was also proposed by me and passed a high-level resolution.

"As for other rumors on the Internet, please don't pay too much attention to them. Please refer to Changfeng Motor's official announcement."

How could the news reporter just let her go like this, and continued to ask: "Then, Miss Dong, why did you choose L.burst instead of Fang Xing? They are both singers, whose music do you think is better?"

Dong Sihan kept smiling and replied, "I appreciate Mr. L.burst's music very much, and I also watched the program "Super Rapper" before I came up with the idea of ​​inviting a brand to endorse.

"L.burst represents the current avant-garde music and the trend of music.

"This is exactly in line with the goal of Changfeng Motor. What Changfeng Motor has to do is to lead the trend of the automotive industry."

Stirring journalists: "Miss Dong, some netizens said that the lyrics written by L.burst are of very low quality, even if they have studied in a technical secondary school, they can't write them."

When L.burst heard this question, a hint of anger began to appear on his originally indifferent expression.

Dong Sihan continued to smile: "I don't know where you heard the saying, if someone said this, then I think his point of view is too superficial.

"Since L.burst won the championship, it means that his music has been recognized by the public.

"The music instructor in the "Super Rapper" program also said that L.burst's songs have pushed up the ceiling of domestic entertainment rap songs.

"Moreover, Changfeng Motor's goal is to develop overseas. L.burst has a high reputation overseas, which is in line with Changfeng Motor's development strategy."

Surging news reporter: "I want L.burst to answer this question, what score do you think "Speeding" can score?"

L.burst smiled and replied confidently: "Among all my songs, this song is in the top category, and it can score at least 9 points."

Stirring news reporter: "Your management team has been promoting you to push up the ceiling of domestic entertainment rap, what do you think is the ceiling of domestic entertainment rap?"

L.burst replied without changing his face: "Yes, it's me, the strongest rap label in China, don't you agree?"

The reporter continued to ask: "So, before you push up the ceiling of domestic entertainment rap, which song is the ceiling?"

L.burst waved his hand and said, "That's not important, they're all ordinary songs."

Stirring News reporter: "Then how do you comment on "Nocturne"? This song is also a rap song, and it once topped the music chart. As far as I know, so far, your song has not topped the music chart.

"Although rap songs have their own limitations, and it is relatively difficult to reach the top of the music charts, "Nocturne" has achieved it, but your so-called rap ceiling has not."

L.burst's face suddenly turned cold, and he replied: "Is the Music Billboard all about music? Most of the songs on it are mouthwatering songs, don't you know?"

Stirring news reporter: "You mean, "Nocturne" is a salivary song, isn't it?"

L.burst immediately realized that there was a trap in this question, and immediately denied it: "I didn't say that."

The news reporter had already seen the headlines of the headlines, how could he let him go, and continued to ask: "Since "Nocturne" is not a saliva song, and it has reached the top of the music chart. And you are the ceiling of domestic entertainment rap, why didn't you reach the top of the music list? Billboard?"

L.burst responded with a cold face: "The Music Billboard doesn't represent anything. Music has artistry, and there are many great songs that have never appeared on the Music Billboard. Because the artistry reaches a certain level, it cannot be appreciated by the public." The public's music appreciation level can't reach that level, get it?"

The news reporter picked up a piece of paper and began to read the lyrics on it: "My car's speed has already exploded. My efforts have made you shut up and stop screaming. My speed is soaring. It's so funny that my opponent can't eat the exhaust gas. .

"As far as this lyrics is concerned, do you think the artistic level is high? Has it reached a level that the public cannot appreciate?"

This line of lyrics is a line in Changfeng Motors' promotional song "Speeding".

When L.burst heard this question, as an underground rapper, what he wanted was self-confidence and attitude, so it was impossible to be cowardly, and he responded positively:

"I am very satisfied with this lyrics. I can write it, but you can't. This is the difference between you and me, understand?"

The reporter raised his eyebrows and said, "That's right, I really can't write such lyrics. Since you are so satisfied with this song, do you think "Speeding" has any hope of hitting the hit list?"

L.burst pondered for a moment, and replied confidently: "Of course! I am confident that "Speeding" will appear on the hit list in a short time."

The Surging News reporter had already got the answer he wanted, turned to Dong Sihan, and continued to ask questions: "Miss Dong, there were rumors that Changfeng Motor invited L.burst to be the brand spokesperson, and it was a public fund to chase stars. What do you think of this statement? "

Dong Sihan frowned, and retorted coldly: "Inviting Mr. L.burst to be the music brand officer of Changfeng Motor is a decision in line with Changfeng Motor's development strategy. This proposal was voted and approved at the Changfeng Motor working meeting. What you said doesn't exist."

Agitating the journalists, looking at a message on the phone while holding the phone, they continued to ask questions: "I just received news that Datang Motors and Xingtu Motors are in contact with Fang Xing, hoping to invite Fang Xing to speak for them.

"Miss Dong, what do you think of this news?
"Datang Linghang and Changfeng Zhengtu have always been the two most competitive models in the market.

"If Fang Xing is the spokesperson of Datang Linghang, will it affect Changfeng Automobile?"

Dong Sihan replied confidently: "I believe that L.burst will inject new vitality into Changfeng Motors. He is the best partner of Changfeng Motors and no one can replace him. As for the marketing strategies of competitors, I never pay attention to them."

(End of this chapter)